Congress Awards

Congress Award Jury

• Dieter Korczak, Managing Director, GP Forschungsgruppe, Germany
• Judith Passingham, CEO, TNS Northern Europe, TNS, UK
• Jon Rodriguez, Senior people research consultant, Philips Design, Netherlands
• Sean Bruich, Monetization Analytics, Facebook, USA
• Jeff Hunter, President, Market Framework, USA

Best Paper Overall:

Winner:

Research in a world of irrational expectations

Nominee:

Behaving economically with the truth

Nominee:

Too much reality?

Nominee:

Crowd interpretation

Best Case History:

Winner:

Translating the language of consumers into global fundraising efforts

Nominee:

A fresh look at our eyes

Nominee:

Enlightened gardens

Best Methodological Paper:

Winner:

The game experiments

Nominee:

Enlightened gardens

Nominee:

Behaving economically with the truth

Nominee:

Gamification

Nominee:

Crowd interpretation

Nominee:

Developing second generation mobile research techniques

Nominee:

Engage, inspire, act

Best Paper Overall:

Winner:

Riding the value shift in market research

Nominee:

From the Iliad to Odyssey

Nominee:

Looking for the fire not the smoke

Nominee:

Digital characters

Nominee:

Getting into the real world of the shopper

Best Case History:

Winner:

Getting into the real world of the shopper

Nominee:

Welcome to the House of Research

Nominee:

Coca-Cola Europe and the Philosopher’s Stone

Nominee:

Advocracy - Harnessing the power of the consumer

Best Methodological Paper:

Winner:

Pricing beyond the Homo Oeconomicus

Nominee:

Advocracy - Harnessing the power of the consumer

Nominee:

The myth of segmentation

Nominee:

Janus and the changing face of pricing research

Nominee:

Feelings you can bank on

Nominee:

Digital characters

Best Paper Overall:

Winner:

The longest day

Nominee:

Advertising in times of crisis

Nominee:

The ‘ANT’ and the grasshopper

Nominee:

Information à la carte

Best Case History:

Winner:

The future of work

Nominee:

Launching innovations during economic slowdown

Nominee:

Could I just ask you a few questions as you have sex on this park bench…?

Nominee:

Integrating research in crisis management decision-making

Best Methodological Paper:

Winner:

Evaluating social mission projects in emerging & bottom of the pyramid markets

Nominee:

Me-to-we research

Nominee:

More, more, more

Best Paper Overall:

Winner:

How Disney bridges the multicultural divide

Nominee:

Anticipating Tomorrow’s Societal Change Today

Nominee:

Kuschel, kuschel, kuschel

Best Case History:

Winner:

Assessing shifts in shopper purchase behaviour

Nominee:

Let it flow!

Nominee:

Flood warning

Best Methodological Paper:

Winner:

Loser, hero or human being

Nominee:

The power of co-creation

Nominee:

Getting animated about emotion

Nominee:

You can’t judge a book by its cover!

Best Paper Overall:

Winner:

If 'We' not 'I'...Then what?

Nominee:

Finding and developing new talent

Nominee:

In search of excellence

Best Case History:

Winner:

Training the next generation

Nominee:

Back on track

Nominee:

Evolution of beauty: Dove case study

Best Methodological Paper:

Winner:

Using faces

Nominee:

A quest for answers

Nominee:

Dancing with inspiration

Nominee:

Scalpel or hand grenade?

Best Paper Overall:

Winner:

The heart transplant

Best Case History:

Winner:

Powerful insights