CEE Research Forum 2013 Highlights
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#esoAUTO #ESOMAR Automotive Research Forum 2013Driving change, Driving BusinessWolfsburg / 23-24 MayThe automotive industry is evolving faster than ever before. With increasing competition, media fragmentation and snowballing... |
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Overview
Due to unprecedented demand, ESOMAR has closed registration to the Automotive Research Forum 2013.
To avoid disappointment we have enabled live stream to the Forum. Register now and follow the presentations from the comfort of your desk!
The automotive industry is evolving faster than ever before. With increasing competition, media fragmentation and snowballing pressure to develop greener vehicles and new mobility solutions, traditional research will need to merge new and innovative approaches to address the rising demands from this ever-changing sector.
This newly launched forum will explore how to renew research methodologies and technologies to provide viable solutions for rejuvenating an industry, which has been stagnating for the last decade.
People, cars and what moves them….Join ESOMAR on a journey through mobility at the Autostadt. Wolfsburg. This is not just an event, it’s an experience!
Programme committee
Gilbert Heise (Committee Chair) |
Gunther De Jonghe |
Remy Pothet |
Stephan Thun |
Ulrich von Hörmann |
Programme (preview)
| 16:00 - 22:00 Thursday, 23 May | |||||
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Abstracts
Friday, 24 May
Global Road
Exploring the Automotive Landscape
Firestarter
The Road to Riches Fuelled by Brand Power
Nick Bull, Millward Brown Automotive, UK
Peter Walshe, BrandZ Millward Brown, UK
The latest, hot off the press, new BrandZ ranking of the Top 10 Automotive Most Valuable Brands (2013) will be announced! This fire-starter presentation will also provide an analysis of who is up and who is down, why, and trends since 2006, with particular focus on the effects of the global recession, recalls, social media effects and the new ‘value-conscious’ era.
Firestarter
Car Industry 2015
No connectivity, no customers- fiction or fact?
Markus Müller‐Martini, mm customer strategy, Germany
Matthias Kempf, Berylls Strategy Advisors, Germany
The “next big thing” for the automotive industry – the connected car – is explored in this presentation. For OEMs, this implies significant upfront investments in vehicle equipment, infrastructure, backend intelligence and internal and external process redesign. These efforts seem reasonable provided that basic connectivity will become a must-have feature of future cars and that car owners are willing to pay a premium for new services. However, there are no comprehensive insights regarding the real demand for connectivity of car buyers, their willingness to pay, substitution effects on other extras due to budget constraints and impacts on brand /OEM preferences.
Traffic Light
Consumer Connection
AUTO BILD Market Barometer Connectivity
The connected automobile is gaining momentum
Clarissa Moughrabi, Axel Springer, Germany
Nicolas Loose, Axel Springer, Germany
Thomas Schindlbeck, Happy Thinking People, Germany
‘Connectivity’– one of the biggest opportunities as well as one of the greatest challenges for the automobile industry – was the focus of the 2012 Auto BILD market barometer. The AUTO BILD market barometer is the representative, annual study from Europe’s biggest car magazine. From an online survey among 1,400 car drivers and from two additional online communities backed up by face-to-face explorations this presentation derives a status quo of the market as well as surprising insights that are key to unlocking the market potential of connectivity.
Where the Rubber Meets the Road
Understanding what drives automotive retail satisfaction
Chris Travell, Maritz Research, Germany
For many consumers there is not a big difference amongst automotive brands. Because of this, more industry executives believe that the next competitive battleground in the fight for sales and market share is the retail experience. This competitive reality resulted in Maritz Research developing a new sophisticated way to understand the satisfaction drivers for automotive sales and service customers. This technique is “Make or Break Customer Satisfaction” and is designed to provide the tools the industry needs to determine more accurately and with greater precision the specific aspects of the retail experience that will result in the greatest benefit for their customers.
