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#ESOMAR

3D Digital Dimensions 2012

(Online + Social Media + Mobile) Research

Amsterdam / 4-6 November

Continuing on the success of our 2011 event – ESOMAR 3D Digital Dimensions 2012 will take you with even more of the latest...

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Overview

Digital technologies are revolutionising business and shaping a new society. Market research plays an essential role in discovering how these new tools are changing the way people interact with each other. Translating digital insights into business impact is now the name of the game.

This conference goes beyond any other online research event by exploring 3 thematic dimensions:

  • Online Panels, Communities and Data Collection
  • Social Media Research and Social Media Trends
  • Mobile Research

Join us in Amsterdam to dive into the digital world - a 3D experience!

Programme committee

Martin Oxley

Martin Oxley (Committee Chair)
Managing Director
BuzzBack Market Research Europe, UK

Gerd Callewaert

Gerd Callewaert
Country Manager
Ipsos, Belgium

Mike Cooke

Mike Cooke
Director of Global Panel Management
GfK, UK

Philip Garland

Philip Garland
Vice President Methodology
SurveyMonkey, USA

Charles Hageman

Charles Hageman
Research Consultant
Air France-KLM Customer Insight, Netherlands

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Programme

View the livestream programme

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Sunday, 4 November
09.00 - 20.00
08.00 - 09.00 Workshop registration
09.00 - 17.00 Workshops (in parallel):
16.00 - 19.00 Conference registration
16.00 - 20.00 Exhibition
19.00 - 20.00 Welcome reception
Monday, 5 November - Conference day one09.00 - 18.00
- Exhibition (08.30 - 19.00)
09.00 - 09.05 Opening
Mike Cooke, ESOMAR Vice President
09.05 - 09.20 Introduction to programme and opening keynote
Martin Oxley (Committee Chair)
09.20 - 09.50 Opening keynote speaker
Media Research in the Eye of the Storm
Laura Chaibi, Director of Research, EMEA, Yahoo!, UK
  Setting The Scene
09.50 - 10.15 Reality Check in the Digital Age
The relationship between what we ask and what people actually do

Alice Louw, TNS, South Africa
Jan Hofmeyr, TNS, South Africa
10.15 - 10.20 Q&A
10.20 - 10.50 Networking break
  First Dimension: Online Panels and Data Collection
10.50 - 11.00 Introduction by session chair
Philip Garland, SurveyMonkey, USA
11.00 - 11.25 Rules of Engagement
The war against poorly engaged respondents - guidelines for elimination

Steven Gittelman, SampleSolutions, USA
11.25 - 11.50 Better Answers to Basic Questions
Enhancing the accuracy of online reach and audience metrics

Piet Hein van Dam, Wakoopa, The Netherlands
11.50 - 12.15 Writing Wikipedia
An online-offline Ethnography about Wikipedians

Jörn Schulz, Telekom Innovation Laboratories, Germany
12.15 - 12.25 Q&A
12.25 - 12.30 Sponsors fast track
12.30 - 14.00 Lunch
  Second Dimension: Social Media Research and Online Communities (Part I)
14.00 - 14.10 Introduction by session chair
Charles Hageman, Air France-KLM, The Netherlands
14.10 - 14.30 Socialized Research
It is the end of market research, as we know it, but we feel fine!

Michael Rodenburgh, Ipsos Open Thinking Exchange, Canada
14.30 - 14.50 Porsche Research Rally
Can social media research replace traditional research methods?

Martin Einhorn, Porsche, Germany
Olaf Hofmann, SKOPOS, Germany
14.50 - 15.10 AOL Breaking Social Media News
Uncovering hidden triggers of user-generated content engagement

Christian Kugel, AOL, USA
Joseph Blechman, AOL, USA
Curtis Frazier, Probit Research, USA
15.10 - 15.30 Discussion
15.30 - 16.00 Networking break
  Second Dimension: Social Media Research and Online Communities (Part I) - The session continues...
16.00 - 16.05 Introduction by session chair
Charles Hageman, Air France-KLM, The Netherlands
16.05 - 16.25 Solid as an MROC
How text analytics helps to get solid results out of research communities

Istvan Hajnal, iVOX, Belgium
Steven Deketelaere, CONECTA, USA
Jo Steyaert, iVOX, Belgium
16.25 - 16.45 DigiAsia
How social media can uncover different facets of Asian youth

Rakesh Kumar, Firefly Millward Brown, Singapore
Madhumita Chakraborty, PepsiCo International, India
16.45 - 17.05 The BBC Olympic Flame
Understanding social media activity during the London Olympic Games

Dan Brilot, YouGov, UK
Anita Penn, BBC, UK
Andy Morris, YouGov, UK
Angharad Houlden, YouGov, UK
17.05 - 17.20 Discussion
19.00 - 23.00 Networking evening
From Digital To Human Dimensions
Amsterdam cruise and dinner experience


Network with the 3D crowd while experiencing the Amsterdam skyline on the historic and famous Dutch passenger boat, the Prins van Oranje. Relax, unwind and enjoy the ambiance and charm of this ship and the beauty of Amsterdam by night!

Transportation will be available from 18:15 outside the Novotel City Hotel to transport delegates to the networking evening.
Tuesday, 6 November - Conference day two09.00 - 17.30
- Exhibition (08.30 - 18.00)
  Second Dimension: Social Media Research and Online Communities (Part II)
09.00 - 09.10 Introduction by session chair
Gerd Callewaert, Ipsos, Belgium
09.10 - 09.30 Holland 2.0
Assessing a social media strategy for the promotion of Holland

Jos Vink, Blauw Research, The Netherlands
Anke ten Velde, Netherlands Board of Tourism & Conventions, The Netherlands
09.30 - 09.50 Facebook Under the Spotlight
Evaluating the impact of social media alongside TV

Robert Ellis, COG Research, UK
09.50 - 10.00 Q&A
10.00 - 10.30 Networking break
10.30 - 10.40 Introduction to guest speaker
Mike Cooke, GfK, UK
10.40 - 11.10 Guest speaker
The World Goes Mobile
Feryal Hemamda, InMobi, UK
  ESOMAR Session
11.10 - 11.15 Introduction by session chair
Mike Cooke, GfK, UK
11.15 - 12.10 Spyware, tracking and mobile research
Mobile research has ushered in a new range of technology enabled data collection tools. Which ones can consumers trust?

