Gold sponsor

uSamp

GMI

ESOMAR Latin America partner

Netquest

Silver sponsors

TNS

Toluna

Market Probe

SSI - Survey Sampling International

CoolTool

Bronze sponsors

Civicom

Datamatics

NIPO Software

Decipher

Market Xcel

Market Tools

C&C Market Research

Ipsos Observer

Cint

Researchnow

Global media partners

planung & analyse

EUROMONITOR

Quirk's

GreenBook

VUE

Media partners

Research & Results

D.I.M.M.

NEO

RW Connect

Research World

Event partners

Focus

TechRentals

Official knowledge partner

Warc

#ESOMAR

Congress 2012

Accelerating Excellence
Celebrating 65 years and beyond

Atlanta / 9-12 September

Congress 2012 marks ESOMAR’s 65th anniversary – a milestone that calls for celebrating our industry’s global achievements...

 Buy papers 

Print

Overview

With all the other research conferences to choose from why should you attend the ESOMAR Congress? Check our Congress 2012 highlights

Congress 2012 marks ESOMAR’s 65th anniversary – a milestone that calls for celebrating our industry’s global achievements to date and more importantly, for painting a vibrant and compelling vision for the future of market research.

It is an exciting time to be in the market research industry.

Opportunities, of course, do not come without challenges…we live in a continually evolving society, struggling to maintain a balance of power in a fast-changing world with dynamic markets. These are stimulating times, where we must explore what’s at the heart of clients’ needs and how to meet their demands for increased speed, enhanced quality and value-enriched products and services.

Congress 2012 will demonstrate the impact and inspiration that research has in helping business and society transform and evolve to take on the exciting decade ahead of us. In Atlanta we will:

  • Engage thought leadership from new and experienced talent in the industry, demonstrating the innovation and relevance they provide in the pursuit of insights in all fields and markets.
  • Learn how societal shifts bring challenges as well as new opportunities for public and private organisations
  • Investigate opportunities for growth of brands and companies, in a changing world order
  • Showcase the circumstances which require courage and daring from researchers
  • Embark on a journey back to the future, where traditional methods demonstrate their weight in decision-making
  • Pave the way to inspiring new thinking and actions that drive excellence!

 

Programme committee

Judith Passingham

Judith Passingham (Committee Chair)
CEO Northern & Eastern Europe
TNS, UK

Vinay Ahuja

Vinay Ahuja
Associate Director for Consumer & Market Knowledge
Procter & Gamble, UAE

Diane Hessan

Diane Hessan
President and CEO
Communispace, USA

Fred John

Fred John
Senior Business Leader, Intelligence & Planning
MasterCard Worldwide, USA

David Parma

David Parma
President
Nielsen BASES and Nielsen Consumer Research, USA

Niels Schillewaert

Niels Schillewaert
Managing Partner, Director ForwaR&D Lab
InSites Consulting, Belgium/USA

Stan Sthanunathan

Stan Sthanunathan
Vice President - Marketing Strategy & Insights
The Coca-Cola Company, USA

Print

Programme

To view the live stream programme, please click here

Download the programme
PDF (4.3 Mb)

 

Saturday, 8 September
08.00 - 17.00
08.00 - 09.00 Workshops registration
09.00 - 17.00 Workshop:
Sunday, 9 September
08.00 - 21.00
08.00 - 09.00 Workshops registration
09.00 - 17.00 Workshops (in parallel):
16.00 - 19.00 Congress registration
16.00 - 21.00 Exhibition
in the exhibition area
19.00 - 21.00 Welcome reception
in the exhibition area
Sponsored by C&C Market Research and MarketTools
Monday, 10 September - Congress day one
07.45 - 19.30
07.45 - 19.00 Congress registration
08.15 - 19.30 Exhibition
in the exhibition area
Parallel 1 (plenary)
08.45 - 09.00 Boost session
09.00 - 09.30 Welcome
  Welcome
Judith Passingham (Committee Chair)
Steve August, ESOMAR Representative for the USA
Susan Griffin, ESOMAR Representative for the USA
  President's address
Dieter Korczak, ESOMAR President
  Introduction to programme and keynote
Judith Passingham (Committee Chair)
09.30 - 10.20 Opening keynote speaker
Online Identities: The Person in the Machine
Sherry Turkle, MIT Initiative on Technology and the Self, USA
10.20 - 10.30 Sponsored SSI Quest Awards
10.30 - 11.10 Networking break
Parallel 1   Parallel 2
  Celebrating Business
How Research Can Really Impact on Business
    Celebrating Research
Creative Solutions
11.10 - 11.15 Introduction by session chair
Judith Passingham, TNS, UK
  11.10 - 11.15 Introduction by session chair
Stan Sthanunathan, The Coca-Cola Company, USA
11.15 - 11.35 Research Without Borders
The globalisation of the marketing and research functions in a brave new world

Liz Moore, Chrysalis Partners, USA
Fred John, MasterCard, USA
Anna Mariano, MasterCard, USA
  11.15 - 11.35 Research in a World Without Questions
Bob Pankauskas, Allstate Insurance, USA
Tom Ewing, BrainJuicer, UK
11.35 - 11.55 Were You There?
The story of the research behind the innovative and award-winning Smirnoff campaign

Lyn McGregor, Flamingo, USA
Oscar Martinez, Diageo, USA
  11.35 - 11.55 Measuring Emotions Through a Mobile Device Across Borders, Ages, Genders and More
Rolfe Swinton, RealityMine, USA
Rana El Kaliouby, Affectiva, USA
11.55 - 12.15 Ode to the Unsung Hero - Navigating the turbulent waters of research
How Coca-Cola is managing today’s increasingly complex business reality with a global research landscape

Veronica Moreno, The Coca-Cola Company, USA
Patricio Pagani, Infotools, New Zealand
Javier Quiñones, Infotools, New Zealand
  11.55 - 12.15 Why Social Commerce Engines Will Power Next-Gen Market Research
R. Scott Evans, Bazaarvoice, USA
Erin Defossé, Bazaarvoice, USA
12.15 - 12.30 Discussion   12.15 - 12.30 Discussion
12.30 - 14.00 Lunch
  Celebrating Business
Using Insights to Drive Real Business Growth
    Celebrating Society
Opinion Polls and Democracy
14.00 - 14.05 Introduction by session chair
Vinay Ahuja, Procter & Gamble, UAE
  14.00 - 14.05 Introduction by session chair
Fred John, MasterCard Worldwide, USA
14.05 - 14.25 Designing the Club of Tomorrow
Consumer understanding guiding creativity towards success

Tom De Ruyck, InSites Consulting, Belgium
Thomas Troch, InSites Consulting, Belgium
Filip De Boeck, InSites Consulting, USA
Henk Eising, Heineken International, Netherlands
Caroline van Hoff, Heineken International, Netherlands
  14.05 - 14.25 Who's Afraid of Opinion Polls?
A live case study of spin and rhetoric; what happens when some love and others hate the numbers

Caz Tebbutt, Tebbutt Research, Fiji
Jenny Hayward-Jones, Lowy Institute for International Policy, Australia
14.25 - 14.45 Creators in Their Own ‘Write’
How Meredith Corporation empowered readers to create and contribute to a new Ladies’ Home Journal

Manila Austin, Communispace, USA
Britta C. Ware, Meredith Corporation, USA
  14.25 - 14.45 The Case of Tunisian Elections Following the Arab Spring
How polling is necessary to understand the influence of cultural, religious and political groups

Nébil Belaam, EMRHOD, Tunisia
14.45 - 15.05 How Cars Really Get Bought
Beyond the purchase funnel - new insights from digital ethnography

Neel Desor, Haymarket Worldwide, UK
Robert Ellis, COG Research, UK
  14.45 - 15.05 Guest speakers
The Consequences of Success
Threats to Election Polling in the United States

Sarah L. Dutton, CBS News, USA
Kathleen Frankovic, CBS News, USA
15.05 - 15.20 Discussion   15.05 - 15.20 Discussion
15.20 - 16.00 Networking break
  Celebrating Research
Behavioural Economics in Action
  16.00 - 16.55 ESOMAR Session
16.00 - 16.05 Introduction by session chair
Niels Schillewaert, InSites Consulting, USA
    White hat vs black hat: Ensuring the future growth of market research

Increasing privacy regulations push market research to a narrower definition to wear the white hat of social science and statistics whereas clients’ broadening information needs and new providers entering our sector create pressure to expand the practice of market research. How do we ensure the future growth of market research?

Moderated by:
Judith Passingham, TNS, UK

Participants:
Dave McCaughan, McCann WorldGroup, Japan
Leonard Murphy, GreenBook, USA
Sjoerd Koornstra, Heineken International, Netherlands
Mike Cooke, GfK, UK
Reg Baker, Market Strategies International, USA
16.05 - 16.25 The ‘Irrationalisation’ of Surveys
Using Behavioural Economics to improve research results

Kevin Karty, Affinnova, USA
Jeffrey Henning, Affinnova, USA
Janet Thai, Affinnova, USA
Bin Yu, Affinnova, USA
Steve Lamoureux, Affinnova, USA
 
16.25 - 16.45 The Difference Between ‘less bad’ and ‘much better’
Helping conjoint to live up to its promises by leveraging ‘Behavioural Economics'

Florian Bauer, Vocatus, Germany
 
16.45 - 16.55 Discussion  
Parallel 1 (plenary)
16.55 - 17.40 Keynote speaker
Education in the XXI Century: How can research help?
José Ignacio Wert, Minister of Education, Culture and Sport of the Kingdom of Spain
17.40 - 17.45 Mini break
17.45 - 18.45 ESOMAR Annual General Meeting (AGM) - for members only
18.45 - 19.30 Networking drinks
19.30 - 23.30 Fringe event
Milkshake of the Mind
Overcoming a Market Research Brain Freeze


At The World of Coca-Cola
Organised by Fringe Factory
Supported by ESOMAR Next
Sponsored by The Coca–Cola Company, Confirmit, Research Now, Google Consumer Surveys, CoolTool, mo'web, Burke, Protobrand, MESH Planning
Tuesday, 11 September - Congress day two
07.45 - 00.00
07.45 - 18.30 Congress registration
08.00 - 08.35 Sponsored client-only session
Market Probe – Thought Leader Session
Are Loyal Customers Passionate About Their Brand?

in room "M301". Please refer to on-site signage.
Register to: ThoughtLeader@marketprobe.com

Dr. TR Rao, Market Probe, USA
Judith Ricker, Market Probe, USA
08.15 - 18.00 Exhibition
in the exhibition area
Parallel 1 (plenary)
08.45 - 09.00 Boost session
Parallel 1   Parallel 2
  Celebrating Business
Going for Growth
    The Talent Contest
ESOMAR Young Researcher Award Finals
  The three best projects submitted by young researchers will be presented in this session.
Read more
09.00 - 09.05 Introduction by session chair
Fred John, MasterCard Worldwide, USA
  09.00 - 09.05 Introduction by session chair
Bernie Malinoff, element54, USA
09.05 - 09.25 From Rio to the Rest of the World
How innovative research, such as that conducted on Gatorade in Latin America, is impacting worldwide
Ana Alvarez, PepsiCo Latam, Brazil
Fiona Blades, MESH Planning, UK
  09.05 - 09.20 Present is 'Expecting' Future
A social media buzz around the baby bump

Guneet Kaur, Nielsen India (BASES), India
  09.20 - 09.35 You Won't Find Me on Facebook
Patrick Pfefferkorn, H,T,P Concept, Germany
09.25 - 09.45 From the Bottom of the Heart!
Understanding cultures for better communications

Jaisy Desai, Ipsos Marketing, India
Michael Sack, Ipsos, USA
Akash Sahu, SABMiller, India
  09.35 - 09.50 Once Upon a Time...in Egypt
Rajna Rajan, TNS Middle East and Africa, United Arab Emirates
09.45 - 10.05 Focusing on the Flow of Enthusiasm
Superpromoter Research for Philips in India

Arne van de Wijdeven, Philips International, Netherlands
Rijn Vogelaar, Blauw Research, Netherlands
  09.50 - 10.00 Q&A
  10.00 - 10.05 Award winner presentation
Gunilla Broadbent, ESOMAR Past President
10.05 - 10.20 Discussion
  10.05 - 10.50 Panel Discussion: Research 2030
Mergers & Acquisitions - Strategies and Best Practices
Introduction by session chair
Diane Hessan, Communispace, USA
Mergers in a Changing Market Research World
Michael Mitrano, Transition Strategies Corporation, USA

Participants:
Kees de Jong, Survey Sampling International LLC, USA
Debbie Pruent, GfK Consumer Experiences, USA
Carlos Harding, Ipsos S.A., France
10.50 - 11.30 Networking break
Parallel 1 (plenary)
11.30 - 12.30 A Conversation With The Executive Suite
In this panel, senior marketing executives from major brands will provoke and inspire you with their perspectives. You will hear their view of future trends, their top priorities, how consumer insights professionals can play a more strategic role in their organizations, and more.

Moderated by:
Diane Hessan, Communispace, USA

Participants:
Barry Calpino, VP of Breakthrough Innovation, Kraft Foods, USA
Wendy Clark, SVP of Integrated Marketing Communications & Capabilities, The Coca-Cola Company, USA
Rilla Delorier, EVP, Chief Marketing and Client Experience Officer, SunTrust Banks, USA
Kate Quinn, SVP and CMO, WellPoint, USA
John Wallis, CMO and Global Head of Marketing & Brand Strategy, Hyatt Hotels, USA
12.30 - 12.45 Sponsors fast track
12.45 - 14.00 Lunch
Parallel 1   Parallel 2
  Celebrating Business
Insights Uncovered
  14.00 - 14.55 Panel Discussion
Next Frontier For The Insight Industry
14.00 - 14.05 Introduction by session chair
David Parma, Nielsen BASES and Nielsen Consumer Research, USA
Senior representatives from the survey industry will provide their views on the direction in which they see the industry evolving by 2020. With unique points of view and a lively debate, this panel session will ensure an insightful look into the future of survey research and the likely impact on the business of research.

Moderated by:
Stan Sthanunathan, The Coca-Cola Company, USA

Participants:
Paul McDonald, Google Consumer Surveys, USA
Philip Garland, SurveyMonkey, USA
Frédéric-Charles Petit, Toluna, UK
Sean Bruich, Facebook, USA
Paul Donato, The Nielsen Company, USA
14.05 - 14.25 Online Anthropology
A new approach to advocacy measurement

David Rabjohns, MotiveQuest, USA
Colin Utley, MotiveQuest, USA
 
14.25 - 14.45 Money Talks
Unlocking transformational insight in Banking through storytelling

Esther Garland, Face, UK
Riki Neill, Face, UK
Henrietta De Souza, HSBC, UK
Josh Sorene, HSBC, UK
 
14.45 - 14.55 Discussion
14.55 - 15.35 Networking break
  Celebrating Research
Evaluating Online and Neuroscience Techniques
    Celebrating Research
A Closer Look at Moms
15.35 - 15.40 Introduction by session chair
David Parma, Nielsen BASES and Nielsen Consumer Research, USA
  15.35 - 15.40 Introduction by session chair
Niels Schillewaert, InSites Consulting, USA
15.40 - 16.00 Dimensions of Online Survey Data Quality
What really matters?

