THE ESOMAR EXCELLENCE AWARD FOR STANDARDS OF PERFORMANCE IN MARKET RESEARCH

Epinion

Mogens Storgaard Jakobsen, Denmark

'An important contribution and key issue for countries - the lack of credibility in opinion polls and political life'



Company Achievements

The new Dynamic Political Index, developed by Epinion in collaboration with Professor Søren Risbjerg Thomsen, a leading international scholar in statistically based electoral studies, represents an important innovation in the field of polling. It feeds much-needed analytical expertise and explanatory depth into the field of polling. The Dynamic Political Index is published in an esteemed weekly newsmagazine “Ugebrevet A4” every quarter. It has quickly become a point of reference for the media, politicians and commentators. The underlying ambition behind this new measure is quite simple. Whereas a traditional poll only measures the current strength of political parties and/or candidates, the Dynamic Political Index decomposes the way different political issues and aspects of political life affect the standing of, in the case of Denmark, each party.

What the Industry said

“The Epinion DPI is interesting and polling is important”

“Breakthrough thinking and analysis in a high profile area of MR”

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