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ESOMAR Next
ESOMAR is committed to the development and advancement of talent within the market research industry and beyond. Providing all those involved the opportunity to increase their knowledge and further develop their careers in market research.
Young Researcher of the Year Award - finalists 2010
The winner
Catherine Fish
BrainJuicer, UK
Learning to Love Less
Understanding how to promote energy-saving behaviour through public information communications
The jury said:
"Well-articulated and well-defined objective and excellent research methodology. This paper has good theoretical underpinning (such as Prospect theory) and some non-intuitive results (e.g., focusing on loss aversion is not always a good strategy). Very practical and implementable insights."
Winning paper 2010:
The finalists
The finalists presented their research projects at the ESOMAR Congress, in Athens 12 - 15 September.
The Young Researcher of the Year Award 2010 finalists in alphabetical order are:
|
Catherine Fish |
Hannah Bowen |
 Abhishek Sharma |
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