Jon Puleston, GMI (Global Market Insite), UK
Mitchell Eggers, GMI (Global Market Insite), USA
  15.40 - 16.00 Un-Mommed: Can Moms and Their Families Survive?
What happens when moms take a 48 hour time-out

Wynne Tyree, Smarty Pants, USA
Andrea Strauss, Nickelodeon/MTV Networks, USA
Jane Gould, Nickelodeon/MTV Networks, USA
16.00 - 16.20 Opening the Black Box
An academic evaluation of the ability of EEG to predict advertising effectiveness

Steve Watkins, Leo Burnett, UK
Cristina de Balanzó, TNS, UK
Gemma Calvert, Neurosense, UK
  16.00 - 16.20 Babyface: Reading Nonverbal Cues to Measure Infants’ Acceptance of Food Products
How mothers know whether or not their babies like a product and how to communicate baby preferences back to their mothers

Amy Elkes, Stonyfield, USA
Ashley Gabel, Blueberry, USA
Payal Kondisetty, Blueberry, USA
Lauren Yourshaw, Blueberry, USA
16.20 - 16.30 Discussion   16.20 - 16.30 Discussion
  Celebrating Research
Back to the Future - Challenging Conventional Wisdom
    Celebrating Bravery
The Daring Side of Research
16.30 - 16.35 Introduction by session chair
Judith Passingham, TNS, UK
  16.30 - 16.35 Introduction by session chair
Vinay Ahuja, Procter & Gamble, UAE
16.35 - 16.55 Beneath the Surface
The hidden world of individual buying behaviour

Constantin Michael Sapkidis, TNS, South Africa
Jan Hofmeyr, TNS, South Africa
Kyle Findlay, TNS Global Brand Equity Centre, South Africa
  16.35 - 16.55 Market Research Challenges in Emerging Economies
What CIVETS demands when conducting market research

Catalina Mejía, Yanhaas, Colombia
Helga Mora Santamaria, Yanhaas, Colombia
16.55 - 17.15 Website Versus Traditional Survey Comments
Do they tell the same story?

Randall Brandt, Maritz Research, USA
Michael House, Maritz Research, USA
  16.55 - 17.15 Social Science Research and Field Work in Afghanistan
Dangers, courage and creativity

Rafiq Ullah Kakar, Opinion Research Center of Afghanistan (ORCA), Afghanistan
17.15 - 17.25 Discussion   17.15 - 17.25 Discussion
17.25 - 17.50 The History of Men's Underwear
How the simple things react to science and society

Dave McCaughan, McCann WorldGroup, Japan
 
17.50 - 18.45 Keynote speaker
Inspiration and Music
Adam Gyorgy, Pianist, Hungary
20.00 - 00.00 ESOMAR dinner party
at the Georgia Aquarium


During the evening the following ESOMAR awards will be presented:
  • Representatives’ Excellence Awards
  • Excellence Award for Best Paper 2012
Wednesday, 12 September - Congress day three
8.45 - 14.15
08.45 - 13.50 Congress registration
08.15 - 14.15 Exhibition
in the exhibition area
Parallel 1 (plenary)
  Research 2030
Innovation - from Insight to Foresight
09.00 - 09.05 Introduction by session chair
Stan Sthanunathan, The Coca-Cola Company, USA
09.05 - 09.25 What's a Nice Insight Like You Doing in a Concept Like This?
How marketers can avoid wasting good insights on poorly articulated concepts

Lee Markowitz, Ipsos Marketing, USA
Barbara Garau, Ipsos Marketing, USA
Lourdes Alvarez-Chavarria, Ipsos Marketing, USA
09.25 - 09.35 Discussion
  Research 2030
Transformation - Visions of the Future
09.35 - 09.40 Introduction by session chair
Stan Sthanunathan, The Coca-Cola Company, USA
09.40 - 10.00 In 2030 the Best Market Researcher in the Organisation Will Be the CEO!
Elisabetta Osta, Barclays Retail Bank, UK
David Smith, DVL Smith, UK
10.00 - 10.20 Socialized Research
A new approach for a new reality

Shelley Zalis, OTX Ipsos Open Thinking Exchange, USA
10.20 - 10.40 Virtual Future Real Life or Fantasy
Innovations in virtual testing technologies and applications

Matt Kleinschmit, Vision Critical, USA
Andrew Reid, Vision Critical, Canada
10.40 - 10.55 Discussion
10.55 - 11.30 Networking break
  The Talent Contest
ESOMAR Research Effectiveness Award Finals
Open to all clients of research who can demonstrate the payback of their research investment (ROI). The three best projects will be presented in this session.
Read more
11.30 - 11.35 Introduction by session chair
Dieter Korczak, ESOMAR President
11.35 - 11.50 Applying the Principles of Behaviour Change to Road Safety in South Australia
Joanne Davidson, Colmar Brunton Research, Australia
Joan Young, Colmar Brunton Research, Australia
Andris Versteeg, Colmar Brunton Research, Australia
Richard Blackwell, Motor Accident Commission, Australia
11.50 - 12.05 Realising Opportunities to Maximise Wine Sales Through Improved Understanding of the Wine Shopper
Integrating emotional drivers of brands to give shoppers the experience they want

Andrew Hutchison, Treasury Wine Estates, Australia
John Berenyi, Bergent, Australia
12.05 - 12.20 Rainmaker
Exploiting unexpected price potentials for print media

Tobias Trevisan, Frankfurter Allgemeine Zeitung GmbH, Germany
Florian Bauer, Vocatus AG, Germany
12.20 - 12.30 Q&A
12.30 - 12.40 Presentation of ESOMAR Awards
Congress Awards:
  • Best Case History
  • Best Methodological Paper
  • Best Paper Overall (The Fernanda Monti Award)

Research Effectiveness Award

Dieter Korczak, ESOMAR President
Finn Raben, ESOMAR Director General
12.40 - 13.25 Closing keynote speaker
New Worlds of Innovation
Adrian Wooldridge, The Economist, UK
13.25 - 13.35 Closing
Judith Passingham (Committee Chair)
Dieter Korczak, ESOMAR President
13.35 - 14.15 Farewell drinks
Print

Presentation abstracts

Monday, 10 September - Congress day one

Opening keynote speaker

Online Identities: The Person in the Machine

Sherry Turkle, MIT Professor, Founder and Director, MIT Initiative on Technology and the Self, USA

Technology proposes itself an architect of our intimacies. And these days, networked devices too often offer substitutes for direct face-to-face connection with people. As we instant message, e-mail, text, and tweet, the network redraws the boundaries between intimacy and solitude. We talk of getting “rid” of our e-mails, as though these notes were so much excess baggage. We know that teenagers avoid the telephone, fearful that it reveals too much. Besides, it takes too long; they would rather text than talk. But adults too, in business settings, often choose keyboards over the human voice when talk would be more effective, more efficient. Some who say “I live my life on my smartphone” are forthright about avoiding the “real time” commitment of a phone call. Here, we use technologies to “dial down” human contact, to titrate its nature and extent. In business and in our personal lives, people are comforted by being in touch with a lot of people whom they also keep at bay.

What this means is that we often find ourselves too busy communicating to think, too busy communicating to create, and in a final irony, too busy communicating to connect in the ways that matter. In personal life, we need to put technology in its place. No less so in our professional lives. Understanding how the network can inhibit creativity, collaboration, mentorship, and innovation is a first step toward opening up the conversations that we have – to our detriment – closed off.

 

Celebrating Business
How Research Can Really Impact on Business

Research Without Borders
The globalisation of the marketing and research functions in a brave new world

Liz Moore, Chrysalis Partners, USA
Fred John, MasterCard, USA
Anna Mariano, MasterCard, USA

Our role is to shape decision-making. In large multinationals, the global structure of the marketing organization largely determines whom we get to influence. Evolving structures further complicate or limit our role. However, the researcher is actually far better equipped than marketing personnel to deal in a borderless environment, and can serve a unique role in synthesizing learning and providing concrete solutions that cut across geographic frontiers. The emergence of social media creates havoc with traditional marketing structures, but significantly enhances our potential value to the global enterprise.


Were You There?
The story of the research behind the innovative and award-winning Smirnoff campaign

Lyn McGregor, Flamingo, USA
Oscar Martinez, Diageo, USA

The story of the research behind the award-winning Smirnoff's Nightlife Exchange Project that helped return the Smirnoff brand to strong performance globally is described in this presentation. The presenters reveal how an online community was used to mirror the reality of the proposed roll-out of the campaign, later described as one of the most innovative spirits campaigns in recent years by Adweek. Travel across Western developed markets to emergent countries to gain insight into the challenges of rolling out a global campaign across divergent cultures in this presentation.


Ode to the Unsung Hero - Navigating the turbulent waters of research
How Coca-Cola is managing today’s increasingly complex business reality with a global research landscape

Veronica Moreno, The Coca-Cola Company, USA
Patricio Pagani, Infotools, New Zealand
Javier Quiñones, Infotools, New Zealand

This presentation provides a sneak peek into the multi-million research practice that aims to take one of the world’s most-valued brands to lead its markets. It depicts how Coca-Cola has engineered a solution to one of research's oldest problems: how to survive in an increasingly complex reality with a tool that is relevant to local teams, while leveraging global knowledge. The presentation highlights how a centralized knowledge repository solution enables Coca-Cola strategists to manage an ever-growing portfolio of brands and categories, and provides examples of the synthesising analysis that is possible.

 

Celebrating Research
Creative Solutions

Research in a World Without Questions

Bob Pankauskas, Allstate Insurance, USA
Tom Ewing, BrainJuicer, UK

A world without questions imagines a world where directly asking questions is banned How research is shifting from interrogation to observation is explored in this wide-ranging and entertaining, interactive presentation. Researchers are adjusting to the challenge of a data-rich world. The message will be both a celebration of research innovation, and a focused and practical guide to the emerging methodologies of a ‘post-respondent’ world.


Measuring Emotions Through a Mobile Device Across Borders, Ages, Genders and More

Rolfe Swinton, RealityMine, USA
Rana El Kaliouby, Affectiva, USA

Mobile is a valid and useful tool to capture consumer insight. Using mobile, we can reach into most any nook and cranny of the world. More than just traditional research, we can use a mobile device to deliver rich media. We can also capture emotional responses to media. This presentation looks at how we have developed, tested, and proven that we can use mobile as a powerful way not only to test ad recall, but to also evaluate the emotional impact a given ad has on a person or any kind of grouping of individuals.


Why Social Commerce Engines Will Power Next-Gen Market Research

R. Scott Evans, Bazaarvoice, USA
Erin Defossé, Bazaarvoice, USA

The maturation of online social commerce has opened the door to a new type of market research. This new form is rooted in the fluid world of social engagement, where customer product experience proves as challenging to MR as the transition from telephone to online. Coupling online measurement and rich user generated content challenges our notions of predictive analytics and the power of narratives. Embracing semantically empowered tools and behavioral metrics in a social commerce environment promises business insights that more easily connect with the rapidly changing world of contemporary commerce.

 

Celebrating Business
Using Insights to Drive Real Business Growth

Designing the Club of Tomorrow
Consumer understanding guiding creativity towards success

Tom De Ruyck, InSites Consulting, Belgium
Thomas Troch, InSites Consulting, Belgium
Filip De Boeck, InSites Consulting, USA
Henk Eising, Heineken International, Netherlands
Caroline van Hoff, Heineken International, Netherlands

The global design project of Heineken, 'Open Design Explorations Edition 1: The Club' invited talented emerging designers from around the world to co-create the club of tomorrow. A three-week Market Research Online Community (MROC) with 120 design-savvy clubbers resulted in a consumer journey map, visualizing their needs, perceptions, experiences and motivations. This served both as a briefing and a source of inspiration for the designers working together on the design of this concept club. The final concept club will be showcased at the Salone del Mobile 2012 in Milan after which it will travel worldwide.


Creators in Their Own ‘Write’
How Meredith Corporation empowered readers to create and contribute to a new Ladies’ Home Journal

Manila Austin, Communispace, USA
Britta C. Ware, Meredith Corporation, USA

In 2011, Meredith Corporation wanted to invigorate and transform The Ladies’ Home Journal to reach a younger and broader audience. They came up with an innovative idea: allow readers to produce the majority of its articles. Meredith turned to their online community of 300 women who had been providing unique and actionable insights since 2007. They were able to hear directly from current and prospective readers what mattered most to them, while testing and refining concepts. Their ideas provided insights that would lead Meredith to successfully re-launch Ladies’ Home Journal in March of 2012. This session will describe how Meredith is pushing the limits of traditional research methods, obtaining continuous inspiration from their customers, and using insights to drive real business growth.


How Cars Really Get Bought
Beyond the purchase funnel - new insights from digital ethnography

Neel Desor, Haymarket Worldwide, UK
Robert Ellis, COG Research, UK

This presentation is based on a study designed to follow people as they made an important purchase decision - their next new car. The presenters found very different approaches and behaviours, and were able to track the real effect of ads (greater), influence of test drives (less, but with huge potential), importance of word of mouth, dealers and online research. New buyer typologies emerged, and the purchase funnel model was finally discredited. This project has wider implications for anyone conducting purchase process research or planning to target buyers of higher ticket goods.

 

Celebrating Society
Opinion Polls and Democracy

Who's Afraid of Opinion Polls?
A live case study of spin and rhetoric; what happens when some love and others hate the numbers

Caz Tebbutt, Tebbutt Research, Fiji
Jenny Hayward-Jones, Lowy Institute for International Policy, Australia

This is a true story about a pollster and a public policy advisor, who in a small project in the Fiji Islands put public opinion polling at the forefront of public debate at an international level. The project finally gave the people of Fiji a voice. The story twists and turns, including four sitting Prime Ministers, many nations, News Limited, academics, journalists, bloggers, and miles of spin. Public opinion polling is an important part of market research because it drives much of our public image as an industry. Rarely do we get the chance to put the science and rigour of this centre stage in an international public debate about market research.


The Case of Tunisian Elections Following the Arab Spring
How polling is necessary to understand the influence of cultural, religious and political groups

Nebil Belaam, EMRHOD, Tunisia

The role of opinion polling in new democracy countries is highlighted in this presentation. Governments and institutions must be aware of the importance of updated and accurate public opinion information, knowledge, and attitudes. Tunisia is a case study example of the necessity of understanding vote restraints and illegal practices.


