ESOMAR events are an excellent way to learn from international experts, explore the latest evolution of tools and techniques, participate in interactive sessions and network with business leaders from all around the world.
Global fuel for local boost!Krakow / 26-27 March
Research in Central and Eastern Europe (CEE) is flourishing as companies from around the world look to the region for new business opportunities.
The new ESOMAR livestream technology will enable you to access many of the key sessions of the CEE Research Forum and to hear the latest industry developments from the leading experts in their fields – all from your desktop!
The livestream has been divided into 3 sessions – Day 1 afternoon, Day 2 morning and Day 2 afternoon, allowing you to select the presentations which most interest you.
Registration fees can be found here.
Step 1: Programme preview
Review the CEE Research Forum live stream programme to see which presentations are available in each session.
Step 2: Registration
Select “Register for live streaming”, choose your sessions and fill in your personal and company details.
*Be sure to check the System requirements to ensure that you are technically able to view the livestream!
Step 3: Payment
Upon completion of your registration, you will be directed to a secure webpage for your credit card payment.
*Please note, only credit card payments are accepted for this livestream event.
Step 4: Confirmation and Livestream Login
Once your payment has been processed you will receive a confirmation email, which will provide you with:
Please make sure to login with the right username and password to access the right session.
Step 5: The Livestream Platform
If you have bought all the sessions, and you log in, you will see the event overview page, which will feature all session presentations that you have registered for. Note that you can only see the livestream session that is currently active. If you have bought a single session you will access the streaming player directly after login.
To view a presentation from the overview page, simply select the watch tab under the presentation title and the livestream player will open a new window for viewing.
Once the presentation ends, close the livestream window to be taken back to the overview page. You can then select the next presentation you wish to see.
Live stream player at a glance (please note that most of the functionalities in the player will not be active during the livestream except for the information button that shows additional presentation information)
PDF (1.96 Mb)
If you have any further question, please consult our Live stream FAQs
|Session 1 (14.00 - 18.00)|
|Monday, 26 March - Forum day one|
|12.00 - 14.00||Forum registration|
|12.00 - 14.00||Welcome coffee|
|14.00 - 14.05||Opening
Dieter Korczak, ESOMAR President
|14.05 - 14.20||Introduction to programme, session and opening keynote
Marta Hoffmann (Committee Chair)
|14.20 - 14.50||Opening keynote speaker
As I like..
Kornel Muller, CMI Director Global, Unilever Haircare, UK
|14.50 - 14.55||Q&A|
|Global Zoom-in: Research in and From Central & Eastern Europe|
|14.55 - 15.15||The Global Family Today
Nickelodeon kids and family GPS
Carlos Garcia, Nickelodeon, USA
Marcin Lipnicki, Viacom International Media Networks, Poland
|15.15 - 15.30||Research Capabilities in Selected Countries in CEE
Marcin Rzepka, PMR, Poland
|15.30 - 16.00||Panel discussion
From the Global Stage to the CEE Reality
An interactive debate exploring the research status of the region and future developments
Marta Hoffmann, CEO, TNS Hoffmann, Hungary
Marcin Rzepka, Head of Research Services, PMR, Poland
Robert Pinter, Client Service Director, Ipsos, Hungary, Russia and Czech Republic
|Global Zoom-in - The session continues|
|16.30 - 16.35||Introduction by session chair
Tatiana Barakshina, Bazis Intelligence Group, Russia
|16.35 - 17.00||Emerging Middle Class in Russia
Metamorphose of brand perception
Marina Simakova, O+K, Russia
Ioannis Kavounis, The Futures Company, UK
|17.00 - 17.25||From Terabytes to Archetypes
The psychology of internet security
Simon Patterson, QRi Consulting, UK
Alexander Erofeev, Kaspersky Lab, Russia
|17.25 - 17.30||Q&A|
|17.30 - 18.00||Guest speaker
How Cool Brands Stay Hot in CEE
Joeri Van den Bergh, author "How Cool Brands Stay Hot. Branding to Generation Y" (bestselling book on youth marketing together with MTV's global VP Mattias Behrer, translated in Russian, Polish & Czech) and Managing Partner, InSites Consulting, Belgium
|Session 2 (09.00 - 12.45)|
|Tuesday, 27 March - Forum day two|
|The Business Imperative|
|09.00 - 09.10||Introduction by session chair
Malgorzata Blachowska, Nestlé Polska, Poland
|09.10 - 09.35||What Markets to Enter when Informing a Global Market Strategy?
Jeffrey Hunter, Independent Consultant, USA
|09.35 - 10.00||Insight into Poverty
How to approach consumers in crisis
Katarzyna Gawlik, TNS, Poland
Beata Gers, British American Tobacco, Poland
|10.00 - 10.25||A Fresh Round of Drinks
Innovating beyond beer in Eastern Europe
Jonathan Gable, BrainJuicer, Germany
Yvan Goupil, SAB Miller, Switzerland
|10.25 - 10.30||Q&A|
|11.00 - 11.05||Industry Transition|
|11.00 - 11.05||Introduction by session chair
Annelies Verhaeghe, InSites Consulting, Belgium
|11.05 - 11.30||Guest speaker
Co-creation in Central Eastern Europe
Jaroslav Cír, Founder, CEO and Crowdmaster, Perfect Crowd, Czech Republic
|11.30 - 11.55||Guest speaker
Multi-platform Internet Measurement - The Indispensable Ignition
Latest trends in online research employed by the regional innovator. A glance at the internet industry in CEE, most rapidly developing region in Europe.
Marta Klepka, International Marketing Director, Gemius, Poland
|11.55 - 12.00||Q&A|
|12.00 - 12.45||FISHBOWL Online Research in CEE Region
The central eastern European region is embracing the new innovations with two different speeds: on the one hand the region we are adopting the new technologies. On the other hand, there is still a need for traditional methods.
This session aims to discuss:
|Session 3 (14.00 - 15.45)|
|Tuesday, 27 March - Forum day two|
|Industry Transition (Fast track)|
|14.00 - 14.05||Introduction by session chair
Dominika Maison, Dom Badawczy Maison (Maison Research House), Poland
|14.05 - 14.20||Global Research Transition
The future of insight development in the CEE region
Corrine Sandler, Fresh Intelligence, Canada
Jenna Alexandre, Fresh Intelligence, Canada
|14.20 - 14.35||Why Customers Are Loyal
A new approach towards customer satisfaction methodology
Dobromir CiaÅ›, Millward Brown, Poland
Katarzyna Polok, ING Bank Slaski, Poland
Tomasz Opalski, ING Bank Slaski, Poland
|14.35 - 14.50||Next Please - Online Game for Bank Tellers
Educate your business partner’s sales force through research-driven online game
Jan Lajka, STEM/MARK, Czech Republic
|14.50 - 15.00||Discussion|
A broadband Internet connection (256Kbps or more) is required.
iPhone® and iPod®
for local boost!
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