China Boulevard
Next Steps Towards Central China
Shifting consumer requests
Lifeng Liu, Ipsos, China
China is a fast growing economy with the world's largest automotive market, an emerging auto industry, and a competitive automotive marketplace. Better knowledge about the nature of consumer behavior in Tier 3 to 5 cities and understanding about how automotive consumer expectations differ in central China compared to metropolitan areas will provide considerable insights for OEMs. As auto makers are required to diversify their market proposition in order to cater to a wider than ever range of individual needs, as well as challenged to optimize production volumes and sales efforts, the results of this study will be paramount information to leverage product- and marketing strategies across China.
Unraveling China's Complex Path to Purchase
Andrew Turton, TNS, UK
Gary Player, General Motors, China
In order to engage consumers in the fast developing Chinese automotive market it is crucial to understand how multiple touch points available to them are used as they navigate the path to purchase, and when in the process they do so. This presentation provides a clear view of which media are used, and which are trusted, to gain information on key elements of the decision-making process including model features, running costs, price and the ownership experience. Should automotive brands place greater emphasis on digital channels to engage consumers?
Big Data, Better Decisions
How does business intelligence drive change in the Chinese auto market
Tiger Lee Weihan, Sinotrust, China
A big data era changes everything in the auto sector, from product design to product management, from sales to after sales. A business line has developed in Chinese auto OEMs: data generation, data collection, data rental, data outsourcing, data hosting, data integration, data quality investigation, data management, data warehouse and data mart, business and location intelligence, data analyses and mining (modeling), operational and analytical, CRM, customer club and loyalty programmes, even database marketing. This presentation delivers a new auto business format with the above concepts and applications, and with a big bang from third party data, i.e. e-commerce, social media and the vehicle internet.
Next Stop
The Auto-Lab (Fast Track)
Car Clinics 3.0
Designing better cars by peering into consumer's brains
Ronny Pauwels, Toyota Motor Europe, Belgium
Wim Hamaekers, Rogil, Belgium
For Toyota Motor Europe, a challenge is capturing reliable consumer feedback in the beginning of the car development process. As the first moments of exposure to a new car in the showroom are impactful on the purchase decision, new car models have to “feel right” for consumers. The question is how to develop a car that emotionally engages consumers, exciting them to test drive and eventually buy it? In this case study, Toyota Motor Europe and Rogil Research looked at a neuromarketing multimode research approach to collect relevant and reliable consumer feedback, combiningbiometric and behavioral measures to elaborate on the emotions generated by various car design elements.
Beyond the Silo
Joining the research dots to maximise brand insights for the BMW Group
Harald Schuster, GfK, Germany
Sabine Hatz, BMW Group, Germany
Joining research dots in the context of brand research is a fascinating journey. It goes far beyond the borders of traditional survey-by-survey approaches: taking more and deeper insights simultaneously into account (e.g. product, service and price related aspects). Based on a global insights integration project, this presentation demonstrates how connecting multiple data sources leads to deeper understanding of markets / target groups (research effectiveness) and leverages the ROR (research efficiency). Linkage of a rich set of studies and the integration of results can provide better understanding of the brand and the marketing instruments that help to successfully steer the brand.
"The King is dead... long live the King"
The power of research in redesigning an automotive icon: The Range Rover
Anne Bolingbroke, MM-Eye Limited, UK
Steve Hill, Land Rover, UK
This presentation tells the story that ends with the successful global launch of the new Range Rover. How do you redesign an all-new brand flagship? How do you choose between design revolution and the evolution of an icon? The social, economic and global challenges with which Land Rover were presented at the time of the redesign are described. The narrative leads us through a research programme that endorses the strength of stakeholder engagement whilst demonstrating the potency of early concept research (ethnographics), innovative consumer immersion examples, as well as more traditional forms of qualitative and quantitative research addressing design specifics, brand portfolio and positioning.