The Consequences of Success
Threats to Election Polling in the United States

Sarah L. Dutton, CBS News, USA
Kathleen Frankovic, CBS News, USA

Election and opinion polling in the United States have been a democratic success for decades – providing information about voting patterns, aiding journalists, and insuring that the government is accountable to the public. But the long history brings with it sometimes unrealistic expectations of accuracy, as the polling industry and journalists confront issues of coverage and response, financial pressures and political attacks. The presentation will look at examples for 2012 presidential election polling and discuss the implications for polling and democracy.

 

Celebrating Research
Behavioural Economics in Action

The ‘Irrationalisation’ of Surveys
Using Behavioural Economics to improve research results

Kevin Karty, Affinnova, USA
Jeffrey Henning, Affinnova, USA
Janet Thai, Affinnova, USA
Bin Yu, Affinnova, USA
Steve Lamoureux, Affinnova, USA

Survey design has been slow to respond to the key lessons from Behavioral Economics that we often act first, then rationalize our action. The presenters hypothesized that replacing survey methods that assumed rationality with methods that accommodated “predictably irrational” behavior would lead to greater accuracy. Accordingly, a best-in-class traditional approach (monadic) was tested against a discrete-choice exercise with a naturalistic user interface, as well as more natural alternatives to the traditional “none of the above”. Across four CPG categories, the techniques inspired by Behavioral Economics better predicted actual market volumes than traditional techniques.


The Difference Between ‘less bad’ and ‘much better’
Helping conjoint to live up to its promises by leveraging ‘Behavioural Economics'

Florian Bauer, Vocatus, Germany

Conjoint analysis is one of the most important tools in market research, yet it neglects fundamental insights from ‘Behavioural Economics’: Hence, all conjoint results are subject to two inherent distortions: firstly, linear interpolation fails to depict the typically ‘step-like’ utility functions of quantitative attributes. Secondly, the effects of differing levels of product involvement are artificially evened out. An ‘open source’ correction algorithm that efficiently eliminates both problems and bridges the gap between the rationalistic conjoint analysis and the realistic insights from ‘Behavioural Economics’ has been developed. The algorithm sensitively captures these behavioural effects whilst simultaneously preserving the strengths of conjoint, namely its diverse simulation options.


Keynote speaker

Education in the XXI Century: How can research help?

José Ignacio Wert, Minister of Education, Culture and Sport of the Kingdom of Spain

The role of education in social life has changed dramatically over the last decades. On the one hand, economies and societies are more dependant than ever on the pool of educated talent they can gather, as education has become the fundamental trigger of growth and prosperity. On the other hand education is no longer an encapsulated process; it has moved from a formal and rigid experience, spanning over a predefined number of years, to an open course of action that endures along the life experience of the individual. Finally, what we have seen is that some emerging economies (mostly Asian countries) are performing much better than traditional Western societies in terms of educational results, and this translates immediately into improved economic and social performance. All these factors have highlighted the paramount relevance of an interdisciplinary body of research focused on establishing new rules for success under this novel paradigm.

 

Tuesday, 11 September - Conference day two

Sponsored session
Market Probe – Thought Leader Session
Are Loyal Customers Passionate About Their Brand?

Dr. TR Rao, Market Probe, USA

Customer satisfaction/loyalty research and brand equity and health studies historically are treated as independent pieces of inquiry. Many companies are increasingly seeing the value in an integrated approach for better insights. Market Probe presents the results of a syndicated study where customers and non-customers of various large financial institutions were researched for this linkage.

Celebrating Business
Going for Growth

From Rio to the Rest of the World
How innovative research, such as that conducted on Gatorade in Latin America, is impacting worldwide

Ana Alvarez, PepsiCo Latam, Brazil
Fiona Blades, MESH Planning, UK

As economies like Brazil emerge, a seismic shift is taking place in the marketing budgets of global brands, out of developed markets and into those rapidly increasing in wealth and influence. What does this mean for market research? The opportunities, issues and practicalities of conducting research in Latin America are explored, using interviews with clients and agencies from the region as well as showcasing the proprietary work Pepsico and MESH are jointly conducting on Gatorade. Listen, debate and form your own views about how to capitalise on the exciting opportunities presented by Latin America and other emerging markets!


From the Bottom of the Heart!
Understanding cultures for better communications

Jaisy Desai, Ipsos Marketing, India
Michael Sack, Ipsos, USA
Akash Sahu, SABMiller, India

Homo sapiens' first attempts at passing information through time took the form of paintings. In India emotions speak louder than words. Words hold less meaning in such a culture and fewer ideas can be communicated or elicited through them alone. If we look at the religious depictions in India, what stands out are the expressions of emotions and the symbols that communicate these expressions. Yet as market researchers in India we are trapped in a world of words to elicit the deepest emotions from consumers who prefer to communicate through gestures or symbols or maybe even images.


Focusing on the Flow of Enthusiasm
Superpromoter Research for Philips in India

Arne van de Wijdeven, Philips International, Netherlands
Rijn Vogelaar, Blauw Research, Netherlands

Superpromoters are clients who share their enthusiasm about particular products, brands and companies and influence other people by doing so. The theory urges companies to focus more on the enthusiasm of these customers. In 2011, Blauw conducted a research programme for Philips and helped them create a support plan for their superpromoters in India. The presentation reviews both experiences. Rijn Vogelaar is the author of “The Superpromoter, on the power of enthusiasm” published in 2009.

 

The Talent Contest
ESOMAR Young Researcher Award Finals

Present is 'Expecting' Future
A social media buzz around the baby bump

Guneet Kaur, Nielsen India (BASES), India

Life is tough enough without having someone kick you from the inside. - Rita Rudner

This beautiful line, which I found posted on the internet, expresses the priceless emotion of a woman about the joy pregnancy brings to her life. The other day my sister-in-law posted a comment on her Facebook wall about the ‘good news’ she had got that morning. This was then followed by a beeline of ‘thumbs ups’ and congratulating comments on her wall. Gone are the days when an Indian mother was kept in strict confinement at home for long 40 days after delivery of baby. We see a paradigm attitudinal shift in society driven by increasing female literacy, fast increasing internet penetration and some other factors such as ‘nuclearisation’ of families etc. which is leading to increasing dependency of expecting moms on social media.

The changing behaviour of a ‘21st century social media expecting mom’ intrigued and motivated me to search and research more on their usage of social media. I compared social media usage by moms in India versus that in US. These countries have large differences in their internet penetration - (US 80% versus 7% in India) and societal and cultural differences in the way pregnancy is welcomed. In this paper I have done qualitative analysis of the behaviour exhibited by expectant mom on the internet in both countries. I intend to paint a picture of the difference between how moms in both countries nurture their relationship with social media.

According to the 2010 Social Influencer Report published by BabyCenter, the number of moms using social media skyrocketed 500% between 2006 and 2010. This calls for a lot of attention not only from the harbingers of social media but also from gynecologists, policymakers as well as marketers out there in both countries.


You Won't Find Me on Facebook

Patrick Pfefferkorn, H,T,P Concept, Germany

You won’t find me on Facebook… Something you hardly ever hear – who today isn’t on Facebook? Are these people even worth getting to know in a time where consumers, brands and marketers are telling us that Facebook is omnipresent? Facebook’s growth has come to a stage where the vision of its founder has come close to reality. "Facebook was not originally created to be a company. It was built to accomplish a social mission -- to make the world more open and connected." Mark Zuckerberg.

At the time of writing close to 850.000.000 members are telling this story. But it is not only the sheer amount of members, but also the vast amount of personal information that is shared on the website, which has attracted brand managers, and billion-dollar investments from all over the world. However these strategies are not without pitfalls, as even giants such as GM have turned away from advertising on Facebook (GM says Facebook ads don’t pay off, The Wall Street Journal, May 16, 2012).

The internet is constantly developing, and its short history shows us that social networks come and go (e.g. the rise and fall of MySpace). Already a ghost called ‘Facebook fatigue’ gets summoned and has managed to find mighty ambassadors in the business environment, such as Martin Sorrell, CEO of WPP (WPP chief Sir Martin Sorrell has 'fundamental' doubts over whether Facebook can carry adverts, The Telegraph, 16.09.2011). This research wants to target this paradigm and explore the potential future development of social networking by drawing from the experiences of Facebook non-members and drop-outs, as they are most likely to answer the most pertinent question of our research: are these people the leading-edge of an upcoming grass-roots movement to abandon social networking sites?


Once Upon a Time...in Egypt

Rajna Rajan, TNS Middle East and Africa, United Arab Emirates

The Year 2011 was a monumental year for some Arab states, bringing the curtains down on decades of authoritarian rule. The unsuspecting world gave a collective gasp of surprise to the news of large-scale protests and demonstrations by people who had remained, largely silent for tens of years. The most significant fact was that states’ very own governments were like rabbits caught in the headlights in view of these uprisings. Quick post mortems yielded a multitude of evidence on if we could have predicted these outcomes. This made me contemplate how we could have predicted this beforehand.

What could be the reasons that triggered these massive protests by people who had stayed quiet for so long? Was it political, social, economic or even cultural? Why now and not earlier? The challenge was to arrive at a robust methodology which would help us foresee the socio-political pulse of the people; understand their needs and reasons that could lead to demands, to the extent of a regime change.

To gain an understanding of this, I narrowed the scope of my research down to looking at one specific country – Egypt. The results are fascinating.

 

Panel Discussion: Research 2030
Mergers & Acquisitions - Strategies and Best Practices

Mergers in a Changing Market Research World

Michael Mitrano, Transition Strategies Corporation, USA
Participants
Kees de Jong, SSI, USA
Debbie Pruent, GfK Consumer Experiences, USA
Carlos Harding, Ipsos, France

Most of us will experience a merger or acquisition at some point in our careers, but many fail to produce the hoped-for benefits. Studies indicate that over half of public acquisitions end up reducing the value of the companies involved. Mergers are almost always more complex than expected, and the announcement press release is sometimes the high point, going downhill from there. Too often there are missed deadlines, major distraction from the core businesses, lasting resentments and a patchwork of non-integrated systems and procedures which haunt the new company for years.

There have been many high profile acquisitions in the research industry in recent years and the trend looks set to continue. This panel discussion between three of our industry leaders will offer a wide ranging and unusually candid account of some recent examples along with practical advice on strategies and best practices.

 

Celebrating Business
Insights Uncovered

Online Anthropology
A new approach to advocacy measurement

David Rabjohns, MotiveQuest, USA
Colin Utley, MotivQuest, USA

An innovative approach to research helped Sprint reverse the customer defections plaguing the company. The research revealed that the secret was to understand, not what features attract customers but instead, which ones make them loyal. As a result, Sprint added 644,000 net subscribers in Q3 2010, a dramatic turnaround from losing 565,000 during the same period in 2009. This corresponded with a drop in defections from 2.78% in Q3 2009 to 1.81% in Q1 2011, a 35% decrease and Sprint’s lowest churn rate ever. The incremental revenue gained as a result was estimated to be $133m.


Money Talks
Unlocking transformational insight in Banking through storytelling

Esther Garland, Face, UK
Riki Neill, Face, UK
Henrietta De Souza, HSBC, UK
Josh Sorene, HSBC, UK

This presentation illustrates how storytelling can unlock more transformational insight in an industry characterized by inflexibility, complexity and challenging relationships between brands and consumers and elevate beyond the very rational, logical solutions by helping generate greater insight into the meaning of money and banks as an enabler rather than limiter. It will demonstrate that mobile can play integral part in increasing the richness around the stories consumers tell, and that its immediate and “constant” nature makes it the perfect medium for capturing needs, pain points and insights around a subject as broad and pervasive as “money” in consumer’s lives.

Celebrating Research
Evaluating Online and Neuroscience Techniques

Dimensions of Online Survey Data Quality
What really matters?

Jon Puleston, GMI (Global Market Insite), UK
Mitchell Eggers, GMI (Global Market Insite), USA

Several recent research articles explore the impact of panel sourcing on speeding, fraudulent respondents, and participant engagement. A large number of studies have explored differential cross-cultural responses to survey design and its effect on participant engagement. Very little is understood about the impact of these factors. Is it more important to focus on the quality of the survey design or the intrinsic quality of the panel? Should researchers worry more about speeders, liars, or authenticating identity? Is demographic balance of the panel or its source more important? Should researchers focus on question design to make research more engaging or the psychology of the respondent? How do all these factors vary country by country?


Opening the Black Box
An academic evaluation of the ability of EEG to predict advertising effectiveness

Steve Watkins, Leo Burnett, UK
Cristina de Balanzó, TNS, UK
Gemma Calvert, Neurosense, UK

Over the past 5-10 years, neuroscience in general, and biometric tools in particular, have become a valuable tool in the marketing process. However, several methods within this toolbox lack transparency, making it difficult for clients to understand how insights were reached and how techniques were validated. The current commercial favourite tool is electroencephalography (EEG) due to its high temporal resolution and (to some extent) ease of application. Results can be used to understand the brain activation patterns that signal effective advertising. These insights into effectiveness and creativity can be applied to the creative development process, without doubt a topic of interest for both advertisers and marketers.

 

Celebrating Research
A Closer Look at Moms

Un-Mommed: Can Moms and Their Families Survive?
What happens when moms take a 48 hour time-out

Wynne Tyree, Smarty Pants, USA
Andrea Strauss, Nickelodeon/MTV Networks, USA
Jane Gould, Nickelodeon/MTV Networks, USA

This presentation is based on a groundbreaking study of what happens when moms take a 48-hour time-out with quantitative follow-up.


Babyface: Reading Nonverbal Cues to Measure Infants’ Acceptance of Food Products
How mothers know whether or not their babies like a product and how to communicate baby preferences back to their mothers

Amy Elkes, Stonyfield, USA
Ashley Gabel, Blueberry, USA
Payal Kondisetty, Blueberry, USA
Lauren Yourshaw, Blueberry, USA

Since infants cannot use scales to indicate how much they like something, mothers must use non-verbal cues to infer product acceptance or rejection. As an alternative to an expensive central location test with mother-infant dyads, we used mothers’ mobile phone cameras to record infants’ reaction to yogurt products. Mothers also completed traditional questionnaires. Video analysis provided an objective means for researchers to determine product acceptance, resulting in specific measurement criteria that were validated against mothers’ responses. This methodology presents opportunities to evaluate infant liking of a wide range of products, using common mobile technology.

 

Celebrating Research
Back to the Future - Challenging Conventional Wisdom

Beneath the Surface
The hidden world of individual buying behaviour

Constantin Michael, TNS, South Africa
Jan Hofmeyr, TNS, South Africa
Kyle Findlay, TNS Global Brand Equity Centre, South Africa

Two questions periodically arise in our industry: how do brands really grow and why don’t the best always win? Every time our industry thinks that we have the answers nailed down, someone comes along and undermines the collective consensus. We are currently in one of these disruptive periods wherein the foundations of our beliefs are being challenged by the likes of Andrew Ehrenberg and Byron Sharp. This is the perfect opportunity to re-evaluate what we thought we knew. This presentation looks at how people really buy based on five years of actual purchase behaviour in order to update our industry’s understanding of how brands grow and how markets evolve.