Chaired by:
Reg Baker, Consultant to ESOMAR's Professional Standards Committee and Senior Consultant, Market Strategies International, USA

Participants:
  • Mark Michelson, Executive Director, MMRA, USA
    The new players, who they are and what they do
  • Siamack Salari, Founder, EverydayLives, Belgium
    Ethnography: what is public, what is private and does it matter?
  • Andreas Piani, General Manager Europe, Arbitron Mobile, France
    Mobile tracking, always on but are there limits?
  • Guy Rolfe, Global Mobile Knowledge Leader, Kantar Operations, UK
    Looking to the future
12.10 - 13.30 Lunch
  Third Dimension: Mobile Research Fast Track
13.30 - 13.35 Introduction by session chair
Mike Cooke, GfK, UK
13.35 - 13.50 Research in the Mobile Mindset
Exploring the unexplored in the mobile research space

Anouk Willems, InSites Consulting, Belgium
Annelies Verhaeghe, InSites Consulting, Belgium
13.50 - 14.05 Research Goes Mobile
Findings from initial smartphone application research

Christian Dubreuil, Research Now, UK
Sally Joubert, Luma Research, Australia
14.05 - 14.20 Device Diversity
Understanding the complexity of varied devices for taking surveys – a case study

Misha Tsvelik, EasyInsites, UK
Lindsay Veling, Cint, USA
14.20 - 14.35 Impact of 3D Objects in Mobile Market Research
Innovative app-based mobile research

Navin Williams, MobileMeasure, China
14.35 - 14.50 Q&A
14.50 - 15.20 Networking break
15.20 - 15.25 Introduction by session chair
Martin Oxley, BuzzBack Market Research Europe, UK
15.25 - 15.45 Future Mobile Research
Mining reality through the mobile phone

Francesco D’ Orazio, Face, UK
15.45 - 16.15 Closing keynote speaker
How Gamification Will Transform Research
Gabe Zichermann, Author, Entrepreneur & Gamification Guru, Gamification Co., USA
16.15 - 16.20 Q&A
16.20 - 16.30 Programme summary
Martin Oxley (Committee Chair)
16.30 - 16.40 Closing
Pravin Shekar, ESOMAR Council member
16.40 - 17.10 Farewell drinks
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Presentation abstracts

 

Monday, 5 November - Conference day one

Setting the scene

Opening keynote speaker

Media Research in the Eye of the Storm

Laura Chaibi, Director of Research, EMEA, Yahoo!, UK

The digital media research world moves FAST; so fast that as soon as you’ve built up research techniques to measure and research within this space, it’s moved like a disruptive tornado. Listen to what it’s like being in the eye of the data storm as a digital media researcher and discover business techniques being used to stay relevant in today’s 3D world.


Reality Check in the Digital Age
The relationship between what we ask and what people actually do

Alice Louw, TNS, South Africa
Jan Hofmeyr, TNS, South Africa

The era of the long and drawn out survey is drawing to an end. In the digital age, we can no longer afford to waste time asking irrelevant questions. Attention spans are short and new research methodologies such as mobile simply cannot support long questionnaires. To succeed in today's research environment, a clear focus is required. This presentation examines a variety of classical survey measures to establish which measures link to reality and which do not. The time has come to sift through all of the "standard" measures and spring clean: what is worth keeping and what should have been thrown away a long time ago?

First Dimension: Online Panels and Data Collection

Rules of Engagement
The war against poorly engaged respondents - guidelines for elimination

Steven Gittelman, SampleSolutions, USA

The war for online quality is being fought at respondent engagement. So far, the solution appears to be identifying offenders and eliminating them. However, not all satisficers are equal, we need rules of engagement that guide us toward eliminating those respondents who provide us with poorly considered data and have an impact on the deductions and decisions we might make from that data. It is not enough to eliminate the worst offender; some measure of how much damage they cause needs to be included. This presentation addresses the construction of a new metric that includes considerations of satisficing, data shift, and sample size. In a real war there are rules of engagement that dictate under what circumstances commanders can order their troops to fire, here such guidelines are provided for our industry.


Better Answers to Basic Questions
Enhancing the accuracy of online reach and audience metrics

Piet Hein van Dam, Wakoopa, The Netherlands

Market research is happily embracing the possibilities offered by new technologies, such as online research communities, gamification and mobile surveys. Yet, with the proliferation of the internet, we will also have to do the hard work – getting the metrics right. Our clients, publishers and advertisers alike, need better answers to the two basic questions they have: How many people are visiting my site, or seeing my ad? And who are they? Cookie-based techniques are falling short, despite complex and time- consuming techniques like data-fusion. This presentation presents an alternative to serve clients better. Using robust statistics and a single source panel equipped with state of the art behavioural metering, one can obtain more accurate data on online reach and audience.


Writing Wikipedia
An online-offline ethnography about Wikipedians

Jörn Schulz, Telekom Innovation Laboratories, Germany

Wikipedia, the biggest (online) encyclopedia the world has ever seen, has an enormous impact on how information and knowledge is being codified, presented, and consumed today. Thus, it is essential to observe the social actors behind the project. Questions that need to be asked are: Who are the Wikipedians, the thousands and thousands of volunteers that write and edit and rewrite the millions of Wikipedia articles? What motivates them to undergo this laborious but unprestigious task? Quantitative surveys do not bring answers to these questions. However, ethnography seems to be an appropriate research method for exploring the lifestyles, daily routines, and beliefs of those diligent editors.

Second Dimension: Social Media Research and Online Communities (Part I)

Socialized Research
It is the end of market research, as we know it, but we feel fine!

Michael Rodenburgh, Ipsos Open Thinking Exchange, Canada

In an attempt to leverage social media data within the context of traditional survey research, Ipsos OTX is changing its approach to conducting research by focusing on Socialized Research. Socialized Research blends traditional MR techniques with forward-thinking social media and technology solutions to truly revolutionize our industry. Today’s social media environment allows researchers to collect massive amounts of individual-level data; a trend that will continue across all digital devices in the field. This singular view of consumer data will change marketing research forever. Socialized Research is about blending active, passive and interactive research methodologies. This presentation will outline lessons learned, guidelines and considerations for these new approaches to MR.


Porsche Research Rally
Can social media research replace traditional research methods?

