Gold sponsor

SSI

Silver sponsor

CoolTool

GMI

GfK

Toluna

ESOMAR Latin America partner

Netquest

Bronze sponsor

Borders

CC

Decipher

Decipher

On Device Research

Ipsos Observer

In co-operation with

tuad

Global media partners

planung & analyse

Research & Results

Quirk's

GreenBook

Official Asia Pacific media partner

Asia Research

Media partners

Euromonitor International

MRIA

D.I.M.M.

MrWeb

Insights Magazine

Research World magazine

RW Connect

Official beverage partner

Coca-Cola

Focus

Official knowledge partner

Warc

Contact

For further information about our promotional packages, please contact Daniel Migchels:
#esoCONG #ESOMAR

Congress 2013

Think Big

Istanbul / 22-25 September

Market and social research is at a cross roads – while old methods are still with us, new methods are appearing almost...

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Overview

Update 5 July 2013: Status of Congress in Istanbul

Market and social research is at a cross roads – while old methods are still with us, new methods are appearing almost daily, as the internet and mobiles become more pervasive and more data is available in real time than ever before.

Research is equipped to identify patterns of understanding and opportunity, but as social content swells so does large-scale data gathering and analytics, leading to a new frontier of competitive differentiation. While some of these methods and new competitors and collaborators have the potential to provide us with faster and deeper insights than ever before, others are blind alleys. In the end, change is the only certainty for our industry.

This year’s Congress aims to help discuss the changing contours of the industry and highlight the bolder, broader, bigger profession that is emerging.

Think Big invites researchers and communicators to highlight quality examples of the value of research, and to inspire the industry with their vision.

Join us for the 66th ESOMAR Congress in Istanbul, the crossroads between the East and West. A pulsating metropolis blending tradition with the new, it is the perfect place for a global industry needing to THINK BIG to determine its future.

Programme Committee

Silke Münster

Silke Münster (Committee Chair)
VP Market Research
Philip Morris International Management, Switzerland

Ben Page

Ben Page
Chief Executive
Ipsos MORI, UK

Bruno Colin

Bruno Colin
Managing Director - Operations, IT and Project team
TNS Sofres, France

David Smith

David Smith
Director
DVL Smith, UK

Paul Donato

Paul Donato
EVP / Chief Research Officer
The Nielsen Company, USA

Selin Cetinelli

Selin Cetinelli
Director of Consumer and Market Insight
Unilever, Turkey

Print

Programme

08:00 - 17:00 Saturday, 21 September 
Workshop registration: 08:00 - 09:00
08:00 - 09:00 Workshop registration
on Level L1
09:00 - 17:00 Workshops (in parallel)
Creative Survey Design & Gamification
The art and science of survey design
Workshop overview An advanced survey design and gamification workshop where you will learn about the art and science of survey design and how to gamify surveys. The workshop will explore the
Creative Survey Design & Gamification
The art and science of survey design

Jon Puleston

Vice President Innovation
GMI
UK
Read more
Jon Puleston
, GMI, UK

Mobile Research
Workshop overview Mobile research is growing as the ownership of smartphones sky rockets across the globe. The market research industry is exploring how best to leverage this powerful technology and
Mobile Research

Ray Poynter

Managing Director
Vision Critical
UK
Read more
Ray Poynter
, Vision Critical, UK

Qualitative Research 3.0: Towards Strategic Consulting
Rethinking the reach, scope and connections to intelligence, strategy and design
Workshop overview The key challenge for research is to climb the supply chain ladder, from plain information and data generation towards consulting. This requires an ongoing ability by research
Qualitative Research 3.0: Towards Strategic Consulting
Rethinking the reach, scope and connections to intelligence, strategy and design

Federico Trovato

Director of Market Research and Insights
ALJ Toyota
Saudi Arabia
Read more
Federico Trovato
, ALJ Toyota, Saudi Arabia

Marco Bevolo

Owner
Marco Bevolo Consulting
Netherlands
Read more
Marco Bevolo
, Marco Bevolo Consulting, Netherlands

08:00 - 21:00 Sunday, 22 September 
Congress registration: 16:00 - 19:00
Workshop registration: 08:00 - 09:00
Exhibition: 16:00 - 21:00
08:00 - 09:00 Workshop registration
on Level L1
09:00 - 17:00 Workshops (in parallel)
Playing the M&A Game
Building and Boosting Your Agency Towards a Successful Sale
Workshop overview If you own or run a market research company and are considering selling it, we will provide you with the know-how needed to master the value strategy and the sales strategy of a
Playing the M&A Game
Building and Boosting Your Agency Towards a Successful Sale

Hartmut Kiock

M & A and Investment Advisor
Kiock, Hampf & Partners
Germany
Read more
Hartmut Kiock
, Kiock, Hampf & Partners, Germany

Werner Hampf

M&A and Investment Advisor
Kiock, Hampf & Partners
Germany
Read more
Werner Hampf
, Kiock, Hampf & Partners, Germany

Making Sense of Emotions
Workshop overview The importance of emotions in building strong relationships between brands and consumers is well-documented (and has already been explored in the popular ESOMAR “Measuring
Making Sense of Emotions

Mark Whiting

Director
Added Value
France
Read more
Mark Whiting
, Added Value, France

Sandrine McClure

Director
Added Value Paris
France
Read more
Sandrine McClure
, Added Value Paris, France

16:00 - 19:00 Congress registration
in The Hub on Level L2
16:00 - 21:00 Exhibition
in The Hub on Level L2
19:00 - 21:00 Welcome reception
in The Hub on Level L2