Website Versus Traditional Survey Comments
Do they tell the same story?

Randall Brandt, Maritz, USA
Michael House, Maritz, USA

A plethora of general and industry-specific websites make it possible for consumers to share their experiences, often in the form of ratings and open-ended comments very similar to those captured via traditional customer service and satisfaction surveys. But, can/will social media replace surveys as a research tool? This presentation shares results of research comparing web-based customer comments with those captured via a traditional survey method. The presentation shows that the two data sources do not tell the same story, and offers recommendations regarding how to get the most from both sources.


The History of Men's Underwear
How the simple things react to science and society

Dave McCaughan, McCann WorldGroup, Japan

When you got up this morning did you really think about what specific pair of underwear you put on ?? Sure, now I am asking you can think of good pragmatic reasons. But have you really thought about why the underwear in your drawer got there. Marketers and researchers are good at asking a lot of questions about current activities but we are pretty poor at considering that the reasons products are segmented, marketed and purchased has more to do with technology and social history. This presentation may be entertaining, who would not laugh at a lot of jockey and briefs advertising. But there is also a wake-up call that as we celebrate a milestone in the history of market research we might want to spend more time thinking about history and its influence.

 

Celebrating Bravery
The Daring Side of Research

Market Research Challenges in Emerging Economies
What CIVETS demands when conducting market research

Catalina Mejía, Yanhaas, Colombia
Helga Mora Santamaria, Yanhaas, Colombia

The challenge of market research is perhaps greatest in countries where it becomes nearly impossible to complete any daily polls due to conditions of social inequality, violence as an historical constant and inefficient transportation and communications infrastructure. Colombia is a perfect scenario to test the creativity and the adaptability of research agencies, which can be evidenced through the case study “Security Perception” carried out by YanHaas since 2010 for the military forces, and where a conjunction of factors inherent and external to the research goals constrained the agency to modify the polls, among others, to succeed in the research.


Social Science Research and Field Work in Afghanistan
Dangers, courage and creativity

Rafiq Ullah Kakar, Opinion Research Center of Afghanistan (ORCA), Afghanistan

Conducting quality research in a country as vast and insecure as Afghanistan is not without its challenges, i.e. high security risks (Taliban), violence, intimidation, corruption, ethnic, linguistic and gender differences, extensive illiteracy, hostility to research and strict cultural restrictions on access to households. This presentation addresses what can be done to overcome these challenges in order to give a voice to the people of Afghanistan and establish a culture of research in Afghanistan.


Keynote speaker

Inspiration and Music

Adam Gyorgy, Pianist, Hungary

Internationally renowned classical pianist and enterpreneur Adam Gyorgy will take the audience through his life journey from Budapest, Hungary to the heights of New York City's Carnegie Hall. Adam will share his passion for a complete life and his experience in connecting music and business, and the power of the resulting synergy. Adam will talk about performing at the UEFA European Football Championship Opening Ceremony which was viewed by 250 million spectators on TV world-wide, and share his successful experience in opening classical music to a completely new audience in a different environment. Finally, Adam will talk about how he is building his own Academy, an Island of Inspiration to develop talent, create a lasting community, and ultimately a better society.

 

Wednesday, 12 September - Congress day three

Research 2030
Innovation - from Insight to Foresight

What's a Nice Insight Like You Doing in a Concept Like This?
How marketers can avoid wasting good insights on poorly articulated concepts

Lee Markowitz, Ipsos Marketing, USA
Barbara Garau, Ipsos Marketing, USA
Lourdes Alvarez-Chavarria, Ipsos Marketing, USA

Great consumer insights can inspire powerful product ideas, which in turn should be transformed into winning concepts. And yet, as marketers increase their expertise at uncovering insights and truly understanding their consumers’ needs, there is a disconnect in translating these insights into winning concepts – and ultimately successful products. What’s missing is the foresight. How can marketers ensure that the insights gleaned at the fuzzy front end are fully leveraged later in the innovation process during concept development? This presentation will help marketers bridge the gap between insight identification and concept development, so great insights do not suffer in the hands of bad concepts – and great business opportunities are not lost.

 

Research 2030
Transformation - Visions of the Future

In 2030 the Best Market Researcher in the Organisation Will Be the CEO!

Elisabetta Osta, Barclays Retail Bank, UK
David Smith, DVL Smith, UK

The audience will journey to what market research will look like in 2030. For a selected number of years between 2012 and 2030, a particular development taking market intelligence to its new level is described. The fundamental shift in the market researcher’s mindset needed to cope with the development is explored. Specific examples of how Barclays Bank is becoming more customer-centric on a worldwide basis will be shared. It will make sense for the most adept researcher in the business to become the CEO.


Socialized Research
A new approach for a new reality

Shelley Zalis, OTX Ipsos Open Thinking Exchange, Global

We are now citizens of a socially networked mobile world where the default setting is “always on”. Embedded within the digital life streams of the millions of people online lies an abundance of data – in pictures, videos, words and interactions. The more people experience this dynamic, two-way engagement, the less they want to be involved in traditional, structured research. The future is about Socializing traditional research – a brave new world of immersion, augmented reality, geo-location, co-creation… the addition of a little “social” into everything we do so that consumers are engaged in ways that capitalize on and mimic their expectations given the realities of today’s new world. Welcome to the new normal. Are you ready?


Virtual Future Real Life or Fantasy
Innovations in virtual testing technologies and applications

Matt Kleinschmit, Vision Critical, USA
Andrew Reid, Vision Critical, Canada

Virtual technologies are in a perpetual state of motion with new developments changing and evolving to create new and exciting possibilities. Get up to date on the latest technologies in common use (e.g., virtual shopping, virtual banking, virtual mailbox) as well as some research on research to dispel some myths on virtual research techniques. Then veer into the land of imagination and speculation with augmented reality and 3D capabilities. Comparisons to industries outside of MR such as aviation and gaming take you to year 2030 and beyond.

 

The Talent Contest

Applying the Principles of Behaviour Change to Road Safety in South Australia

Joanne Davidson, Colmar Brunton Research, Australia
Joan Young, Colmar Brunton Research, Australia
Andris Versteeg, Colmar Brunton Research, Australia
Richard Blackwell, Motor Accident Commission, Australia

Since 2008 Colmar Brunton and the Motor Accident Commission have been using the trans theoretical model of behaviour change as the basis for campaign development in relation to road safety in South Australia.
The research program commenced with an intensive qualitative and quantitative research stage. The subsequent development of each campaign uses the information found in this exploratory research as a base and involves concept testing to develop specific campaign ideas. Ongoing monthly tracking enables evaluation of campaign outcomes, both in terms of awareness and progress within the context of the behaviour change model.


Realising Opportunities to Maximise Wine Sales Through Improved Understanding of the Wine Shopper
Integrating emotional drivers of brands to give shoppers the experience they want

Andrew Hutchison, Treasury Wine Estates, Australia
John Berenyi, Bergent, Australia

How do we integrate emotional drivers of brands with the selling environment to give shoppers the experience they want?
To challenge existing assumptions it was necessary to understand the wine shoppers' path to purchase & what if any inhibitors there were to the purchase.
Deciphering the emotional drivers of the consumer in the retail environment & implementing the changes, not only created a more shopper friendly experience but led to year on year store value growth of 30%, average bottle price up 4% & staff hours down by 15%. In a $3.4 Billion category, if 1/2 of that 30% growth was achieved, in just the larger accounts, the wine category would grow by almost $500 million a year.


Rainmaker
Exploiting unexpected price potentials for print media

Tobias Trevisan, Frankfurter Allgemeine Zeitung GmbH, Germany
Dr. Florian Bauer, Vocatus AG, Germany

Prices for newspapers used to be set by gut feeling - managers were best guessing how much prices could be increased without reducing circulation. The consequence was that huge revenue potentials were not leveraged by timid ‘best guess pricing’. Realising this, we develop a new empirical approach that predicts price sensitivities more precisely than ever before. This approach outperforms classical price research as it incorporates the insights from ‘Behavioural Economics’. By using it we were able to make additional profits of more than $ 7m (wave 1) and $ 12m (wave 2) without losing circulation due to these price increases. The ROI of this project was 13,800% (wave 1) and 30,200% (wave 2).


Closing keynote speaker

New Worlds of Innovation

Adrian Wooldridge, Schumpeter Columnist and Management Editor, The Economist, UK

There is no hotter word in the business lexicon than 'innovation'. But what exactly does innovation mean? How is innovation changing? And what does new thinking about innovation mean for our day-to-day jobs? This session will introduce us to a new world of innovation which is very different from the old world where innovation was dominated by Western R&D departments. It will look at the rise of 'crowdsourcing' and what that means for management. It will look at the migration of R&D to the emerging world. And it will look at the rise of new styles of innovation in the emerging world, particularly 'frugal' innovation in India and 'rapid copying' in China.

Print

Speakers/authors

Opening keynote speaker

Sherry Turkle

Sherry Turkle

MIT Professor, Founder and Director, MIT Initiative on Technology and the Self, USA

A professor, author, consultant and researcher, Sherry Turkle has spent the last 30 years researching the psychology of people’s relationships with technology. She is the Abby Rockefeller Mauzé Professor of the Social Studies of Science and Technology in the Program in Science, Technology, and Society at MIT, as well as the founder and current director of the MIT Initiative on Technology and Self, a center of research and reflection on the evolving connections between people and artifacts.

Referred to by many as the "Margaret Mead of digital culture," Sherry has investigated the intersection of digital technology and human relationships from the early days of personal computers to our current world of robotics, artificial intelligence, social networking and mobile connectivity. Her most recent book, Alone Together: Why We Expect More from Technology and Less from Each Other, was a featured talk at TED2012 and describes technology's influence on relationships between friends, lovers, parents, and children, and new instabilities in how we understand privacy and community, intimacy and solitude.

Sherry's exploration into our lives on the digital terrain shows how technological advancement doesn't just catalyze changes in what we do - it affects how we think. Her research also raises critical questions about technology's role in business productivity, asking whether multi-tasking actually leads to deteriorating performance in each of our tasks. Does our always connected state affect our ability, to think, to be creative, and to innovate?

Sherry has been profiled in such publications as The New York Times, Scientific American, and Wired Magazine. She is a featured media commentator on the effects of technology for CNN, NBC, ABC, and NPR, including appearances on such programs as Nightline, 20/20, and The Colbert Report. Professor Turkle received a joint doctorate in sociology and personality psychology from Harvard University and is a licensed clinical psychologist.


Keynote speaker

Adam Gyorgy

Adam Gyorgy

Pianist, Hungary

CNN World Report called Adam Gyorgy “a rising star”. From child prodigy to Liszt ambassador and philanthropist, Adam Gyorgy’s virtuosity and sensitive interpretations have won him critical acclaim and a growing enthusiastic fan base worldwide. Adam regularly performs at the world’s most prestigious concert halls such as New York City’s Carnegie Hall and Singapore’s Esplanade Concert Hall.

At 12 years old, Adam was accepted at the prestigious Bela Bartok Conservatory in Budapest. At 18, he won Hungary’s Pianist 2000 Award and entered the Franz Liszt Academy of Music. Adam won the Vienna Classics Prize in 2002 and in 2003 he won the Special Prize at the San Remo International Piano Competition. In 2004, he won all prizes (First Prize, Grand Prize, and Special Prize) at the First International Chopin Piano Competition in Budapest. In 2005, Adam was invited to join the Steinway Artist community, a single honor that places him in the company of the greatest pianists of all time. In 2010, Adam created the Adam Gyorgy Foundation in New York City whose mission is to play an instrumental role in contemporary society’s music education by supporting talents around the world, bridging cultures, and connecting people. Adam's piano academy in his hometown in Hungary provides access to the traditional European Piano School for students worldwide.


Keynote speaker

José Ignacio Wert

José Ignacio Wert

Minister of Education, Culture and Sport of the Kingdom of Spain

José Ignacio Wert holds a Law Degree and a Master in Political Sociology. He has served in several public positions; Head of Research of RTVE (1973-1979), Deputy General Director of the Spanish Sociological Research Center (1979-1981), Advisor to the Prime Minister (1981-1982), Councilman of Madrid (1983-1986) and Congressman (1986-1987).

Upon resigning from Parliament he founded and served as President of Demoscopia (1987-2003), leader in opinion research in Spain, served as CEO of GDM (1992-1994) and Director of Corporate Relations and advisor to the President at the BBVA Group (2003-2005). He was in the last years President of Inspire Consultores and Kantar Media, positions he resigned upon his appointment as Minister of Education, Culture and Sport of Spain, in December 2011.

He also has had an active role in different professional and trade associations: President of ANEIMO, Spanish trade association of research and market companies (1999-2003), Chairman of EFQM (2003-2011) and member of the ESOMAR Council and its President from 2005-2006. He has also lectured in Sociology at several Spanish universities He is the author of over 500 articles, monographs, and books on the sociology of the communication and has been a renown contributor to daily press, radio stations, and TV.


Closing keynote speaker

Adrian Wooldridge

Adrian Wooldridge

Schumpeter Columnist and Management Editor, The Economist, UK

Long-time journalist for The Economist Adrian Wooldridge writes The Economist’s Schumpeter Column and is Management Editor. He also served as the magazine’s Washington Bureau Chief, Los Angeles Correspondent, and Social Policy Editor (specializing in education and health care). Adrian is the coauthor or coeditor with fellow Economist journalist John Micklethwait of five books on globalization and business, including The Right Nation and the bestseller The Witch Doctors. His recent book is Masters of Management: How The Business Gurus and Their Ideas Have Changed The World--For Better and For Worse.


Akash Sahu

Akash Sahu

GM - Brand Communications, SABMiller, India

Akash is currently responsible for managing the entire creative process at SABMiller India. The role involves steering the key stakeholders towards the right method. He has been a qualitative researcher for many years with key agencies like IMRB and holds a post graduate degree in management.


Amy Elkes

Amy Elkes

Brand Program & Insights Manager, Stonyfield, USA

Stonyfield is the largest organic yogurt maker in the world. Amy is responsible for managing all consumer research as well as overseeing cross-brand loyalty programs.




