Congress 2012 marks ESOMAR’s 65th anniversary – a milestone that calls for celebrating our industry’s global achievements to date and more importantly, for painting a vibrant and compelling vision for the future of market research.
The ESOMAR Excellence Award, which is presented each year at ESOMAR’s annual Congress and carries an ESOMAR-sponsored prize of 4,000 Euros, is given to the best paper from ESOMAR conferences throughout the year that best reflects the broad aspects and challenges faced by the market research industry today. All nominations are judged by an independent international jury.
Information about the ESOMAR Excellence Award for Best Paper
PDF (39.7 Kb)
2010-2011 winner
Riding the value shift in market research
Only the paranoid survive
David Bakken, KJT Group, USA
The jury said:
"The paper tackles one of the most crucial pain points today providing the industry with a context and a framework to approach the problem / take action."
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