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Asia Pacific 2012

Asia kaleidoscope

Shanghai / 15-17 April

There is an increasing interest and urgency in home-grown innovation throughout Asia. Global companies are establishing R&D centres in...

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Overview

There is an increasing interest and urgency in home-grown innovation throughout Asia. Global companies are establishing R&D centres in China while innovation on a regional level is also blossoming, as research helps companies customise products to address local needs.

Given the kaleidoscopic nature of Asia, the strength of diversity and the ever-changing perception of value, we now ask – should Asia be defined as a region or viewed as multiple “think-tank markets”.

ESOMAR Asia Pacific 2012 explores the challenges of pioneering adaptability, innovation and customising to drive growth by looking through the lenses of Asia’s kaleidoscope.

Programme committee

David Richardson

David Richardson (Committee Chair)
Managing Director
Ipsos Asia Pacific, Korea

Darryl Andrew

Darryl Andrew
Managing Partner, WIMI (When Insight Meets Innovation), China


Vanessa Oshima

Vanessa Oshima
Director, Consumer Knowledge and Insights
The Coca-Cola Company, Japan

Jim Sailor

Jim Sailor
Executive Search and Assessment Consultant
Russell Reynolds Associates, China

Pravin Shekar

Pravin Shekar
Founder, Kreator-in-chief
The Social Catalyst, Krea, India

John Smurthwaite

John Smurthwaite
Chairman, Asia Pacific. Latin America, Middle East & Africa
TNS, Regional Headquarters, Malaysia

Gloria Jun Zhang

Gloria Jun Zhang
COO
Horizon Research Consultancy Group, China

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Programme

To view the live stream programme, please click here

Programme
PDF (870 KB)

Programme (Chinese)
PDF (163 KB)

Simultaneous translation in Chinese and English will be provided at the conference. Workshops will be run in English.

Sunday, 15 April
09.00 - 20.00
08.00 - 09.00 Workshop registration
09.00 - 17.00 Workshop:
Creative survey design & gamification (new)
The art and science of survey design
16.00 - 19.00 Conference registration
19.00 - 20.00 Welcome reception
Monday, 16 April - Conference day one
09.00 - 17.00
08.45 - 09.00 Boost session
09.00 - 09.15 Opening
Henry Xin, ESOMAR Representative China
Gloria Jun Zhang, ESOMAR Representative China
Dieter Korczak, ESOMAR President
09.15 - 09.30 Introduction to programme and opening keynote
David Richardson (Committee Chair)
09.30 - 10.15 Opening keynote speaker
China, the U.S., and the Changing Strategic Landscape in Asia
Mike Chinoy, Senior Fellow, U.S.-China Institute, University of Southern California’s Annenberg School of Communication and Journalism, and Creator of the Assignment China documentary series on the history of American correspondents in China, USA
10.15 - 10.45 Networking break
  Shift to Value
  The Asian market is never a homogenous entity, but an ever-changing landscape full of cultural flows, social trends and shift of values. Therefore we must ask, how can companies capture the spirit of the region? This session presents deep insights and creative perspectives to assist you with understanding the market and consumers.
10.45 - 10.50 Introduction by session chair
Gloria Jun Zhang, COO, Horizon Research Consultancy Group, China
10.50 - 11.10 Meeting the 2020 Chinese Consumers
Lihua Li, McKinsey & Company, China
Wenkan Liao, McKinsey & Company, China
11.10 - 11.30 Global Asian Youth Culture – Connected from Delhi to Shanghai to LA
How Asia youth are changing the world

Joseph Chen, Unilever, Canada
Robin Brown, Environics Research Group, Canada
11.30 - 11.50 "So Many Different Suns"
How successful brands hit the conflux of affordability and aspiration

Sangeeta Gupta, Pepsico India, India
Shobha Prasad, Drshti Strategic Research Services, India
11.50 - 12.10 Discussion
12.10 - 13.30 Lunch
  Discussion Panel: Mobile Research - Have we unleashed its potential?
 

We have been discussing the use of technology in research for many years and as we know with internet research it is not about productivity and cost saving – but about better tools to accessing our consumers in environments that make them comfortable. Mobile technology is increasingly becoming a tool that consumers use to access, share or even collaboratively create information. As researchers we are tasked with finding, filtering and making sense of data and information.

  • What happens when these two worlds of research and mobile technology collide? How can we make sure that the output is greater than the sum of its parts? How do we filter and give meaning to all this?
  • What are the best practices in other industries that market research could learn from? What are the Next Practices in mobile research?
  • Is Asia different from the rest of the world in the use of mobile? How does this impact the way we should think about using it in research?

This session features two presentations and an open discussion with different stakeholders in the conversation around mobile technology and research. Come join and have your voice heard as well!

13.30 - 13.35 Introduction by session chair
Vanessa Oshima, Director, Consumer Knowledge and Insights, The Coca-Cola Company, Japan
13.35 - 13.50 Mobile - the Future of Marketing in Asia Pacific
Can marketing research cope?

James Fergusson, TNS, Singapore
Fiona Buchanan, TNS, Australia
Joseph Webb, TNS, UK
13.50 - 14.05 Bringing Mobile to 'Real' Research
Masao Kakihara, Google, Japan
14.05 - 14.25 Panel discussion

Guest panelist:
Heidi Lau, Head of Insights & Analytics, Greater Asia Pacific, Microsoft Advertising, Hong Kong
14.25 - 14.35 Sponsors fast track
14.35 - 15.05 Networking break
  Becoming Strategic Partners
 

If you look into the websites and marketing materials for nearly any research agency you will see that they claim to be ‘Strategic Partners' with their clients - is it possible that all of them are truly forming meaningful partnerships with their clients? There is no doubt that this is an aspiration for many companies, but how often does it really happen?

  • What does a strategic partnership look like? How is it different from the partnerships clients have with ad agencies, management consultants, and other service providers?
  • Is strategic partnership with research agencies something that clients truly want - and are willing to pay for?
  • What sort of company makes a better strategic partner - a global giant or a small and flexible boutique? And how does industry consolidation affect this?
This session features three case studies followed by an open discussion as well as the introduction of two partnership models followed by an interactive debate. With participation from clients, global companies, and boutiques we expect a very lively discussion!
15.05 - 15.10 Introduction by session chair
Jim Sailor, Executive Search and Assessment Consultant, Russell Reynolds Associates, China
15.10 - 15.30 Creating Value
Unlocking barriers to high ticket purchase

Sunita Venkataraman, Intel, Singapore
Radhecka Roy, IPSOS, Singapore
15.30 - 15.50 Staying on Top, Leveraging Business Analytics
Moving from "I think" to "I know"

Holly Hong, Kraft Foods, China
Imran Saeed, AbsolutData Research, India
15.50 - 16.10 A Changing Role of Agency
Acting as a living cell of corporate strategy

Wen Fan, Beijing Horizon Marketing Research & Analysis, China
QingQing Qiu, YouChange Entrepreneur Foundation, China
Yao Shi, Horizon Research and Consultancy Group, China
16.10 - 16.20 Discussion
16.20 - 16.30 The Rise of Micro-Multinationals
How a new breed of companies powered by the internet adds value to the market research industry

Amit Gupta, Cross-Tab Marketing Services, India
Terry Sweeney, Cross-Tabs, India
16.30 - 16.40 Challenger Companies and Consortium Teams
Made for each other

