ESOMAR Council

ESOMAR is governed by a member-elected Council which serve a two year term.


The ESOMAR Council for 2015/2016 has been elected. See the results
The new Council will take office as of 1 January, 2015.


Currently presided over by Dan Foreman (UK), the council is made up of 11 members from across the globe who are responsible for the organisation achieving its overall vision, mission and objectives.

The ESOMAR Council for 2013/2014 consists of the following members:


Dan Foreman has been in the research business for 20 years, building businesses across Europe, Asia Pacific and The Americas. He specialises in emerging technologies and developing markets, having helped organisations grow from start-up to sale. Outside research, Dan is a Non-Executive Director of a publishing business and a precision engineering company. He lives in London with his wife and two children.

Vice President

Before starting this venture, Fred was Senior Business Leader, Intelligence and Planning at MasterCard Worldwide where he was part of MasterCard’s global intelligence team, responsible for managing global research efforts, including those related to corporate reputation and new product development. He was also responsible for developing and carrying out professional skills and insights training programs for internal staff at MasterCard.

Fred has been in the survey research field since 1978, holding senior positions with a number of leading suppliers, including Yankelovich Partners, where he was responsible for their global network, before joining MasterCard in 2001.

Fred is an active member of ESOMAR and a recognised expert on international research and global marketing, as well as a keen observer of the industry itself. His paper on the downside of supplier consolidation was named the best presentation of 2004 by Research Conference Reports. His presentations on the state of the profession presented at the 2010 and 2012 ESOMAR Congresses also generated significant debate. Fred has serves on The ESOMAR Council since 2011 and has been Vice President since 2013.

Council Members

Bruno Colin has spent more than 25 years in market research working for several of the world’s top global market research firms including AC Nielsen, GfK, and TNS. Currently, Bruno is the Managing Director of Socio Logiciels, a company specialized in Analytics, Modelling and Big Data.

An ESOMAR member since 1988, Bruno holds a degree in Engineering and an MBA in Finance and Administration and currently sits on the ESOMAR Council and Legal Committee. He has written many papers for ESOMAR, IREP and the ARF and is a member of the SYNTEC Online Council and the IREP Scientific Committee. He lives in France.

David Smith is a Director of DVL Smith and a Professor at the University of Hertfordshire Business School. He is a former Chairman and Fellow of the Market Research Society, a Fellow of the Chartered Institute of Marketing and also a Fellow of the Institute of Business Consultants. He is the author of two books on marketing intelligence and has written over 60 papers on different aspects of evidence-based decision making. He is a Silver Medal holder of the Market Research Society and holds a PhD in Psychology from the University of London. He is the recipient of the John Downham Award for Excellence in Marketing Intelligence and has also won numerous Best Paper awards from both ESOMAR and the MRS. He has been closely involved with ESOMAR initiatives to help develop marketing intelligence talent and is experienced in designing different skills and development programmes on different aspects of market intelligence and marketing.

Luiz Sá Lucas has over 25 years experience in multivariate statistical analysis and marketing research and is currently the Technical Director of Ibope Inteligência in Brasil. In 1992, he founded IDS, which was acquired by Ibope in 2010, becoming the Rio de Janeiro branch of that agency. He has developed tools that conjugate qualitative and quantitative techniques and has for the last 10 years been involved in data mining activities and their integration with market research. A member of ESOMAR since 1997, Luiz has been an active Committee member and presenter at several European and Latin American ESOMAR Conferences. He has presented papers at other conferences in the USA and Japan and has published papers in Brazil's Journal of Marketing Research and the Brazilian Review of Statistics and well as served as a speaker for several ABEP (BRazilian Market Research Society) meetings. Luiz holds a Master's Degree in Systems Optimisation, with an emphasis on Statistical Multivariate Data Analysis and is currently teaching at the Superior School of Advertising and Media - ESPM.

Prof. Dr. Niels Schillewaert is Professor of Marketing at the Vlerick Leuven Gent Management School and Managing Partner and Director of ForwaR&D Lab at InSites Consulting, a full service online market research company. He has been an ESOMAR member since 2006 and recently served as the ESOMAR Belgian Representative for two years.