Ana Alvarez

Ana Alvarez

Consumer Strategy and Insights Director, PepsiCo Latam, Brazil

Ana began at Pepsico a year ago, where she is in charge of all of Latin America for Pepsico beverages, working with brands such as Pepsi, Gatorade and Tropicana. Ana has spent her career in Consumer Insights, starting her career at Unilever where she worked for 14 years. Most of her time there was spent in Latam, but she worked in London as well for four years, running both European regional and global projects. Ana worked on brands such as OMO/Persil, Comfort/Snuggle, Rexona/Sure, Axe/Lynx and also Surf and Skip. Prior to working at Pepsico, Ana spent two years at Avon. Ana first met Fiona when she was working in Unilever, in London, on the Axe brand.


Andrea Strauss

Andrea Strauss

VP Brand and Consumer Insights, Nickelodeon/MTV Networks, USA

Andrea Strauss is a 17 year veteran with Nickelodeon. Strauss works across all Nickelodeon brands and demographics.




Andrew Hutchison

Andrew Hutchison

National Category Manager, Treasury Wine Estates, Australia

After graduating from Exeter University in 1996 & 2 yrs in the Royal Navy Andrew joined L’Oreal UK as a graduate trainee. He spent 4 years in sales (the last 2 as account manager) moving to the Category Management function in 2000. Firstly in beauty categories & then as head of Category Management. He developed his Category Management expertise across L’Oreal’s distribution channels in the UK before transferring to Australia in 2005. Initially taking over the Trade Marketing team, he established L’Oreal’s Australian CatMan team. They have been acknowledged as leaders in this field. In August 2008 Andrew moved to Treasury Wine Estates as National Category Manager. Driving a culture of change through the business, Treasury is now focused on increasing shopper engagement & category growth.


Andrew Reid

Andrew Reid

President, Vision Critical, Canada

Andrew started Vision Critical in 2000 because he saw the opportunity to use the web as a way to improve market research for both clients and respondents alike. The company has since become a leader in online research with products like the SparqTM community panel platform, concept testing and virtual applications. Andrew’s diverse background includes attending Stanford University Graduate School of Business Executive Program in 2011 and an education from Vancouver Film School in 1996. Andrew was a finalist in the 2010 Ernst & Young Entrepreneur of the Year award. He was also named as one of the Globe and Mails’ Top 40 under 40 (2010) and is active member of the Young Presidents Organization (YPO) and New Media B.C Organization, and on the board for the Variety Children’s Charity.


Andris Versteeg

Andris Versteeg

Account Manager, Colmar Brunton Research, Australia

Andris has over 5 years of market research experience in Australia and The Netherlands in qualitative and quantitative research projects, including various government, social, health care, education, industrial, international orientated research studies. He has designed and implemented research projects including new market and product development, segmentation studies, behavioural change, customer and employee needs and satisfaction studies. He has a particular interest in internet, online research and marketing and how internet is affecting the fields of marketing and market research.


Arne van de Wijdeven

Arne van de Wijdeven

Global Customer Experience Director, Philips International, Netherlands

He has worked for Philips since 1996 in various global senior roles in marketing and business excellence, and is an expert in customer experience. Arne earned the Master of Science degree in Industrial Engineering and Management Science at TU Eindhoven.


Ashley Gabel

Ashley Gabel

Associate Consultant, Blueberry, USA

Ashley Gabel utilizes both online and in-person methods in an effort to gain the richest possible consumer insights. Ashley has conducted research in a variety of industries, including consumer packaged goods and financial services with experience in web usability, ad testing, user experience and new product concept evaluations.


Barry Calpino

Ashley Gabel

VP of Breakthrough Innovation, Kraft Foods, USA

Barry Calpino is Vice President of Breakthrough Innovation at Kraft Foods, leading the Global Innovation Center of Excellence for Kraft. Amongst his Center of Excellence roles, Barry oversees the Corporate Breakthrough Innovation group and is on the Kraft North America Leadership team, leading Innovation across the KNA teams.

Barry has been at Kraft since 2009 and has over 18 years of CPG Brand Marketing experience, with 13 of those years spent with a focus on leading innovation for companies such as SC Johnson, Kellogg’s and Wrigley. He has an undergraduate degree in Marketing from Marquette and his MBA from Kellogg-Northwestern.


Bob Pankauskas

Bob Pankauskas

Director of Consumer Insights, Allstate Insurance, USA

Bob has been the Director of Consumer Insights for the last seven years. He is actively managing the transformation of a marketing research group into a consumer insights team and was a part of the team that helped develop the Dennis Haysbert "Are You In Good Hands?" advertising and further leveraging the success of the innovative Your Choice Auto Insurance new product. Bob's prior experiences include: Global Research Director at McDonald's, Director roles at E.J. Brach candy company, BBDO ad agency and at Sears.


Britta C. Ware

Britta C. Ware

Vice President of Research Solutions, Meredith Corporation, USA

Britta has been the Vice President of Research Solutions at Meredith Corporation since August 2005. She is responsible for all of Meredith’s National Media Brands (including three of America’s top 10 in terms of circulation: Better Homes & Gardens, Family Circle and Ladies’ Home Journal), and leading women’s websites and digital properties. Prior to joining Meredith, Britta was the Director for Advertising Research at Reader’s Digest. Previously Britta worked on the advertising agency side of the business in the NY offices of Saatchi & Saatchi Advertising and held media planning positions in the San Francisco offices of Foote, Cone & Belding and Dancer, Fitzgerald, Sample.


Carlos Harding

Carlos Harding

Deputy CEO, Ipsos S.A., France

Graduated in Engineering from the University of Chile (1971), he worked in the Ministry of Agriculture of Chile and in 1974 he joined SEMA Group in Paris. In 1977, he got a PhD degree in Economics at the Bielefeld University, Germany, he specialised in econometrics and forecasting. In 1978, he joined Novaction SA where he becomes a partner and Board member and actively contributes to the company’s global development. In 1991, he joined Ipsos as CEO of Ipsos International, the company in charge of developing Ipsos internationally. He was appointed in 1993 member of the Board of Directors and Deputy CEO of Ipsos SA with the general responsibility of Ipsos corporate development. He has led the acquisitions of more than 100 companies during the last 20 years. He was during 2005 and 2006 Chairman and CEO of Ipsos Novaction & Vantis, the worldwide organisation dedicated to Forecasting Modeling and Consulting and also Chairman of Ipsos Latin America from 1998 to 2010. Currently he is member of the Ipsos Board, member of the Ipsos Executive Committee and Deputy CEO responsible for corporate development; he is also director of many companies of the Ipsos Group. During the last 30 years he has been actively involved, first at Novaction later at Ipsos, in the development of products for innovation, brand development and advertising research.


Caroline van Hoff

Caroline van Hoff

Concept Development Manager, Heineken International, Netherlands

As the creative director, Caroline is driven by the challenge of complex problems. Caroline partners with marketing and product management to identify commercial objectives.



Catalina Mejía

Catalina Mejía

President, Yanhaas, Colombia

Catalina has particular interest in “in depth knowledge of consumer´s lifestyle trends” and in the development and implementation of neurophysiologic techniques applied to market research in Colombia, a project in which YanHaas has been working using technologies like Eye Tracking, EEG and GSR (Galvanic Skin Response). With thirteen years of market research experience, Catalina was also President of ACEI in 2010 and 2011. Education includes Industrial Engineer & MSc. Statistics and Operations Research - Universidad de los Andes, Bogotá, Colombia.


Caz Tebbutt

Caz Tebbutt

Managing Director, Tebbutt Research, Fiji

Caz Tebbutt is the Managing Director of Tebbutt Research, the multi-award winning company she founded in 1991 that has now worked in 16 pacific island countries. The Tebbutt Times Poll conducted for 18 years for the News Limited owned Fiji Times, and the more recent Lowy Fiji Poll is what Caz will be talking about at the Congress. Caz has polled through civilian and military coups, through the collapse of Fiji’s national bank and through the joyful times of Fiji winning the Rugby 7s World Cup. Caz is the ESOMAR representative for Fiji and the South Pacific, is a regular speaker and contributor at ESOMAR’s conferences and at pacific island business forums.


Constantin Michael Sapkidis

Constantin Michael Sapkidis

Analyst, TNS Global Brand Equity Centre, South Africa

Constantin Michael is an experienced engineer, software developer and data wrangler, and has spent the last 10 years developing solutions for business, civil society and the military. Constantin brings his experience and deep curiosity for understanding how the world works to the market research industry, where his strong analytical background allows him to uncover the patterns that characterize our consumer behaviour.


Cristina de Balanzó

Cristina de Balanzó

Global Head of Neuroscience, TNS, UK

Cristina de Balanzó Bono is Global Head of Neuroscience at TNS, based in the UK and is responsible for pioneering the application of biometrics insights and methods to traditional research in all areas of expertise. Cristina has twelve years of experience in advertising agencies, including as Strategic Planner at McCann Erickson from 2004 to 2009. She holds a degree in Sociology and recently completed her PhD in Communication. She has written and spoken on the subjects of neuromarketing, and consumer insight/creativity. Her doctoral thesis deals with improving advertising effectiveness and consumer insight using a cognitive neuroscience approach. Cristina is also member of the Strategy and Creativity Research Group at the Ramon Llull University in Spain.


Dave McCaughan

Dave McCaughan

Regional Strategy Planning Director, McCann WorldGroup, Japan

McCann WorldGroup is a global leader in marketing communications with offices in over 170 cities. Based in Tokyo, Dave oversees insight and strategy development for all McCann WorldGroup companies across the Asia region. He began McCann PULSE in 1995, which is now the longest running continuous investigation into people’s lives in Asia and active in twenty key regional cities. Dave has worked on insights and strategy delivery in Asia for brands from Coke to MasterCard to Cathay to Tokyo Disneyland to Sunstar to Johnson & Johnson. He has presented at over 300 conferences globally in the last 20 years, and writes regular columns on Asian insights for Advertising Age and Japan Inc.


David Rabjohns

David Rabjohns

CEO, MotiveQuest, USA

Prior to starting MotiveQuest in 2003, David was the youngest ever account planning EVP at Leo Burnett. David has also worked in marketing and strategy positions at IBM (UK), PepsiCo (Aus), Saatchi & Saatchi (UK) and McConnaughy (US). David is on the board of WOMMA and is the Chair of the ARF research as a business tool forum.


David Smith

David Smith

Director, DVL Smith, UK

With 30 years' marketing intelligence experience, David Smith holds a PhD in Organisational Psychology from the University of London. David is a Professor at the University of Hertfordshire Business School. He is a Fellow, and former Chairman, of the Market Research Society, a Fellow of the Chartered Institute of Marketing, and is also a Fellow of the Institute of Business Consultants. He has won Best Paper Awards from the UK Market Research Society, and ESOMAR and is also a holder of the MRS Silver Medal. He is the author of Inside Information - Making Sense of Marketing Data and The Art & Science of Interpreting Market Research Evidence. In 2007 David was awarded ESOMAR's prestigious John Downham Award for Excellence in Market Intelligence.


Debbie Pruent

Debbie Pruent

Chief Operating Officer, GfK Consumer Experiences, USA

Debra is Chief Operating Officer of GfK Consumer Experiences and a member of the GfK SE Management Board. She is responsible for the company’s global custom research business and plays a lead role in M&A activity for this sector, including GfK’s most recent acquisitions of Knowledge Networks and Bridgehead International.

During her professional career, she has built up a strong track record in marketing and consultancy within automotive market research, both on theclient and the research institute side. Since becoming part of GfK in 2005, she has had a hands-on leadership role for multiple integrations in the US and,since 2008, Management Board- level responsibility for the strategic screening, negotiation and purchase of companies to complement GfK’s global portfolio.

She currently serves on the Advertising Research Foundation’s Board of Directors and is actively involved in helping to shape the future of advertising research. Debbie holds a B.S. in Mathematics and Computer Science from Wayne State University and an M.S. in Applied Statistics from Oakland University.


Elisabetta Osta

Elisabetta Osta

Customer Insights, Planning and Innovation Director, Barclays Retail Bank, UK

Elisabetta Osta is in the International role of being the Customer Insights, Planning and Innovation Director at the Retail & Business Banking arm of Barclays Bank in the UK. Prior to this Elisabetta had experience of working in various strategy and insight roles at McKinsey and also Dunn and Humby. This gives her a unique agency and client-side perspective on customer insight generation and marketing strategy.


Erin Defossé

Erin Defossé

Vice President of Product Strategy, Bazaarvoice, USA

Erin Defossé, Vice President of Product Strategy at Bazaarvoice, is reporting directly to the Chief Product Officer. In this role Erin leads a team of Product Strategists in North America and Europe charged with identifying new strategic opportunities for the company, creating the business and product plans around them, and developing the company’s competitive response in the market. Given their leading edge role in the company, the product strategists are also entrusted with engaging the client’s marquee customers to ensure product and business roadmap alignment between them and Bazaarvoice.


Esther Garland

Esther Garland

Research Director, Face, UK

Esther brings eight years of experience from previous research and planning roles working with clients such as Vodafone, Barclays, Sony, COI and Tiger Beer. Following a start in research, she spent time as both an ATL and digital planner at Dare before rejoining the world of research and joining Face. Since joining Face she has worked on a range of insight and co-creation projects with brands as diverse as Lynx and Comfort, in places as diverse as Indonesia and America with audiences as diverse as teenage boys and pregnant women. Heading up Face's Brand Research division, her specialty is international brand "translation" creating market entry and communications strategies for western brands entering emerging markets.


Fiona Blades

Fiona Blades

Chief Experience Officer, MESH Planning, UK

Following a career as a Marketing Manager for Spillers Foods and as an Advertising Planning Director, Fiona set up MESH Planning in 2006 to create a new real-time research approach to evaluate every touchpoint from TV advertising to In Store to Word of Mouth. This award-winning approach to tracking experiences resulted in Media Week listing MESH in ‘10 to watch, the new Facebooks’ and was described by industry insiders as ‘Millward Brown orthodoxy-busting’. Fiona has been listed in the entrepreneurs section of Research magazine’s 50 Faces to Watch in 2007, and sits on the Cranfield School of Management MSc Advisory Board and Hackney and City Carers Partnership Board.


Florian Bauer

Florian Bauer

Founder and Member of the Board, Vocatus AG, Germany

Florian Bauer is a founder and member of the board of Vocatus AG, a research and consulting company that employs about 75 consultants. He studied Psychology and Economics at TU Darmstadt, MIT & Harvard University. His academic work focused on behavioural economics and the psychology of pricing. Florian is member of the board of the German Market Research Association (BVM), and teaches at several universities. He is author of many business and academic papers, a keynote speaker and one of the thought leaders in pricing: Dinero, a leading Latin American business magazine, called him the “guru mundial” in psychological pricing. In 2005 and 2010 he won the German Market Research Award for the Study of the Year, and the Best Methodological Paper Award at the ESOMAR Congress 2010.