Sponsored by C&C Market Research

09:00 - 19:45 Monday, 23 September - Congress day one 
Congress registration: 07:45 - 19:45
Exhibition: 07:45 - 19:45
07:45 - 19:45 Congress registration
in The Hub on Level L2
07:45 - 19:45 Exhibition
in The Hub on Level L2
08:00 - 08:55 Client Masterclass
in Sultan Restaurant on Level L1

(invitations to clients only)

Parallel 1 (plenary)
on Level F1
08:45 - 09:00 Boost session
09:00 - 09:30 Welcome
Welcome
Pervin Olgun, ESOMAR Representative for Turkey
President's address
Dan Foreman, ESOMAR President
Introduction to programme and opening keynote
Silke Münster, Programme Committee Chair
09:30 - 10:10 Opening keynote speaker
Error and Innovation
Powerful new techniques of experimentation and optimisation are delivering new ideas and superb performance, from Silicon Valley to the Olympic park. But what do we really know about where the best… Read more
Error and Innovation

Tim Harford

Author and senior columnist
Financial Times
UK
Read more
Tim Harford
, Author and senior columnist, Financial Times, UK

10:10 - 10:20 Sponsor fast track
10:20 - 10:30 Sponsored SSI Quest Awards
10:30 - 11:00 Networking break
in The Hub on Level L2
Parallel 1
on Level F1
Big Impact
Client Research Transformation
11:00 - 11:05 Introduction by session chair
David Smith, DVL Smith, UK
11:05 - 11:25 Turning Farmers into Miners
Collaborating to enrich behavioural big data sets with perception surveys
As market researchers we need to understand and interpret market conditions for corporate decision makers. Our presentation will look at how combining behavioural and perception data deepens this… Read more
Turning Farmers into Miners
Collaborating to enrich behavioural big data sets with perception surveys

Patricio Pagani

Company Director
Infotools
New Zealand
Read more
Patricio Pagani
, Infotools, New Zealand

Reed Cundiff

General Manager
Microsoft
USA
Read more
Reed Cundiff
, Microsoft, USA

11:25 - 11:45 From Research Management to Knowledge Management to Learning Planning
This is a joint presentation/discussion between Heineken and Market Logic Software, who provides Heineken’s CMI Knowledge Management System.
The asset value of a company’s research… Read more
From Research Management to Knowledge Management to Learning Planning

Haiko van Lengen

COO
Market Logic Software
Germany
Read more
Haiko van Lengen
, Market Logic Software, Germany

Philip De Wulf

CEO
Psilogy
Belgium
Read more
Philip De Wulf
, Psilogy, Belgium

Sjoerd Koornstra

Global CMI Planner
Heineken International
Netherlands
Read more
Sjoerd Koornstra
, Heineken International, Netherlands

11:45 - 12:05 Organizational Research Reinvigoration
How a top-five media company reoriented itself around human insights
As a top five Internet company, AOL has historically struggled with the role of research, analytics and insights. In the past two years, however, the company re- oriented itself around the voice of… Read more
Organizational Research Reinvigoration
How a top-five media company reoriented itself around human insights

Christian Kugel

VP Consumer Analytics & Research
AOL
USA
Read more
Christian Kugel
, AOL, USA

Cortney Henseler

Director - Consumer Analytics & Research
AOL
USA
Read more
Cortney Henseler
, AOL, USA

12:05 - 12:20 Discussion
 
Parallel 2
on Level L1
Big Change
Research at the Crossroads
11:00 - 11:05 Introduction by session chair
Paul Donato, The Nielsen Company, USA
11:05 - 11:25 A Q New World
Reframing best practice for tomorrow’s clients
Qualitative. Quantitative. Two ‘Q’ words that have traditionally defined market research. As the marketing world evolves, a new industry vocabulary has emerged. Behavioural Economics,… Read more
A Q New World
Reframing best practice for tomorrow’s clients

Kristin Hickey

CEO UK
ruby cha cha
UK
Read more
Kristin Hickey
, ruby cha cha, UK

11:25 - 11:45 Less Facts, More Fiction: Expanding Research's Mind
Moving away from method, to a much wider definition of strategy as execution
For years, the value of research has come under scrutiny because we have tended to place significant value on the mechanics of what we do, as if somehow, by seeking to justify and explain… Read more
Less Facts, More Fiction: Expanding Research's Mind
Moving away from method, to a much wider definition of strategy as execution

Elizabeth Lonergan

Senior Consumer Insights Manager
Nokia
UK
Read more
Elizabeth Lonergan
, Nokia, UK

James Ebdon

Strategic Planner
OMG Life
UK
Read more
James Ebdon
, OMG Life, UK

Leanne Tomasevic

Head of Truth - UK
Truth Consulting
UK
Read more
Leanne Tomasevic
, Truth Consulting, UK

11:45 - 12:05 Big Changes Will Deliver a Big Future
What marketing decision-makers expect their customer insight teams to deliver
The customer insight industry is at a crossroads and to continue to flourish we need to know precisely what our marketing customers expect of us. This paper will be based on an authorative survey of… Read more
Big Changes Will Deliver a Big Future
What marketing decision-makers expect their customer insight teams to deliver

Adam Riley

Director
DVL Smith
UK
Read more
Adam Riley
, DVL Smith, UK

David Smith, DVL Smith, UK
12:05 - 12:20 Discussion
12:20 - 13:50 Lunch
on Level L1
Big Business
Shoppers in the Moment
13:50 - 13:55 Introduction by session chair
Ben Page, Ipsos MORI, UK
13:55 - 14:15 Unlocking Success with Digital Shoppers
The e-commerce barriers and enablers that you need to consider
Nielsen’s survey of 30,000 U.S. consumers uncovered the key ways in which increased use of digital technology is impacting the way consumers move along the traditional path to purchase. This… Read more
Unlocking Success with Digital Shoppers
The e-commerce barriers and enablers that you need to consider