The Future Highway
Psychological Automotive Lifestyles
The analysis of automotive lifestyles to support targeting
Dirk Ziems, concept m, Germany
Gabriele Lehmann, Johnson Controls Europe, Germany
Thomas Ebenfeld, concept m, Germany
Within the scope of target group analysis, precise insights on the influence of cultural and lifestyle backgrounds are particularly valuable. Car ownership, body types and car brands have specific relevance at different life stages, for different lifestyles and in different cultures (e.g. emerging markets). Concerning innovation planning, designing or communication and marketing, target customers – depending on their lifestyle and cultural background –have specific requirements. As a complement to the indispensable standard segmentation tools, this presentation highlights qualitative psychological cultural and lifestyle research, allowing a particularly detailed and faceted determination of the target group. Practical research examples from Europe and Asia are showcased.
Grand Prix Research
The symbiotic relationship between the future winning automotive brand and their ideal research partner
Patricio Pagani, Infotools, New Zealand
Richard Brookes, The University of Auckland, New Zealand
The global automotive industry faces converging challenges. KPMG (2012) singled out VW, BMW and Hyundai as well-placed to weather the storm. This presentation examines Hyundai in particular, for in this new mobile landscape it represents the importance of an ‘asymmetric’ leadership culture (Shim & Steer, 2012) and second-generation competencies (Reeves & Deimler, 2011). This closing presentation will review the implications for auto firms and their globally-integrated, locally-attuned, and technically-savvy research partners.
Speakers
Andrew Turton
Global Development Director Automotive, TNS, UK
Andy has been on the supplier side of the market research industry for more than twenty five years. In that time he has worked in every role in the research process and has experienced every form of research. He also has extensive global experience, including every major European market, the US market (where he lived for ten years) and the major markets of Asia. Andy is equally at home with qualitative and quantitative techniques and has developed several new research approaches. As an accomplished technical researcher Andy sees research as a means to an end. His focus is on providing clear guidance to clients on the marketing and business challenges facing them.Anne Bolingbroke
Chairman, MM-Eye Limited, UK
Anne has spent her career researching the global automotive market, with more than 20 years of experience on the agency side. She has been lucky enough to have seen the consumer landscape change radically over that period and to develop research solutions that address these constantly evolving challenges.
Chris Travell
Vice President, Maritz Research, Germany
Chris is responsible for monitoring, analyzing, and commenting on consumer trends in the automotive industry so that manufacturers and dealers can make better strategic and tactical decisions. His MBA is from McMaster University, specializing in Marketing and International Business. Chris then received a graduate scholarship to attend the renowned Institute for International Studies and Training in Tokyo, Japan. Attempting to combine his Japanese experience with his lifelong interest in the automotive industry, Chris began his career working for Mazda Canada and Toyota Canada in various capacities. He joined Maritz in 1996 where he was responsible for the automotive research consultancy. Chris has appeared on CBC, CTV, Global Television, CBC Newsworld, TVO and has been quoted in Automotive News, Time, USA Today, Edmunds, Globe and Mail, Toronto Star, National Post, Detroit Free Press and various other publications in regard to issues related to the North American automotive industry.Clarissa Moughrabi
Head of Market Research, Axel Springer, Germany
Since 2011 the communications scientist Clarissa Moughrabi has been the head of market research at Axel Springer. The focus of her work is the consequent alignment of all research activities in order to meet current market needs as well as the development of digital media brands. Before taking over the research department at Axel Springer, Clarissa has headed the Marketing & Research department at the Bauer Media Group and was the vice managing director at the agency Mediacom.Dirk Ziems
Managing Partner, concept m, Germany
Dirk has a psychology degree and has been working as a qualitative, depth-psychological market researcher for more than 20 years with the proprietary morphological approach. From the end of the 1990s, he was managing partner of ifm depth research + strategies in Germany. In 2005, he co-founded ifm Australia. In 2008, he founded concept m morphological research, where he is managing partner. Dirk teaches marketing psychology at the Hochschule für Technik und Wirtschaft (htw). A special focus of his work has been basic and applied automotive research. For German and international clients, including GME / Opel, VW and Daimler, Dirk has conducted German and international studies on targeting, branding, communication and car design. With the proprietary morphological methodology he creates in-depth insights into target groups.