Hamsini Shivakumar, Leapfrog Strategy Consulting, India
Sharmila Das, Purple Audacity Research & Innovation, India
Shubhabrata Roy, Purple Audacity Research & Innovation, India
16.40 - 17.00 Discussion
17.00 - 17.30 An Introduction to the Chinese Market Research Industry
Andy Zhao, President of Overseas Cooperation, CMRA, China
18.30 - 22.00 Dinner
Sponsored by TNS
Tuesday, 17 April - Conference day two
09.00 - 17.30
08.45 - 09.00 Boost session
  Business Asia
  Talk to six multinationals, and you'll get six different definitions of Asia. There is a constant struggle to come to terms with this nebulous entity. Business strategies intended to crack Asia, to try and master her, are in a constant state of flux. To shed light on the complexities facing marketers as they try and tackle Asia, this session features three thought provoking papers to give us new perspectives on this magical, mythical region. First we will explore the organisational and structural differences across companies to see how they are grappling with this very fluid multi-market. Next we will take a very granular view of a rich database that will help advertisers make their ads work more efficiently, and finally, we will debunk a few myths about the rural hardships in emerging India.
09.00 - 09.05 Introduction by session chair
Darryl Andrew, Managing Partner, WIMI (When Insight Meets Innovation), China
09.05 - 09.25 A Blueprint for Helping Customer Insight Professionals Drive Business Growth
Maryan Broadbent, AIA Insurance Group, Hong Kong
David Smith, DVL Smith, UK
Adam Riley, DVL Smith, UK
09.25 - 09.45 Optimising Advertising ROI
Applying general principles of advertising response to media buying

Keith Spencer, IPSOS ASI, Australia
09.45 - 10.05 Rich New World
Re-connecting with rural India

Rajaram Senapaty, LG Electronics, India
Sandeep Dutta, TNS, India
Kashmira Chadha, TNS, India
10.05 - 10.25 Discussion
10.25 - 10.55 Networking break
  Learning Skills
 

This fun and interactive session will provide an opportunity to experience key principles underlying the facilitation of ideation workshops, and internal workshops where you need collaborative creative problem solving.

10.55 - 11.00 Introduction by session chair
John Smurthwaite, Chairman, Asia Pacific, Latin America, Middle East & Africa, TNS Regional Headquarters, Malaysia
11.00 - 11.35 The Value of "yes and" for Market Research
The role of improv in the emerging new world of innovation practice

Lee Ryan, Raspberry Innovation Research & Strategy, Australia
11.35 - 11.55 Unearthing Salt of the Earth
An approach to unleash the grass root creativity

Jacky Cheung, WIMI (When Insight Meets Innovation), Hong Kong
11.55 - 12.15 Discussion
12.15 - 13.15 Key Clients Interview

Listen to the leaders of insight functions in blue chip companies in the region on their views on how to ensure customer insights drive business growth today and in the future. This is a golden opportunity to understand from those who really know what are their challenges, opportunities and expectations. It promises to be an eye opener and to provide unique strategic advice. A keynote session not to be missed!

Participants:
Wellington Chu, Product Marketing, Volvo Car China, China
Cindy Mao, Consumer Insights Director, VF Corporation Asia Pacific, China
Fang Jun, Director North Asia, Consumer & Market Insight (CMI), Unilever North Asia, China
13.15 - 14.30 Lunch
  The Techno Wave (Fast track)
 

In the African forest, we need to keep running - fast - whether we are a lion or a deer! Run to survive. Run to eat! Likewise, in this new world of tech-enabled MR, we need to run - to stay on the cutting edge. Welcome to a dedicated session on the Techno Wave. One session that will assist you to learn to adapt, to survive, to succeed!

14.30 - 14.35 Introduction by session chair
Pravin Shekar, Founder, Kreator-in-chief, The Social Catalyst, Krea, India
14.35 - 14.50 Making Sense of Conversations
Using Facebook friendship networks & social network analysis to demystify word of mouth

Lars Groeger, Macquarie Graduate School of Management, Australia
Scott Taylor, Soup, Australia
14.50 - 15.05 Innovative Methodologies to Understand Consumers in the E-Commmerce Era
Raymond Liang, Consumer Search Group (China), China
Paco Yip, Consumer Search Group (China), China
Sunny Liang, Consumer Search Group (China), China
Sharong Chow, ChicTalk, China
David Shi, Nongren.com, China
15.05 - 15.20 Facing the Future
Webcams as a survey tool in China

Alastair Gordon, Gordon & McCallum, New Zealand
Eric Gu, SSI, China
Tim Llewellynn, nViso, Switzerland
15.20 - 15.35 Robots' Journey to the East
Using pioneering social media research technology to solve the market research challenges in China

Richard Shaw, BrainJuicer
Anna af Hallstrom, BrainJuicer, UK
15.35 - 15.50 Can Survey Gaming Techniques Cross Continents?
Examining cross cultural reactions to creative questioning techniques

Jon Puleston, GMI, UK
15.50 - 16.10 Discussion
16.10 - 16.30 Networking break
16.30 - 16.35 Introduction to programme and opening keynote
David Richardson (Committee Chair)
16.35 - 17.20 Closing keynote speaker
Adapt Or Die
Chris Jaques, CEO, M&C Saatchi Asia, Hong Kong
17.20 - 17.30 Closing
David Richardson (Committee Chair)
Finn Raben, ESOMAR Director General
17.30 - 18.00 Farewell drinks
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Presentation abstracts

Monday, 16 April - Conference day one

Opening keynote speaker

China, the U.S., and the Changing Strategic Landscape in Asia

Mike Chinoy, Senior Fellow, U.S.-China Institute, University of Southern California’s Annenberg School of Communication and Journalism, and Creator of the Assignment China documentary series on the history of American correspondents in China, USA

The rise of China is arguably the most important development of our times. Now, with its highly publicized "pivot," the Obama administration is refocusing American attention on Asia. These developments come in a year in which both China and the U.S. are facing major political transitions. Mike Chinoy, Senior Fellow at the U.S.-China Institute at the University of Southern California and former CNN Beijing bureau chief and Senior Asia Correspondent, will discuss the complex dynamics behind these issues in his keynote address.


Meeting the 2020 Chinese Consumers

Lihua Li, McKinsey & Company, China
Wenkan Liao, McKinsey & Company, China

The consumer market in China is set to become the world’s second largest by 2020, at an annual growth rate of >8%, far outpacing the developed markets and even other emerging markets. Although all consumer businesses have been educated about the importance of the Chinese market, they also need to understand that the consumption environment in the next ten years is very dynamic. Businesses need to clearly understand the economic, regulatory, demographic and social forces that shape the consumer landscape, and leverage consumer insights to become better positioned for growth opportunities. This presentation uncovers the growth opportunities in the next decade, and how companies could become well positioned for growth.


Global Asian Youth Culture - Connected from Delhi to Shanghai to LA
How Asia youth are changing the world

Joseph Chen, Unilever, Canada
Robin Brown, Environics Research Group, Canada

East and South Asian diasporas are rapidly growing in both North America and globally. They are also strongly connected to rapidly growing Asian markets that themselves are increasing in influence globally. A demographic characteristic of these diasporas is their youth. This presentation seeks to explore and understand the implications of this phenomenon which has potential implications for any Asian, global or North American business. It looks specifically at the potential impact for Unilever’s personal care business and how Unilever’s business can maximize the opportunities it represents.


"So Many Different Suns"
How successful brands hit the conflux of affordability and aspiration

Sangeeta Gupta, Pepsico India, India
Shobha Prasad, Drshti Strategic Research Services, India

How do you position a brand to consumers in emerging markets that is both affordable and desirable? Can a low priced brand be aspirational? What creates "star" brands at all market levels? The Theory of Multiple Poverty Lines postulates that there are multiple affluence pyramids and points of affluence that individuals aspire to. It is possible to identify the conflux between aspiration and affordability at the various market levels. This presentation provides a deeper understanding of the dynamics between these concepts and consumption behaviour, to arrive at a framework that helps marketers make better brand decisions in emerging markets.