Adrian Sanger

Vice President of Global Shopper Research
Nielsen
UK
Read more
Adrian Sanger
, Nielsen, UK

Jeanne Danubio

Leader of Global Shopper Analytics
Nielsen
USA
Read more
Jeanne Danubio
, Nielsen, USA

Nikhil Sharma

Vice President of Shopper Insights
Nielsen
USA
Read more
Nikhil Sharma
, Nielsen, USA

14:15 - 14:35 Feel Nothing, Do Nothing
Unlocking the emotional secret of online spending
We know now more than ever about what people do online, but very little about why, and how it makes them feel. MasterCard approached BrainJuicer to help them better understand on-line purchasing and… Read more
Feel Nothing, Do Nothing
Unlocking the emotional secret of online spending

Joost Vastenavondt

Business Leader Consumer & Market intelligence
MasterCard Europe
Belgium
Read more
Joost Vastenavondt
, MasterCard Europe, Belgium

Koen De Vos

Senior Business Leader Consumer & Market Intelligence
MasterCard Europe
Belgium
Read more
Koen De Vos
, MasterCard Europe, Belgium

Orlando Wood

Managing Director
BrainJuicer
UK
Read more
Orlando Wood
, BrainJuicer, UK

Tom Ewing

Digital Culture Officer
BrainJuicer Group
UK
Read more
Tom Ewing
, BrainJuicer Group, UK

14:35 - 14:55 Using GPS Analytics and In-the-Moment Mobile Surveys for Insight into 2012 Holiday Shopping Behaviour
Recent advances allow us to mine GPS data to understand actual shopper journeys. The new technology even lets us detect visits and trigger mobile surveys to shoppers when they are inside specific… Read more
Using GPS Analytics and In-the-Moment Mobile Surveys for Insight into 2012 Holiday Shopping Behaviour

Thaddeus Fulford-Jones

CEO
Locately
USA
Read more
Thaddeus Fulford-Jones
, Locately, USA

14:55 - 15:15 A 4-Dimensional View of the Digitally Engaged Consumer
Creating a single-source methodology to harness insights of today’s ‘new’ consumer
The evolution of technology has fundamentally shifted the position of the consumer. It’s no longer about marketers talking at customers, but rather about customers choosing how and when to… Read more
A 4-Dimensional View of the Digitally Engaged Consumer
Creating a single-source methodology to harness insights of today’s ‘new’ consumer

Heather Dougherty

Director of Research - Strategic Services
Experian Hitwise
USA
Read more
Heather Dougherty
, Experian Hitwise, USA

Maria Domoslawska

Vice President - Global Digital Strategy & Research
Research Now
USA
Read more
Maria Domoslawska
, Research Now, USA

15:15 - 15:30 Discussion
 
Big Focus
Research in Developing Economies
13:50 - 13:55 Introduction by session chair
Paul Donato, The Nielsen Company, USA
13:55 - 14:15 Finding Gold in the Desert
The invention of MegaPlaza, the first modern mall for the emergent classes in the outskirts of Lima
In Latin America, many traditional firms still envision and reach consumers from emergent populations as if they were newcomers to the traditional middle class. Nonetheless, our research on lifestyle… Read more
Finding Gold in the Desert
The invention of MegaPlaza, the first modern mall for the emergent classes in the outskirts of Lima

Percy Vigil-Vidal

General Manager
Administradora Panamericana
Peru
Read more
Percy Vigil-Vidal
, Administradora Panamericana, Peru

Rolando Arellano-Cueva

President
Arellano Investigación de Marketing
Peru
Read more
Rolando Arellano-Cueva
, Arellano Investigación de Marketing, Peru

Rolando-Jose Arellano-Bahamonde

General Manager
Arellano Investigación de Marketing
Peru
Read more
Rolando-Jose Arellano-Bahamonde
, Arellano Investigación de Marketing, Peru

14:15 - 14:35 A Whole New World
A new and valuable platform for market research
A group of citizens called “Khon Thai (Thai people)” have a passionate mission to promote a harmonious society and to raise the quality of life for the Thai people. Market research is… Read more
A Whole New World
A new and valuable platform for market research

Daranee Charoen-Rajapark

Managing Director
GfK MarketWise
Thailand
Read more
Daranee Charoen-Rajapark
, GfK MarketWise, Thailand

14:35 - 14:55 Research Fusion
Merging public health, consumer and healthcare market research to inform health initiatives in developing countries
Whilst developing economies continue to grow exponentially with greater access to technology and information, commonplace diseases remain a major cause of childhood mortality despite the presence of… Read more
Research Fusion
Merging public health, consumer and healthcare market research to inform health initiatives in developing countries

Colin Baker

Senior Research Director
Ipsos MORI - Healthcare
UK
Read more
Colin Baker
, Ipsos MORI - Healthcare, UK

Evan Simpson

Program Officer
PATH
USA
Read more
Evan Simpson
, PATH, USA

Greg Zwisler

Senior Commercialisation Associate
PATH
USA
Read more
Greg Zwisler
, PATH, USA

Melissa Moodley

Director
Ipsos MORI - Healthcare
UK
Read more
Melissa Moodley
, Ipsos MORI - Healthcare, UK

