David Parma is President, Nielsen BASES and Nielsen Consumer Research at The Nielsen Company.
David is responsible for the strategic direction and investment priorities of Nielsen’s BASES and Consumer Research businesses globally and for developing solutions that integrate across the Company’s broad range of services with a special focus on Product Innovation.
David joined Nielsen in 2002, and headed BASES offices in Brussels and Milan prior to moving to the U.S. in 2006 to head the BASES NJ office. In 2007, he took on added responsibility as global leader of the BASES Analytical Resources Center located in Mumbai, India. In 2008, David was appointed President, Nielsen Consumer Research and in 2009 President, Nielsen BASES and Nielsen Consumer Research.
Prior to joining Nielsen, David held positions with Procter & Gamble working globally in several European, African and Asian markets, and with McKinsey & Company in Europe.
David has a University Degree in Chemistry (Bologna, Italy) and also an accomplished concert violinist education. He, his wife and three children live in New York City.
Facebook Twitter