Gabriele Lehmann
Manager Consumer and Market Research Automotive Seating, Johnson Controls Europe, Germany
Gabi has been working as a consumer and market researcher for 20 years on the industry side and has a wide experience in the automotive sector as well as in retail and fast moving consumer goods.
She has been with Johnson controls since 2011. As head of Consumer and Market Research in the European Automotive Seating unit, her main focus is the support of the full product life-cycle from the idea to a ready for market product. Besides classical consumer and market research activities, trend research plays another important role.
In the decision process about the next vehicle, a multitude of different factors - conscious and unconscious - play a role in the purchase decision. The detailed knowledge about the complex relationship between brand images, business partner (OEM) strategies, consumer expectations and the impact of trends on the automotive industry build the basis for a successful product development at Johnson Controls.
Gary Player
Director Market Research, General Motors, China
Gary is the lead executive in charge of product and brand research for General Motors International Operations, responsible for Europe, Asia, Africa, and the Middle East. He is an experienced product and brand management professional with over 17 years living and working in both developed and emerging markets. Gary joined General Motors as a market research analyst, and has worked in multiple assignments in market research, program management, marketing, portfolio planning, and sales. He assumed his current responsibilities in 2012, based at GM's regional headquarters in Shanghai, China.
Harald Schuster
Head of Analytics Brand and Communications Automotive/Tech, GfK, Germany
Harald is head of the GfK B&C Analytics Team for global automotive and tech clients. He has more than 15 years of research experience in brand and communications. His expertise lies in the field of brand analytics, insights integration and storytelling. Harald is responsible for analytics driven top management reports based on various data sources and is expert in a wide range of advanced statistical methods such as Structural Equation Modeling, Bayesian Network Modeling and Time Series Analyses. Harald studied Social Sciences, Marketing and Statistics at the University of Bamberg in Bavaria.Lifeng Liu
CEO, Ipsos, China
Lifeng has been the Head of Ipsos in Asia Pacific since January 2011, and is a member of the Management Board Executive Committee of Ipsos Group. His expertise includes marketing research, brand research, advertising research, loyalty research, and public affairs research, mainly in the automotive industry.Markus Müller‐Martini
Managing Partner, mm customer strategy, Germany
Markus has been Co-Founder and Managing Partner of mm customer strategy since 2007. His expertise includes market segmentation, segment potentials, segment-specific customer retention, acquisition, product brand strategies, sales & brand funnel optimisation, positioning, and marketing / media spend effectiveness. Markus is a specialist in sales-funnel optimisation, next-best-offer strategies, purchase drivers, channel choice, market and competitor scenario analyses and financial modelling.Matthias Kempf
Founding Partner, Berylls Strategy Advisors, Germany
Matthias has a Doctoral degree in Business Administration from the Ludwig-Maximilians-University Munich (2006). From 2000-2008 he was Consultant and Project Manager at Mercer Management Consulting / Oliver Wyman in Munich. From 2008-2011 Matthias held the top management position in marketing and sales at Hilti Germany. He is an expert on automotive technologies, strategy development, and organization and new business models, with intensive coverage of strategic topics around the connected car in projects for suppliers and OEMs.
Nick Bull
Key Account Lead, Millward Brown Automotive, UK
Today, Nick is Key Account Lead – Automotive, at Millward Brown, a global leader within WPP Group in advertising, marketing communications, media and brand equity research. Over the past 12 years, Nick has worked on various automotive accounts covering both mass market and premium car brands, and has an excellent understanding of different car buyers and their needs. He prides himself on having strong analytical, research design and creative problem solving skills to help answer client questions, delivering practical insight that helps brands be more successful. Nick has spoken on several public platforms in the past, the last one being in Summer 2011 on the subject of what makes successful client/agency partnerships.Nicolas Loose
Market and Media Researcher, Axel Springer, Germany
Nicolas works as a market and media researcher at Axel Springer where he provides research and market intelligence for print and digital media brands. His topics of interest include the digital transformation of the media landscape and innovative media research approaches. Before joining Axel Springer he worked at several market research agencies for clients, both from the automobile industry as well as the telecommunications sector.Patricio Pagani
Director, Infotools, New Zealand
Patricio is a company director at Infotools, a leading provider of research services and software tools for some of the world’s largest companies, where he is responsible for innovation and client development. Previously with Coca-Cola, Patricio joined Infotools to lead expansion of the account to more than 90 countries. More recently he managed the growth of Infotools business with Microsoft, and launched the operation of Infotools in Latin America. President of the New Zealand Market Research Society and ESOMAR representative, you will usually find Patricio speaking at different industry forums, discussing what the future may hold for our research industry. A guitar lover, Patricio has recently started to form a music band. As an Argentinean living in New Zealand for the past 10 years, he is now quite fond of rugby while staying loyal to his other passion … football.