Mobile the Future of Marketing in Asia Pacific
Can marketing research cope?

James Fergusson, TNS, Singapore
Fiona Buchanan, TNS, Australia

Once online, Digital becomes the medium relied upon most. In Asia Pacific, the future of Digital is very much Mobile, although this role in consumers' lives is changing. The presentation is underpinned by a combination of mobile passive meter monitoring (mobile clickstream), robust quantitative analysis of both Asia Pacific's Online and Mobile Phone user populations, and supported by ethnographic research. The presentation uses case studies to demonstrate the future of both marketing and MR, and enables conclusions to be drawn about the varying role mobile plays in peoples' lives across geographies and socio economic levels.


Bringing Mobile to 'Real' Research

Masao Kakihara, Google, Japan

Mobile phones are now so deeply embedded into our social lives that it is almost impossible for us to clearly distinguish our mobile media usage from any other media usage in our everyday lives. This presentation discusses a global study on consumer smartphone usage across 30 countries including the APAC region. It also introduces a cutting-edge research initiative to gain deep insights into consumer’s dynamic digital lives across mobile and desktop devices.


Creating Value
Unlocking barriers to high ticket purchase

Sunita Venkataraman, Intel, Singapore
Radhecka Roy, IPSOS, Singapore

This case study identifies issues for global marketers to consider in addressing emerging markets like Indonesia, particularly relevant for categories where, while most intend to acquire, few see the need to act immediately. Intel® spotted an incredible opportunity in tapping into the positive sentiment of owning a PC, while unlocking inertia and identifying barriers to PC purchase, and converted that sentiment into a tangible urgency for purchase. How Intel® used locally relevant and often traditional themes to create appeal for modern day technology is highlighted in this presentation.


Staying on Top, Leveraging Business Analytics
Moving from "I think" to "I know"

Holly Hong, Kraft Foods, China
Imran Saeed, AbsolutData Research, India

Global markets are shifting, with manufacturers reaching nearly saturated demand levels within developed countries. New economy countries are gaining huge focus. Both manufacturers and marketers are racing for a bigger share of the pie, though with relatively small investment pockets. The business objective of “growth with constrained investments” demands businesses perform on a high volume/high ROI matrix. This presentation provides an approach towards building the application and implementation of data driven decisions along with business hypotheses, experience and judgment in driving business performance.


A Changing Role of Agency
Acting as a living cell of corporate strategy

Wen Fan, Beijing Horizon Marketing Research & Analysis, China
QingQing Qiu, YouChange Entrepreneur Foundation, China
Yao Shi, Horizon Research and Consultancy Group, China

In China, the social welfare field is experiencing initial development and many domestic social welfare foundations and corporations lack of experience in their brand propositions. This presentation provides a case study to illustrate how a market research company would strategically cooperate with its client in brand building beyond traditional research methods and application, then further discusses the market agency ‘s changing role in the new Chinese market.


The Rise of Micro-Multinationals
How a new breed of companies powered by the internet adds value to the market research industry

Amit Gupta, Cross-Tab Marketing Services, India
Terry Sweeney, Cross-Tabs, India

A new breed of entrepreneurs is creating “micro-multinationals”, organizations that are global from day one. What differentiates micro-multinationals from the large MNCs is the fact that they are small businesses. They have been able to perfect the mix of in-house, off-the-shelf and outsourcing ingredients very early (in some cases within a few weeks). The presenters cite workplace examples to share how the micro-multinational trend is now a reality and is radically changing the way research is conducted and insights delivered, and how it has helped smaller firms compete effectively and win multi-country, multi-mode businesses from global research firms.


Challenger Companies and Consortium Teams
Made for each other

Hamsini Shivakumar, Leapfrog Strategy Consulting, India
Sharmila Das, Purple Audacity Research & Innovation, India
Shubhabrata Roy, Purple Audacity Research & Innovation, India

This presentation makes the case that a collaborative team from a network of boutique consulting and research firms along with independents is the right model for researchers to become strategic partners to Challenger Clients. It shows the contrast between the ‘Consortium’ model and the conventional, single firm, ‘Pyramid model’ of working and the ways in which the Consortium model delivers better to Challenger clients. It aims to present a validation of the experience of the presenters via interviews with Challenger clients, researchers and brand/innovation consulting firms.

 

Tuesday, 17 April - Conference day two

A Blueprint for Helping Customer Insight Professionals Drive Business Growth

Maryan Broadbent, AIA Insurance Group, Hong Kong
David Smith, DVL Smith, UK
Adam Riley, DVL Smith, UK

This presentation provides a blueprint for the mindset needed by customer insight professionals faced with the challenge of understanding how global influences and local needs combine to shape customer preferences that will drive business growth. Specifically the presenters argue that customer insight professionals – in both the East and the West – need to play seven roles: Panorama Thinkers; Holistic Analysts; Insight Strategists; Intuitive Problem Solvers; Business Storytellers; Insight Intrapreneurs; and Global Villagers.


Optimizing Advertising ROI
Applying general principles of advertising response to media buying

Keith Spencer, IPSOS ASI, Australia

Given the current economic times, marketers are looking to optimise every dollar invested in supporting brands and maximise any competitive advantage they can. This presentation reviews the basic principles of TV advertising response implied by the Global Ipsos Tracking databases and determines if they align with media buying practices throughout Asia Pacific. This process suggests there is considerable potential for improving advertising ROI across the region.


Rich New World
Re-connecting with rural India

Rajaram Senapaty, LG Electronics, India
Sandeep Dutta, TNS, India
Kashmira Chadha, TNS, India

This presentation demonstrates how a Cultural Model was constructed and applied to gain a textured understanding of the new age Indian rural consumers whose lives are significantly different from traditional rural consumers. At the core of this model is Participatory Rural Appraisal (PRA), a popular social research method that was successfully adapted to understand the affluent rural consumers. This was flanked by Ethnography, Material Anthropology and Trend spotting each complementing the other to generate actionable insights for the client.


The Value of “yes and” for Market Research
The role of improv in the emerging new world of innovation practice

Lee Ryan, Raspberry Innovation Research & Strategy, Australia

TBusinesses are increasingly using design thinking as their innovation platform. Theatre based improv consists of short scenes usually constructed from a predetermined game, structure, or idea. Improv or improvisation skills and principles can enable researchers to extend their domain expertise to support both ethnographic and ideation work. This presentation explores the benefits of improv, core principles, and how it can be applied in different research spheres from workshop design to storytelling. Every country has its own cultural imagination, and like kaleidoscope gems these sparkle with their own colours.


Unearthing Salt of the Earth
An approach to unleash the grass root creativity

Jacky Cheung, WIMI (When Insight Meets Innvation), Hong Kong

This presentation introduces a new approach for consumer-based ideation. The effectiveness of this new approach is demonstrated by applying the method to table salt - If we can get creative, new ideas for developing ordinary, everyday table salt, then we should be able to apply this in other, more interesting and more diverse categories. With housewives between the ages of 30-45 years as respondents, this proved that creativity does not just sit with "trend setters": everybody is equipped with the ability to innovate.


Making Sense of Conversations
Using Facebook friendship networks & Social Network Analysis to demystify word of mouth

Lars Groeger, Macquarie Graduate School of Management, Australia
Scott Taylor, Soup, Australia

Marketing academics and practitioners struggle to understand the impact of social structure and context on WOM flow. Understanding is fundamental, not just to the WOM industry worldwide, but for all Market Researchers to contribute in understanding the most important driver of purchase behaviour: personal recommendation. The presentation addresses these questions presenting the methodology and preliminary results of a world-first research study using a Facebook application and Social Network Analysis to track offline brand-based conversations across multiple generations. The feasibility and potential pitfalls of utilising a personal social network (Facebook) to conduct research is outlined.


