ESOMAR Council

Dieter, Sociologist and Economist has run GP Forschungsgruppe Institut since 1985. He has been an ESOMAR member since 1987 and then served on the ESOMAR Council from 2007 to 2010 and was the ESOMAR German Representative from 2001 to 2006.

Dieter Korczak worked with Marplan, a subsidiary of McCann Erickson, H.F.&Ph.F. Reemstma GmbH, a tobacco company, Infratest Health and the Research Institute for Sociology at Albertus-Magnus-University, before setting up the GP Forschungsgruppe Institute in 1985.

He is an expert of the European Commission, teaches Medical Sociology at a University for Applied Science and has published over 20 books as author and editor.

Mike is a regular lecturer on market research as well as well-known speaker, having won several awards.

Previously Vice Chairman of the British Market Research Society, he is member of the Executive Editorial Board of the International Journal of Market Research.

He was part of the Committee redrafting the ESOMAR 26 Questions and currently sits as the Council delegate for the ESOMAR Professional Standards Committee.

Prof. Dr. Niels Schillewaert is Professor of Marketing at the Vlerick Leuven Gent Management School and Managing Partner and Director of ForwaR&D Lab at InSites Consulting, a full service online market research company. He has been an ESOMAR member since 2006 and recently served as the ESOMAR Belgian Representative for two years.

Niels holds a Masters in Marketing and Ph.D. in Applied Economics and serves as an ISBM Research fellow at Penn State University. He was awarded for his research several times and has been published at Esomar as well as in leading scientific journals such as The Journal of Marketing, The International Journal of Research in Marketing, Journal of Services Research, Industrial Marketing Management, The Journal of Business Research, The Journal of the Market Research Society and Information & Management.

Bruno Colin has spent more than 25 years in Market Research working for several of the world’s top global Market Research firms including AC Nielsen, TNS Sofres and currently, as the Global Managing Director of Technology & Operations at GfK. Bruno lives in France.

An ESOMAR member since 2008, Bruno holds a degree in Engineering and an MBA in Finance and Administration and currently sits on the ESOMAR Legal Committee. He has written many papers for ESOMAR, IREP and the ARF and is a member of the SYNTEC Online Council and the IREP Scientific Committee.

Michael Bendig has initially worked for 10 years in international consumer market research, and now for 6 years in the healthcare sector. While working in Germany, France and Switzerland, he has conducted research in all major industrialised countries. Michael has substantial hands-on experience of intercultural differences and continues to enjoy exploring them.

An ESOMAR member since 2003, Michael holds business degrees from ESC Bordeaux Ecole de Management, France, and FH Muenster, Germany. He served as Chairman of the Programme Committee for the 2008 ESOMAR Healthcare Conference in Rome, has been a member of EphMRA European Pharmaceutical Market Research Association since 2004 and co-authored the BI Global Business Analysis Guidebook, 2010.

Michael is currently focusing his market research efforts on making new cancer treatments available, after having led the global primary market research group at Boehringer Ingelheim's prescription medicines headquarters. He is 41, married, and currently lives in Mainz, Germany, with his wife and two sons.

Pravin has been in the research domain for the past 15 years and continues to contribute to market research in various avatars: Entrepreneur, Technologist, Research-evangelist, Speaker. He heads two entities: 'krea', an India-centric panel research firm and 'The Social Catalyst', a non-profit trust aimed at professionalising the work of NGOs.

In regular demand as a speaker, Pravin has presented papers and chaired discussions at several conferences. As an ESOMAR Representative for three years, he has organised custom ESOMAR events in India and is spearheading the movement for making MR a career of choice for students.

Tatiana Barakshina has 8 years hands-on experience in international market research and has been a lecturer and professional trainer in market research for 4 years. She has designed and implemented complex market segmentation projects in Europe, CIS and Middle East and collaborates with several Russian publications such as op Leader Journal, Delovoj Kvartal, the FederalPress and UralPolit.ru

Dan Foreman has held senior roles in market research and advertising agencies, management and marketing consultancies, and client-side. Mr. Foreman has a global perspective, having built businesses in Europe, Asia and North America. He currently serves as CEO, Insight International.

Dan has been an ESOMAR member since 2005 and holds degrees in Psychology and Mathematics. He has presented at ESOMAR, MRS, Insight, Financial Services Forum and WPP Conferences, global travel shows, and has appeared on radio, TV and professional speaking engagements. Mr. Foreman has had articles published in Research World, Research, Financial Marketing, has served as a project team member of the ESOMAR Passive Data Collection and Observation Committee and was on the Board Member of EphMRA AM. Outside of research, Mr. Foreman is a Non-Executive Director of a travel publishing business and a precision engineering company.

Fred John is part of MasterCard’s global intelligence team, responsible for managing global research efforts, including those related to corporate reputation and new product development. He is also responsible for developing and carrying out professional skills and insights training programs for internal staff at MasterCard.

Fred has been in the survey research field since 1978, holding senior positions with a number of leading suppliers, including Yankelovich Partners, where he was responsible for their global network, before joining MasterCard in 2001.

Fred is an active member of ESOMAR and a recognised expert on international research and global marketing, as well as a keen observer of the industry itself. His paper on the downside of supplier consolidation was named the best presentation of 2004 by Research Conference Reports.

Gunilla Broadbent, has spent her entire career working globally and feels equally at home in Europe, the Americas and Asia. Currently she splits her time between Europe and the US. She founded Worldwide Services BAIGlobal in USA and was its president until in 1999 it was sold to what became Synovate. Since then she has been Senior Vice President at Synovate, USA, and President of GB Global Positioning, Europe & USA.

An ESOMAR member since 1981, she was a programme committee member for the Global Cross Industry Forum 2003 and 2005 and ESOMAR representative in USA for six years. She has been Council member from 2003 to 2008, ESOMAR’s President from 2009 to 2010, Treasurer and member of the Executive Committee from 2004 to 2008 and a member of the Governance Working Party.