Peter Walshe
Global BRANDZ Director, BrandZ Millward Brown, UK
Peter turned down a university place to attend the Central School of Speech and Drama in London and began his working life over 40 years ago, developing his communications skills as an actor with some forgettable TV beer commercials, many theatre performances and most famously appearing in Dr Who in the Tom Baker era (playing Erak, the last man in the world). He migrated to the market research industry 35 years ago starting at the very bottom, printing questionnaires, interviewing respondents and collating the numbers. Peter started the famous BRANDZ (the A to Z of Brands) study, now fourteen years old, which has interviewed 2,000,000+ consumers on brands across 31 countries. He drove the launch of Millward Brown’s BRANDZ Global Top 100 Most Powerful Brands (published annually in the Financial Times and now in its 7th year) which quantifies the financial value of brands. Now heading consultancy services from BRANDZ, he is an experienced leader of workshops, has published numerous papers, speaks on many public platforms across the world and is often interviewed on brand related matters.Richard Brookes
Associate Professor of Marketing, The University of Auckland, New Zealand
Richard, has served as Head of the Department of Marketing and is closely involved with executive education (especially the MBA programme) in The University of Auckland Business School, and also teaches in the Honours and Masters programmes. He is a winner of both the Business School and the University of Auckland Excellence in Teaching Awards. In recent years he has served as: Chairperson, Judging Panel for the NZ Marketing Association/Marketing Magazine Annual Marketing Awards (2004-2009); and Chairperson, Judging Panel for the Market Research Society of New Zealand (MRSNZ) bi-annual Market Research Effectiveness Awards (2006, 2008, 2010, 2012). Richard has also been a member of the International Judging Panel: ESOMAR Young Researcher of the Year Award (2009), and a Member, International Judging Panel: ESOMAR Congress Awards for Best Paper Overall (2010).Ronny Pauwels
Product Research Manager, Toyota Motor Europe, Belgium
Ronny Pauwels is Manager Product Research at Toyota Motor Europe, where he is responsible for all continuous and ad-hoc product market research covering the full product lifecycle from concept development over product and marketing clinics to early buyer studies. He started his career in 1998 on the agency side where over a period of 10 years he designed and implemented quantitative and qualitative studies in a complete range of marketing disciplines, including brand equity, market potential, brand and product positioning, customer segmentation, etc. Making better cars through better and more innovative research is his vision.Sabine Hatz
Head of Market Research Image, BMW Group, Germany
Sabine is currently responsible for market research in the field of image, communication and retail for the brands BMW, MINI and Rolls Royce. This includes monitoring brand image and brand strength, pre-testing and evaluation of communication, measuring customer satisfaction and analyzing customer behavior at the retail level. Prior to this, Sabine held various positions at BMW Group Marketing, e.g. Customer Relationship Management and Below the Line Media and worked for an internet startup of Kirch Group. She started her career as a Management Consultant with A.T. Kearny, after having studied Business Administration at LMU in Munich and at UC Berkeley, USA.Steve Hill
Senior Research Manager, Land Rover, UK
Steve has thirteen years of experience in the motor industry, eight of those years as Market Research Manager for Land Rover with responsibility for New Product Development and overall brand strategy research. Steve has a global role which involves consistently working in all corners of the world.