Innovative Methodologies to Understand Consumers in the E-Commmerce Era

Raymond Liang, Consumer Search Group (China), China
Paco Yip, Consumer Search Group (China), China
Sunny Liang, Consumer Search Group (China), China
Sharong Chow, ChicTalk, China
David Shi, Nongren.com, China

This presentation describes innovative methodologies, which include text analysis-based potential user observation, B2C user shopping experience investigation and user portrait ethnographic research, to understand consumers’ behaviors in the E-commerce environment. The presenters aim at using upper level skills to better understand consumers’ mindset, wants and needs while shopping online. In addition, it also sheds light on how to develop marketing strategies, from defining target consumers to exploring user experience according to the different development stages of e-commerce enterprise.


Facing The Future
Webcams as a survey tool in China

Alastair Gordon, Gordon &McCallum, New Zealand
Eric Gu, SSI, China
Tim Llewellynn, nViso, Switzerland

Facial expressions are a strong visual method to convey emotions. 3D Facial Imaging directly records human emotions from facial expressions to better measure consumer response to marketing stimuli (e.g. advertising, packaging, retail displays). This presentation shows how an automated, artificial intelligence based system of facial imaging can be integrated into an online panel in a manner complementing traditional survey based approaches. This produces new insight on both how people answer conventional questions and how to exploit more efficient ways of gathering accurate responses to complex marketing questions.


Robots' Journey to the East
Using pioneering social media research technology to solve the market research challenges in China

Richard Shaw, BrainJuicer
Anna af Hallstrom, BrainJuicer, UK

BrainJuicer’s innovative DigiViduals™ approach - building “research robots” to combine social media monitoring with qualitative and ethnographic analysis - has been successful in European, American and Asian markets. This presentation details an experimental study undertaken in China, a market posing severe challenges to any social media monitoring technique. The practical difficulties of creating a Chinese DigiVidual™ are explored, including censorship, cultural differences and the scale of the market. It details how these challenges were overcome and how the study output led to reframing assumptions about the target market.


Can Survey Gaming Techniques Cross Continents?
Examining cross cultural reactions to creative questioning techniques

Jon Puleston, GMI, UK

The last years has seen a proliferation of more creative ways of asking questions in online surveys. More recently the idea of gamification has exploded onto market researchers’ consciousness along with new ideas on how questions can be asked in surveys. One key question is how well some of these techniques will work in different countries. A second question is whether they are relevant. This presentation addresses this issue through the fielding of an experimental survey in different countries containing a range of creative question formats and comparison of responses.


Closing keynote speaker

Adapt Or Die

Chris Jaques, CEO, M&C Saatchi Asia, Hong Kong

We are witnessing the dying days of corporate colonialism. Western culture may still believe that ‘west is best’, however, increasingly it is Asia that leads global innovation and drives global cultural change. Western companies must change the way they think and work to be competitive in Asia today – and to remain competitive around the world tomorrow. This presentation identifies the most profound ways that Asian companies and Asian consumers are reshaping the business world, and defines the most critical factors for the sustained success of western companies – specifically research companies – in the future.

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Speakers/authors

Opening keynote speaker

Mike Chinoy

Mike Chinoy

Senior Fellow, U.S.-China Institute, University of Southern California’s Annenberg School of Communication and Journalism, and Creator of the Assignment China documentary series on the history of American correspondents in China, USA

Mike Chinoy is a Senior Fellow at the U.S.-China Institute at the University of Southern California’s Annenberg School of Communication and Journalism, and the creator of the Assignment China documentary series on the history of American correspondents in China.

Previously, he spent three years at Pacific Council on International Policy writing Meltdown: The Inside Story of the North Korean Nuclear Crisis.

Before joining the Pacific Council, Chinoy spent 24 years as a foreign correspondent for CNN, including stints in London, eight years as the network’s first Bureau Chief in Beijing, and nearly a decade as Hong Kong Bureau Chief and Senior Asia Correspondent. He began his career with CBS and NBC in Hong Kong in the 1970s.

He has reported on the most important events in Asia since that time, including the death of Mao Zedong, the “People Power “ revolt in the Philippines, the Tiananmen Square crisis, the rise of China, the Hong Kong handover, the Soviet and US wars in Afghanistan, the Southeast Asian tsunami, and developments in North Korea, where he has made 15 visits.

He is also the author of China Live: People Power and the Television Revolution, and has received numerous awards for his journalism, including the Emmy, Peabody, and Dupont awards for his coverage of the 1989 Tiananmen Square crisis, and a Dupont Award for his coverage of the tsunami. He holds a BA from Yale University and an MS from Columbia University. He lives in Arcadia, California.


Key Clients Interview participant

Fang Jun

Fang Jun

Director North Asia, Consumer & Market Insight (CMI), Unilever North Asia, China,

Fang Jun is Director – Consumer & Market Insight (CMI) for Unilever North Asia, based in Shanghai. He leads the CMI team for the North Asia country cluster including Greater China, Japan and Korea ). He has also been leading media insight work for Unilever Asia, Africa, Middle East & Central Eastern Europe region since Jan 2011.

He has been in the insight industry for almost 17 years with the past 9 years with Unilever. Prior to Unilever he worked in P&G in Guangzhou, China, General Mills in Minneapolis, US, and Synovate in Beijing, China. A native from Beijing China, he graduated from Tsinghua Unilversity in Beijing with BS degrees in Nuclear Physics and Computer Science, and MBA from Washington University in St. Louis, Missouri.

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Key Clients Interview participant

Cindy Mao

Cindy Mao

Consumer Insights Director, pVF Corporation Asia Pacific, China

Cindy has spent almost 15 years in the research industry on both client and agency sides. She has rich experience at mining consumer insights to navigate strategic business decisions and brand building activation. She is very curious about the emerging trends that are captivating and motivating the Chinese youth sub-culture, as well as harnessing the rich potential of the insights that can be gleaned from the digital world. Cindy is also passionate about utilizing creative and innovative research toolkits to help keep abreast of the fast evolving and dynamic China market. Cindy now works at VF Corporation Asia Pacific as Consumer Insights Director. Prior to that, she was the Consumer Insights Director at McDonald's China and Research Director at General Mills Great China.

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Closing keynote speaker

Chris Jaques

Chris Jaques

CEO, M&C Saatchi Asia, Hong Kong

Chris Jaques is one of the most experienced international leaders in the world of consumer communications, having led some of the industry’s largest communications companies in every part of the globe.

Chris has been CEO of Asia for Bates Advertising, President of Europe for Ammirati Puris Lintas, Chairman of Asia Pacific for BBDO, and CEO of North America for Young & Rubicam.

During that period, he has led the creation of major international campaigns for brands like HSBC and Citibank, Nokia and Microsoft, Shell and Chevron, Unilever and Mars, Campbell’s and Coca Cola, and many, many more.

Currently CEO of M&C Saatchi Asia, Chris is a passionate believer in the power of simplicity during an age of increasing complexity, and is evangelical about its fundamental importance in the success of all businesses, regardless of geography, sector or scale


Guest Panelist

Heidi Lau

Heidi Lau

Head of Insights & Analytics, Greater Asia Pacific
Microsoft Advertising, Hong Kong

Heidi Lau joined Microsoft Advertising Greater Asia Pacific as the Head of Research in April 2010. In this role, Heidi is based in Hong Kong, responsible for providing leading-edge research tools, assets and content based on data driven evidence, and delivering market intelligence to the sales teams across the region. As an evangelist for Microsoft Advertising, she promotes online as a mainstream ad medium, reaching out to the broader advertising community on the effectiveness, cost efficiency and ROI of online advertising.