Martin Einhorn, Porsche, Germany
Olaf Hofmann, SKOPOS, Germany

The amount of user-generated content (UGC) in social media is rising constantly. More and more consumers exchange their product and brand experiences using social media platforms. For this reason an in-depth analysis of content in social media seems to be an attractive alternative to traditional research methods because data is already available and at first glance it only has to be analyzed. A joint project between Dr. Ing. h.c. F. Porsche AG and the market research agency SKOPOS examines whether and to what extent social media analysis is able to provide valid insights. In what cases and when does social media analysis replace traditional research and when does it reach its limitations?


AOL Breaking Social Media News
Uncovering hidden triggers of user generated content engagement

Christian Kugel, AOL, USA
Joseph Blechman, AOL, USA
Curtis Frazier, Probit Research, USA

Social functionality has transformed the online news category. Sharing via social networks and adding comments to articles creates a new dimension to how people experience current events. For example, readers generate six million comments every month on The Huffington Post, making it among the most social content sites on the Internet. What has been missing to date is an understanding of how comments enhance or detract from the readers’ experiences. To illuminate this void, this research used a ratings-based conjoint to disentangle 16 various attributes of user comments to create a standard measure for their marginal utility. This structure was then used to create a composite index of major news sites to determine the composition, and ultimately, the user value of each sites’ comment base.

Second Dimension: Social Media Research and Online Communities (Part I) - The session continues...

Solid as an MROC
How text analytics helps to get solid results out of research communities

Istvan Hajnal, iVOX, Belgium
Steven Deketelaere, CONECTA, USA
Jo Steyaert, iVOX, Belgium

According to Forrester, more and more agencies offer Market Research Online Community (MROC) services alongside other methods. Nonetheless, efficiently coping with the huge amount of text that some MROCs produce often remains a challenge. This presentation looks at how Text Analytics can be a helpful tool for a community moderator and for a qualitative researcher in dealing with these problems. More specifically how Cluster Analysis, ConceptNet, WordNet and Latent semantic analysis (LSA) can be deployed in the context of Community Research is examined. A case is presented in which these techniques were used to improve efficiency of deploying an MROC, both in terms of improving monitoring and in terms of supporting qualitative researchers in the reporting phase, leading to more solid results.


DigiAsia
How social media can uncover different facets of Asian youth

Rakesh Kumar, Firefly Millward Brown, Singapore
Madhumita Chakraborty, PepsiCo International, India

For youth marketers like Pepsi, this means that social media could be a potent tool to keep abreast of changing youth values, expressions and aspirations. While marketers realize the growing importance of tapping into youth conversations in channels outside of qualitative FGDs, in most of these countries face to face research is still the norm; and social media is seen as largely a channel to communicate - not really listen - to youth. Firefly's approach of e-mmersions understands the ‘schizophrenic self’ at play. The qualitative social media shadowing process reveals nuances of their double lives and the impact it has at a sub conscious level, thereby enabling deep insighting that could leverage consumer insights to the next level.


The BBC Olympic Flame
Understanding social media activity during the London Olympic Games

Dan Brilot, YouGov, UK
Anita Penn, BBC, UK
Andy Morris, YouGov, UK
Angharad Houlden, YouGov, UK

The London Olympic Games is the major global sporting event of 2012 with four million viewers expected for the opening ceremony. Social media now plays a prominent role in TV, and is key for brands, active in social media arenas, to understand how to mobilise the power of social media exposure, utilise it to increase engagement, and affect the legacy of the brand in a positive way. Brands regularly associate themselves with major sporting events around the globe, and these social interactions have the opportunity to affect relationships between the audience and brands to a higher degree than ever before. Through the delivery of successful social media activity around an event, brands can create advocacy for their brand long after the event has finished.

Tuesday, 6 November - Conference day two

Second Dimension: Social Media Research and Online Communities (Part II)

Holland 2.0
Assessing a social media strategy for the promotion of Holland

Jos Vink, Blauw Research, The Netherlands
Anke ten Velde, Netherlands Board of Tourism & Conventions, The Netherlands

In the last few years, organisations have realised the potential that social media offers as a way of communicating their messages and helping to deliver their marketing strategies. Equally, we as researchers have been focused on the potential of social media as a new source of information to understand consumer behaviour. This has prompted the development of automated 'social media analysers' which can monitor volume, reach and sentiment of what's being said on Facebook, Twitter, etc. In this presentation, Blauw demonstrates that the measurement of these KPIs is not only insufficient but can lead to erroneous conclusions. Blauw demonstrates that traditional analysis techniques are essential if meaningful and actionable conclusions are going to come from the analysis of social media content.


Facebook Under the Spotlight
Evaluating the impact of social media alongside TV

Robert Ellis, COG Research, UK

Facebook has become a highly attractive advertising medium, but effectiveness and how the channel works are still little understood. Metrics such as 'likes' are available but offer little insight. We believe that social media work differently to conventional ads, but just how do they work, and how well? This research used a new implicit test (IRT) developed by COG to track effects from two social media campaigns for a major brand, and the effect of each in combination with mainstream TV advertising. The research took place within Facebook pages among users, and provided dramatic evidence of how effective social media campaigns could be, and how different approaches produced different outcomes.


Guest speaker

The World Goes Mobile

Feryal Hemamda, InMobi, UK

As media continues its transition from the physical and analog world to the digital screen, it's important to understand how this has impacted consumers' consumption habits. The second wave of the Media Consumption Study series by InMobi (conducted among 16,000+ respondents across 5 continents) provides a robust view on the changing media consumption and mobile usage behaviors in high growth markets. This session will identify how consumers' media & shopping behaviors have changed with the increase in smartphones & tablets, including the who, when, what, where and why.

Third Dimension: Mobile Research Fast Track

Research in the Mobile Mindset
Exploring the unexplored in the mobile research space

Anouk Willems, InSites Consulting, Belgium
Annelies Verhaeghe, InSites Consulting, Belgium

2012 is the year of mobile, and many great market research attempts at integrating mobile in the toolbox have been made. So far, however, there are a couple of dimensions missing in the discussion. This presentation will describe: 1) the benefits of mobile surveying, beyond the tool; 
2) the use of mobile in Market Research Online Communities; and
 3) mobile as a topic of research and a huge business opportunity
. This presentation will provide answers to these missing dimensions with the aid of case studies of eBay Classifieds and a retailer.


Research Goes Mobile
Findings from initial smartphone application research

Christian Dubreuil, Research Now, UK
Sally Joubert, Luma Research, Australia

Mobile research has long been discussed, but now it seems the opportunity and the capability are intersecting. Collaborating with Luma Research, this case study looks at the future of mobile, and will explore how Smartphone applications impact the approach, conduct, and results of research. The findings indicate that Smartphone research is likely to present a relevant and engaging opportunity to the conduct of market research, and has the potential to become one of the main methodologies employed in market research in the short to medium term. Join this presentation as the possibilities that lie ahead of us with mobile research are explored.