Thomas Ebenfeld
Managing Partner, concept m, Germany
Thomas has a psychology degree and has been working as a qualitative, depth-psychological market researcher since the late 1990s with the proprietary morphological approach. He has been managing partner of concept m since 2008 and also works in the field of clinical psychology as well as media and cultural psychology. He regularly has speaking engagements. A special focus of his work for many years has been basic and applied automotive research for German and international clients, among them VW, Seat, Daimler and Johnson Controls. Thomas has conducted German and international studies on targeting, branding, communication and car design. With the proprietary morphological methodology he creates in-depth insights into target groups.Thomas Schindlbeck
Founder and Managing Director, Happy Thinking People, Germany
Thomas (Dipl. Psych.) is founder and managing director of Happy Thinking People, formerly known as H,T,P, Concept and has accompanied the evolution of Happy Thinking People from the early 1990s "Hot Shop" to one of the leading independent qualitative marketing and communication research agencies. He is still actively involved in research projects with an emphasis on on- and offline media as well as on trend analysis and innovation. His private passion is vintage cars from the 1960s and 1970s and he is the proud owner of a Citroen DS, Peugeot 404, Simca 1500 and a Lancia Fulvia Coupe - and, naturally, a smartphone.
Tiger Lee Weihan
Deputy General Manager, Sinotrust, China
Tiger is an expert in marketing and data analyses in the Chinese auto sector, and now the head of Sinotrust Business Decision Solution & Business Intelligence. He leads his teams to help most of the auto OEMs to develop their applications and make better decisions in data integration, data analyses & data mining, business intelligence, CRM, customer club, and customer loyalty programs.
Wim Hamaekers
Managing Partner, Rogil, Belgium
Currently the ESOMAR representative for Belgium, Wim holds a master in Communication Sciences and a bachelor in Marketing. He is passionate about how communication works and how it evolved as a result of emerging technologies. He is especially eager to get as close as possible to consumer and shopper reality using objective measures in combination with verbal quantitative and qualitative measures. Wim strongly believes the future of research is in finding the right mix of methods. The only way to get under the skin of consumers is by combining traditional research techniques and objective measures. During the past five years, Wim conducted extensive research on innovations in this respect, including observation cameras, eye tracking, facial coding, EEG (electroencephalogram) and GSR (galvanic skin response).Hotel & Venue
ESOMAR Automotive Research Forum 2013 will be held on the 2nd floor of the Piazza building, which is the main entrance hall of Autostadt.
Autostadt is an ultra-modern theme park opened recently by Volkswagen. The original home of the Beetle and generations of cars to follow is interesting if you either like cars, architecture, or landscaping; and for car lovers it is a great way to be part of history.
The park introduces visitors to various brand pavilions of Audi, Lamborghini, Porsche, SEAT, Škoda and Volkswagen, each of them expressing its own brand philosophy via its architecture.
The famous landmark of Autostadt are glass-encased 48-meter high car towers which store an average of 600 cars and are visible far into the distance.
The ZietHouse museum offers its collection of ‘Automobile Milestones’ presenting unique and classic vehicles within a contemporary artwork and enabling them to be seen as artworks of technological design.
Address:
Autostadt GmbH
StadtBrücke
D - 38440 Wolfsburg
Germany
Telephone: 0049 5361 400
Fax: 0049 5361 4019 59
E-Mail: service@autostadt.de
Recommended Accommodation
This 5 star hotel situated on the west side of the Autostadt offers 153 luxurious rooms and 21 suites and features 600 strong art collection in almost every area of the hotel.
There are 2 restaurants in the hotel, The Grill restaurant serving international cuisine and the Aqua restaurant managed by 3-Michelin-star chef Sven Elverfeld and offering European cuisine.
In their free time guests can enjoy a 40-meter out-door pool, well appointed gym and spa centre with saunas and steam rooms. In the evening one can relax with a nice drink at the Newman’s Bar offering around 200 different fruit spirits or a choice of 100 international rum or whiskey brands.