14:55 - 15:30 Discussion
15:30 - 16:10 Networking break
in The Hub on Level L2
Big Impact
16:10 - 16:15 Introduction by session chair
David Smith, DVL Smith, UK
16:15 - 16:25 Peace by Piece
The hurdles to global peace
Our world knows many conflicts which stand in the way of global peace; civil wars and political unrest, global economic and financial crises, terrorist acts, lack of food security, access to safe… Read more
Peace by Piece
The hurdles to global peace

Ijaz Shafi Gilani

Vice President
WIN/Gallup International Association
Pakistan
Read more
Ijaz Shafi Gilani
, WIN/Gallup International Association, Pakistan

Jean-Marc Leger

President
WIN/Gallup International Association
Canada
Read more
Jean-Marc Leger
, WIN/Gallup International Association, Canada

16:25 - 17:10 My Mum’s Throne Room
The technology that defines modernity in a developing world
If you asked a group of mothers what they would miss most from their home if it all disappeared would you really expect them to say the toilet? We did that excercise in a few South East Asian cities… Read more
My Mum’s Throne Room
The technology that defines modernity in a developing world

Dave McCaughan

Regional Strategy Planning Director
McCann WorldGroup
Japan
Read more
Dave McCaughan
, McCann WorldGroup, Japan

 
Big Picture
The Power of Visuals
16:10 - 16:15 Introduction by session chair
Selin Cetinelli, Unilever, Turkey
16:15 - 16:40 See the Data, Be the Data
Data visualisation in the market research context needs to do three things:
1. Convey information in a quick, easily understandable and memorable way. 2. Engage with the audience – get… Read more
See the Data, Be the Data

Deb Sleep

Director
Engage Research
UK
Read more
Deb Sleep
, Engage Research, UK

16:40 - 17:05 The Art of Research
A picture shows at a glance what it takes a dozen pages of a book to expound. Working with pictures within market research presents its own challenges and opportunities. Experience the power of images… Read more
The Art of Research

Alice Merlo, Diesel, Italy

Annelies Verhaeghe

Head of Research Innovation
InSites Consulting
Belgium
Read more
Annelies Verhaeghe
, InSites Consulting, Belgium

Filip De Boeck

Managing Partner
InSites Consulting
USA
Read more
Filip De Boeck
, InSites Consulting, USA

Joeri Van den Bergh

Managing Partner
InSites Consulting
USA
Read more
Joeri Van den Bergh
, InSites Consulting, USA

Stefano Taboga, Diesel, Italy
Parallel 1 (plenary)
on Level F1
17:10 - 18:00 Interactive session
Think BIG: Imagine!
Twice as old but one-tenth the size of management consulting – How can market research ‘Think BIG’ and imagine how to drive business advantage and exponential growth in the… Read more
Think BIG: Imagine!


Twice as old but one-tenth the size of management consulting – How can market research ‘Think BIG’ and imagine how to drive business advantage and exponential growth in the industry?
Explore and debate MR’s role in creating business advantage. Hear from CEOs on the realities of growing their businesses and the role (or absence) of market research and also from behavioural visionaries on how behavioural science can generate business advantage, and how these two worlds can help each other.



Moderated by:

John Kearon

Chief Juicer
BrainJuicer Group
UK
Read more
John Kearon
, BrainJuicer Group, UK


Participants:

Crawford Hollingworth

Founder
The Behavioural Architects
UK
Read more
Crawford Hollingworth
, The Behavioural Architects, UK

Florian Bauer

Member Of The Board
Vocatus AG
Germany
Read more
Florian Bauer
, Vocatus AG, Germany

John Hackett

Senior Vice President of Global Marketing and Commercial Leadership Business Services
The Coca-Cola Company
USA
Read more
John Hackett
, The Coca-Cola Company, USA

Milka Karaağaçlı

Owner/Founder
Kismet by Milka
Turkey
Read more
Milka Karaağaçlı
, Kismet by Milka, Turkey

18:00 - 18:05 Mini break
18:05 - 19:00 ESOMAR Annual General Meeting (AGM) - for members only
19:00 - 19:45 Networking drinks
in The Hub on Level L2
09:00 - 00:00 Tuesday, 24 September - Congress day two 
Congress registration: 07:45 - 18:30
Exhibition: 07:45 - 18:30
07:45 - 18:30 Congress registration
in The Hub on Level L2
07:45 - 18:30 Exhibition
in The Hub on Level L2
Parallel 1
on Level F1
08:45 - 09:00 Boost session
Parallel 1
 
Parallel 2
on Level L1
08:45 - 09:00 Boost session
Parallel 2
Big Ideas
Improving Solutions
09:00 - 09:05 Introduction by session chair
Silke Münster, Philip Morris International Management, Switzerland
09:05 - 09:25 Multimode, Global Scale Usage
Understanding respondent scale usage across borders and devices
What is the impact of using 4-, 5-, 7-, 10- and 100-point scales on the internal consistency and reliability of survey data? What is the impact of using rich media and plain scales on the consistency… Read more
Multimode, Global Scale Usage
Understanding respondent scale usage across borders and devices

Annie Pettit

Vice President - Research Standards
Research Now
Canada
Read more
Annie Pettit
, Research Now, Canada

Kartik Pashupati

Research Manager
Research Now
USA
Read more
Kartik Pashupati
, Research Now, USA

Melanie Courtright

SVP of Operations - Americas
Research Now
USA
Read more
Melanie Courtright
, Research Now, USA

Roddy Knowles

Senior Delivery Manager & Mobile Research Expert
Research Now
USA
Read more
Roddy Knowles
, Research Now, USA

09:25 - 09:45 Best of Both Worlds?
Can we make convenience samples representative?
Online access panels have enabled cheap survey research to proliferate in the past decade. However, the results obtained from these convenience panels can be biased and unrepresentative due to the… Read more
Best of Both Worlds?
Can we make convenience samples representative?