Device Diversity
Understanding the complexity of varied devices for taking surveys – Case study

Misha Tsvelik, EasyInsites, UK
Lindsay Veling, Cint, USA

What happens when different devices are used to access and complete online surveys is examined in this presentation. As smart phones and tablets become increasingly popular, respondents are attempting to participate in online surveys with their various devices, yet online surveys are not necessarily entirely compatible across these devices. When surveys do not work on these alternative devices, no doubt respondents are frustrated and either cannot complete these surveys or enter data that is of poor quality. Further, when respondents experience this frustration, they are less likely to participate the next time they are invited.


Impact of 3D Objects in Mobile Market Research
Innovative app-based mobile research

Navin Williams, MobileMeasure, China

Mobile technology was harnessed in this study to place the respondent in a real shopping environment to make choices of placing new virtual 3D beverage products in a real life environment in real time. The decisions and choices the users made were recorded on their mobiles and then analysed to map out a brand profile amongst the beverage set available for the new virtual mobile 3D beverage. Adding mobile to the research delivery mix not only improves efficiencies, it also helps put the respondent at the centre of the point of consumption/purchase.


Future Mobile Research
Mining reality through the mobile phone

Francesco D’ Orazio, Face, UK

Market Research approaches to mobile focus on production and upload of geo-located content on the go. Traditionally Mobile Market Research has mimicked what can be done on the web, with poorer interfaces and engagement. Beyond geo-located content, a key opportunity in mobile is life logging, the passive and active recording of a person’s online and offline daily life in a quantitative way. Sensors in the mobile handset can be used to capture communication, proximity, location, and activity data alongside the more established prompted inputs, a 360-degree approach becoming known as Reality Mining. The result is a depth of data on behaviors, interactions and states that can reveal patterns and insights that would be impossible to spot in an exclusively qualitative approach.


Closing keynote speaker

How Gamification Will Transform Research

Gabe Zichermann, Author, Entrepreneur & Gamification Guru, Gamification Co., USA

Gamification doesn’t mean Xbox or Angry Birds. It means using game mechanics and features of game design to boost the effectiveness, friendliness and engagement of your research. Never has this been more important than in this era of consumer technologies, where the instant gratification of collecting points, tweeting and friending have become a part of daily life. Join author and expert Gabe Zichermann for this fast-paced session as he shows how gamification is transforming consumer and employee engagement.

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Speakers/authors

Opening keynote speaker

Laura Chaibi

Laura Chaibi

Director of Research, EMEA, Yahoo!, UK

Laura has spent the last 5 years at Yahoo! building up an award winning research team and research programs focusing on timely, relevant, and strategic consumer and commercial insights. Well known industry studies she and her team have conducted include Shortcast: a contemporary and future view on short form video to 2015, Exposure & APPetite: about mobile media usage and advertising, and digital memories: a thought provoking piece focusing on the impact technology is having on our ability to remember things including advertising. She leads a team that continues to push boundaries with their insights and have been consistently recognized by trade bodies and at industry awards including: IAB, IAB Europe, the AOP, MRG, Campaign and the MRS.She is a qualified marketer holding an Advanced Certificate in Marketing from the Chartered Institute in Marketing and is also a member of the MRG, the Media Research Group. In the last 15 years, she has held various marketing and research roles at Orange, the BBC, AOL UK and Tourism Australia. Laura is originally from Vancouver, Canada and has lived in the UK since 1998.


Closing keynote speaker

Gabe Zichermann

Gabe Zichermann

Author, Entrepreneur & Gamification Guru, Gamification Co., USA

Gabe Zichermann (b. 1974) is an entrepreneur, author, highly rated public speaker and gamification thought leader. He is the chair of the Gamification Summit and Workshops, and is co-author of the book “Game-Based Marketing” (Wiley, 2010) where he makes a compelling case for the use of games and game mechanics in everyday life, the web and business. Gabe is also a board member of StartOut.org and facilitator for the NYC chapter of the Founder Institute. A native of Canada and resident of NYC, Gabe frequently muses about games and the world at Gamification.Co.

Watch Gabe Zichermann at TNW2012


Guest speaker

Feryal Hemamda

Feryal Hemamda

Marketing Director, InMobi, UK

Feryal Hemamda joined InMobi with 11 years of commercial marketing experience, predominately working in broadcast media before entering into the mobile advertising industry. Feryal started her career in sales at Capital Radio before moving into Commercial Marketing at Channel 4 Television. Whilst at Channel 4, Feryal worked across business functions to promote the value of television to advertisers and media agencies. After a short spell with Discovery Networks, Feryal spent three years helping ITV Television to launch its programme brands to UK advertisers and media agencies and also to international Television networks looking to acquire content. On a personal note Feryal is a keen photographer, and enjoys travelling to new destinations. She lives in south east London and is married.


Alice Louw

Alice Louw

Global Brand Equity Consultant, TNS, South Africa

Alice Louw is a Global Brand Equity consultant at TNS. She worked in the marketing research industry for nine years, specialising in brand equity research. She has travelled extensively and worked with many of the world's top brands in America, Europe and Asia. She has written, presented and won awards for research papers covering a range of marketing related topics.


Andreas Piani

Andreas Piani

General Manager Europe, Arbitron Mobile, France

As Arbitron Mobile’s General Manager for Europe, Andreas Piani is in charge of driving syndicated research and bespoke projects for Arbitron’s real-time Smartphone and Tablet tracking solution. Andreas has over fifteen years of experience in media and telecoms market research and industry analysis, holds an MBA from the Steinbeis Business School in Berlin, and is Co-Chairman of the Ethics & Standards Committee of the Mobile Marketing Research Association.


Andy Morris

Andy Morris

Group Director of New Products, YouGov, UK

Andy Morris is Global Director of New Products at YouGov, where he is responsible for the development and rollout of products across the YouGov group and has led the process of developing YouGov’s social media audience measurement tool (SoMA) over the past year. He’s been in market research for 15 years, much of that at the cutting edge of the industry making new technologies and mediums improve the way we research. He is in his second spell at YouGov, having previously been at the company as an Account Director from 2004-2007. In between he managed the UK office of Vision Critical and was Managing Director of Panel Services, pioneering the introduction of custom panels in Europe. Andy started his career at TNS in London before joining Arnold&Bolingbroke in Sydney to run their fledgling quantitative department.