Address:
The Ritz Carlton, Wolfsburg
Parkstraße 1
38440 Wolfsburg
Germany
Telephone: 0049 5361 607 000
Fax: 0049 5361 608 000
E-Mail: wolfsburg.reservation@ritzcarlton.com
Hotel reservation
Click here to make your hotel reservation
Useful links
- About Autostadt (Wikipedia)
- Virtual tour
- How to get to Autostadt
- Weather forecast for Wolfsburg
- Currency converter
Autostadt Area Plan
Registration pricing
Please note: To take advantage of the preferential member rate, you can apply for membership while filling in your event registration. Please note - it is not necessary to apply for membership separately. Once you have registered, both the membership fee (plus one-time administration costs) and reduced member fee will then be applied.
| Early Bird rate (until 8 March 2013) |
Members
|
Non-members
|
| Regular delegate (Full Conference) | EUR 699 | EUR 799 |
| Academic* | n/a | n/a |
| Graduate & Young Professional* | EUR 500 | EUR 720 |
| Exhibition Stand Personnel | EUR 250 | EUR 250 |
* Read the conditions that apply for registration carefully.
| Standard rate (9 March 2013 - 26 April 2013) |
Members
|
Non-member
|
| Regular delegate (Full Conference) | EUR 799 | EUR 899 |
| Academic* | EUR 720 | EUR 720 |
| Graduate & Young Professional* | EUR 500 | EUR 720 |
| Exhibition Stand Personnel | EUR 250 | EUR 250 |
* Read the conditions that apply for registration carefully.
| Late rate (27 April 2013 - 24 May 2013; includes on-site registration) Online registration open until 20 May 2013, 17:00 CET (GMT+1). On-site registration is possible. |
Members
|
Non-members
|
| Regular delegate (Full Conference) | EUR 899 | EUR 999 |
| Academic* | EUR 720 | EUR 720 |
| Graduate & Young Professional* | EUR 500 | EUR 720 |
| Exhibition Stand Personnel | EUR 250 | EUR 250 |
* Read the conditions that apply for registration carefully.
Cancellation Policy
If you are unable to attend, a substitute may attend in your place. Please note, however, that the status of the replacement delegate (member/non-member) may affect the original fee charged. Cancellations must be received by ESOMAR in writing or you will be considered a No Show (no refund given). All refund claims must be received within 5 working days after the event has been held. The cancellation charges will apply irrespective of whether the registration fees have been paid or not.
The following charges will apply:
| Conference | Workshop | |
| Until 8 March 2013 | No charge. Full refund given |
No charge. Full refund given |
| After 8 March 2013 | Cancellation charge: EUR 400 |
Cancellation charge: EUR 200 |
Cancellation fee can only be waived upon receipt of visa refusal document.
Remote/Streaming Delegates
| Standard rate | Members | Non-members |
| 1 time slot (session parts) | EUR 359 | EUR 359 |
| 2 time slots (session parts) | EUR 559 | EUR 559 |
* Please make sure to check out the live stream programme to see what sessions are excluded for live broadcasting *
Disclaimer
My enrolment, attendance and/or participation in ESOMAR’s Automotive Research Forum 2013 constitutes my agreement and understanding that ESOMAR is permitted to photograph, record and use my name, picture, portrait, likeness, voice and statement(s), as well as any compilation(s) that may result there from. I further acknowledge that all photographs, videos and other recordings of me in any media or medium used and taken by ESOMAR are owned solely by ESOMAR and it alone may copyright those materials containing same. ESOMAR has the right to edit the foregoing in any manner it deems appropriate and such right may be exercised without any inspection, review or approval by me. ESOMAR shall also have the right to use and employ such video and photography for use on television, the Internet (including on the ESOMAR’s website) and in conjunction with the advertising, publicity or promotional materials of ESOMAR. Nothing herein will constitute any obligation on the part of ESOMAR to use, photograph or record me or make any use of the rights set forth herein. I fully understand the content, meaning and impact of this release.
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