Pete Doe

SVP Data Integration
The Nielsen Company
USA
Read more
Pete Doe
, The Nielsen Company, USA

Robert Smith

Research Statistician
The Nielsen Company
USA
Read more
Robert Smith
, The Nielsen Company, USA

09:45 - 10:05 Measuring Up
Impact of mobile and segmentation on respondent behaviour
It’s been said that goldfish have an attention span of only a few seconds and that human beings are swiftly swimming down the same path. For market researchers, this trend must be addressed from… Read more
Measuring Up
Impact of mobile and segmentation on respondent behaviour

Aaron Jue

Market Research Director
Decipher
USA
Read more
Aaron Jue
, Decipher, USA

Kristin Luck

President
Decipher
USA
Read more
Kristin Luck
, Decipher, USA

10:05 - 10:25 Speaking the Language of Research
Why languages matter when conducting global research
As globalisation continues and borders become blurred, clients and researchers alike are increasingly conducting cross-cultural studies to understand the similarities and differences that exist… Read more
Speaking the Language of Research
Why languages matter when conducting global research

Nikki Lavoie

Research Executive
Sky Consulting
France
Read more
Nikki Lavoie
, Sky Consulting, France

10:25 - 10:45 Discussion
 
Big Impact
Transforming Lives
09:00 - 09:05 Introduction by session chair
Bruno Colin, TNS Sofres, France
09:05 - 09:20 How Research can Help Build a Successful CSR Campaign
This presentation shows the case study of one of the most significant CSR campaigns in Poland regarding responsible drinking among young people. The campaign was initiated by the Żywiec Group and… Read more
How Research can Help Build a Successful CSR Campaign

Dominika Maison

Research Company Owner
Maison Research
Poland
Read more
Dominika Maison
, Maison Research, Poland

Jarosław Herrmann

CSR Manager
Grupa Żywiec (Heineken Group)
Poland
Read more
Jarosław Herrmann
, Grupa Żywiec (Heineken Group), Poland

09:20 - 09:35 Communicating on Early Childhood Development
When market research becomes an agent of change
Designing communications campaigns in social marketing is a very complex endeavour. In our case, we sought to see how to communicate to parents of infants that they need to, and can do, more to ensure… Read more
Communicating on Early Childhood Development
When market research becomes an agent of change

Christian Bourque

Executive Vice-President
Leger Marketing
Canada
Read more
Christian Bourque
, Leger Marketing, Canada

François Lagarde

Vice-President Communications
Fondation Lucie et André Chagnon
Canada
Read more
François Lagarde
, Fondation Lucie et André Chagnon, Canada

09:35 - 09:50 Small Numbers, Big Insights
A year in the lives of families living with austerity
Thinking big does not have to involve researching large numbers of people or utilising the latest online techniques to quickly gather data. We posit that at a time of change in the industry there is… Read more
Small Numbers, Big Insights
A year in the lives of families living with austerity

Chris Perry

Research Manager
Ipsos MORI
UK
Read more
Chris Perry
, Ipsos MORI, UK

Isabella Pereira

Research Manager
Ipsos MORI
UK
Read more
Isabella Pereira
, Ipsos MORI, UK

Suzanne Hall

Research Director
Ipsos MORI
UK
Read more
Suzanne Hall
, Ipsos MORI, UK

09:50 - 10:05 Sustainable Research
Sustainability is at the top of all major companies’ agendas, yet it is an issue that tends to get siloed in research into research about sustainability or giving to charity. PepsiCo and MESH… Read more
Sustainable Research

Ana Alvarez

Consumer Strategy and Insights Latin America
PepsiCo
Brazil
Read more
Ana Alvarez
, PepsiCo , Brazil

Fiona Blades

Chief Experience Officer
MESH Planning
UK
Read more
Fiona Blades
, MESH Planning, UK

10:05 - 10:45 Discussion
10:45 - 11:30 Networking break
in The Hub on Level L2
Parallel 1 (plenary)
on Level F1
11:30 - 11:45 Highlights and personal reflections
Dan Foreman, ESOMAR President
11:45 - 12:30 Keynote speaker
Liquid and Linked Thinking
Movement of stories

Galya Frayman Molinas

President Turkey, Caucasus & Central Asia
The Coca-Cola Company
Turkey
Read more
Galya Frayman Molinas
, President Turkey, Caucasus & Central Asia, The Coca-Cola Company, Turkey

12:30 - 14:00 Lunch
on Level L1

13:30, at the ESOMAR Stand on Level 2
Do You Have All the "Answers"?
If not, come and meet the editors of 10 Answers to Contemporary Market Research Questions

Parallel 1
on Level F1
Big Data
Big Deal?
14:00 - 14:05 Introduction by session chair
David Smith, DVL Smith, UK
14:05 - 14:25 Why Big Data is a Small Idea…
And why you shouldn’t worry so much
How big is Big Data to the marketing research industry? We haven’t seen this much zealotry and paranoia since Internet interviewing was first proposed or since FIFA abandoned the Golden Goal. As… Read more
Why Big Data is a Small Idea…
And why you shouldn’t worry so much

Stephen Needel

Managing Partner
Advanced Simulations
USA
Read more
Stephen Needel
, Advanced Simulations, USA

14:25 - 14:45 A New MR Mix for the New Age Information Ecosystem
Proposing big change in content mix, not process
This session presents a compelling case for reinventing market research content to be in tune with a world where consumers are constantly expressing their preferences and opinions through a myriad… Read more
A New MR Mix for the New Age Information Ecosystem
Proposing big change in content mix, not process

