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ESOMAR Next
ESOMAR is committed to the development and advancement of talent within the market research industry and beyond. Providing all those involved the opportunity to increase their knowledge and further develop their careers in market research.
ESOMAR Congress 2007
Nationality: Mexican<
Year of birth: 1984
University: ESADE (Barcelona, Spain)
Title of course/programme: Master of Science in Marketing Management
Professional/career ambitions:
I would like to build my own marketing and branding consultancy. It would be characterized for being innovative (and somehow risky) by daring to be different, leading our clients to success through an original path.
Interest in Market Research:
It would simply be impossible to achieve my goals without having a solid background in understanding the consumers and the market. Therefore, market research would always be an key issue in my professional development.
Even if I am not planning to do market research myself, I intend to use it as a tool in order to make more accurate decisions in my everyday work.
Final word on Market Research:
When the outside worlds is wild and unknown, market research gives you a hint that can help you prepare for what is it to come.
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