Prior to joining Microsoft, Heidi was a Client Services Director at CSM Media Research (Part of the TNS Group), looking after clients ranging from local, regional and international broadcasters to advertising agencies. She has more than 15 years of experience in TV Audience Measurement (TAM), and was involved in tenders in Hong Kong, Taiwan, Singapore and Thailand. She started off her career in the research industry with AC Nielsen.

Heidi received her Degree in Marketing from La Trobe University (Australia), Diploma in China Marketing from Chinese University of HK, PED in Applied Statistics, and Higher Diploma in Mathematics, Statistics & Computing at HK Polytechnic University, Hong Kong SAR.


Key Clients Interview participant

Wellington Chu

Wellington Chu

Product Marketing, Volvo Car China, China

I was doing research in the auto market in China when the VW Santana was the only game in town. Whilst I can't claim to be the father of auto research in the China market, I can definitely claim to be the first generation of auto researchers here. Back in 1993 I was the leader of ACNielsen's Beijing office, assisting a US auto giant's efforts to push into this market. Oil is in my blood, as much as China! After long stints in various senior marketing roles for Ford Motor in diverse markets such as Thailand, Japan and Michigan; as well as diving in the mobile internet world at Motorola and T-Mobile, I returned to China a couple of years ago to live my passion for four wheels in this most amazing market. There is nothing more exciting for me than to take actionable consumer insights, to drive decision-making and enhance our company's strategies to ensure profitable growth. I now delight in my current role as Director of Product Marketing in Volvo Car China. It is a special position we find ourselves in….an incredibly strong global brand, with tremendous growth opportunities in our 2nd home market, China". Wellington obtained his undergraduate degrees from the University of Michigan, Ann Arbor. And, Masters from Columbia University, New York.

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Adam Riley

Adam RileyDirector, DVL Smith, UK

Adam Riley's career spans customer insight, marketing strategy and consultancy. Adam was formerly a senior consultant in the marketing strategy practice of Monitor Company Europe, a Global Marketing Strategist in the Chairman's Office of Samsung Corporation in South Korea, and Group Head for International Research at IPSOS UK. He holds a first class honours degree, a marketing Masters and an MBA from The London Business School. Most recently Adam has presented at two sessions organised by the UK's Association of Users of Market Research (AURA): one session in March 2011, focused on Customer Insight; the second session examined ways of Communicating Insight throughout Client Organisations (April 2011). Adam, as a management consultant with Monitor, has also written various papers on Customer Segmentation, his specialism. In 2011 Adam had a paper published in the Chartered Institute of Marketing's 'Marketor' and also a paper in 'Market Leader'on the changing insight landscape.


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Alastair Gordon

Alastair Gordon

Managing Partner, Gordon & McCallum, New Zealand

Alastair Gordon is one of Asia Pacific's most experienced market research professionals, he has worked across sectors ranging from consumer goods to telecommunications and social policy. Previously, Alastair was Global Head of Custom Research R&D at the Nielsen Corporation. He has held senior positions throughout Asia at regional (Head of Custom Research in Asia-Pacific) and local levels (Managing Director of the Nielsen companies in Philippines and Malaysia). Alastair holds an MA (Hons) in Political Science from the University of Canterbury and is a Fellow of the New Zealand Market Research Society as well as a member of ESOMAR. Alastair has been a regular presenter at regional and international marketing and advertising conferences, such as the Marketing Science Institute, World Marketing Congress, and ESOMAR. He is author of a chapter on Emotion Research in "Leading Edge Marketing Research", by Robert Kaden et al (Sage Publishing, USA, November 2011). Recent presentations include 2011 AMSRS (where the paper won the ESOMAR- sponsored Best Presentation Award), MRSNZ 2011. He has conducted Webinars for the AMA (2010) and the NewMR Festival (2010) and presented at ESOMAR (Lisbon, 2004) and Singapore (2002).

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Amit Gupta

Amit Gupta

Senior Vice President, Cross-Tab Marketing Services Pvt. Ltd., India

Amit Gupta has over 14 years of experience spanning a wide spectrum of roles within the market research industry. At Cross-Tab, he leads the client services function and manages new process transitions. Prior to joining Cross-Tab, Amit led the market research practice at WNS, Mumbai where he served as an Account cum Operations Director for a 120-FTE market research relationship before moving into a more strategic role. In previous roles he worked as a quantitative researcher with TNS India, IMRB (part of Kantar), and The Nielsen Company.

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Anna af Hallstrom

Anna Hallstrom

Research Associate, Brainjuicer, UK

After graduating from Cambridge with first a BA and then an MPhil in English literature, Anna Hallstrom worked in financial market research for the first two years of the latest global economic meltdown. Following a year out to write and illustrate a graphic novel for the independent publishing company she co-founded in Finland, Anna joined BrainJuicer, where she combines quantitative and qualitative research, new research methodologies and the occasional cartoon. Anna uses her background in comics, literature and theatre to promote story-telling in research. She authored the comic strip framing the findings in "Behaving economically with the truth - How behavioural economics can help market research to better understand, identify and predict behaviour" (nominated for ESOMAR Congress 2011 Best Paper Overall).

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David Smith

David Smith

Director of DVL Smith Ltd, UK

David holds a PhD in Organisational Psychology from the University of London. He is a Fellow of the Market Research Society, a Fellow of the Chartered Institute of Marketing, and is also a Fellow of the Institute of Business Consultants. He is a Professor at the University of Hertfordshire Business School and a former Chairman of the UK Market Research Society.

He has won numerous awards from the UK Market Research Society, ESOMAR and other bodies, and holds the MRS Silver Medal. He is the author of ‘Inside Information – Making Sense of Marketing Data’ and ‘The Art & Science of Interpreting Market Research Evidence'.

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Eric Gu

Eric Gu

Country Manager, SSI Inc., China

Eric Gu has more than 10 years of experience in the market research and data service industries in China. Prior to SSI, Gu worked for GfK as Global Service Director. Before GfK, he worked at BDA, a leading telecom consulting firm in China, as Senior Business Development Manager. Eric has a Bachelor’s degree from Beijing Second Institute of Foreign Languages. He has been a speaker at the TFM&A Conference (Technology for Marketing and Advertising), CMRA and APRC Conferences.

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Fiona Buchanan

Fiona Buchanan

Technology Development Manager Technology, TNS, Australia

Having commenced her career at TNS in 2005, Fiona Buchanan has evolved into one of the company’s foremost experts in consumer technology usage. Her biomedical background provides a strong analytical structure with which she approaches client challenges. Fiona spent 24 months seconded to Motorola's head office in Chicago, and the past 12 months at TNS responsible for the Mobile Life syndication. She has delivered presentations on mobile phone marketing at client events in the United States, Mexico, Brazil and Indonesia.

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Hamsini Shivakumar

Hamsini Shivakumar

Director, Leapfrog Strategy Consulting Pvt Ltd, India

Hamsini Shivakumar is an accomplished brand strategist, researcher and communications thinker with over two decades of experience. Her previous roles include researcher, strategist and Head of Planning at JWT. Hamsini wears the lens of an 'insider-outsider' to offer insights and perspectives on the changing Indian consumer. She has previously published in Market Leader (2005) and Admap (2005/2006), The Economic Times and Hindu Business Line (2005-2007); WPP Group, Atticus Award winning paper in 2005; and co-authored and presented the paper “Insight, Cultural Diversity and Revolutionary Change: Joined-up Semiotic Thinking for Developing Markets” with Malcolm Evans at the ESOMAR Congress, Athens in 2010; as well an article on value elements and consumer capital formation published in the April 2011 issue of Market Leader.

