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Asia on the Move
Ho Chi Minh City / 7-9 April Asia Pacific continues to be the fastest growing region, presenting an anchor of stability and new pillar of growth for the global... |
Asia Pacific 2013
Live stream
Now offering "Live stream" viewing for Asia Pacific 2013 on desktop and laptop computers!
ESOMAR Live Stream will allow you to view many of the key Asia Pacific conference 2013 sessions and to gain access to the latest industry development from leading experts in their fields - all from your computer.
+ free bonus: one month access to the APAC 2013 on-demand presentations
Choose one or all of our 4 session parts:
Day one: 8th of April
Day two: 9th of April
Please note that the livestream is for desktop and laptop computers only. Mobile phones and tablets are not supported.
Registration fees can be found here.
Step 1: Programme preview
Review the Asia Pacific Conference 2013 livestream programme to see which presentations are available in each session parts.
Step 2: Registration
Select “Register for live streaming”, choose your session parts and fill in your personal and company details.
* Be sure to check the system requirements to ensure that you are technically able to view the livestream!
Step 3: Payment
Upon completion of your registration, you will be directed to a secure webpage for your credit card payment.
* Please note, only credit card payments are accepted for this livestream event.
Step 4: Confirmation and Livestream Login
Once your payment has been processed you will receive a confirmation email, which will provide you with:
- your livestream username
- a livestream password for each session part you have registered for
Please note: Make sure to login with the right username and password to access the right session part. To switch between different session parts, make sure to log out first and then login with the username and password for the session part you wish to access.
Step 5: The Livestream Platform
If you have bought all the session parts, and you log in, you will see the event overview page, which will feature all session presentations that you have registered for. Note that you can only see the livestream session part that is currently active. If you have bought a single session part you will access the streaming player directly after login.
To view a presentation from the overview page, simply select the watch tab under the presentation title and the livestream player will open a new window for viewing.
Once the presentation ends, close the livestream window to be taken back to the overview page. You can then select the next presentation you wish to see.
Live stream player at a glance (please note that most of the functionalities in the player will not be active during the livestream except for the information button that shows additional presentation information)
PDF (1.96 Mb)
If you have any further question, please consult our live stream FAQs.
Programme
| 09:00 - 22:30 Monday, 8 April - Conference day one |
| Session Part 1
09:00 - 12:30
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| 09:00 - 09:10 |
Opening
Dan Foreman, ESOMAR President
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| 09:10 - 09:15 |
Welcome
Ralf Matthaes, ESOMAR Representative for Vietnam
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| 09:15 - 09:25 |
Introduction to programme
Maryan Broadbent, Programme Committee Chair
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| 09:25 - 09:30 |
Introduction to keynote
Ralf Matthaes, ESOMAR Representative for Vietnam
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| 11:00 - 11:05 |
Introduction by session chair
Richard Burrage, Cimigo, Vietnam
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| 11:05 - 11:25 |
The Last Frontier of Asia
The potential of market research to drive economic and social development in Myanmar
In 2012, Myanmar accelerated its course of political and economic reform. Given its position as Asia’s last significant frontier economy, global and regional research suppliers and their clients… Read moreThe Last Frontier of Asia
The potential of market research to drive economic and social development in Myanmar
Chris Riquier
CEO
TNS
Singapore
Read moreChris Riquier, TNS, Singapore
Ron Gailey
Director of Insights
The Coca-Cola Company
Thailand
Read moreRon Gailey, The Coca-Cola Company, Thailand
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| 11:25 - 11:40 |
Baring it All
An exploration of the public vs. private face of modern women in Asia Pacific
With the spotlight on Asia Pacific, the impact of economic growth and exposure to the outside world on the lives of women has been immense. The modern woman has emerged, and the modern Asian woman is… Read moreBaring it All
An exploration of the public vs. private face of modern women in Asia Pacific
Bing Natividad
Regional Consumer and Market Insight Manager
Unilever
Singapore
Read moreBing Natividad, Unilever, Singapore
Chris Ever Casanare
Associate Research Director
Ipsos
Singapore
Read moreChris Ever Casanare, Ipsos, Singapore
Maria Christina Inocentes
Research Manager
Ipsos
Singapore
Read moreMaria Christina Inocentes, Ipsos, Singapore
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| 11:40 - 11:55 |
Masculinity
A semiotic and cultural exploration in India
A semiotic analysis and cultural exploration of masculinity in India.
