THE ESOMAR EXCELLENCE AWARD FOR STANDARDS OF PERFORMANCE IN MARKET RESEARCH - THE JOHN DOWNHAM AWARD

BAQMaR

The Belgian Research Association

‘Makes marketing research COOL (again)!’

Association Achievements

BAQMaR is making market research COOL again! Through events they organize themselves or in close collaboration with their official partners and friends. BAQMaR is a new generation association where meeting and deepening each other’s interests happens in a very informal way. They offer members a network of market researchers, help their younger members with the smooth start and the extension of their professional market research career and strive to be the glue between industry and academics. They offer unique events such as “After Work Drinks”, “Pecha Kucha Evening”, “International bloggers network”, and more.

What the Industry said

“The initiative was implemented in the past 3 years by 6 dynamic young researchers from different companies or academic institutions. They invested their own time to make the organization a real success and to contribute to the image of our industry both on a national and on an international level.”

“The Belgian research scene is more vibrant than ever! They brought the change we needed, especially in terms of attracting younger people and giving the industry a cool image.”

“Attracting young talent has been consistently recognized as one of the key industry challenges in recent years. BAQMaR not only deserves to be applauded for their efforts to compete for the best talents with other industries but also for their innovative approach which could serve as a blueprint for similar initiatives in other countries”

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