#ESOMAR #esoAWARD

ESOMAR Excellence Award for the Best Paper

The ESOMAR Excellence Award, which is presented each year at ESOMAR’s annual Congress and carries an ESOMAR-sponsored prize of 4,000 Euros, is given to the best paper from ESOMAR conferences throughout the year that best reflects the broad aspects and challenges faced by the market research industry today. All nominations are judged by an independent international jury.

Information about the ESOMAR Excellence Award for Best Paper
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Piyul MukherjeePia Mollback-Verbic

2011-2012 winner

Water Wows
Tapping the unleashed potential of mobile phones
Piyul Mukherjee, Director Quipper Research, India
Pia Mollback-Verbic, Co-Founder and Director Quipper Research, India

The jury said:
"The jury motivated their decision by saying: This paper takes cross-cultural research to a new level, not least by providing a framework that guided the development of the research approach.
This paper illustrates far better than most how decision-makers can be mislead by what consumers say when in more traditional research when there are cultural sensitivities not accounted for in the methodology."

See the jury

ESOMAR Excellence Best Paper Award Jury

  • Dieter Korczak, Managing Director , GP Forschungsgruppe, Germany
  • David Bakken, CEO, KJT Consulting, USA
  • John Kearon, CEO, BrainJuicer, UK
  • Sunita Venkataraman, Head of marketing and consumer sales, Intel, Singapore
  • Ricardo J. Diaz Alvarez, Business Leader, Consumer & Market Intelligence , Mastercard, USA

Esomar Excellence Award - Best Paper 2012-2013

Esomar Excellence Award - Best Paper 2011-2012

Esomar Excellence Award - Best Paper 2010-2011

Esomar Excellence Award - Best Paper 2009-2010

Esomar Excellence Award - Best Paper 2008-2009

Esomar Excellence Award - Best Paper 2007-2008

Esomar Excellence Award - Best Paper 2006-2007

Esomar Excellence Award - Best Paper 2005-2006

Esomar Excellence Award - Best Paper 2004-2005