THE ESOMAR EXCELLENCE AWARD FOR STANDARDS OF PERFORMANCE IN MARKET RESEARCH

WINNER 2007: David Smith

Director, DVL Smith Group, UK

‘Defined the area of Market Intelligence’

Doctorate of Organisational Psychology, University of London



Professional Achievements

  • Professor at the University of Hertfordshire Business School
  • Author of ‘Inside Information – Making Sense of Marketing Data’ and ‘The Art & Science of Interpreting Market Research Evidence’
  • Fellow of the Chartered Institute of Marketing and Fellow of the Institute of Management Consultants

Over the last 15 years, David has been continually achieving new initiatives among:

  • Developing and delivering the Skills Development masterclasses globally
  • Developing the 12 killer questions for market intelligence
  • Delivery of ESOMAR Decision Making workshops for the last 5 years
  • Continued push within the UK for the last 15 years to advance MR learning and evidence based consultative skills

What the Industry said

‘’David's work has created a significant new category for market researchers. He has defined the area of market intelligence and almost single-handedly moved the whole industry forward. His book 'The Art & Science of Interpreting Market Research Evidence’ has impacted on many researchers all around the globe’’.

‘’The achievements have made an impact through the number of researchers who use David's work as the definitive reference on new evidence-based consulting. David's reputation globally as a clear thinker and driver of skills in the research industry is exemplary’’.

Contributions to ESOMAR

  • Workshop leader
  • Member of Talent Initiative team
  • Authorship for the last two editions of the ESOMAR Handbook
  • Conference speaker

Awards

  • At least 4 ESOMAR best paper awards
  • Numerous awards from the Market Research Society
  • MRS’s Silver Medal holder
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