This presentation provides a comprehensive examination of the codes that have defined Indian masculinity over the ages --… Read moreMasculinity
A semiotic and cultural exploration in India
Satyam Viswanathan
Director
The Third Eye
India
Read moreSatyam Viswanathan, The Third Eye, India
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| 11:55 - 12:10 |
The Modern Nomad in Asia
Capturing cultural dynamics by exploring the impact of acculturation on consumer behaviour
According to the International Organization for Migration (IOM) the estimated number of international migrants has increased globally from about 150 million people in the year 2000 to 214 million… Read moreThe Modern Nomad in Asia
Capturing cultural dynamics by exploring the impact of acculturation on consumer behaviour
Stephanie Herold
Senior Brand & Insights Consultant
Clear Ideas - M&C Saatchi
Singapore
Read moreStephanie Herold, Clear Ideas - M&C Saatchi, Singapore
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| 12:10 - 12:30 |
Discussion
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| Session Part 2
14:00 - 18.00
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| 15:00 - 15:05 |
Introduction by session chair
Mick Gordon, Ipsos, India
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| 15:05 - 15:25 |
Tuning into TV Ads
How emotion research transforms our understanding of advertising in Asia
It is increasingly recognised that emotional reactions drive advertising effectiveness. Yet, in Asia, use of scientific measurement techniques to assess such reactions has been limited. We report on a… Read moreTuning into TV Ads
How emotion research transforms our understanding of advertising in Asia
Alastair Gordon
Managing Partner
Gordon & McCallum
New Zealand
Read moreAlastair Gordon, Gordon & McCallum, New Zealand
Joe Wheller
Managing Director
Cimigo
Vietnam
Read moreJoe Wheller, Cimigo, Vietnam
Manh Giang Vuong
Client Service Director
Cimigo
Vietnam
Read moreManh Giang Vuong, Cimigo, Vietnam
Winnie Yeung
Managing Director
Cimigo
Hong Kong
Read moreWinnie Yeung, Cimigo, Hong Kong
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| 15:25 - 15:45 |
Advertising Clusters in Asia
Beyond borders
Asia as a region continues to grow in stature and importance. While the rise of India and China has been well-documented, Indonesia and Vietnam are strong performers in recent times. When it comes to… Read moreAdvertising Clusters in Asia
Beyond borders
Shivkumar Moulee
Director of Strategic Advisory Services, AMAP Region
Millward Brown
India
Read moreShivkumar Moulee, Millward Brown, India
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| 15:45 - 16:00 |
Discussion
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| 16:30 - 16:35 |
Introduction by session chair
Alex Wang, Japan Tobacco International, Hong Kong
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| 16:35 - 16:55 |
The Myth of the Brand in Asia
As the West desperately tries to climb out of recession, Asia is attracting investment. This is where the growth is for brands in all kinds of categories. Few doubt that brands are fantastic tools for… Read moreThe Myth of the Brand in Asia
James Parsons
Managing Director (Asia)
Flamingo International
Singapore
Read moreJames Parsons, Flamingo International, Singapore
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| 16:55 - 17:15 |
There's No Such Place as Chindia
Developing cultural precision in growth strategies
Universal concepts like motherhood, beauty, achievement and power – which many of our clients’ brands are built on – can mean very different things across cultures. As growth for… Read moreThere's No Such Place as Chindia
Developing cultural precision in growth strategies
Anjali Puri
Regional Director of Qualitative - APAC
TNS
India
Read moreAnjali Puri, TNS, India
Poonam Kumar
Regional Director ALM
TNS
India
Read morePoonam Kumar, TNS, India
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| 17:15 - 17:35 |
Softpower ain't so Soft
The truth about celebrity, pop culture and kimchi
We all know that Gangnam Style became a global phenomenon. We all know that in the first few years of the new century Rain was the biggest selling recording artist in the world. We all know that… Read moreSoftpower ain't so Soft
The truth about celebrity, pop culture and kimchi
Dave McCaughan
Regional Strategy Planning Director
McCann WorldGroup
Japan
