ESOMAR Excellence Award for the Best Paper

Winner:

Riding the value shift in market research

Nominee:

Getting into the real world of the shopper

Nominee:

Pricing beyond the Homo Oeconomicus

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Synergizing natural and research communities

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A long engagement

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Innovation: return to reality

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Why some slumdogs feel like millionaires and some millionaires like slumdogs

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Incite to action

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The karmic circle

Winner:

The future of work

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Evaluating social mission projects in emerging & bottom of the pyramid markets

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The longest day

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Cultural differences: draw or barrier?

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It works for us but does it work for them?

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Brands and consumers co-creation

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Even better than the real thing

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Health 2.0

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Recognizing hidden factors in healthcare innovation

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Billion Dollar Baby

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Market research

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Looking for Eric

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NOMINEES FOR THE PRESTIGIOUS EXCELLENCE AWARD FOR BEST PAPER 2009/2010

Nominee:

Seizing opportunities inside the crisis

Winner:

A holistic approach to the measurement of WOM

Nominee:

How Disney bridges the multicultural divide

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Assessing shifts in shopper purchase behaviour

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Loser, hero or human being

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Netnography research

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Making a difference with consumer insights

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Shopper sentiments and the environment

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The role of insights in the development of the shopper environment

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What does research 2.0 mean to consumers in Asia Pacific?

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From Bricolage to Pho

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Fragrance 2.0

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Putting fragrance in perspective

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Eye tracking

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Intimate and intimidating

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Living in and adapting to a culture of exposure

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Turning the super tanker

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Panel-based mobile online research

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NOMINEES FOR THE PRESTIGIOUS EXCELLENCE AWARD FOR BEST PAPER 2008/2009

Winner:

Training the next generation

Nominee:

Text analytics in market research

Nominee:

Serious play

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Audience Value Across Media

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The myth of the invincible global brand

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An Ocean of Brands

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Dreaming of red mansions

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From bullock carts to techno toys

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Closing the offline / online gap:

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How potent is my potion?

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A matter of belief

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Temporal dominance of sensations

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A scientific explanation of the role of fragrance in branding

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Doot doot. From bpm to spm

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From mythmaker to gardener

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Duplication and multisource panel recruitment

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Market measurement

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Using faces

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If ‘We’ not ‘I’…Then what?

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Measuring Responsiveness From a 360 Angle

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NOMINEES FOR THE PRESTIGIOUS EXCELLENCE AWARD FOR BEST PAPER 2007/2008

Winner:

Death of Depth?

Nominee:

From perception to experience

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Biofeedback and eye-tracking

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Is the web killing the high street?

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Engaging the new consumer

Nominee:

Heidi and the Bollyblog

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The case of the elusive insight

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Project Apollo: Consumer-centric insights

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TROI: One holistic approach revealing multiple new insights

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Warm vodka and sweaty women

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All You Need is Love

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Dynamic segmentation in the travel industry

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Improving the travel experience

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Attitudinal differences

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It\'s the culture, stupid!

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Converging technology, diverging lives

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Playing the Egg game

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Right here ... right now ...

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Cognitive Neuroscience, marketing and research

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New frontiers for Neuroscience

Winner:

Building the corporate brand

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Baby boomers are changing the face of 50+

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Customer for Life

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Marketing beyond the monkey

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Effective and confident communication in crisis situations.

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Meeting the emotional needs of healthcare consumers

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Towards the evolutions and revolutions in future research

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Tomorrow is a new consumer!

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Undercover on the World Wide Web

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Building an Islamic brand

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It\'s no more them and us - It\'s only us!

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What drives innovation?

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Harnessing consumer insight to drive innovation

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Connecting with consumers.

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From online games to Olympic games

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Developing winning strategies for consumers of all ages

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Integrated customer intelligence

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Implementing the paradigm shift from satisfaction to loyalty

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Early warning systems and firm survival

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The Bayesian revolution in marketing research

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Seeing around the corner

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From aesthetic trends to new value signs

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Next generation TV advertisement scheduling

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Creating a win-win relationship by maximizing both manufacturer sales and retailer profits

Nominee:

Questionnaire length and fatigue

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Understanding the dynamics of quantity and quality of response in consumer online research

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Can you reduce product assortment? Of course you can!

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Brands, be yourself

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Typology of fragrance emotions

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Capturing the algebra of the customer’s mind for fragrance through pictures, text and decompositional research analyses

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The creative heresy in audience measurement

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Advanced techniques in panel and server data integration

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Measuring radio\'s real ROI

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PENTA-GRATION!

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Measuring and optimising the effectiveness of mixed media campaigns

Nominee:

Television use by different generations of Internet users