Radhecka Roy

Regional Client Leader - APAC
TNS
Singapore
Read more
Radhecka Roy
, TNS, Singapore

Sunita Venkataraman

Head of Marketing and Consumer Sales - South East Asia
Intel Corporation
Singapore
Read more
Sunita Venkataraman
, Intel Corporation, Singapore

14:45 - 15:15 Debate
 
Parallel 2
on Level L1
The Talent Contest
ESOMAR Young Researcher of the Year Award Finals

The three best projects submitted by young researchers will be presented in this session. Read More

14:00 - 14:05 Introduction by session chair
Dan Foreman, ESOMAR President
14:05 - 14:20 Targeting Ethnic Minorities
Intergenerational differences in consumer response to targeted advertising
In recent decades, our societies have grown more diverse and multicultural. Reaching minority consumers has emerged as a priority for marketing, and specific targeting strategies have appeared. For… Read more
Targeting Ethnic Minorities
Intergenerational differences in consumer response to targeted advertising

Anne-Sophie Lenoir

Ph.D. Candidate
Erasmus Rotterdam School of Management
Netherlands
Read more
Anne-Sophie Lenoir
, Erasmus Rotterdam School of Management, Netherlands

14:20 - 14:35 Beyond Dollars and Dirhams
A human story of remittance
"Naata – The Bond"
‘I don’t have a single American friend. I don’t understand them’ - Tamerlan Tsarnaev, suspect of the Boston Marathon Bombs on April 15, 2013.… Read more
Beyond Dollars and Dirhams
A human story of remittance

Nandita Mary Thomas

Associate Research Manager
Kadence International
Indonesia
Read more
Nandita Mary Thomas
, Kadence International, Indonesia

14:35 - 14:50 Male, Pale and Stale?
How More Women Equals Greater Profitability
The benefits of gender diversity on boards and within senior management are well known. In the Davies Report, published in 2011, Lord Davies recommended that companies focus on increasing gender… Read more
Male, Pale and Stale?
How More Women Equals Greater Profitability

Danielle Todd

Research Assistant
TNS
UK
Read more
Danielle Todd
, TNS, UK

14:50 - 15:00 Q&A
15:00 - 15:15 Award winner presentation
15:15 - 15:55 Networking break
in The Hub on Level L2
Big Returns
Creating Engaging Brand Experiences
15:55 - 16:00 Introduction by session chair
Selin Cetinelli, Unilever, Turkey
16:00 - 16:20 Do Emotions in Advertising Drive Sales?
Use of facial coding to understand the relation between emotional ads and sales effectiveness
Ads that evoke emotions keep us entertained and are more memorable, but do they really drive product sales? To answer this question, we use facial coding to quantitatively measure people’s tacit… Read more
Do Emotions in Advertising Drive Sales?
Use of facial coding to understand the relation between emotional ads and sales effectiveness

Daniel McDuff

Research Assistant
Massachusetts Institute of Technology
USA
Read more
Daniel McDuff
, Massachusetts Institute of Technology, USA

Evan Kodra

Senior Data Scientist
Affectiva
USA
Read more
Evan Kodra
, Affectiva, USA

Laurent Larguinat

Director - Market Marketing Lab
Mars
Belgium
Read more
Laurent Larguinat
, Mars, Belgium

Rana El Kaliouby

Chief Science Office
Affectiva
USA
Read more
Rana El Kaliouby
, Affectiva, USA

16:20 - 16:40 Old Meets New
Word association, implicit tests, emotions and eye tracking in the global market
Markets are becoming global and there is a need to develop products that easily convey information across cultures. By combining techniques from different fields (psychology, marketing, neuroscience… Read more
Old Meets New
Word association, implicit tests, emotions and eye tracking in the global market

Alejandro Salgado-Montejo

CEO
Neurosketch
Colombia
Read more
Alejandro Salgado-Montejo
, Neurosketch, Colombia

Carlos Jaime Velasco

Researcher
Neurosketch
Colombia
Read more
Carlos Jaime Velasco
, Neurosketch, Colombia

Charles Spence

Director of Crossmodal Research Laboratory
Oxford University
UK
Read more
Charles Spence
, Oxford University, UK

Juan Sebastian Olier

CTO
Neurosketch
Colombia
Read more
Juan Sebastian Olier
, Neurosketch, Colombia

Milena Sabogal Uribe

Research Director
Starcom Mediavest
Colombia
Read more
Milena Sabogal Uribe
, Starcom Mediavest, Colombia

16:40 - 17:00 How Does Your Cappuccino Feel?
Using synaesthesia to create a visually interactive experience of flavour
This is a joint supplier/client case history which will discuss methodology and results, review the value of the research in terms of what it contributed to the Mane Flavour Company business and… Read more
How Does Your Cappuccino Feel?
Using synaesthesia to create a visually interactive experience of flavour

Dominique Delfaud

Strategic Development & Marketing Intelligence - Flavours EMEA
Mane Flavour and Fragrance Manufacturing Company
France
Read more
Dominique Delfaud
, Mane Flavour and Fragrance Manufacturing Company, France

John Pawle

Consultant Director
QRi Consulting
UK
Read more
John Pawle
, QRi Consulting, UK

17:00 - 17:20 Emotion and inspiration at the Van Gogh Museum
How emotion-based visitor research can create engaging brand experiences
Emotion drives consumer behaviour and lies at the heart of consumers' brand decisions. This is a case study of a successfully executed research study on human and brand related emotions in a… Read more
Emotion and inspiration at the Van Gogh Museum
How emotion-based visitor research can create engaging brand experiences