Angharad Houlden

Angharad Houlden

Research Executive, YouGov, UK

Angharad Houlden is a Research Executive at YouGov. She has worked in market research for just over two years and has experience with clients from a variety of sectors, including FMCG, Health and Beauty, Media and Finance. Angharad has expertise in the area of social media having run trackers in the UK and across other European markets. She also works on an international Smart TV tracker and is involved in many ad hoc projects for a variety of media clients. She has a degree in History and a Masters by Research in History from The University of Leeds.


Anita Penn

Anita Penn

Research Manager - London 2012, BBC, UK

Anita Penn is Research Manager - London 2012 at BBC where she is responsible for overseeing all BBC audience research relating to London 2012 and ensuring that audience insight is at the heart of all BBC activity. Anita joined the BBC in November 2004 as Research Manager for BBC Sport. During this time she has been responsible for audience insight on major sporting events, such as the 2008 Beijing Olympics, the 2010 FIFA World Cup, as well as yearly BBC events such as Wimbledon and Six Nations. She has over 15 years’ experience working in media research. Prior to joining the BBC Anita worked at the media agency New PHD before moving to broadcast media, holding roles at Flextech Television and GCap Media. Anita played a core role in helping guide the idea development based on audience insight for the return of Formula 1 at the BBC in 2009.


Anke ten Velde

Anke ten Velde

Market researcher, Netherlands Board of Tourism & Conventions, Netherlands

Anke ten Velde is a market researcher working for the Netherlands Board of Tourism & Conventions (NBTC) since 2006. Previously, as a researcher at a research agency she has gained experience in various sectors and various forms of (online) research and reporting. At the NBTC she coordinates the extensive research inbound tourism and she is involved in various research on our websites (old and new media). She has lots of experience in, among others, market analysis, desk research and measuring the effectiveness of campaigns. Anke has a master degree in Leisure Studies at the University of Tilburg and has a degree at EQF level 6.


Annelies Verhaeghe

Annelies Verhaeghe

Head of Research Innovation, InSites Consulting, Belgium

Annelies Verhaeghe is the Head of Research Innovation at InSites Consulting. She has an interest in consumer insights and neo-observational research techniques such as multimedia ethnography and social media netnography. Annelies won the ESOMAR Young Researcher of the year Award in 2009 and has been a regular speaker at ESOMAR and other market research events and has several publications in academic and trade journals.


Anouk Willems

Anouk Willems

Senior Research Innovator, InSites Consulting, Belgium

Anouk is ‘Senior Research Innovator’ at InSites Consulting; with a background in marketing, she’s on a quest to merge research with structural consumer collaboration. After managing online research communities for global clients like Unilever, Danone and Heinz, she’s now focusing on the role of online research communities in marketing domains. Besides working at InSites, she founded a DIY website ‘Klusopedia’ 3 years ago (sold in 2011) and has great affinity with online marketing & social media. Anouk was nominated with her work by ESOMAR (“Research Effectiveness Award 2011” - ‘Bringing consumers alive within Unilever R&D') and finalist of the NewMR Young Researcher Competition 2011.


Christian Dubreuil

Christian Dubreuil

Senior Vice President - Northern Europe, Research Now, UK

Chris Dubreuil is Senior Vice President-Northern Europe at Research Now, where he oversees the company’s Consumer and Media channel in Northern Europe, and is responsible for the core consumer market research segments, and developing new products in the media sector. Since joining the company in 2006, Chris has played an integral role in significantly increasing revenue and presence for Research Now’s business in the UK. Chris brings 16+ years of industry experience, and started his career at NOP in 1995 where he was one of the early pioneers of the online research methodology, and a founding member of NOP New Media in 2000. Chris has also held a number of management and senior management level positions with Michael Herbert Associates, BDRC and Synovate, where he served as Research Director and Head of Online Research for the UK business prior to joining Research Now.


Christian Kugel

Christian Kugel

VP - Consumer Analytics & Research, AOL, United States

Christian Kugel is VP, Consumer Analytics & Research at AOL. He oversees the market research and sales research teams and is responsible for infusing the voice of the consumer throughout the organization, developing new advertising ROI solutions and surfacing salient consumer insights for the product and sales functions. Prior to AOL, Christian was SVP, Strategy & Innovation at VivaKi, where he focused on emerging media for global clients including Hewlett Packard. He was named an ‘Agency Innovator’ by Internationalist, his work in social media was recognized with the ‘Most Innovative Research’ award by WOMMA, and he was nominated for the Goodyear Award for best international research.


Curtis Frazier

Curtis Frazier

SVP/Principal, Probit Research, USA

Curtis Frazier is SVP/Principal at Probit Research. As part of a boutique research agency, he is responsible for a little bit of everything, though his primary focus is on advanced analytics. His areas of expertise include conjoint methods and segmentation. Curtis has 20 years research experience. Prior to Probit, Curtis was VP-Marketing Science at Millward Brown. Prior to his life in market research, Curtis taught research methods and political science at the University of Houston. Curtis is a frequent presenter at professional conferences and co-authored (with David Bakken) the conjoint methodology chapter for the Handbook of Marketing Research.


Dan Brilot

Dan Brilot

Media Consulting Director, YouGov, UK

Dan Brilot is Media Consulting Director at YouGOv and an expert in the field of understanding the global digital consumer. His current main focus is on understanding digital and social media consumption. Dan has considerable expertise in all new digital research methodologies with previous experience gained at TNS Global Digital, Research Now and the Media Effectiveness Centre at GFK/NOP.


Francesco D’Orazio

Francesco D’Orazio

Chief Innovation Officer, FACE, UK

Francesco D’Orazio is Chief Innovation Officer at FACE. He specialises in exploring the new opportunities emerging at the intersection of technology and research. At FACE, Francesco focuses on designing new methodologies and tools for conducting research specializing in open innovation, social media research, mobile research and social simulations. He holds a PhD in Social Sciences and Digital Media (2004-2007) from Università degli Studi di Roma ‘La Sapienza’ and from University of Toronto at the McLuhan Program in Culture and Technology where his research focused on Immersive Media, the evolution of Audiences and the rise of Social Software. His work has been featured in the likes of BBC, CNET, New Media Age, The Guardian, Techcrunch, and O’Reilly Europe (GMT).


