FUTURE TALENT MEETS THE INDUSTRY

ESOMAR LATIN AMERICA 2010

Name: Jaime Andrés Martinez
Nationality: Colombian
University: Universidad de la Sabana, Bogotá, Colombia
Title of course/programme: International Marketing and Logistics Management
Contact me

How do you see the market research industry evolving and how can you contribute to it?

I believe the industry is changing of focus, and in order to fully fulfill the needs of the actual market, it's necessary to understand that real success lies on knowing not only what the consumer wants, but understanding how he actually behaves and why.

I can contribute to this industry by being not only good with numbers and an excellent marketing student, but actually by having the skills to see beyond those numbers and interact with the consumers, handling great relationships and being a leader who understands.

What are, in your opinion, the necessary skills for market researchers in the present environment?

A successful research is composed not only by knowing WHAT the market wants, but most important HOW and WHY, fully understanding the causes and influences of its behavior. For this, the necessary skills are:

  • having talent for capture and analyzing data, still being able to see beyond the numbers
  • being capable of interact with the real market
  • understanding the different cultures and codes that rule them
  • Enjoying it

    How do you see your career unfolding and what are your aspirations?
    •

I see myself as a great marketer (researcher) in a totally earned position, who contributes to both the consumer and the companies, by understanding who the markets, the industries and the trends variety and behave.

I aspire being able to develop products, campaigns and trends, which make everyone's life to get better each day.

< BACK

Share |