Fred John

Fred John

Senior Business Leader, Consumer & Market Intelligence, MasterCard, USA

As part of MasterCard’s global intelligence team, he is responsible for managing global research efforts, including those related to corporate reputation and new product development, with a strong emphasis on B2B research. Fred has been in the survey research field since 1978, holding senior positions with a number of leading suppliers, including Yankelovich Partners, where he was responsible for their global network, before joining MasterCard in 2001. As a recognized expert on international research and global marketing, his paper on the downside of supplier consolidation was named the best presentation of 2004 by Research Conference Reports, and his paper on the Odyssey of our profession was nominated for Best Paper at the 2010 Congress. Fred received his BA and MA from New York University, and did graduate work at Colombia University, with degrees in political science and historical musicology.


Frédéric-Charles Petit

Frédéric-Charles Petit

Chief Executive, Toluna, France

Frédéric-Charles Petit founded Toluna in 2000 in Paris has been its CEO since then. Frederic’s ultimate objective is to transform the market research industry into a mass market and social experience. At the core of Frédéric’s vision is toluna.com, the social voting community. Toluna.com’s role is to engage consumers to participate and generate millions of votes and polls around every day topics thus making consumer generated research a reality. Frédéric holds a Masters degree in comparative jurisprudence from New York University and a diploma in advanced studies in international economic law from the Sorbonne in Paris (D. E. A.). He practiced as a French lawyer in the corporate department of Allen & Overy’s Paris office, before establishing Toluna in May 2000. Frédéric is a frequent speaker at industry events including ESOMAR and CASRO.


Gemma Calvert

Gemma Calvert

Managing Director, Neurosense, UK

Having founded Neurosense in 1999, Gemma Calvert has over 15 years of experience in the commercial application of neuroscience to marketing Gemma has a Bachelor’s degree in Psychology from the London School of Economics, and a DPhil in Neuroscience from the University of Oxford. Gemma established and directed a brain imaging lab at Oxford until being appointed to a Full Professorship at the University of Warwick in 2007.


Guneet Kaur

Guneet Kaur

Senior Research Analyst, Nielsen India (BASES), India

Guneet is 25 years old and was born into a family of academics. She hails from the state of Punjab in India but has for the last four years lived in the capital city of India – New Delhi.

She received a Bachelor of Physics Hons. from Panjab University (Chandigarh) with distinction. She became interested in topics like marketing, branding which led her to pursue a post-graduate degree in Business Economics from the University of Delhi. She worked on a summer internship project with Nielsen India and later accepted a full-time offer from Nielsen.

She likes to read creative pieces on the internet and is a big fan of Ted talks. She strongly believes that actions of a person should be louder than his words. Guneet likes to teach underprivileged children and is currently associated with New Delhi based NGO – Aradhan. Her favourite quote is – “You are what you repeatedly do; excellence therefore is not an act but a habit” - Aristotle


Henk Eising

Henk Eising

Market Research Manager, Heineken International, Netherlands

Henk started his research career at Motivaction Amsterdam where he served in several functions. He built a long standing career at Heineken as an International Market Research Manager. In 2008 Henk was elected as client researcher of the year at MOA, Netherlands.



Jaisy Desai

Jaisy Desai

Director, Ipsos Marketing, India

Jaisy Desai, now a Director at Ipsos Marketing in India, was previously a part of the Synovate team for more than four years. She has been a qualitative researcher for the last 15 years and has been conducting varied kinds of research. Jaisy started doing research in college whilst doing her post graduate in Applied Psychology. She also completed her Masters in Marketing Management and is currently pursuing a doctorate in Semiotics. She is keen to introduce a working model of semiotics into research.


Jane Gould

Jane Gould

SVP of Global Brand and Consumer Insights, Nickelodeon/MTV Networks, USA

With the company since 1999, Jane Gould has had the opportunity to work across all Nickelodeon brands and demographics and be involved in the field with research as the media industry reinvents itself across new and exciting distribution platforms.


Javier Quiñones

Javier Quiñones

Client Service Lead, Infotools, New Zealand

Javier Quiñones currently leads Coca-Cola’s client service team at Infotools. Javier moved to New Zealand three years ago, after five years of working at the knowledge and insights team in Coca-Cola Mexico, where he was part of the innovation group. For the last few years, and in parallel to his client service position, Javier has held the protocol custodian role featured in the presentation, and has led the team that supports it.


Jeffrey Henning

Jeffrey Henning

Chief Marketing Officer, Affinnova, USA

Jeffrey Henning is the Chief Marketing Officer of Affinnova, which provides innovation software and research services. In 1993, Jeffrey founded Perseus Development, which released some of the first survey software applications for CAPI, mobile and the web. At Perseus, he pioneered the enterprise feedback management market, leading the team that conceptualized and named EFM, a term now used by 70 vendors. He is a co-founder of Vovici (which merged Perseus and WebSurveyor). He began his career with BIS Strategic Decisions, where he wrote questionnaires, conducted telephone and face-to-face interviews and presented results to Fortune 500 companies including Apple, Kelly Services, IBM, HP and others. He has Professional Researcher Certification through the Marketing Research Association.


Jenny Hayward-Jones

Jenny Hayward-Jones

Director, Lowy Institute for International Policy, Australia

Prior to becoming Director of the Myer Foundation Melanesia Program for the Lowy Institute for International Policy, Jenny worked with Australia's Department of Foreign Affairs and Trade for thirteen years, serving in Australia, Vanuatu and Turkey. She worked as Policy Adviser to the Special Coordinator of the Regional Assistance Mission to Solomon Islands from its inception in July 2003 and in 2004. Jenny holds a BA (Hons) in political science. Her interests focus on Australian policy in the Pacific Islands region, political and social change in Melanesia and the strategic and economic challenges facing Pacific Islands.


Joanne Davidson

Joanne Davidson

Research Director, Colmar Brunton Research, Australia

Joanne is the Research Director of the South Australian office of Colmar Brunton. With over 10 years of research experience Joanne has designed and conducted hundreds of studies conducting much of the primary qualitative research as well as playing a fundamental role in quantitative analysis. Aligned with the aim of Colmar Brunton, Joanne focusses on the strategic implications of research outcomes getting the client straight “to the point”. Joanne has qualifications in Psychology from Flinders University, is registered as a Qualified Practicing Market Researcher and had two papers shortlisted for the 2012 RICA Research Effectiveness Awards.


Joan Young

Joan Young

CEO, Colmar Brunton Research, Australia

Joan first joined Colmar Brunton 23 years ago to establish the Wellington Qualitative Unit and then The Social Research Agency which subsequently grew to become the leading research supplier to not-for-profit organisations in New Zealand. She was made Joint Managing Director of the Wellington office in 1996. In 1998, Joan moved to Australia to establish Colmar Brunton Social Research (‘CBSR’) in Canberra. CBSR has experienced solid growth each year to become a recognised supplier of social research for Australian government and not-for profit agencies. Joan regularly runs training sessions for the Australian Market and Social Research Society and the Australian National University on qualitative and quantitative research and effective research buying in the public and social sectors.


John Berenyi

John Berenyi

Research Director, Bergent, Australia

A registered Psychologist, John has over 25 years experience in marketing, consulting and research in Australia, Europe, USA and Asia. He has worked with organisations such as Coca-Cola, McCain, Coles Myer, Macquarie Bank, Telstra, Becton, Origin Energy, Pacific Brands and Warner Bros. He holds one of the longest industry track records in entertainment and shopper research. Before establishing Bergent, John was Vice President of Advertising and Publicity for Warner Bros Asia and held board and executive roles at Clemenger Harvie (BBDO).


John Wallis

John Wallis

CMO and Global Head of Marketing & Brand Strategy, Hyatt Hotels, USA

John Wallis was appointed global head, marketing and brand strategy for Hyatt Hotels Corporation in November 2008 where he brings together the responsibility for defining, maintaining and communicating global brand standards. Previously, Wallis served as senior vice president, global asset management, where he was responsible for asset managing over 40 Hyatt-owned properties across North America, Latin America, Europe and Asia.

Wallis’ corporate-level career with Hyatt began in 1989, when he was promoted from general manager and regional vice president, Gulf States at Hyatt Regency Dubai to vice president of marketing, Hyatt International Corporation. He was then promoted to senior vice president of marketing for Hyatt International in 2000, a position he held for four years.

A British national, Wallis was educated at Ecole Hotelier De Lausanne School in Switzerland.


Jon Puleston

Jon Puleston

Vice President of Innovation, GMI (Global Market Insite), UK

Jon Puleston is Vice President of Innovation and runs GMI (Global Market Insite), UK, a team specialising in the design of interactive surveys and developing specialist technology for conducting interactive online research. He was formerly the founding director of Media Intelligence, a research technology business that developed the industry’s first interactive survey authoring software. Over the last four years he has been conducting extensive research exploring how to engage respondents more effectively in online research. His paper examining the gamification of online research won the 2011 ESOMAR Congress award for best methodology and the 2011 MRS award for innovation in research methodology.


Kate Quinn

Kate Quinn

SVP and CMO, WellPoint, USA

Kate Quinn is WellPoint’s Senior Vice President and Chief Marketing Officer (CMO). In her role as CMO, Kate is responsible for leading all marketing initiatives across WellPoint’s business segments including advertising, brand strategy, health care reform, customer communications, and market research.

Kate is an industry veteran with more than 15 years of experience in corporate marketing, product development, research and intelligence, and brand strategy. She most recently served as vice president of Corporate Marketing for WellPoint. Prior to joining WellPoint in 2005, she held several leadership roles including Chief Marketing Officer of the Group Division at the Hartford Financial Services Group, Senior Vice President of Strategy and Product Development at CIGNA, and head of Product at PacifiCare Health Systems.

Kate earned a bachelor’s degree in Psychology and Writing from Hunter College and a master’s degree from the University of Phoenix.


Kathleen Frankovic

Kathleen Frankovic

Former Director of Surveys, CBS News, USA

Kathleen A. Frankovic spent more than three decades at CBS News as the point person for the CBS News Poll and the CBS News polling collaboration with The New York Times. As Director of Surveys and a Producer at CBS News, she was responsible for the design, management and reporting of those polls, working with journalists and frequently appearing on television and radio as an analyst of poll results. After the 2000 election, she was placed in charge of the network’s Election Night decision team, and successfully projected election results for elections from 2002 to 2008. She retired from full-time work at CBS News in 2009, but remains an Election and Polling Consultant for the company, as well as for other survey research organizations. She has served as President of both the World Association for Public Opinion Research and the American Association for Public Opinion Research, and has won many national awards for her work conducting and explaining public opinion for the news media. She helped draft the ESOMAR/WAPOR Guide to Opinion Polls, and wrote the chapter “Opinion Polling” for the ESOMAR World Research Publication Market Research.


Kees de Jong

Kees de Jong

CEO, SSI, USA

Kees de Jong has been the CEO of Survey Sampling International since 2009. An entrepreneur who has founded and co-founded numerous successful businesses within the research and internet industries, he has a unique perspective as he was instrumental in two quite different mergers involving SSI. Kees is an active force in many research associations and leads several key industry initiatives. Along with other market research industry leaders, he co-founded Research Voice, an interactive site dedicated to improving the respondent experience. A member of ESOMAR since 1999, Kees was Chairman of ESOMAR's first panel research conference in Budapest in 2005. Kees is a weekly columnist for the Financieel Dagblad (Financial Daily newspaper), for which he wrote 171 columns to date.


Kevin Karty

Kevin Karty

Vice President of Analytics, Affinnova, USA

Kevin Karty, as the chief methodologist, he is responsible for developing new solutions and applications that meet clients' strategic needs, answering critical questions and providing actionable recommendations. A recognized expert in research on research, he has spoken at leading industry events including the ESOMAR Annual Congress and AMA Advanced Research Technology Forum.


Kyle Findlay

Kyle Findlay

Senior R&D Executive, TNS Global Brand Equity Centre, South Africa

Kyle Findlay feeds his passion for uncovering what makes people tick and sharing it with others. His main areas of interest relate to non-linear, systems dynamics and he has a strong desire to bring the hard sciences to bear on the question of why people do what they do. This passion has encouraged him to delve into specific scientific areas such as neuroscience, chaos theory and network theory. Kyle has published articles in Admap Magazine and Research World Magazine, and has presented papers and hosted expert Q&As at a variety of conferences. In addition he is the recipient of several awards, including the WPP Atticus Award.


Lauren Yourshaw

Lauren Yourshaw

Consultant, Blueberry, USA

Lauren brings a holistic perspective to the consumer experience, combining marketing, sensory science, and neurological foundations of behavior. Lauren has worked at the Monell Chemical Senses Center, studying how sensory preferences develop and their implications for healthy eating habits. Her research involved eight hundred qualitative interviews with mothers and children, resulting in the publication of three articles in peer-reviewed journals. Lauren gained broad experience across many categories as a Senior Sensory Scientist at International Flavors and Fragrances (IFF). This gave her a global perspective on sensory perception, while directing research projects to provide the very specific guidance required by product development at some of the world’s largest CPG manufacturers.


Lee Markowitz

Lee Markowitz

Global Chief Research Officer, Ipsos Marketing, USA

As a recognized industry expert in innovation and forecasting, Lee Markowitz has worked in new product development for the past 30 years. He has developed validated models for forecasting product sales, measuring advertising effectiveness, optimizing product lines, and predicting source of volume. Lee has published in the areas of innovation, forecasting, and marketing sciences. He has presented at key industry conferences including ESOMAR, IIR and PDMA. Lee holds a Doctorate in Social Psychology and a Master’s degree in Applied Statistics from Bowling Green State University and a Bachelor’s degree in Mathematics from Kenyon College.


Leonard Murphy

Lenny Murphy

Editor-in-Chief and Senior Partner, GreenBook, USA

Leonard “Lenny” Murphy has been in the Market Research industry for over a decade in various senior levels roles, most notably as CEO of full service agency Rockhopper Research and start-up BrandScan360. Recently his attention has shifted to working with multiple organizations to help advance innovation and strategic positioning of the market research industry, most prominently as the Editor-in-Chief of the GreenBook Blog and GreenBook Research Industry Trends Report. Mr. Murphy is a key consultant to numerous market research agencies and an advisor to several technology focused start-ups via his consulting practice. He is involved with numerous organizations including The ARF, NY AMA, NewMR & MRGA, Chairs and produces conferences globally in collaboration with other leading organizations, and speaks about the future of market research and how to deliver maximum impact at many events annually. He lives in Atlanta, GA with his 4 children, should- be-Sainted wife, 2 dogs and a clinically insane cat.


Liz Moore

Liz Moore

Founder/Partner, Chrysalis Partners LLC, USA

As a professional market researcher with over 18 years of qualitative research and marketing experience, Liz provides effective design and management of all aspects of client qualitative projects. Extensive qualitative experience includes traditional focus groups, in-depth telephone webinars, bulletin board discussion groups, online real-time discussion groups, panel development, ethnography, and in-store/shop alongs. She utilizes her ability to develop relevant strategic research findings and implications that can be directly applied to clients’ business needs. Key clients include MasterCard and Unilever. Previously positions include roles as the Research Director at iXL Internet Consulting, Atlanta, Georgia and Research Director, Modem Media, Norwalk, Connecticut.