Guy Rolfe

Guy Rolfe

Global Mobile Knowledge Leader, Kantar Operations, UK

Guy Rolfe joined Kantar in 1998 and took up his current role focused on Mobile in 2008. Guy is currently responsible for the mobile data collection strategy of the Kantar group. He has overseen the development of Kantar systems to enable mobile research and continues to spearhead the exploration of emerging technologies and techniques. He also facilitates group-wide collaboration and fosters collective learning, acting as both mobile evangelist and knowledge hub; he works closely with researchers to help them fully explore and exploit the product potential. Prior to joining Kantar Guy completed a Bachelor of Arts degree in Architecture at the University of Kent.


Istvan Hajnal

Istvan Hajnal

R&D Director, iVOX, Belgium

Istvan Hajnal is R&D Director at iVOX, Belgium. He began his career as a researcher in the University of Leuven. In 2000 he became a statistician based in the European headquarters of AC Nielsen. In 2010 he was promoted to Vice President of the Global Measurement Science Training Center of Excellence reporting into the Chief Research Officer of The Nielsen Company, and in 2011 he joined iVOX in an R&D role. Istvan received a Master’s degree in computer sciences, a Post Graduate degree in quantitative methods in the social sciences and a PhD in the Social Sciences from the University of Leuven, Belgium.


Jan Hofmeyr

Jan Hofmeyr

Chief Researcher - Behavioral Change, TNS, South Africa

Jan Hofmeyr is Chief Researcher - Behavioral Change at TNS. He joined Synovate in 2006 and became a member of the executive board in 2010 where he was responsible for developing their brand equity and customer loyalty offers. Prior to that he invented the Conversion ModelTM, ran the Customer Equity Company (which was sold to TNS in 2000), and was a senior political advisor for the African National Congress during and after the first democratic elections in South Africa. He is the co-author (with Butch Rice) of Commitment Led Marketing and the author of numerous award-winning papers on brand equity.


Jo Steyaert

Jo Steyaert

CEO, iVOX, Belgium

Jo Steyaert is CEO of iVOX. Jo began his career as a researcher associated with the University of Leuven, Department of Communication Sciences. In 2003 Jo was the Managing Partner and initiator of Indigov, a spin-off of the Catholic University of Leuven. In 2004 he became Managing Partner of iVOX Research Facilitators, Managing Partner of iVOX Ukraine LLC in 2008 and Managing Partner and initiator of Proximity Partners in 2009. Jo received a Master’s Degree in Sociology and Master’s Degree in Communication from the University of Leuven, Belgium.


Jos Vink

Jos Vink

Managing Partner, Blauw Research, Netherlands

Jos Vink is Managing Partner, Blauw Research. He is a highly experienced researcher in the field of branding and communications, and in the last 14 years has advised over 100 organizations in building stronger brands. More recently he has specialized in social media research since it has an enormous influence on people and the way they think about brands. Jos is a gifted speaker who creates impact in combining robust market research insights.


Joseph Blechman

Joseph Blechman

Senior Manager, AOL, United States

Joseph Blechman is Senior Manager at AOL. He has 10 years of research experience, including nine years in digital research. Joe specializes in reaching low incidence populations and online panels. Joe has a dual major MBA in Statistics/Economics from Baruch College and a BS in Management Science & Information Systems & International Business from Penn State University.


Jörn Schulz

Jörn Schulz

Research Assistant, Telekom Innovation Laboratories, Germany

Jörn Schulz is a Ph.D. student and research assistant in the team User Driven Innovation (UDI) at the Telekom Innovation Laboratories (T- Labs). For more than two years he has planned, managed, and conducted ethnography projects as well as other UDI studies like scenario modeling, user clinics, and field tests for various project fields within the T-Labs and, thus, for the Deutsche Telekom AG. Jörn studied European Ethnology at the Humboldt University, Berlin.


Lindsay Veling

Lindsay Veling

VP - Global Quality, Cint, USA

Lindsay Veling is VP - Global Quality, at Cint. She has worked in market research for over 10 years and has a particular passion for understanding quality drivers in relation to online panels. Having worked in academic research, she was a lecturer in statistics and criminology at the London School of Economics. While she has also held senior sales positions at online panel companies, her role at Cint is to ensure that the company’s quality as it pertains to online panels and market research evolves with the online industry. Lindsay holds an MSc from the London School of Economics.


Madhumita Chakraborty

Madhumita Chakraborty

General Manager – Consumer Insights & Strategy, PepsiCo International, India

Madhumita Chakraborty is General Manager - Consumer Insights & Strategy at PepsiCo International in India. Madhumita is a trained economist with an MBA in Marketing Communications. She has over a decade’s experience across consumer research, business research, sales and advisory services spanning food and beverages, telecom, financial services, and durables sectors. Having been a provider of research and advisory services, she appreciates the true value of market research in her present role as a user of research at PepsiCo India, where she heads Insights and Strategy for the Flavours portfolio and Brand Health. Madhumita is a regular participant at ESOMAR events and has previously presented at many conferences. She also periodically conducts workshops and industry outreach sessions with students at prestigious business schools in India.


Mark Michelson

Mark Michelson

Executive Director, MMRA, USA

Mark Michelson is the Executive Director and co-founder of the Mobile Marketing Research Association (MMRA), a global trade organization that advocates the use of mobile devices to understand opinions and behaviors of consumers, shoppers and B2B audiences.

Mark also co-founded the Mystery Shopping Provider’s Association (MSPA) and has served on the board of the Qualitative Research Provider’s Association (QRCA). Mark's experience as a market researcher includes 28 years of developing and implementing strategic marketing research programs for many of the world’s leading brands in a variety of industries including technology, food service, healthcare, retail and CPG. Mark is also President/CEO of Threads Qualitative Research , a global qualitative consultancy with partner offices in 22 countries.


Martin Einhorn

Martin Einhorn

Head of Market Research, Porsche AG, Germany

Martin Einhorn has been Head of Market Research at Porsche AG since 2008. From 2005 to 2008 he was affiliated with Market and Trend Research Audi AG, and a Lecturer at the University of Zurich and St. Gallen. Martin has attended the University of St. Gallen, Switzerland, University of Marseille, France, and University of Leipzig, Germany.