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Holly Hong

AHolly Hong

Insight Manager, Kraft Foods, China

Holly Hong is driving consumer insight and strategy planning. She has extensive experience in consulting and conducting workshops with her leadership team around various marketing research projects. Holly majored in Economics at Peking University and received a MBA in Marketing from New South Wales, Australia.

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Imran Saeed

Imran Saeed

Senior Manager, AbsolutData Research, India

Imran Saeed has over 10 years of experience in marketing analytics and financial risk analytics. Imran currently works in international and developing markets across Asia, Central and Eastern Europe and the Middle East in leading marketing effectiveness practice. He has extensive experience in consulting and workshops around marketing investment strategies, and was instrumental in driving 75MM USD in revenue via re-allocating marketing investments. Imran was previously at HSBC Analytics leading the Recovery & Risk Strategy team for the Auto Finance group , and with GE Commercial Finance driving risk strategies impacting over 100 MM USD. A graduate in economics and post-graduate in quality management, he has also received a Black Belt from GE. Prior presentations include IIR Boston - Measure Up Conference June 2011 and IIM-A – ICA Dubai, 2011.

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Jacky Cheung

Andrew Dexter

Managing Partner and Founder at WIMI, Hong Kong

WIMI (When Insight Meets Innovation) is an independent marketing research consultancy firm. Prior to his current role, Jacky spent 14 years in the marketing research industry in various senior roles in renowned agencies including Senior Research Manager in Oracle Added Value, Head of Qualitative Research of Synovate China, Research Director of Ipsos China, and Managing Director of WisdomAsia (HK) in 2010. He has earned the Bachelor (Hon) of Business Administration (Marketing) of The Chinese University of Hong Kong.

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James Fergusson

James Fergusson

Managing Director Global Technology, TNS, Singapore

While at TNS James Fergusson has held numerous senior management positions including Managing Director Global Technology Sector, Global Director Emerging Markets, and Head of Vertical Sectors Asia Pacific, Africa and Latin America. In his current role James is also responsible for insights driven from TNS' syndicated research. Prior to joining TNS in 2002 James was an equity partner in Melbourne Agency TQA Research. With almost 19 years of technology research specialisation he has specific expertise in the evolution of the mobile phone from a simple communications device to the enabler it is today. James is a firm advocate that the mobile phone will become the primary marketing and communications channel in Asia Pacific as well as a pivotal driver in the path to purchase. He has spoken at ESOMAR Asia Pacific twice previously as well as served as a conference committee member and chairperson at ESOMAR Telecommunications conferences. James has also spoken frequently at technology industry conferences such as Communicasia and the Mobile Marketing Association, and is frequently invited to speak at client management conferences for many of the world's leading Fortune 500 companies.

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Jon Puleston

Jon Puleston

VP of Innovation at GMI, UK

GMI (UK) is a leading provider to the global online research, and heads up GMI Interactive. His team specialises in the design of interactive surveys and developing specialist technology for conducting interactive online research. Jon was formerly the founding director of Media Intelligence, a research technology business that developed the industry’s first ever flash survey authoring software. His company was purchased by GMI in 2006. Over the last four years he has conducted extensive research investigating techniques to improve panel engagement using interactive research techniques with the aim of increasing the quality of data and completion rates from online surveys and more recently pioneering survey gamification techniques. Jon is an experienced presenter at numerous ARF and ESOMAR conferences.

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Joseph Chen

Joseph Chen

Consumer and Market Insight Manager at Unilever, Canada

Joseph Chen manages insight and strategy on foods, ice cream and multicultural businesses. He began his research career at Millward Brown and Ipsos Reid, and prior to joining Unilever, was at Kraft Canada in the Consumer Insight and Strategy Group. Joseph currently teaches Research Methods at the University of Guelph and serves on the board of the Client Side Researcher Council at MRIA. A frequent speaker at MRIA conferences, he has also presented a number of papers at the Association for Consumer Research (ACR) conference as well as the Cross Cultural Research Conference.

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Kashmira Chadha

Kashmira Chadha

Consumer Research Consultant, TNS, India

Kashmira Chadha has 20+ years of experience in corporate marketing, strategy, communication and research. Prior to becoming a consultant, Kashmira has worked in companies such as Coca-Cola, GlaxoSmithKline, Colgate Palmolive, Pernod Ricard India and worked on various categories including beverages, spirits and wines, toilet soaps, shampoos, oral care, analgesics and antacids. She was seconded to Colgate Palmolive in New Zealand for nearly two years. Kashmira is experienced in various aspects of marketing, i.e. conventional mass marketing, high profile events, shopper marketing, rural marketing, medical marketing, CRM, and PR. Having earned a MBA from Bajaj University, Mumbai, Kashmira has been a leader of various strategic international and national projects in her various roles.

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Keith Spencer

Keith Spencer

Director Product & Knowledge, Ipsos ASI, Australia

Keith Spencer has over 30 years of market research experience. He became co-owner of Marketing for Change in 1993, which was acquired by Ipsos in 1999 and renamed Ipsos Australia. Keith relocated to North America in 2001 and became responsible for developing the North American Tracking and Equity products for global application. He founded the Ipsos ASI US tracking division in 2002. In 2004 Keith headed up Asia Pacific for Ipsos-ASI. In 2008 he transferred to the UK as Director of Tracking, Europe. Keith took up his current position as Director of Product and Knowledge for Ipsos ASI, Asia Pacific in 2011. He has earned a BA Hons, Psychology, Macquarie University.

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Lars Groeger

Lars Groeger

Marketing Lecturer at the Macquarie Graduate School of Management, Australia

Lars Groeger began his research in the field of WOM and Social Network Analysis in 2003. Before moving to Australia, Lars has studied and worked in Germany, France and the US. He has presented at the.2009 Australian and New Zealand Marketing Academy Conference, ANZMAC, Melbourne, Australia and the 2011 Australian and New Zealand Marketing Academy Conference, ANZMAC, Perth, Australia.

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Lee Ryan

Lee Ryan

Raspberry Innovation Research and Strategy, Australia

Lee Ryan works as a professional problem solver. Her previous role was as Regional Head for Qualitative Research for Asia Pacific, Middle East, Africa and Latin America at TNS, part of the WPP Group. Based in Asia, she led a practice across key emerging markets that specialized in ethnographic tools, brand understanding and front-end innovation. Lee was responsible for developing new methodologies in digital ethnography and co-creation, winning numerous innovation awards within TNS for her work. She has specialized in running complex, international design research projects with an emphasis on applying human centred insights to the innovation process. She has used ethnographic and semiotic tools to understand human based opportunities and solutions for consumer electronics and services. Lee has earned two Master’s degrees including Media Studies from the Institute of Education in London, and a Diploma of Business in Marketing. She has been trained in Creative Problem Solving with the European Creative Problem Solving Conference (CREA) and with the Creative Problem Solving Institute (CPSI) in the US. She has also been trained in Serious Play utilising Lego. Known for her thought leadership, she has won industry awards for her papers and presentations at ESOMAR conferences in Europe, US and Asia Pacific.