Lyn McGregor

Lyn McGregor

CEO, Flamingo, USA

Lyn McGregor became CEO of Flamingo North America in 2010. Previously a Board Director of Flamingo London since 2003, Lyn specializes in global research and strategic brand consultancy involving positioning, communications and innovation. Before joining Flamingo, Lyn had her own consultancy and has held board level positions in other UK agencies. She has also lectured in Consumer Behavior and Marketing Strategy on Master’s degree courses. Lyn has presented several papers at major industry conferences on work conducted for clients, including a paper describing the work originally conducted to create disruptive change for the Dove brand. This paper was selected for publication by ESOMAR in Best Practice, 30 Visions for the Future.


Manila Austin

Manila Austin

Vice President of Research, Communispace, USA

Manila Austin leads an award-winning research team, an in-house think tank that helps Communispace and its clients navigate the social media landscape, leverage the power of communities for insight and co-creation, and explore how communities deliver unique value to their members and the clients who sponsor them. Manila holds a Ph.D. in psychology from Suffolk University. She has worked with client organizations in various industries including financial services, telecommunications, consumer packaged goods, health care, social services, and educational institutions. She has published in peer-reviewed journals and frequently presents at conferences


Matt Kleinschmit

Matt Kleinschmit

Senior Vice President, Vision Critical, USA

Matt Kleinschmit is also the Managing Director of the Chicago office situated in the heart of North American CPG companies. With 15+ years of experience in research, Matt has always gravitated to technology whether researching the tech sector or determining how to leverage technology in conducting research. Within Vision Critical, Matt has specialized in virtual market research applications both in the development of the applications and their execution. He has worked with global brands such as Miller Coors, Campbell’s, Nestle and more. Matt has also been interviewed by the Shopper 360 Blog, Shopper Marketing and Greenbook for his views on virtual shopping techniques.


Michael House

Michael House

Vice President - Text Analytics, Maritz Research, USA

Michael House leads the Text Analytics Group, a team charged with integrating text analytics and natural language processing technologies to support Maritz’ Customer Experience Measurement solutions. Michael has extensive experience in all phases of research, including design, fieldwork, data processing, reporting, and marketing sciences.


Michael Mitrano

Michael Mitrano

Principal, Transition Strategies Corporation, USA

Michael joined Transition Strategies in 1999. He has served as an M&A advisor or management consultant to over 30 research agencies. Before joining Transition Strategies, Michael was Executive Vice President and owner at Response Analysis Corporation in Princeton, NJ, where he worked for 14 years. He directed finance, operations, technology, and human resources at the company, which is now part of GfK. Michael has been Treasurer and served on the Board of Directors of the Council of American Survey Research Organizations (CASRO). He has spoken at CASRO, MRA, CAMRO, and ESOMAR events, and served on the MRA Advisory Board. He holds an MBA from New York University and a BA cum laude from the University of Pennsylvania.


Michael Sack

Michael Sack

Vice President, Ipsos, USA

Michael is Ipsos' expert in visual semiotics; He is working to integrate this new science’s powerful insights with the work of Ipsos’ other speciality discipline experts. Michael’s extensive industry experience includes most roles in the marketing and research professions. His range of experience includes FMCG, food & beverage, travel, pharmaceuticals, optical and oral health, durables, luxury goods, technology products/services, retail, and medical devices. He has worked as head of strategic planning, managing director of two operating companies, marketingdirector, outside director and entrepreneur, having founded and run his own company for many years.


Mike Cooke

Mike Cooke

Director of Global Panel Management, GfK, UK

Mike is a regular lecturer on market research as well as well-known speaker, having won several awards. Previously Vice Chairman of the British Market Research Society, he is member of the Executive Editorial Board of the International Journal of Market Research. He was part of the Committee redrafting the ESOMAR 26 Questions and currently sits as the Council delegate for the ESOMAR Professional Standards Committee.


Mitchell Eggers

Mitchell Eggers

Chief Scientist, GMI (Global Market Insite), USA

Mitchell Eggers is Chief Scientist at GMI (Global Market Insite) and brings a broad range of experience to his position. He has been the President of Island Consulting LLC, a consulting company in the early-stage technology sector. Mitchell has served as Chief Operating Officer and as a Director of an online e-commerce company, and was an early investor and Director of Intelispan Inc. From 1991 to 1995, he was a Research Demographer at the United Nations Economic Commission for Europe in Geneva, Switzerland. Before that, he was a Postdoctoral Fellow at the Population Research Center, University of Chicago. Mitchell earned his Ph.D. in 1990 at the University of Pennsylvania, and has co-authored several published research articles in leading journals.


Nébil Belaam

Nébil Belaam

President, Emrhod Consulting, Tunisia

Nébil Belaam has published many articles in the Eco Journal, the Tunisian print leader in economy and business and Zenith, as well as many web magazines such as espacemanager, webmanagercenter, and madwatch.



Neel Desor

Neel Desor

Commercial Planning Director, Haymarket Worldwide, UK

Neel Desor's remit is to provide a deep understanding of consumers and brands. He also oversees the important area of evaluation and effectiveness. Neel has more than 16 years’ experience in the communications planning arena and a strong track record in delivering insight led solutions across a broad range of brands and categories, including Alfa Romeo, Fiat, Tetley Tea, Chrysalis Radio, Continental Airlines, Volvo, Gillette and COI. Prior to joining Haymarket Network in 2006, he ran a strategic planning team at Starcom. Neel’s career started in the consumer marketing department of Royal Mail and he also spent two years at AMV.


Oscar Martinez

Oscar Martinez

Global Director Consumer Planning, Diageo, USA

Oscar Martinez is now Global Director Consumer Planning, Smirnoff, at Diaego. His past positions include Consumer Planning Director at Diageo North America and Consumer Planning Manager at Diageo Spain. Prior to Oscar’s involvement with Diageo he worked in Área Investigación (TNS world-wide network), Madrid, Spain. He was educated at the ESADE Business School.


Patricio Pagani

Patricio Pagani

Director, Infotools, New Zealand

Infotools is a leading provider of consumer research database services and software tools for some of the world’s largest companies. Previously with Coca-Cola, Patricio joined Infotools to lead expansion of the account to more than 90 countries. Over more recent years, Patricio has managed the growth of Infotools’ business with Microsoft and throughout Latin America. With a strong academic background, Patricio conducts signature marketing workshops around the world. He is the ESOMAR representative for New Zealand. MRSNZ President 2011. MRSNZ Vice President 2009, 2010.


Patrick Pfefferkorn

Patrick Pfefferkorn

Project Executive, H,T,P Concept, Germany

Patrick is currently a Project Executive at H,T,P, Concept in Germany. Before that Patrick had an internship at H,T,P Concept, Munich in the Recruiting, Data Management and Project Management (Qualitative) departments. He has also held an international internship at IBOPE Intéligencia, Sao Paulo, Brasil (Quantitative & Qualitative) and worked as a student assistant at the Department of Sociology Technical University Munich on a project for innovation management (Qualitative.) Patrick did work for GP Forschungsgruppe, Munich on different projects (mainly Social and Trend Research.) He received a Magister Politikwissenschaft (Master´s in Political Science) at LMU Munich, Germany with a major in Empirical Research and minors in International Law, Comparative Religious Science.


Paul Donato

Paul Donato

Executive Vice President and Chief Research Officer, The Nielsen Company, USA

Paul Donato is Executive Vice President and Chief Research Officer for Nielsen, where he is responsible for integrating research functions within Nielsen, overseeing the development and evaluation of research, and serving as Nielsen's research liaison to clients and industry associations. He is also responsible for the development of a global network of Nielsen Measurement Scientists and exploring methods to measure media audiences and consumer behavior in the changing, converging media environment. Prior to joining Nielsen, Paul served as President and Chief Executive Officer of Kantar Media Research, was President of the Syndicated Group of Simmons Market Research Bureau and held positions in research at RD Percy & Co. and Arbitron Ratings Company. His areas of expertise include research development for television, print and the Internet.

Paul has served on the boards of several television ratings services in Latin America and globally. He is a past Chairman of the U.S. Advertising Research Foundation (ARF) and is currently the Director for Research, on the North American Board of AfriAfya, a Kenyan-based community health agency. Paul received a BA in Psychology and Sociology as well as an MA in Applied Sociology from the State University of New York (SUNY) at Stony Brook.


Paul McDonald

Paul McDonald

Project Leader, Google Consumer Surveys, USA

Paul is the project lead for one of Google's new autonomous units, Google Consumer Surveys. He most recently worked on Gmail where he lead product strategy and development. Paul has also worked Google's commerce, advertising and cloud computing efforts launching Google Checkout, Google App Engine and several optimization products for AdWords advertisers


Payal Kondisetty

Payal Kondisetty

Senior Consultant, Blueberry, USA

Payal Kondisetty has over a decade of experience in developing and implementing project methodologies, analyzing data, and interpreting study results. Her experience includes ad tracking, awareness & usage studies, key driver models of brand health and satisfaction, modeling of advertising effectiveness, ad copy testing with measures of engagement and brand recall, concept and product tests, normative scoring, segmentation, market structure analysis, and integration with sales data. Prior to working in market research, Payal conducted research on Mexican migration to the U.S., using both primary and secondary data. She administered and analyzed hundreds of door-to-door “ethnosurveys” in rural Mexico, California, New Jersey and suburban Philadelphia.


Philip Garland

Philip Garland

Vice President Methodology, SurveyMonkey, USA

Dr. Philip Garland is responsible for the production of optimal data quality at SurveyMonkey. Garland was formerly Director of Global Knowledge / Chief Methodologist at Survey Sampling International. He has published several articles in scientific journals and two book chapters on public opinion, internet marketing, media reporting on political issues and relationships within groups. He has a Ph.D. in communications, an MA degree in political science from Stanford University and a MA degree in Communications and a BA in political science / communications from the University of Washington.


Rafiq Ullah Kakar

Rafiq Ullah Kakar

President, Opinion Research Center of Afghanistan (ORCA), Afghanistan

Rafiq Ullah Kakar, is the co-founder of ORCA with extensive marketing, media and opinion research in Europe and Middle East. He has managed some of the largest marketing surveys, media and public opinion polls in Afghanistan on a wide range of issues like democracy, politics, poppy cultivation, women rights, Afghans’ attitudes towards governing institutions, child labor, and security in the last 6 years. Prior to his work in Afghanistan, he served as National Consultant and National Project Coordinator for the United Nations Development Program. He holds degree in Computer Science from Gomal University, DI Khan, Pakistan


Rajna Rajan

Rajna Rajan

Senior Research Executive - Quantitative, TNS Middle East and Africa, United Arab Emirates

Rajna graduated from the Mudra Institute of Communications, Ahmedabad, India in 2009. Before that she attended the Anna University, India where she received a degree in Computer Science and Engineering. Currently she is a Senior Research Executive, Quantitative at TNS Middle East & Africa. Prior to this she was a Senior Researcher, Quantitative at Synovate, India (Delhi) and before that she worked as a Project Engineer at Wipro Technologies Ltd. Rajna enjoys languages and speaks English, Malayalam, Tamil, Hindi, and Arabic.


Rana El Kaliouby

Rana El Kaliouby

CTO, Affectiva, USA

Rana El Kaliouby is, besides CTO of Affectiva, also a research scientist at Massachusetts Institute of Technology (MIT) and a founding member of the Autism Communication Technology Initiative at MIT. Rana co-founded Affectiva to apply and scale inventions in affective technologies, including the Affdex video-based expression recognition technology, which she invented.
The New York Times rated her research as one of the top 100 innovations of 2006, and her work has been featured in Reuters, Wired, The Boston Globe and more. Rana is the 2006 recipient of a Global Women and Inventors & Innovators Network award. She holds a BSc and MSc in computer science from the American University in Cairo and a Ph.D. from the computer laboratory, University of Cambridge.


Randall Brandt

Randall Brandt

Vice President - Customer Experience & Loyalty, Maritz Research, USA

Randall Brandt has assisted more than 300 manufacturing and service firms in Asia, Australia, Europe, and North America in designing and implementing approaches to (a) measuring/managing customer experience and loyalty and (b) linking the voice of the customer to business processes and results. Randall has presented at more than 250 conferences world-wide since 1985, and his articles appear in a variety of academic and professional publications. He is a member of the American Marketing Association, American Society for Quality, Customer Experience Professionals Association, and the Society for Industrial and Organizational Psychology.


Reg Baker

Reg Baker

President and Chief Operating Officer, Market Strategies International, USA

Reg Baker is President and Chief Operating Officer of Market Strategies International, a US-based research company specializing in healthcare, information technology, financial services, telecommunications, and energy utilities.

Reg Baker is also a Consultant to ESOMAR Professional Standards Committee.

Throughout his career he has focused on the methodological and operational implications of new research technologies including CATI, CAPI, WEB, and mobile. He writes and presents on these and related issues to diverse national and international audiences and blogs off and on as thesurveygeek. He is active in a number of national and international research professional and trade organizations including ESOMAR, the American Association for Public Opinion Research (AAPOR), and the Council of American Survey Research Organizations (CASRO). He has twice chaired the ESOMAR Online Conference, has published in Research World and participated in task forces to develop guidelines for both mobile and online research. He chaired the AAPOR Online Panels Task Force and is a member of the ESOMAR project team responsible for the ESOMAR 26 Questions.


Rijn Vogelaar

Rijn Vogelaar

CEO, Blauw Research, Netherlands

Rijn Vogelaar has over 15 years of experience in marketing and customer relations. He worked for the Ministry of Defense, the Royal Army and the Royal Navy as a researcher before joining Blauw Research in 2000. Rijn is the author of “The Superpromoter, on the power of enthusiasm” published in 2009 (English version by Palgrave MacMillan and German version by Gabler). He is chairman of the Research Quality board in the Netherlands (RKG) and a member of the Market Research Association (MOA) in the Netherlands.


Riki Neill

Riki Neill

Research Manager, Face, UK

Riki Neill is, as Research Manager with Face, using co-creative techniques and working extensively with online qualitative methodologies. Previously he spent four years working at GfK NOP, working across a range of departments on a variety of qualitative projects including focus groups, ethnography, depth interviews and online qualitative research. Riki has earned a BSc in Psychology and an MSc in Advanced Interactive Technology, specialising in current and emergent qualitative methodologies.


Rilla Delorier

Rilla Delorier

EVP, Chief Marketing and Client Experience Officer, SunTrust Banks, USA

Rilla Delorier is the Chief Marketing and Client Experience Officer for SunTrust Banks, Inc., where she and her team use client feedback and analytics to design client experiences that reinforce the SunTrust brand promise and increase loyalty.