Laurine van de Wiel

Marketeer
Van Gogh Museum
Netherlands
Read more
Laurine van de Wiel
, Van Gogh Museum, Netherlands

Saskia Brocx

Branding Consultant
TNS NIPO
Netherlands
Read more
Saskia Brocx
, TNS NIPO, Netherlands

17:20 - 17:45 Discussion
 
Big Issue
Are We Losing the Ability to See the Wood for the Trees?
15:55 - 16:45 Panel discussion
Do We Need to Get Over Ourselves
...and stop worrying too much about representativeness, as opposed to delivering new insights?
Globalisation has ushered in a standardised online panel approach for most commercial multinational studies, even in markets where many consumers are not online. Traditional methodologies are often in… Read more
Do We Need to Get Over Ourselves
...and stop worrying too much about representativeness, as opposed to delivering new insights?


Chaired by:
Ben Page, Chief Executive, Ipsos MORI, UK

Participants:

Frederic Charles Petit

CEO
Toluna
UK
Read more
Frederic Charles Petit
, CEO, Toluna, UK

Manish Makhijani

CMI Global Foods Director
Unilever
UK
Read more
Manish Makhijani
, CMI Global Foods Director, Unilever, UK

Reg Baker

Consultant to ESOMAR’s Professional Standards Committee and Senior Consultant
Market Strategies International
USA
Read more
Reg Baker
, Consultant to ESOMAR’s Professional Standards Committee and Senior Consultant, Market Strategies International, USA

Simon Braier, Head of Marketing Insight, Nokia, UK

Big Screen
But Who's Watching?
16:45 - 16:50 Introduction by session chair
Bruno Colin, TNS Sofres, France
16:50 - 17:10 Standardising Touchpoint Analysis
A cross media neuroscience study from China with real world investment tracking
Today, an increasing number of touchpoints compete for a fixed amount of consumer attention. Finding the right media mix is therefore crucial, all the more so in rapidly growing China. However, for… Read more
Standardising Touchpoint Analysis
A cross media neuroscience study from China with real world investment tracking

Caroline Ji

Director
VivaKi
China
Read more
Caroline Ji
, VivaKi, China

Ruihong Tang

CEO
Brain Intelligence Neuro-Consultancy
China
Read more
Ruihong Tang
, Brain Intelligence Neuro-Consultancy, China

17:10 - 17:30 Screen Life
How “two – screening” changes our TV viewing
"Everyone's doing it! Two screening, where we use a smartphone or tablet while watching TV, has become normal behaviour for many. Is it a threat or an opportunity for TV companies, programme makers… Read more
Screen Life
How “two – screening” changes our TV viewing

Neil Mortensen

Director of Research & Planning
Thinkbox
UK
Read more
Neil Mortensen
, Thinkbox, UK

Robert Ellis

Director
COG Research
UK
Read more
Robert Ellis
, COG Research, UK

17:30 - 17:40 Discussion
Parallel 1 (plenary)
on Level F1
17:45 - 18:30 Keynote speaker
Skateistan – The Potential for Big Change through Small People
As a social researcher in Australia, Oliver Percovich studied the economic and social costs of emergencies and disasters. When he traveled to war-ridden Afghanistan in 2007 his plan was to find a… Read more
Skateistan – The Potential for Big Change through Small People

Oliver Percovich

Founder
Skateistan
Afghanistan
Read more
Oliver Percovich
, Founder, Skateistan, Afghanistan

20:00 - 00:00 ESOMAR Big Night Out
at the Binbirdirek Cistern
Binbirdirek Cistern rests under a small public square on the upper side of the Justice Palace in Sultanahmet.Constructed in the 4th century, it was the second biggest water reservoir in Istanbul for… Read more
ESOMAR Big Night Out
at the Binbirdirek Cistern


During the evening the following awards will be presented:

  • Representatives Awards
  • Excellence Award for the Best Paper 2013
  • Excellence Award for Standards of Performance in Market Research – The John Downham Award

Shuttle service available from Grand Cevahir Hotel to the Binbirdirek Cistern from 19.00 onwards.

09:00 - 14:15 Wednesday, 25 September - Congress day three 
Congress registration: 07:45 - 14:15
Exhibition: 07:45 - 14:15
07:45 - 14:15 Congress registration
in The Hub on Level L2
07:45 - 14:15 Exhibition
in The Hub on Level L2
Parallel 1 (plenary)
on Level F1
Big Future
The Next Generation
09:00 - 09:05 Introduction by session chair
Ben Page, Ipsos MORI, UK
09:05 - 09:25 The Next Normal
An unprecedented look at Millennials worldwide
Research shapes our brands, inspires our content and helps us communicate with audiences. VIMN therefore embarked on an unprecedented analysis of the similarities and differences among millennials… Read more
The Next Normal
An unprecedented look at Millennials worldwide

Carlos Garcia

Senior Director - Nickelodeon International Research & Insights
Viacom International Media Networks
USA
Read more
Carlos Garcia
, Viacom International Media Networks, USA

Christian Kurz

Vice President - Research and Insights
Viacom International Media Networks
USA
Read more
Christian Kurz
, Viacom International Media Networks, USA

Jo McIlvenna

Director
Jo McIlvenna
UK
Read more
Jo McIlvenna
, Jo McIlvenna, UK

09:25 - 09:45 Think Big and Connect to the Max
How PepsiCo (re)connected the Ruffles brand with Generation Y
PepsiCo wanted to (re)connect the Ruffles brand with Turkish youngsters. For six weeks a market research online community (MROC) was the central hub in which a dialogue took place between Gen Y, the… Read more
Think Big and Connect to the Max
How PepsiCo (re)connected the Ruffles brand with Generation Y

