ESOMAR Excellence Award for the Best Paper

ESOMAR Excellence Best Paper Award Jury

• Dieter Korczak, Managing Director , GP Forschungsgruppe, Germany
• David Bakken, CEO, KJT Consulting, USA
• John Kearon, CEO, BrainJuicer, UK
• Sunita Venkataraman, Head of marketing and consumer sales, Intel, Singapore
• Ricardo J. Diaz Alvarez, Business Leader, Consumer & Market Intelligence , Mastercard, USA

Winner:

Water wows

Nominee:

Research in a world of irrational expectations

Nominee:

Translating the language of consumers into global fundraising efforts

Nominee:

The game experiments

Nominee:

Leveraging the power of social media

Nominee:

Insight into Poverty

Nominee:

Can Survey Gaming Techniques Cross Continents?

Nominee:

Social Media Experiences

Nominee:

Measuring Emotions Through a Mobile Device Across Borders, Ages, Genders and More

Nominee:

Research in a World Without Questions

Nominee:

Who's Afraid of Opinion Polls?

Winner:

Riding the value shift in market research

Nominee:

Getting into the real world of the shopper

Nominee:

Pricing beyond the Homo Oeconomicus

Nominee:

Synergizing natural and research communities

Nominee:

A long engagement

Nominee:

Innovation: return to reality

Nominee:

Why some slumdogs feel like millionaires and some millionaires like slumdogs

Nominee:

Incite to action

Nominee:

The karmic circle

Winner:

The future of work

Nominee:

Evaluating social mission projects in emerging & bottom of the pyramid markets

Nominee:

The longest day

Nominee:

Cultural differences: draw or barrier?

Nominee:

It works for us but does it work for them?

Nominee:

Brands and consumers co-creation

Nominee:

Even better than the real thing

Nominee:

Health 2.0

Nominee:

Recognizing hidden factors in healthcare innovation

Nominee:

Billion Dollar Baby

Nominee:

Market research

Nominee:

Looking for Eric

Nominee:

NOMINEES FOR THE PRESTIGIOUS EXCELLENCE AWARD FOR BEST PAPER 2009/2010

Nominee:

Seizing opportunities inside the crisis

Winner:

A holistic approach to the measurement of WOM

Nominee:

How Disney bridges the multicultural divide

Nominee:

Assessing shifts in shopper purchase behaviour

Nominee:

Loser, hero or human being

Nominee:

Netnography research

Nominee:

Making a difference with consumer insights

Nominee:

Shopper sentiments and the environment

Nominee:

The role of insights in the development of the shopper environment

Nominee:

What does research 2.0 mean to consumers in Asia Pacific?

Nominee:

From Bricolage to Pho

Nominee:

Fragrance 2.0

Nominee:

Putting fragrance in perspective

Nominee:

Eye tracking

Nominee:

Intimate and intimidating

Nominee:

Living in and adapting to a culture of exposure

Nominee:

Turning the super tanker

Nominee:

Panel-based mobile online research

Nominee:

NOMINEES FOR THE PRESTIGIOUS EXCELLENCE AWARD FOR BEST PAPER 2008/2009

Winner:

Training the next generation

Nominee:

Text analytics in market research

Nominee:

Serious play

Nominee:

Audience Value Across Media

Nominee:

The myth of the invincible global brand

Nominee:

An Ocean of Brands

Nominee:

Dreaming of red mansions

Nominee:

From bullock carts to techno toys

Nominee:

Closing the offline / online gap:

Nominee:

How potent is my potion?

Nominee:

A matter of belief

Nominee:

Temporal dominance of sensations

Nominee:

A scientific explanation of the role of fragrance in branding

Nominee:

Doot doot. From bpm to spm

Nominee:

From mythmaker to gardener

Nominee:

Duplication and multisource panel recruitment

Nominee:

Market measurement

Nominee:

Using faces

Nominee:

If 'We' not 'I'...Then what?

Nominee:

Measuring Responsiveness From a 360 Angle

Nominee:

NOMINEES FOR THE PRESTIGIOUS EXCELLENCE AWARD FOR BEST PAPER 2007/2008

Winner:

Death of Depth?

Nominee:

From perception to experience

Nominee:

Biofeedback and eye-tracking

Nominee:

Is the web killing the high street?

Nominee:

Engaging the new consumer

Nominee:

Heidi and the Bollyblog

Nominee:

The case of the elusive insight

Nominee:

Project Apollo: Consumer-centric insights

Nominee:

TROI: One holistic approach revealing multiple new insights

Nominee:

Warm vodka and sweaty women

Nominee:

All You Need is Love

Nominee:

Dynamic segmentation in the travel industry

Nominee:

Improving the travel experience

Nominee:

Attitudinal differences

Nominee:

It's the culture, stupid!

Nominee:

Converging technology, diverging lives

Nominee:

Playing the Egg game

Nominee:

Right here ... right now ...

Nominee:

Cognitive Neuroscience, marketing and research

Nominee:

New frontiers for Neuroscience

Winner:

Building the corporate brand

Nominee:

Baby boomers are changing the face of 50+

Nominee:

Customer for Life

Nominee:

Marketing beyond the monkey

Nominee:

Effective and confident communication in crisis situations.

Nominee:

Meeting the emotional needs of healthcare consumers

Nominee:

Towards the evolutions and revolutions in future research

Nominee:

Tomorrow is a new consumer!

Nominee:

Undercover on the World Wide Web

Nominee:

Building an Islamic brand

Nominee:

It's no more them and us - It's only us!

Nominee:

Harnessing consumer insight to drive innovation

Nominee:

Connecting with consumers.

Nominee:

From online games to Olympic games

Nominee:

Developing winning strategies for consumers of all ages

Nominee:

Integrated customer intelligence

Nominee:

Implementing the paradigm shift from satisfaction to loyalty

Nominee:

Early warning systems and firm survival

Nominee:

The Bayesian revolution in marketing research

Nominee:

Seeing around the corner

Nominee:

From aesthetic trends to new value signs

Nominee:

What drives innovation?

Nominee:

Next generation TV advertisement scheduling

Nominee:

Creating a win-win relationship by maximizing both manufacturer sales and retailer profits

Nominee:

Questionnaire length and fatigue

Nominee:

Understanding the dynamics of quantity and quality of response in consumer online research

Nominee:

Can you reduce product assortment? Of course you can!

Nominee:

Brands, be yourself

Nominee:

Typology of fragrance emotions

Nominee:

Capturing the algebra of the customer’s mind for fragrance through pictures, text and decompositional research analyses

Nominee:

The creative heresy in audience measurement

Nominee:

Advanced techniques in panel and server data integration

Nominee:

Measuring radio's real ROI

Nominee:

PENTA-GRATION!

Nominee:

Measuring and optimising the effectiveness of mixed media campaigns

Nominee:

Television use by different generations of Internet users

Nominee:

Passive vs. button pushing