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Congress 2012 - Atlanta / 9 - 12 September
Congress 2012 marks ESOMAR’s 65th anniversary – a milestone that calls for celebrating our industry’s global achievements to date and more importantly, for painting a vibrant and compelling vision for the future of market research.
ESOMAR Asia Pacific partner
Networking dinner sponsor
Silver sponsors
Bronze sponsors
In co-operation with
Global media partner
Media partners
Event partner
Official knowledge partner
Contact
For further information about our promotional packages, please contact Daniel Migchels:business@esomar.org
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#ESOMAR Asia Pacific 2012Asia kaleidoscopeShanghai / 15-17 AprilThere is an increasing interest and urgency in home-grown innovation throughout Asia. Global companies are establishing R&D centres in... |
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Best of previous Asia Pacific papers
These papers have been chosen for their innovative thinking, outstanding quality and overall contribution to the event in which they were presented.
Asia Pacific 2011
- Glocalization - A Measure of Global Brands
Adaptation to local cultures
Corrine Sandler & Olga Churkina, Fresh Intelligence Research, Canada - Coffee mavens and the global search for the ultimate experience
Understanding the usage and attitudes towards coffee in culturally diverse populations around the globe
Roberto Cappuccio & Peter Kenny, Colmar Brunton, Australia - The karmic circle
Helping brick and mortar heritage brands discover their digital avatars
Prakash Dadlani, Godrej Industries, India
Kalyan Karmakar & Ira Jhangiani, TNS, India - Flying with the Simpsons
An award winning research paper that helped Air New Zealand reinvent the long haul air travel
Horst Feldhaeuser, Synovate, New Zealand
Hudson Smales, Air New Zealand, New Zealand
Asia Pacific 2010
- Billion Dollar Baby
Leveraging Mobile Technology for Research Applications in India
SMadhumita Chakraborty, PepsiCo, India
Sandeep Arora, Datamatics Global Services Limited, India - Listening to the sounds of silence
Shobha Prasad, Drshti Strategic Research Service, India - Market research
The pathway from consumer needs to final products
Gloria Jun Zhang, Horizon Research Consultancy Group, China
Minghui Zhu, China Vanke, China
Qing Tan, Horizon Research Consultancy Group, China - Synergistic co-creation
A blend of art and science
Deepa Soman, Lumiere, India
Prakash Dadlani, Godrej Industries, India
Asia Pacific 2009
- From Bricolage to Pho
Vietnam as a model for global influences and assimilations at meal times
Alison Dexter & Bach Ngoc Hieu An, TNS, Vietnam - A-Ha
How to really move from a cost centre to a knowledge centre
Peter Harris, Colmar Brunton, Australia - The evolving role of in-house market research professionals
From “reactive” to “proactive”
Andy Kung, The Hong Kong Jockey Club
Grace Tse, Hong Kong Disneyland
Asia Pacific 2008
- From bullock carts to techno toys
The telecom explosion at the base of the pyramid
Ruchika Gupta, Nokia, India
Anjali Puri, The Nielsen Company, Asia Pacific - Circuits of cool
How technology is changing young attitudes and behaviours
Ian Stewart, MTV Asia, Singapore
Graham Saxton, OTX Research, USA - Dreaming of red mansions
Brand experience, emerging stories and the digital world
Lee Ryan, TNS, Singapore
Lisa Li, TNS, China
Asia Pacific 2007
- Heidi and the Bollyblog
The people focussed approach
Ayobamidele Gnädig, Natascha Haehling von Lanzenauer, H, T, P, Concept, Germany
Alain Messerli, Concept Zurich, Switzerland
Natascha Haehling van Lauzenauer, H, T, P, Concept, Germany - Engaging the new consumer
Lee Ryan, TNS, Singapore
Mark Leong, TNS, Hong Kong SAR - Connecting with people in a fragmenting world
Expanding beyond consumerism
Murray Campbell, TNS, New Zealand
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