Future Talent Meets The Industry

My vision for the future of market research development can be summed up in two words: relationship direction. And for the online market research, which is very popular these days, the words would be: bidirectional communication. That means more attention should be paid to the respondents by creating more feedback monitoring opportunities, collect such satisfaction data, analyze it and improve the research methodology. In improvement of methodology can be created new approaches based on multidisciplinary strategy involving psychology, sociology, economics, and even biology.

Nowadays researchers need to be very active and open to anything new people. They should always know about latest trends and tendencies in their own field. That leads to a great deal of creativity and innovations development. Researcher should not be always feeling just the side of a client, who asks for a research. The key component is also to feel the pulse of the participants in a particular research project, no matter how big or important it is.

Having communication studies as a major in my education I would like to introduce some principles and strategies from communication into the sphere of market research. I am working part-time now in an online market research company in Amsterdam and already have some experience in market research in Belarus. As I mentioned before, I would like to “upgrade” market research by combining different academic disciplines and stressing the concept of feedback from respondents.