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Lihua Li

Lihua Li

Knowledge Expert, McKinsey & Company, China

Lihua Li has worked exclusively in the research & consultant industry for over 20 years, with experience in Singapore, Australia and China including Synovate China (Director) and Pathfinder Strategies in Australia (Research Associate). A native of Beijing, China, Lihua received a Master’s degree from the Southern Connecticut State University (USA). Her previous presentations and publications include HB Plugging and Chugging: How Much Is Enough? (Sawtooth Software Conference 2000) and Capturing the Trading-off Opportunity in China (McKinsey & Company annual publication).

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Maryan Broadbent

Maryan Broadbent

Senior Vice President and Group Chief Customer Officer, AIA Insurance Group, Hong Kong

As a client and major research buyer who has held major leadership roles at the Royal Bank of Scotland, GE Money, Metlife, and now the AIA Group, Maryan has spoken around the world at various client and marketing forums. She holds a First Class Honours degree from Warwick University and has worked on the agency side for MORI, and the Applied Research and Communications Consultancy, before taking up a range of customer centricity roles at RBS, GE, Metlife and currently AIA Group. She is currently based in Hong Kong. Prior to that she was based in Tokyo, and before that Australia. She therefore has extensive experience of the Asia Pacific region. Maryan presented at the Bain Asia Pacific Customer Loyalty Forum in October 2011.

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Masao Kakihara

Masao Kakihara

Senior Research Manager, Google, Japan

Masao Kakihara is primarily working at its Tokyo office. He is currently working on various research projects ranging from audience behavior research to online industry analysis. Prior to joining Google, he was Researcher and Project Manager at Yahoo! JAPAN Research, the advanced research unit of Yahoo! Japan Corporation. Before that Masao was Associate Professor in Management Information Systems at Kwansei Gakuin University. He holds a BA in Economics from Kwansei Gakuin University and both a MSc. and Ph.D. in Management Information Systems from the London School of Economics. Masao has previously presented at ARF and tbe Pacific Asia Conference on Information Systems (PACIS 2010).

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QingQing Qiu

QingQing Qiu

Head of Social Innovation Initiative, YouChange Entrepreneur Foundation, China

QingQing Qiu graduated from New York University majoring Urban Design and Architecture studies, Public Service and Social Entrepreneurship. She participated IN the preparation and foundation of YouChange. Qingqing initiated YouChange's Social Innovation Center and the following social innovation, social entrepreneurship supporting programs. She was one of the organizers of YouChange's first Social Innovation Carnival in 2010 and TEDxBeijing.

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Radhecka Roy

Radhecka Roy

Qualitative Insights Director- Asia Pacific, IPSOS, Singapore

Radhecka Roy hails from India and has over 15 years of consolidated MR and Strategic Planning experience. She graduated in Political Science (B.A) before going on to complete a diploma in Marketing Management from the University of Mumbai, India. She also completed one year of the three-year post graduate Master’s programme in Marketing Management. She has worked in several dynamic markets across India and in the APAC region. She is an expert on several specialist qualitative research products including needs segmentation, motivational research tools, creative development work, social research tools, NPD and consumer insight generation. She is experienced in co-ordinating and running large multi-countries and multi-country studies. Radhecka has presented at several ESOMAR conferences.

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Rajaram Senapaty

Rajaram Senapaty

Assistant General Manager Marketing, LG Electronics, India

As head of Consumer Insights, Rajaram Senapaty leads the insights practice at LG Electronics. In his extensive career spanning over 15 years, Rajaram has had the opportunity to practice MR from multiple vantage points, as a provider of insights as well as a commissioner, recipient and buyer of insights. Rajaram started his career as a qualitative researcher with AC Nielsen and then with IMRB before moving to the client side. Prior to his current stint with LG, Rajaram was affiliated with Dabur India Ltd. Rajaram has earned a MBA in marketing from XIM Bhubaneswar, India.

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Raymond Liang

Raymond Liang

Managing Director, CSG, China

Having spent over 16 years in the market research profession, Raymond Lyang has extensive experience in China. Raymond first began his career in SCMR, hereafter he spent over 13 years with Research International and TNS-RI after the merge. In order to assume more challenges in his career, Raymond partnered with CSG (Consumer Search Group) in 2010. He has focused on client development and possesses hands-on experience in diverse sectors including consumer packaged goods, technology, automotive, etc, and this in both quantitative and qualitative disciplines and across various consumer segments for both international and local clients. Raymond received the EMBA from Lingnan College, Sun Yat-Sen University.

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Richard Shaw

Andrew Dexter

DigiVisionary, Brainjuicer, UK

After graduating with a degree in psychology, Richard Shaw ran a small start-up company specialising in online psychological experiments. Since then, he has been at the forefront of applying new technology to understand consumer behaviour. Over the past few years Richard has pioneered the use of new approaches to research such as online research communities, e-ethnography and social media research. He has presented extensively: "Why I love online communities" - 2008 MRS Research conference, London, won the 2008 MRS Special Contribution to conference award; "The future of data visualisation" – 2010 MRS Research conference, London; "Vive la Difference" – 2010 ESOMAR Congress, Athens; "Hacking the data shadow" - 2010 Festival of NewMR, Online; and "Where do good ideas come from?" – 2011, Marketing Society, Online.

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Robin Brown

Robin Brown

Senior Vice President, Environics Research Group, Canada

Robin Brown has been a member of the Environics Research Group since 2008. Prior to joining Environics Research Group, he held senior project management positions with Synovate in Canada and Asia. Robin has 20 years of experience in the market research industry, working in the UK, Asia and Canada. He spent 10 years working in greater China and has leveraged his understanding of Asian consumers to develop a strong track record of research into Canadian newcomers and visible minority communities. Robin’s primary areas of expertise are retail and packaged goods although he has worked with companies from a wide variety of industries including telecoms, financial services and media. He has extensive experience of research into branding, consumer decision-making and shopper behaviour. Robin's writing on consumer behaviour and trends appears in many publications, including the Canadian Market Research and Intelligence Association (MRIA)'s VUE and Imprints magazines and Canadian Journal of Market Research as well as C Store Life magazine. He has presented papers at MRIA's national conferences in 2007 in Ontario and 2011 in British Columbia.

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Sandeep Dutta

Sandeep Dutta

Vice President (Qualitative), TNS, India

Sandeep Dutta began his career with PQR (Qual unit of IMRB) nearly two decades ago, then spent a few years in media to return to Qual research. In his second stint Sandeep worked with Research International in their UK and India offices before moving to TNS India. During this long haul he had an interesting mix of research studies from rural to digital, ethnography to co-creation with consumers, kid world to grey world, and more. With areas of expertise including cultural studies, brand strategy and communication, he finds the best aspect of qualitative research is the never ending process of discovering and learning about life in an uncertain world. Sandeep earned a MBA with specialization in marketing from Delhi University, has presented papers at the Market Research Society India annual seminars in 2010 and 2011, and was winner of the Best Paper Award in 2010.

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Sangeeta Gupta

Sangeeta Gupta

Director, Consumer Strategy and Insight, Pepsico India Ltd., India

Sangeeta Gupta has been in the market research industry in India for nearly two decades, with a long running in qualitative research, some experiences in account planning and brand management, as well as accountability for the custom research branch operations for ACNielsen at Delhi. She is currently responsible for Consumer Insights at Pepsico Beverages, India. A leading expert on the use of insight, in her current role Sangeeta is challenged on a daily basis to ensure the use of insight is maximised in the Age of Attention Deficit. Sangeeta has been an active participant at various local and international conferences, and enjoys both the application of research to business problems as well as the R&D of research. She has presented many papers at ESOMAR events covering a vast array of topics ranging from understanding and use of insights to shopper behavior and use of innovative methods in qualitative research. Sangeeta has also conducted workshops on insight for ESOMAR across Congress 2009 (Montreaux), Qualitative 2009 (Marrakech), Latin America 2010 (Cartagena) the 2010 Summer School (Amsterdam), APAC 2011 and Congress 2011.