Read moreDave McCaughan, McCann WorldGroup, Japan
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| 17:35 - 18:00 |
Discussion
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| 19:00 - 22:30 |
Networking dinner
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| 09:00 - 18:00 Tuesday, 9 April - Conference day two |
| Session Part 3
09:00 - 12:45
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| 09:00 - 09:05 |
Introduction by session chair
John Smurthwaite, TNS, Malaysia
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| 09:05 - 09:25 |
24/7 Diginography
Reality ethnography to decode the context sensitivity of colour among Asian countries
This presentation will explore the combination of online research with the new lifestyles of “NOWSUMERS” -- lives lived more publicly than privately. It will feature the use of an MROC, to… Read more24/7 Diginography
Reality ethnography to decode the context sensitivity of colour among Asian countries
Dangjaithawin Anantachai
Managing Director
INTAGE
Thailand
Read moreDangjaithawin Anantachai, INTAGE, Thailand
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| 09:25 - 09:45 |
Fun, Fast and Easy
Research's war on rationality
Human beings use two systems to make their decisions. One is fast and emotional, the other more difficult, ponderous and conscious. Research is prejudiced in favour of the latter. This presentation… Read moreFun, Fast and Easy
Research's war on rationality
Han Zantingh
Managing Director - Asia
BrainJuicer
China
Read moreHan Zantingh, BrainJuicer, China
Tom Ewing
Digital Culture Officer
BrainJuicer
UK
Read moreTom Ewing, BrainJuicer, UK
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| 09:45 - 10:10 |
Game On
The use of serious play to rapidly define and solve business problems
The market research industry is continually faced with the challenge of being faster, more engaging and more actionable. In addition, market research is increasingly being challenged by new… Read moreGame On
The use of serious play to rapidly define and solve business problems
Evette Cordy
Director
Raspberry Innovation Research + Strategy
Australia
Read moreEvette Cordy, Raspberry Innovation Research + Strategy, Australia
Penny Darbyshire
Founder
Raspberry Innovation Research + Strategy
Australia
Read morePenny Darbyshire, Raspberry Innovation Research + Strategy, Australia
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| 10:10 - 10:30 |
Discussion
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| 11:00 - 11:10 |
Be Relevant, Be Distinguished, Be Rewarded
Dan Foreman, ESOMAR President
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Listen to the experts and learn through examples, experiences and practical problems how they navigate the potential pitfalls surrounding data privacy.
Moderated by:
Pravin Shekar
Kreator-in-Chief, krea and Founder
The Social Catalyst
India
Read morePravin Shekar, ESOMAR Council member and, an advocate of MR/DP standards
Participants:
Andy Zhao
President of Overseas cooperation CMRA and Northeast Asia Managing Director
GfK
China
Read moreAndy Zhao, GfK, China
Derek Ho
Privacy & Data Protection Counsel
MasterCard Worldwide
Singapore
Read moreDerek Ho, MasterCard Worldwide, Singapore
Greg Coops
Managing Director
Asian Strategies Research + Planning
Singapore
Read moreGreg Coops, Asian Strategies Research + Planning, Singapore
Stephen Jenke
Worldwide Head of Data Collection
Kantar Operations
Malaysia
Read moreStephen Jenke, Kantar Operations, Malaysia
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| 11:55 - 12:00 |
Introduction by session chair
Michihiro Ota, INTAGE, Japan
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| 12:00 - 12:15 |
Lost in Translation
How Western (mis)conceptions of Asian markets impact market research
The last decade has seen phenomenal growth in market research activity in emerging Asian markets; much of the growth has been driven by Western multinationals seeking to enter or extend their reach in… Read moreLost in Translation
How Western (mis)conceptions of Asian markets impact market research
David Bakken
Global Chief Insight Officer
KJT Group
USA
Read moreDavid Bakken, KJT Group, USA
Sue Siewert
Global MR Market Intelligence Lead
GE Healthcare
USA
Read moreSue Siewert, GE Healthcare, USA
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| 12:15 - 12:30 |
What the Eyes Don't See, the Heart Can't Feel!
