ESOMAR is dedicated to providing all those involved in the market research industry with the opportunity to increase their knowledge and provide them with the skills to further develop their careers in market research. ESOMAR offers a comprehensive series of workshops throughout the year while ESOMAR members receive a discount on the MRII Principle of Marketing Research online course.


The ESOMAR webinars share expert advice and knowledge on a range of topics to a broad range of professionals involved and interested in research. Topics have been presented by ESOMAR workshop leaders and speakers from ESOMAR’s international conferences through this digital medium to enrich the professional lives of those attending, and consequently the research industry at large. Webinar content is informative, stimulating and educational.

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Learning from those who “do” is the best way to truly understand the practical side of research. Throughout the year ESOMAR runs an extensive calendar of workshops aimed an aiding in the development of practical research skills.

All workshops are taught by a workshop leader with extensive knowledge in his or her field and will provide you with an opportunity to train with some of the industry’s leading specialist in the areas.

Additional to the workshops, every summer ESOMAR runs The Summer Academy. Consisting of 3 days of workshops and a 1 day seminar focusing on specific themes and aiming to provide attendees with a comprehensive overview of specific methods and techniques.

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Principles of Marketing Research

Principles of Marketing Research is an online certificate course by the MRII (Marketing Research Institute International) and the University of Georgia Center for Continuing Education. This is the first self-paced, self-study programme designed specifically for research professionals.

ESOMAR has been supporting this course for the last 10 years and, with over 3,500 students from more than 60 countries worldwide, it has become the research profession's highest quality, most valued, and most widely supported educational programme on the fundamentals of marketing research.

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All ESOMAR members receive a 15% discount on the Principles of Marketing Research cource

The MRII (Marketing Research Institute International) is a non-profit institute dedicated to fulfilling the core educational needs of people worldwide in the marketing research profession.

The University of Georgia Center for Continuing Education designs, develops and delivers outstanding educational programs and services to meet the learning needs for lifelong learners throughout the world.