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Scott Taylor

Scott Taylor

Insights Chef, Soup, Australia

Scott Taylor has over 10 years of experience in marketing research and has led the Soup research division for the past three years. He was granted the Australian Market and Social Research Society’s Mike Larbalestier scholarship in 2006, and has presented at the past two annual national AMSRS conferences on conversation impact and brand advocacy.

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Sharmila Das

Sharmila Das

Founder Director, Purple Audacity Research & Innovation Pvt Ltd, India

Sharmila Das' passion for travel extended to a curious mind and a wish to understand why people are the way they are. Humanities and psychology became her favorite subjects and later drew her to market research. She has now been a part of the market research industry for nearly two decades. Prior to forming Purple Audacity , she was with IMRB International as Vice President in a 15 year stint with PQR (a specialist qualitative research unit ); the initial three years as a learner and thereafter 12 years leading the team at Delhi and later on both North and South operations. Sharmila believes that market research has given her the opportunity of working across categories, consumer segments, and geographies. She has presented at the following conferences: ESOMAR Qualitative Conference 2001 – Through the revolving doors; MRSI Annual Seminar - The Tale of Two Cities; ESOMAR Qualitative Conference 2002 – Constant Surveillance; • MRSI 2008 – Interactivity Pixels; IMRB Research Conference 2006 – Brutus is an honourable man.

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Shubhabrata Roy

Shubhabrata Roy

Founder Director, Purple Audacity Research & Innovation Pvt Ltd, India

Shubhabrata Roy is Founder Director, Purple Audacity Research & Innovation Pvt Ltd, India. A commerce and management disciple, Shubhabrata today combines his business skills with the riches of philosophy, sociology and semiotics as a qualitative researcher. His fascinations revolve around understanding youth, communication processing and signification in today’s dynamic social fabric. His excitement of going to the depth of consumer psyche, for digging out an insight, the adrenalin rush of learning from other disciplines and applying the same to explain, understand and interpret a client problem is infectious. Shubhabrata has presented at MRSI 2008 – Interactivity Pixels, and the IMRB Research Conference 2006 – Brutus is an honourable man.

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Shobha Prasad

Shobha-Prasad

Director, Drshti Strategic Research Services Pvt. Ltd., India

Shobha Prasad has 20 years of experience in qualitative and quantitative marketing research and advertising, in a period when the Indian consumer has transformed from conservative and pessimistic to loudly confident and optimistic. Her recent effort has been in understanding aspiration and upgradation which forms the core story of modern India. Shobha has worked in India and SE Asia, with prominent brands such as Asian Paints, Bajaj Auto, Royal Enfield, Godfrey Phillips, Britannia and Godrej. She co-founded Drshti Strategic Research Services where she heads the qualitative division. Shobha has presented a number of papers at ESOMAR events over the last three years, the most recent of which won her the "Best Paper Award" and an excellence award nomination at the Qualitative Conference 2010. She has also been a speaker at MRSI events in India.

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Sunita Venkataraman

Sunita Venkataraman

Head of Marketing and Consumer Sales, Intel, Singapore

Sunita Venkataraman is a seasoned market research and marketing professional, with more than 20 years of experience as a market research service provider as well as a market research buyer. Sunita completed her MBA from the Indian Institute of Management (Ahmadabad).

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Terry Sweeney

Terry Sweeney

VP Operations & Client Services, Cross-Tab Marketing Services Pvt. Ltd., India

Terry Sweeney leads the Primary Research Operations team in Cross-Tab. With 15 years of experience, he has keen insight and experience in the online market research industry having worked for a full service agency, an end client and with an online panel supplier. Prior to joining Cross-Tab, Terry worked in a variety of strategic and leadership roles at Research Now/ e-Rewards in the US and EMEA. Terry has also worked at WebEx Communications as a market research manager and at Survey.com as senior director of research & operations. Terry holds a BA in Psychology from Mansfield University in Pennsylvania; a MS in Education from Alfred University in New York; and has pursued doctoral studies in Human Development from the Warner School of Education at the University of Rochester in New York.

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Tim Llewellynn

Tim Llewellynn

Co-Founder, nViso SA, Switzerland

nViso SA develops scalable and non-intrusive software and technologies for deciphering emotions for the marketing industry and a spinoff from the Federal Institute of Technology in Lausanne (EPFL) Switzerland. He has 10 years of experience in high-tech start-ups and new business units, pioneering new internet enabled wearable devices at the Swatch Group and combined with a diverse background in software development, marketing, and sales for advanced audio and video processing devices in consumer electronics. Tim received his B.E. and M.E. (Hons). degrees in Electrical Engineering from the University of Canterbury, New Zealand, and has presented at a range of technical, software and similar conferences in Europe and North America.

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Wen Fan

Wen Fan

Research Director of Public Affairs, Beijing Horizon Marketing Research & Analysis, China

Wen Fan has worked for Beijing Horizon Research since 1993. She primarily serviced FCG clients on U&A studies, brand studies, etc... Since 2002, she has been in charge of public affairs studies which are now Horizon’s largest study field. Clients include governments and NGOs. Wen has promoted the use of market research by the Chinese government and NGOs, leading her clients to focus on public needs and satisfaction. She is the author of "Find New Public Welfare Questions and the Solutions", published at National Tank (China), 3rd volume.

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Hotel & venue

Found between Nanjing Road East and People's Square, Le Royal Méridien Shanghai hotel is an ideal location for both business and tourists stay, closely located near key shopping areas, and sites such as the Shanghai Museum and Grand Theatre. There are lots of popular bars and restaurants within walking distance, and the famous Bund river is only 5 minutes away.
Rising 66 stories above Shanghai’s central business district, the hotel is one of the city’s most impressive contemporary landmarks. A striking modern design and 761 guestrooms with floor-to-ceiling windows provide unique atmosphere and ensure comfortable and elegant stay.

Le Royal Méridien Shanghai

Address:

Le Royal Méridien Shanghai
789 Nanjing Road East
Shanghai 200001, China

Telephone: +86.21.3318.9999
Fax: +86.21.6361.3388
E-Mail:
reservations.shanghai@lemeridien.com

Hotel & venue's website

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Online registration open until 13 April 2012,
11:00 GMT. On-site registration is possible.
Members
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Regular delegate (Full Conference) EUR 1240 EUR 1620
Regular delegate (1 Day Entrance) EUR 650 EUR 750
Academic* EUR 720 EUR 720
Graduate & Young Professional* EUR 500 EUR 720
Exhibition Stand Personnel EUR 500 EUR 500
Workshop EUR 550 EUR 550

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Full refund given
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Until 15 April 2012 No refund given

 

Disclaimer

My enrolment, attendance and/or participation in ESOMAR’s Asia Pacific 2012 constitutes my agreement and understanding that ESOMAR is permitted to photograph, record and use my name, picture, portrait, likeness, voice and statement(s), as well as any compilation(s) that may result there from. I further acknowledge that all photographs, videos and other recordings of me in any media or medium used and taken by ESOMAR are owned solely by ESOMAR and it alone may copyright those materials containing same. ESOMAR has the right to edit the foregoing in any manner it deems appropriate and such right may be exercised without any inspection, review or approval by me. ESOMAR shall also have the right to use and employ such video and photography for use on television, the Internet (including on the ESOMAR’s website) and in conjunction with the advertising, publicity or promotional materials of ESOMAR. Nothing herein will constitute any obligation on the part of ESOMAR to use, photograph or record me or make any use of the rights set forth herein. I fully understand the content, meaning and impact of this release.