The need for market research to drive innovation
Iconic brands like Starbucks and Apple were built on belief and one needs to see, in order to believe. An understanding of the vast changes in India should offer ideas for innovative new brands but… Read moreWhat the Eyes Don't See, the Heart Can't Feel!
The need for market research to drive innovation
Kartikeya Kompella
Senior Vice-President
Kartik Kompella Associates
India
Read moreKartikeya Kompella, Kartik Kompella Associates, India
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| 12:30 - 12:45 |
Discussion
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| Session Part 4
14:00 - 17:30
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| 14:00 - 14:05 |
Introduction by session chair
Joan Koh, The Nielsen Company, Singapore
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| 14:05 - 14:25 |
Brands Without Borders
Co-creating a regional brand vision
This presentation will show how consumer co-creation can play a significant role in developing strong cross-regional brands in Asia.
Mizone is a beverage brand that has grown strongly in the… Read moreBrands Without Borders
Co-creating a regional brand vision
Larasati Dewi
Regional MRCI Director
Danone
Indonesia
Read moreLarasati Dewi, Danone, Indonesia
Philip McNaughton
USA Research Director
Face
USA
Read morePhilip McNaughton, Face, USA
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| 14:25 - 14:45 |
Superpromoter Research
How studying the flow of enthusiasm of customers helps corporate giants
Superpromoter research studies the flow of enthusiasm. It asks: who are the company's most enthusiastic customers, how do they spread their enthusiasm (recommending, talking, copying, social media)… Read moreSuperpromoter Research
How studying the flow of enthusiasm of customers helps corporate giants
Arne van de Wijdeven
Global Director Customer Director
Philips International
Netherlands
Read moreArne van de Wijdeven, Philips International, Netherlands
Rijn Vogelaar
Chief Enthusiasm Officer
Blauw Research
Netherlands
Read moreRijn Vogelaar, Blauw Research, Netherlands
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| 14:45 - 15:05 |
Growing Brands by Connecting with Deeper Human Motivations
Demonstration of a new research approach that directly links to business outcomes
The BIG question for manufacturing and servicing companies is: How can I ensure that my future investments in brands maximise their potential in the market? Through an example in the beer category,… Read moreGrowing Brands by Connecting with Deeper Human Motivations
Demonstration of a new research approach that directly links to business outcomes
Indra Chow
Executive Director
Ipsos
China
Read moreIndra Chow, Ipsos, China
Niels Blichfeldt
Regional Insight Director - Asia
Carlsberg
Hong Kong
Read moreNiels Blichfeldt, Carlsberg, Hong Kong
Shivani Kapoor
Executive Director
Ipsos
India
Read moreShivani Kapoor, Ipsos, India
Sue Phillips
President
Censydiam Institute - Ipsos Marketing
UK
Read moreSue Phillips, Censydiam Institute - Ipsos Marketing, UK
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| 15:05 - 15:25 |
Discussion
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For this high level discussion Maryan Broadbent, Group Chief Customer Officer at the AIA Group invites an inspired panel of client marketers to share their experience and vision on the challenges and opportunities that the new ‘customer experience’ landscape brings and what it means for research and insight professionals?
Moderated by:
Maryan Broadbent, AIA Group, Hong Kong
Participants:
Dieter Deceuninck
Senior Consumer Market Insight Manager Deodorants Asia Australia
Unilever
Singapore
Read moreDieter Deceuninck, Unilever, Singapore
Gaurav Gupta, General Motors, Vietnam
John Trotter
Financial Services Director - Asia
Tesco Bank
Hong Kong
Read moreJohn Trotter, Tesco Bank, Hong Kong
Yen Le Thi Hoang
Communication & Marketing Support Director
Nestlé
Vietnam
Read moreYen Le Thi Hoang, Nestlé , Vietnam
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