FUTURE TALENT MEETS THE INDUSTRY

ESOMAR CONGRESS 2009

Adil Hamid Name: Adil Hamid
Nationality: Pakistani
University: Cranfield University, Cranfield, UK
Title of course/programme: MSc. Strategic Marketing
CONTACT ME

How do you see the market research industry evolving and how can you contribute to it?

While social research has been around for quite some time I feel that it is only now that its true potential is coming to the fore.
Social research will be used in conflict areas of the world to voice the opinions of those caught between a rock and a hard place, namely civilians. It can give marginalized peoples a chance to voice their opinions and to analyze the impact of programmes and initiatives in the aforementioned conflict areas.
My contribution would come in the form of my dedication towards utilising market research to engage those people whose voice is not always heard and so to better their lives.

What are in your opinion the necessary skills for market researchers in the present environment?

Market researchers have a tough time when it comes to skill requirements. They need to be insightful, observant, curious and analytical and have an ability to see the big picture that lies beyond the vast amounts of data. At the same time, market researchers need to have people skills that allow them to interact with the client. This interaction can be for working out the kinks in a brief or to build a fruitful, long lasting business relationship. At the same time they need to be flexible and adapt to the changing world and technologies in it.

How do you see your career unfolding and what are your aspirations?

I would like to spend around ten years pursuing a career in social research in western countries before finally taking the accumulated knowledge and setting up my own firm back home in Pakistan, where I feel there is a big gap in terms of qualified researchers.

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