Congress 2012 marks ESOMAR’s 65th anniversary – a milestone that calls for celebrating our industry’s global achievements to date and more importantly, for painting a vibrant and compelling vision for the future of market research.
Inspiring the senses
How innovation in the sensory business can benefit from a new angle on research. And: how future qualitative research can learn from sensory!
Massimo Cealti & Gabriele Niemann, Symrise, Germany
Oliver Schieleit, H,T,P, Concept, Germany
The researchification of games
Adopting a game designer's approach to market research
Peter Harrison, BrainJuicer, UK
Coffee mavens and the global search for the ultimate experience
Understanding the usage and attitudes towards coffee in culturally diverse populations around the globe
Roberto Cappuccio & Peter Kenny, Colmar Brunton, Australia
Research 3.0
Neuroscience and psychotherapy effect on shoppers
Corrine Sandler & Lana Novikova, Fresh Intelligence, Canada
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