FUTURE TALENT MEETS THE INDUSTRY

ESOMAR CONGRESS 2009

Rana Ammari Name: Rana Ammari
Nationality: Tunisian
University: HEC University of Geneva, Geneva, Switzerland
Title of course/programme: Master Science Business Administration (Marketing Option) Teaching and Research Assistant Université de Genève / University of Geneva HEC
CONTACT ME

How do you see the market research industry evolving and how can you contribute to it?

It is evolving in a positive way which is oriented to the consumer. Market research leeds to discover what consumers want and need.
So market research enables to study and understand the consumer. Through Market informations, companies know how to market their products and how to oriented these products to the consumer. So the main aim of market research in the current Market is the satisfaction of the consumer. In the old approach, the main goal of the company was the marketing of the product.

Concerning my contribution, I contribute to this development thanks to my researchs, I personally chose qualitative research to be closer to the consumer, for me it is a human approach.
I can study in depth the consumer, I can ask him, listen to him and understand him.

What are in your opinion the necessary skills for market researchers in the present environment?

In my opinion, in the present environment a research must be creative, innovative , intelligent, open, communicative and critical mided.
In the current environment, in a crisis situation the researcher must have the courage to challenge the fondation and bases of the market to improve the situation. And the most important thing is to be commited and ethical in every thing the researcher deals with.

How do you see your career unfolding and what are your aspirations?

For now I started a path in research, I am teaching and research assistant in university of Geneva. I am ambitious to have a successful career, I want to realize my aims and my wants.

From Tunisia to Switzerland, I am willing to be international, polyvalent and open to work for multinational companies so that they would benefit from my researchs, I would like to make my theoretical researchs a practical researchs.

Now in my position I like supervising students to make my knowledge on their provision, and in helping them I have the opportunity to re-valuate myself.

In my progress I will do my best to be present in interesting conferences to update my knowledge and to participate in beneficial discussions.

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