Young Researcher of the Year Award 2009 - Ganaël Bascoul

Ganaël Bascoul

Ganaël Bascoul

Age: 29
Company: ESCP Europe
Country: France

Topic chosen

Global Warming

Title of submission

The world behind the product
When marketing and sustainable development join forces against climate change!

Abstract

The key objective of this research project is to better connect marketing to sustainable development. By building a bridge between these two fields, this project targets marketing managers prepared to take a bigger part into the ongoing eco-industrial revolution, and sustainability experts willing to join forces with marketers. In addition, this project has spun off an educational tool kit created to help marketing educators prepare future marketers to tomorrow's challenges.

About Ganaël

Ganaël Bascoul is Assistant Professor of Marketing at ESCP Europe. He teaches courses in the field of Marketing, Consumer Behaviour and Quantitative Methods at undergraduate, graduate and postgraduate level.
After graduating from the ENSAE in Statistics and Economics, and from the Institut d'Etudes Politiques de Paris in Sociology, he is currently finishing his Doctorate in Marketing at HEC School of Management, Paris. In the past few years, he has had the opportunity to work on various research projects at different US universities (Cornell University, NY; University of California, Riverside).

Ganaël Bascoul's research focuses on the implications of sustainable development into consumer behaviour and marketing strategy. He established the Extended Values Lab on this topic, in collaboration with international institutions and companies.