2011 Finalists

2011 winner(s)

Matt ElliottDavid LaffinJohn Marinopoulos

Building profit through innovation in property development
The confidence to expand into new areas of innovation
Matt Elliott, VicUrban, Australia
David Laffin & John Marinopoulos, Strategic Intelligence Group, Australia

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The jury said:

"Imaginative solution, clear link to ROI, new learnings, this is the strongest candidate.”

2011 nominees

  • Bringing consumers alive within Unilever R & D
    A staged approach for maximal impact
    Stan Knoops, Unilever R&D, Netherlands
    Tom De Ruyck, Anouk Willems, Thomas Troch, Insites Consulting, Belgium

    Type of issue faced by the business: Unilever is working hard on connecting R&D employees to consumers. Short-term aim is to make R&D people aware of the day-to-day consumer reality. Long-term goal is to create structural change.

  • Building profit through innovation in property development
    The confidence to expand into new areas of innovation
    Matt Elliott, VicUrban, Australia
    David Laffin & John Marinopoulos, Strategic Intelligence Group, Australia

    Type of issue faced by the business: The project shows how connecting VicUrban with consumers and key stakeholders optomised the design of new housing developments, resulting in significant impact on VicUrban’s business, consumers, and VicUrban's profitability.

  • Simple strategies for effective newspaper advertising
    Gain 25% more ROI out of newspaper media advertising
    Martin Leeflang, Validators, Netherlands
    Erik Grimm, Cebuco, Netherlands

    Type of issue faced by the business: Erdee Media Group wanted to know if it was possible to improve ROI on adverts in their daily newspaper Reformatorisch Dagblad (RD.)