Niels holds a Masters in Marketing and Ph.D. in Applied Economics and serves as an ISBM Research fellow at Penn State University. He was awarded for his research several times and has been published at Esomar as well as in leading scientific journals such as The Journal of Marketing, The International Journal of Research in Marketing, Journal of Services Research, Industrial Marketing Management, The Journal of Business Research, The Journal of the Market Research Society and Information & Management.

Pramod Kumar has more than 12 years of work experience in managing and directing research projects through both quantitative and qualitative techniques. In 2002, he joined RNB Research where he has risen from Research Executive to his current position as Vice President. In this capacity he has handled various national and international projects and is an expert in conducting large scale studies.
Pramod is also establishing the RNB Global University by 2013, which will offer training & courses on market and social research to interested students in India as well as in Southeast Asia.

Pravin has been in the research domain for the past 15 years and continues to contribute to market research in various avatars: Entrepreneur, Technologist, Research-evangelist, Speaker. He heads two entities: 'krea', an India-centric panel research firm and 'The Social Catalyst', a non-profit trust aimed at professionalising the work of NGOs.

In regular demand as a speaker, Pravin has presented papers and chaired discussions at several conferences. As an ESOMAR Representative for three years, he has organised custom ESOMAR events in India and is spearheading the movement for making MR a career of choice for students.

Tatiana Barakshina has 8 years hands-on experience in international market research and has been a lecturer and professional trainer in market research for 4 years. She has designed and implemented complex market segmentation projects in Europe, CIS and Middle East and collaborates with several Russian publications such as op Leader Journal, Delovoj Kvartal, the FederalPress and


Dieter holds a diploma in economics and a Ph.D. in sociology from the University of Cologne. Before founding the GP Forschungsgruppe Institut in 1985, he served at a university as an assistant professor and worked as a market researcher for an industrial company and at several market research institutes. He has been an ESOMAR member for twenty-five years and, from 2001 onwards, has served as a Council member and as the ESOMAR German Representative.

He is specifically skilled in social and public research, is an expert on the European Commission, teaches Medical Sociology at a university for applied science, and has published over 20 books as author or editor.

For the last two years he has been a member of the jury for the German Market Research Award.

He remains directly involved in the research projects of his company, especially in the social reporting of poverty and wealth, health technology assessments, and trends in society. Because of his broad knowledge and expertise, he is regularly invited to comment on developments in the industry and society, both on television and in the press.

Past presidents

1948 - 1950Pierpaolo Luzatto FegizItaly
1950 - 1952Ditlev ReventlowDenmark
1952 - 1954Henry DurantUK
1954 - 1956Pierre DevrientSwitzerland
1956 - 1958 Leif Holbæk-HanssenNorway
1958 - 1960Graeme CranchUK
1960 - 1962Jan van ReesNetherlands
1962 - 1964Yves FournisFrance
1964 - 1966Michael G. LysterUK
1966 - 1968Peter SchmittGermany
1968 - 1970Paul H. BerentUK
1970 - 1972Jean BigantFrance
1972 - 1974Erik KristoffersenDenmark
1974 - 1976Gabriele MorelloItaly
1976 - 1978Coen C.J. de KoningNetherlands
1978 - 1980Harald RuppeGermany
1980 - 1982Jean QuatresoozBelgium
1982 - 1984Ivor ShalofskySwitzerland
1984 - 1986Peter van WestendorpNetherlands
1986 - 1988Bryan BatesUK
1988 - 1990Jean-Louis LaborieFrance
1990 - 1992Emile van WesterhovenNetherlands
1992 - 1994Mary GoodyearUK
1994 - 1996Helmut JungGermany
1996 - 1998Mario van HamersveldNetherlands
1998 - 2000Daniel LeconteFrance
2000 - 2002John KellyUK
2002 - 2004Fredrik Nauckhoff Switzerland
2004 - 2006José Wert OrtegaSpain
2006 - 2008Frits SpangenbergNetherlands
2008 - 2010Gunilla BroadbentUSA
2010 - 2012Dieter KorczakGermany
2012 - 2014Dan ForemanUK