Previously she was the Director of Marketing for SunTrust Wealth and Investment Management. In this role, she developed and executed segmentation strategies for affluent, wealthy, high-net worth and institutional clients. Prior to joining SunTrust, she founded The CAGR Marketing Group, a firm specialising in driving results through Client Acquisition, Growth and Retention programs.

She has served as Chief Marketing Officer for PNC Advisors, a member of the PNC Financial Services Group and also managed PNC’s Women’s Financial Services Network; one of the industry’s most successful women’s marketing programs. She began her professional career as a consultant with Bain and Company.

Ms. Delorier received her MBA from Harvard Business School and her undergraduate degree from The University of Virginia. She was recognized in 2011 by American Banker as one of the Top 25 Women to Watch in Banking.


Robert Ellis

Robert Ellis

Director, COG Research, UK

Robert Ellis left Oxford with a degree in Politics and Philosophy, joined BRMB as a researcher, and then spent some time in advertising as an account planner. Rob then founded Navigator, and pioneered the use of NLP in qualitative research. Looking for new challenges he was an early adopter of online research, setting up first Prism then COG. He is intrigued by the way the mind works, and delighted that neuroscience is confirming many of our hunches about how important decisions get taken 'impulsively'.


Rolfe Swinton

Rolfe Swinton

Co-Founder and Co-CEO, RealityMine, USA

Rolfe Swinton is the Co-Founder and Co-CEO of RealityMine, a leader in mobile-based behavioural analytics technologies. Rolfe is also the Co-Founder of Lumi Mobile, a mobile technology company based in London and Finland. Prior to founding Lumi, Rolfe has helped build a number of media and technology businesses including CPI, the world's largest book manufacturer and Article27, a pioneer of on-line movie delivery. Rolfe also serves as an adjunct professor of entrepreneurship at INSEAD. Rolfe has a BA from Yale University, an M.Phil from the University of Cambridge, and an MBA from INSEAD.


R. Scott Evans

R. Scott Evans

Senior Product Strategist, Bazaarvoice, USA

With over 20 years’ experience in analytics and market insights, Scott's current role at Bazaarvoice focuses on guiding the development of tools and data strategies for VOC-centric business decision-making. Scott has presented at numerous professional conferences and roundtables, including ESOMAR, ART Forum and the annual Text Analytics Summit. His early work in advanced modelling at Gartner led to a keen interest in bridging qualitative and quantitative analysis, with his subsequent work at Microsoft and Harris Interactive focused on new analytical approaches to social media. Optimistic about developments in the analysis of unstructured data, Scott understands many of the technological hurdles we currently face in our day-to-day efforts to generate business insights.


Sarah L. Dutton

Sarah L. Dutton

Director of Surveys, CBS News, USA

Sarah Dutton is the Director of Surveys at CBS News. She manages the CBS News Survey Unit, and is responsible for all CBS News and CBS News/New York Times polls. Sarah leads the question design and data analysis of all polls as well as the dissemination of poll results within CBS News, including discussions with producers and review ofscripts. On primary and general election nights, she provides exit poll and other information to the Evening News anchor, and produces segments for television. She has appeared on television and on the CBS News website, and does frequent radio interviews. Under her direction, CBS News now regularly conducts polling for 60 Minutes/Vanity Fair and CBS Sunday Morning. Prior to joining CBS News in 1999, Sarah was a Vice President at Roper Starch Worldwide, where she developed custom research projects, participated in nationwide media tours on behalf of clients, and hired and trained entry level project directors. She began her career at Louis Harris and Associates, where she worked for eight years. During her tenure at CBS, Sarah has presented original research papers on polling at the annual American Association for Public Opinion Research conference, guest lectured about polling at NYU, the Columbia University School of Journalism, Marist College and George Washington University, and spoken publicly at the New York chapter of AAPOR and the Market Research Council. Sarah is the Vice President/President Elect of NY AAPOR, and has previously served as the Communications Chair and Program Chair for that organization. She is also a member of AAPOR and the Market Research Council.


Sean Bruich

Sean Bruich

Head of Measurement Platforms & Standards, Facebook, USA

Sean Bruich leads Facebook's measurement platforms and standards team. Sean and his team are responsible for measuring how advertising and branded content impact user’s behaviors and perceptions, and for developing and standardizing methodologies for evaluating the effectiveness of marketing programs. Before joining Facebook, Sean was with Google's Customer Labs and Quantitative Marketing groups, where he managed Google's quantitative advertiser research and developed advertising effectiveness measurement tools for advertisers. Sean studied at Stanford University, where his research utilized brain-imaging technologies such as fMRI and EEG.


Shelley Zalis

Shelley Zalis

CEO, OTX Ipsos Open Thinking Exchange, USA

As a leader of change in the market research industry, Shelley envisioned and pioneered the use of online research well before any other company recognized the potential. She remains focused on conceiving new ideas and using fresh thinking to meet the evolving demands and needs of her client base, the exploding possibilities of the internet (blogs, social networking, intense and increased use of digital media), and the drive to continuously challenge the status quo to understand consumers today. In 2008, Shelley was awarded the Ernst & Young Entrepreneur Of The Year® award in the On-Line Services category and in 2010 the ARF Great Minds in Innovation award. Under Shelley’s vision and guidance as Founder & CEO, OTX (Online Testing Exchange) became the 18th largest research company in the world in 9 short years and in January 2010 was acquired by Ipsos. Shelley now leads the Ipsos Global Innovation Center, Ipsos Open Thinking Exchange pioneering next generation research solutions.


Sjoerd Koornstra

Sjoerd Koornstra

Global CMI Planner, Heineken International, Netherlands

Sjoerd Koornstra is Global CMI Planner at Heineken International. He is responsible for Knowledge Management, market research standards and protocols and Global vendor management. He has broad international experience in developing as well as developed markets and has been in several market-research-related areas for 25 years. Sjoerd has held international positions in the field of Marketing Research, Knowledge Management and Marketing Information Technology. He has a master's degree in applied econometrics in business administration.


Steve Watkins

Steve Watkins

Head of Research, Leo Burnett, UK

Steve has 15 years in research including two stints (and over six years), within the Leo Burnett Planning Department. In between there have been several years in research director positions at various research agencies where the main focus has been in comms & brand research, including 2cv, Synovate and Millward Brown. Steve’s passion for trying to understand the ‘true’ effects of advertising goes back to the early nineties and his M.Sc Marketing thesis, ‘The advertising effect and how to measure it’, which led him to interview industry legend the late Simon Broadbent; with whom he was fortunate to work with in an effectiveness capacity whilst at Leo Burnett.


Thomas Troch

Thomas Troch

Senior Research Innovator, InSites Consulting, Belgium

Thomas is responsible for merging creativity and research by implementing online research communities in service design and design research: consumer-centric innovation.




Tom De Ruyck

Tom De Ruyck

Head of Research Communities, InSites Consulting, Belgium

Tom De Ruyck, as Head of Research Communities, is responsible for InSites’ global activities in terms of ‘community research’: thought leadership, steering innovation and business development. He has published several white papers (ESOMAR), and articles in academic journals, business books and trade magazines. Tom is an influential blogger/tweeter on industry trends and online research communities. Recently, he was awarded for his work by ESOMAR (“Fernanda Monti Award – Best Congress Paper '09” and two times 'Best Paper' at a conference), the American Marketing Association (“4 under 40 – Emerging Leader of the Industry Award '10”), as well as the MRS (Research. 'Tweeter of the Year' 2011).


Tom Ewing

Tom Ewing

Digital Culture Officer, BrainJuicer Labs, UK

Tom Ewing's role at BrainJuicer Labs focuses on understanding online platforms, cultures and innovations and their use in research. Before joining BrainJuicer he was Kantar Operations’ Social Media Knowledge Leader, and has an extensive career in marketing, market research and social media work. Tom also works as a music journalist and critic and has written regular columns for the Guardian newspaper and Pitchfork.


Veronica Moreno

Veronica Moreno

Director of Marketing Strategy & Insights, The Coca-Cola Company, USA

Veronica is responsible for Coca-Cola's consumer tracker that runs in more than 100 markets around the world. In 2006 Veronica took on an international position to support global Coca-Cola brand teams and markets in opportunity identification, analytics and best practices, and developing an analytical framework that leverages the usage and applicability of consumer insights to support brand and market strategies. She has implemented several processes to control data quality, improving data processing and guaranteeing alignment to the protocol.


Wendy Clark

Wendy Clark

SVP of Integrated Marketing Communications and Capabilities, The Coca-Cola Company, USA

Wendy Clark joined The Coca-Cola Company in 2008 as senior vice president, integrated marketing communications and capabilities where she is responsible for overseeing global design, content excellence, media connections, interactive and community marketing, experiential marketing and partnerships.

Prior to joining The Coca-Coca Company, Wendy was senior vice president, advertising for AT&T, the world’s largest telecommunications company. Her key accomplishments include delivering the iconic AT&T “globe” logo into the 21st Century to making the “Your World. Delivered.” tagline synonymous with AT&T and leading the team for The Coca-Cola System’s largest-ever marketing activation for the 2010 FIFA World Cup in more than 160 countries. In 2011, Fast Company cited Wendy as the Brand Refresher on its top ten list of innovative Business Disruptors and the Advertising Women of New York (AWNY) recognized Wendy as their 2011 Advertising Woman of the Year. In 2009 and 2010 FORTUNE featured her in its “40 Under 40” issue, ranking as the highest woman in 2010 (#15). She was also named one of four “Women to Watch” by FORTUNE.

She holds a BA/English from Florida State University and is a board member of the Association of National Advertisers and ZICO Beverages, is an advisory board member of IDEO.org.

Print

Hotel & venue

Atlanta’s Marriott Marquis Hotel, designed by renowned Atlanta architect John C. Portman, Jr., offers an indoor connection to MARTA terminal (metro transport) and is a short 15-minute ride from Hartsfield Jackson International Airport. This sophisticated building in downtown Atlanta is conveniently located in Peachtree Centre and is within walking distance to numerous attractions including the Georgia Aquarium, World of Coca-Cola, CNN Centre, Georgia World Congress Centre, Philips Arena, and the Georgia Dome.

Featuring 50 floors guests can take pleasure in the freshly renovated guest rooms, including 1663 luxurious rooms and 94 spacious suites which offer and amazing skyline views. The hotel offers a unique dining experience at the Sear Restaurant- a chic and fire-inspired dining experience featuring seared steaks and seafood. Mix and network at the Pulse Bar and rest and relax in the famous hotel spa.

Atlanta Mariott Marquis Hotel

Address:

Atlanta Marriott Marquis Hotel
265 Peachtree Center Avenue
Atlanta, Georgia 30303
USA

Telephone: +1-404.521.0000

Venue's website

Map & directions


Useful links

Video

Print

Registration

Please note: To take advantage of the preferential member rate, you can apply for membership while filling in your event registration. Please note - it is not necessary to apply for membership separately. Once you have registered, both the membership fee (plus one-time administration costs) and reduced member fee will then be applied.

Onsite Delegates

Early Bird rate (until 15 June 2012)
Members
Non-members
Regular delegate (Full Congress) EUR 999 EUR 1640
Regular delegate (1 Day Entrance) EUR 950 EUR 1050
Academic* EUR 720 EUR 720
Graduate & Young Professional* EUR 500 EUR 720
Exhibition Stand Personnel EUR 650 EUR 650
1 Workshop EUR 650 EUR 840
2 Workshops EUR 950 EUR 1330

* Read the conditions that apply for registration carefully.

Standard rate (16 June 2012 - 20 August 2012)
Members
Non-member
Regular delegate (Full Congress) EUR 1365 EUR 1845
Regular delegate (1 Day Entrance) EUR 950 EUR 1050
Academic* EUR 720 EUR 720
Graduate & Young Professional* EUR 500 EUR 720
Exhibition Stand Personnel EUR 650 EUR 650
1 Workshop EUR 740 EUR 930
2 Workshops EUR 1140 EUR 1520

* Read the conditions that apply for registration carefully.

Late rate (21 August 2012 - 6 September 2012; includes on-site registration)
Online registration open until 6 September 2012, 11:00 GMT
On-site registration is possible.
Members
Non-members
Regular delegate (Full Congress) EUR 1570 EUR 2050
Regular delegate (1 Day Entrance) EUR 950 EUR 1050
Academic* EUR 720 EUR 720
Graduate & Young Professional* EUR 500 EUR 720
Exhibition Stand Personnel EUR 650 EUR 650
1 Workshop EUR 740 EUR 930
2 Workshops EUR 1140 EUR 1520

* Read the conditions that apply for registration carefully.

Cancellation Policy

If you are unable to attend, a substitute may attend in your place. Please note, however, that the status of the replacement delegate (member/non-member) may affect the original fee charged. Cancellations must be received by ESOMAR in writing or you will be considered a No Show (no refund given). All refund claims must be received within 5 working days after the event has been held. The cancellation charges will apply irrespective of whether the registration fees have been paid or not.

The following charges will apply:

  Congress Workshop
Until 15 June 2012 No charge.
Full refund given
No charge.
Full refund given
After 15 June 2012 Cancellation charge:
EUR 400
Cancellation charge:
EUR 200

Cancellation fee can only be waived upon receipt of visa refusal document.

Remote/Streaming Delegates

Standard rate
Members
Non-members
1 Time Slot EUR 180 EUR 180
2 Time Slots EUR 300 EUR 300
3 Time Slots EUR 450 EUR 450
4 Time Slots EUR 600 EUR 600
5 Time Slots EUR 800 EUR 800

* Please make sure to check out the live stream programme to see what sessions are excluded for live broadcasting *

Cancellation Policy

If you are unable to attend, a substitute may attend in your place. The cancellation charges will apply irrespective of whether the registration fees have been paid or not.

  LIVE Streaming
Until 10 September 2012 No refund given

 

Disclaimer

My enrolment, attendance and/or participation in ESOMAR’s Congress 2012 constitutes my agreement and understanding that ESOMAR is permitted to photograph, record and use my name, picture, portrait, likeness, voice and statement(s), as well as any compilation(s) that may result there from. I further acknowledge that all photographs, videos and other recordings of me in any media or medium used and taken by ESOMAR are owned solely by ESOMAR and it alone may copyright those materials containing same. ESOMAR has the right to edit the foregoing in any manner it deems appropriate and such right may be exercised without any inspection, review or approval by me. ESOMAR shall also have the right to use and employ such video and photography for use on television, the Internet (including on the ESOMAR’s website) and in conjunction with the advertising, publicity or promotional materials of ESOMAR. Nothing herein will constitute any obligation on the part of ESOMAR to use, photograph or record me or make any use of the rights set forth herein. I fully understand the content, meaning and impact of this release.