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FRONTIERS

LATEST CONGRESS NEWS

Anticipating Tomorrow’s societal change today
Identify the deepening economic divide as the new societal frontier. This frontier will trigger a fundamental change in how brands are perceived and which roles they need to fulfil.
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Can online panels be truly global?
More and more companies offer global panels. Pushing the frontiers while challenging the idea that panel quality can stay the same in every country that is covered.
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Regional adaptation of multinationals
Wal-Mart's Quebec case study pushes frontiers because a multinational, in their decision to adapt or standardize, take geographical differences into account.
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Truth beyond common beliefs
Show that overcoming the narrow framework of rational assumptions within conjoint modelling paves the way for much better predictions.
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Where has all the science gone?
Intend to define the edge of the frontiers and keep us from going over a cliff unprepared. Suggests that what we think are frontiers may only be trendy diversions from understanding marketing issues.
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OVERVIEW

The world is transforming. Each new day presents unexplored terrain and uncharted frontiers. Venturing into these new spaces can be daunting but with knowledge, creativity and experimentation the opportunities for growth are vast.

We will explore how research pioneers this new business and societal paradigm, sets the trends and responds with new and better solutions.

Congress 2008 wants to challenge the status quo, inviting you to think beyond the here and now, focusing your attention on everything that is cutting edge, innovative, creative, and ‘business unusual’.

Enterprise and surprise should be the mood of our congress in Montreal.

FORMAT

We want to hear about leading edge thinking and novel and non-conventional approaches from intellectually stimulating speakers and companies who bring solutions, broaden our vision and provide inspiration.

The programme will allow for different styles of presentation, from classic paper to ‘fast’ presentation sessions (Pecha Kucha), World Café, round table and panel discussions.

Programme committee

	Guillermo Oliveto Programme Committee Chair General Manager, CCR Group/IRI, Argentina
	Tim Bohling Vice President, Market Intelligence, IBM Americas
	Anne Kirah Development Director/Design Anthropologist, CPH Inventures/CPH Design, Denmark
	Jean-Marc Léger President and Economist, Leger Marketing, Canada
	Dave McCaughan Strategic Planning Director, McCann WorldGroup, Asia-Pacific
	Elisabeth Vorwerk Senior Brand Intelligence Advisor, Beiersdorf (NIVEA brands), Germany

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