Michael Rodenburgh

Michael Rodenburgh

Vice President - Product Development, Canada

Michael Rodenburgh is Vice President, Product Development for Ipsos. In his role he leads an innovation team for the Ipsos Open Thinking Exchange team dedicated to Socialized Research. Michael has over 18 years experience in the research business and has held several executive positions in client services, product development, and business development. Known for pushing the boundaries in the research profession, he has played an instrumental role in developing new research approaches with his previous appointments at Vision Critical and POLLARA. Michael is an award-winning researcher and was awarded MRIA's "Best in Class” award in 2002 for the best overall research project in Canada. He is a frequent speaker at industry conferences.


Misha Tsvelik

Misha Tsvelik

Research Operations Director, EasyInsites, UK

Misha is Research Operations Director at EasyInsites and has been with the company since August, 2009. During that time he has scripted surveys, tabulated / analysed data and been involved in every stage of the research process, focusing mainly on quantitative research. Misha also builds and manages both access and custom panels, including designing and building panel websites and focusing on user-experience in panels and surveys. Recently Misha has done work on researching and enhancing survey accessibility and data quality in surveys taken across mobile and desktop devices.

Prior to EasyInsites, Misha spent two years as the Panel Manager at Opinium where he was responsible for setting up, recruiting and managing all aspects of their panels. Prior to Opinium, Misha spent two and a half years at Lightspeed as a Senior Project Manager working on a wide array of online quantitative and qualitative (online bulletin boards) projects. Misha began his career as an economist and researcher at the Office For National Statistics and has a BSc Honours in Economics from the University of Bath.



Olaf Hofmann

Olaf Hofmann

Managing Director, SKOPOS GmbH, Germany

Olaf Hofmann has been Managing Director of SKOPOS GmbH since 1995. Previously he was involved in the study of Psychology at the University of Bonn. Olaf is a lecturer at the German Research Association BVM. He represents Germany as a delegate at the ISO level.


Piet Hein van Dam

Piet Hein van Dam

CEO, Wakoopa, Netherlands

Piet Hein van Dam is CEO of the internet startup Wakoopa. Wakoopa supplies the MR industry worldwide with online metering technologies and analysis dashboards, and follows more than 40.000 respondents in over 20 countries. Previously he was managing director of Motivaction International. Piet has a PhD in physical chemistry and enjoyed his 'corporate' career and education at Unilever and KPMG, in the area of business development and marketing. In 2008 he was awarded with the Deloitte '50 Best Managed Companies' in the Netherlands and in 1997 with the Unilever 'Golden jubilee award for research excellence'.


Rakesh Kumar

Rakesh Kumar

Head of Firefly AMAP, Firefly Millward Brown, Singapore

Rakesh Kumar is Head of Firefly AMAP, Firefly Millward Brown, in Singapore. A true nomad, Rakesh is a world traveler who is constantly engaged with diverse places and people. He has worked across various geographies in order to develop a deep understanding of socio-cultural frameworks and trends. Consequently, he is strongly positioned to conduct international research projects that focus on deciphering and connecting the "different textures" of people. His experience with consumers spans many categories, including FMCGs, automobiles, telecom, liquor, tobacco, contraceptive products, social research, financial services, infant and child care, household care, luxury products, tourism and healthcare. Rakesh holds a degree in Economics and a post-graduate degree in Management from India.


Reg Baker

Reg Baker

Consultant to ESOMAR's Professional Standards Committee and President and Senior Consultant, Market Strategies International, USA

Reg Baker is President and Senior Consultant of Market Strategies International, a US-based research company specializing in healthcare, information technology, financial services, telecommunications, and energy utilities.

Reg Baker is also a Consultant to ESOMAR Professional Standards Committee.

Throughout his career he has focused on the methodological and operational implications of new research technologies including CATI, CAPI, WEB, and mobile. He writes and presents on these and related issues to diverse national and international audiences and blogs off and on as thesurveygeek. He is active in a number of national and international research professional and trade organizations including ESOMAR, the American Association for Public Opinion Research (AAPOR), and the Council of American Survey Research Organizations (CASRO). He has twice chaired the ESOMAR Online Conference, has published in Research World and participated in task forces to develop guidelines for both mobile and online research. He chaired the AAPOR Online Panels Task Force and is a member of the ESOMAR project team responsible for the ESOMAR 28 Questions.


Robert Ellis

Robert Ellis

Director, COG Research, UK

Rob Ellis is a founder director of COG Research, an innovative UK based agency. He left Oxford with a degree in Politics and Philosophy, joined BRMB as a researcher, and then spent some time in advertising as an account planner. He then founded Navigator, and pioneered the use of NLP in qualitative research. Looking for new challenges he was an early adopter of online research, setting up first Prism and then COG. He is intrigued by the way the mind works, and delighted that neuroscience is confirming many of our hunches about how important decisions get taken 'impulsively'.


Sally Joubert

Sally Joubert

CEO, Luma Research, Australia

Sally Joubert is the CEO of Luma Research in Australia and a leading figure in advertising research world-wide. She is co-founder of Luma, a specialist brand, advertising and communications research agency. In 1991, Luma developed a unique advertising pre-testing technique called add+impact® which is now licensed to MR companies in 43 countries. Over the past 20 years Luma has pioneered evolving approaches to advertising testing, providing its clients with a powerful combination of fresh intelligence and a wealth of experience. Sally has worked with some of the largest global advertisers and has spoken at many conferences and seminars, sharing her experience and passion for developing great advertising. Sally holds a BA (Hons) and an MA (Psychology) from the University of Melbourne.


Siamack Salari

Siamack Salari

Founder, EverydayLives, Belgium

President of the Mobile Marketing Research Association, Siamack has been described as the main populariser/spokes-person for commercial and video ethnography around the world. He hosted UK Channel 4’s “Shop Til You Drop” and the BBC Money programme’s, “Shoppers in the wild”. Both programmes explored people’s everyday lives in the context of shopping.

He stumbled into research at the Henley Centre for Forecasting in 1992 (WPP Group), moved to JWT London then DDB London where he ran this own ethnographic research units within the Planning departments. He became a director of EverydayLives, a pure ethnographic research agency, in 2000 before establishing EthOS Labs, a mobile ethnography platform in 2008. Siamack lectures in ethnographic/observational research at universities including Oxford SAID business school, Kings College London and Valenciennes design school in Valenciannes France. He has conducted ethnographic research in markets ranging from Korea and Japan to the US and Brazil.

His ultimate dream is to collect examples of human behaviour in a shareable archive and thereby make the world more lucid.


Steven Deketelaere

Steven Deketelaere

CEO, CONECTA, United States

Steven Deketelaere is the CEO of CONECTA in the United States. He was a Research Director at Synovate Censydiam (now Ipsos). In 2004 Steven became Managing Partner at iVOX. He is owner at iVOX International, iVOXTOOLS, iVOX Ukraine, and Chairman at Proximity Panels. Since 2011 Steven is CEO at CONECTA and at iVOX Research Solutions Inc. He received a Master’s Degree in Sociology from the University of Leuven, Belgium.


Steven Gittelman

Steven Gittelman

Chief Research Officer, SampleSolutions LLC, United States

Steve Gittelman is Chief Research Officer of Sample Solutions LLC in the United States. He has passionately pursued online quality and has brought such landmarks as Grand Mean Project, a study of some 300 online panels in nearly forty countries, to the industry. Steve is the founding partner of Mktg, Inc. and now Sample Solutions LLC, a company dedicated to applying the science gathered with his partner Elaine Trimarchi over the past four years to producing better online samples. Steve is often a speaker at various market research events, has written many technical papers and is the author of four books. Among his personal accomplishments is the designation as Socially Conscious Entrepreneur of the year for his work as president of the Dinosaur Society. For his efforts on behalf of dinosaur research he has had two new species named after him.

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Hotel & venue

The newly renovated Novotel Amsterdam City is a 4-star hotel in the heart of Amsterdam's business district, only 15 minutes from the city centre and with convenient transport access by train and tram to Schiphol Airport as well as famous Amsterdam destinations such as Dam Square, Leidseplein, Rembrandtplein and more…

Take advantage of the free wi-fi, network in The Coffee Corner (with take-away coffee and sandwiches) or relax in the hotel gym or sauna. With its unique interior and high-quality cuisine, Asian restaurant, Shoyu, serves a wide variety of sushi and wok dishes, cooked in an open kitchen and is really the place to be.

Novotel Amsterdam City

Address:

Novotel Amsterdam City
Europaboulevard 10
1083 AD Amsterdam
The Netherlands

Telephone: +31 20 7219179
Fax: +31 20 6462823
E-Mail: H0515@accor.com

Hotel & venue's website

How to get there?


Networking evening: From Digital To Human Dimensions
Amsterdam cruise and dinner experience

Network with the 3D crowd while experiencing the Amsterdam skyline on the historic and famous Dutch passenger boat, the Prins van Oranje. Relax, unwind and enjoy the ambiance and charm of this ship and the beauty of Amsterdam by night!

Networking evening: From Digital To Human Dimensions - Amsterdam cruise and dinner experience



Video

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Registration

Please note: To take advantage of the preferential member rate, you can apply for membership while filling in your event registration. Please note - it is not necessary to apply for membership separately. Once you have registered, both the membership fee (plus one-time administration costs) and reduced member fee will then be applied.

Early Bird rate (until 7 September 2012)
Members
Non-members
Regular delegate (Full Conference) EUR 999 EUR 1600
Regular delegate (1 Day Entrance) EUR 850 EUR 1000
Academic* EUR 720 EUR 720
Graduate & Young Professional* EUR 500 EUR 720
Exhibition Stand Personnel EUR 500 EUR 500
1 Workshop EUR 665 EUR 855

* Read the conditions that apply for registration carefully.

Standard rate (8 September 2012 - 19 October 2012)
Members
Non-member
Regular delegate (Full Conference) EUR 1320 EUR 1800
Regular delegate (1 Day Entrance) EUR 850 EUR 1000
Academic* EUR 720 EUR 720
Graduate & Young Professional* EUR 500 EUR 720
Exhibition Stand Personnel EUR 500 EUR 500
1 Workshop EUR 760 EUR 950

* Read the conditions that apply for registration carefully.

Late rate (20 October 2012 - 1 November 2012; includes on-site registration)
Online registration open until 1 November 2012,
16:00 GMT. On-site registration is possible.
Members
Non-members
Regular delegate (Full Conference) EUR 1520 EUR 2000
Regular delegate (1 Day Entrance) EUR 850 EUR 1000
Academic* EUR 720 EUR 720
Graduate & Young Professional* EUR 500 EUR 720
Exhibition Stand Personnel EUR 500 EUR 500
1 Workshop EUR 760 EUR 950

* Read the conditions that apply for registration carefully.

Cancellation Policy

If you are unable to attend, a substitute may attend in your place. Please note, however, that the status of the replacement delegate (member/non-member) may affect the original fee charged. Cancellations must be received by ESOMAR in writing or you will be considered a No Show (no refund given). All refund claims must be received within 5 working days after the event has been held. The cancellation charges will apply irrespective of whether the registration fees have been paid or not.

The following charges will apply:

  Conference Workshop
Until 7 September 2012 No charge.
Full refund given
No charge.
Full refund given
After 7 September 2012 Cancellation charge:
EUR 400
Cancellation charge:
EUR 200

Cancellation fee can only be waived upon receipt of visa refusal document.

Remote/Streaming Delegates

Standard rate
Members
Non-members
1 time slot (session parts) EUR 180 EUR 180
2 time slots (session parts) EUR 300 EUR 300
3 time slots (session parts) EUR 450 EUR 450
4 time slots (session parts) EUR 600 EUR 600

* Please make sure to check out the live stream programme to see what sessions are excluded for live broadcasting *

Cancellation Policy

If you are unable to attend, a substitute may attend in your place. The cancellation charges will apply irrespective of whether the registration fees have been paid or not.

  LIVE Streaming
Until 6 November 2012 No refund given

 

Disclaimer

My enrolment, attendance and/or participation in ESOMAR’s 3D Digital Dimensions 2012 constitutes my agreement and understanding that ESOMAR is permitted to photograph, record and use my name, picture, portrait, likeness, voice and statement(s), as well as any compilation(s) that may result there from. I further acknowledge that all photographs, videos and other recordings of me in any media or medium used and taken by ESOMAR are owned solely by ESOMAR and it alone may copyright those materials containing same. ESOMAR has the right to edit the foregoing in any manner it deems appropriate and such right may be exercised without any inspection, review or approval by me. ESOMAR shall also have the right to use and employ such video and photography for use on television, the Internet (including on the ESOMAR’s website) and in conjunction with the advertising, publicity or promotional materials of ESOMAR. Nothing herein will constitute any obligation on the part of ESOMAR to use, photograph or record me or make any use of the rights set forth herein. I fully understand the content, meaning and impact of this release.