Annelies Verhaeghe

Head of Research Innovation
InSites Consulting
Belgium
Read more
Annelies Verhaeghe
, InSites Consulting, Belgium

Erkan Balkan

Consumer Insights Manager
PepsiCo
Turkey
Read more
Erkan Balkan
, PepsiCo, Turkey

Joeri Van den Bergh

Managing Partner
InSites Consulting
USA
Read more
Joeri Van den Bergh
, InSites Consulting, USA

Tom De Ruyck

Head of Consumer Consulting Boards
InSites Consulting
Belgium
Read more
Tom De Ruyck
, InSites Consulting, Belgium

09:45 - 10:00 Discussion
Big Data | Take Note
10:00 - 10:05 Introduction by session chair
Ben Page, Ipsos MORI, UK
10:05 - 10:25 The Sound of Big Data
Understanding a day in the life of a sound listener
This is a joint presentation between SoundCloud and their research agency, On Device Research, who specialise in mobile research.
SoundCloud has an abundance of rich ‘big data’. To… Read more
The Sound of Big Data
Understanding a day in the life of a sound listener

Alistair Hill

Co-founder
On Device Research
UK
Read more
Alistair Hill
, On Device Research, UK

Nadines Guhlich

Market Research Manager
SoundCloud
Germany
Read more
Nadines Guhlich
, SoundCloud, Germany

10:25 - 10:45 Let's Face the Music...and Dance
Music’s lessons for research in the big data age
Big data presents massive challenges—but music, that great human universal, provides encouragement and inspiration amidst uncertainty. Rock musician Olly Nelken and researcher Will Goodhand will… Read more
Let's Face the Music...and Dance
Music’s lessons for research in the big data age

Oliver Nelken

Founder & Lead Guitarist, Adam & the Asbo's
Mornington Media
UK
Read more
Oliver Nelken
, Mornington Media, UK

Will Goodhand

UK Board Director
TNS
UK
Read more
Will Goodhand
, TNS, UK

10:45 - 11:00 Discussion
11:00 - 11:30 Networking break
in The Hub on Level L2
The Talent Contest
ESOMAR Research Effectiveness Award

The three best projects will be presented in this session. Read More

11:30 - 11:35 Introduction by session chair
Dan Foreman, ESOMAR President
11:35 - 11:50 Fidorka re-launch in the Czech Republic
How combination of traditional and co-creation research techniques engaged collaboration and inspired successful relaunch
Fidorka is famous Czech heritage brand. When Kraft Foods bought LU biscuits company owning this brand, it had to deal with long term decreasing sales. Additionally, the brand’s latest… Read more
Fidorka re-launch in the Czech Republic
How combination of traditional and co-creation research techniques engaged collaboration and inspired successful relaunch

Jaroslav Cir

Founder, CEO and Crowdmaster
Perfect Crowd
Czech Republic
Read more
Jaroslav Cir
, Perfect Crowd, Czech Republic

Jiri Michal

Manager Consumer Insights Biscuits CE
Mondelēz International
Czech Republic
Read more
Jiri Michal
, Mondelēz International, Czech Republic

11:50 - 12:05 Knorr
What's for dinner
Originally formed in 1838, Knorr has become one of the largest global food brands, offering a wide range of products. In 2011, Knorr’s Canadian business was experiencing severe headwinds.… Read more
Knorr
What's for dinner

Joseph Chen

Consumer and Market Insights Manager
Unilever
Canada
Read more
Joseph Chen
, Unilever, Canada

Manish Makhijani

CMI Global Foods Director
Unilever
UK
Read more
Manish Makhijani
, Unilever, UK

Steve Olsen

Associate Manager Consumer Market Insights
Unilever
Canada
Read more
Steve Olsen
, Unilever, Canada

12:05 - 12:20 Leveraging Predictably Irrational Decisions
The incredible potential of counter-intuitive marketing strategies
Last minute travel is a market defined by low prices and discounts. At first glance it may seem utterly ludicrous to offer an online function that tells your own customers if a competitor is offering… Read more
Leveraging Predictably Irrational Decisions
The incredible potential of counter-intuitive marketing strategies

Florian Bauer

Member Of The Board
Vocatus AG
Germany
Read more
Florian Bauer
, Vocatus AG, Germany

Rüdiger Peters

Director eCommerce
L'TUR Tourismus
Germany
Read more
Rüdiger Peters
, L'TUR Tourismus, Germany

12:20 - 12:30 Q&A
12:30 - 12:40 Big Experience

After their networking experience at the Congress, hear from the next generation of researchers!

12:40 - 12:50 Presentation of the ESOMAR Awards

Congress Awards:

  • Best Case History
  • Best Methodological Paper
  • Best Paper Overall (The Fernanda Monti Award)

 

Research Effectiveness Award


Dan Foreman, ESOMAR President
Finn Raben, ESOMAR Director General
12:50 - 13:35 Closing keynote speaker
Thinking Big: Innovation in Decision-Making
World-renowned chess player Garry Kasparov will share some secrets on innovative decision making. From recognising the distinction between strategy and tactics, to the importance of the human element,… Read more
Thinking Big: Innovation in Decision-Making

Garry Kasparov

World Chess Champion and author
USA
Read more
Garry Kasparov
, World Chess Champion and author, USA

13:35 - 13:45 Closing
Dan Foreman, ESOMAR President
Silke Münster, Programme Committee Chair
13:45 - 14:15 Farewell drinks
Print

Presentation abstracts

Monday, 23 September

Opening keynote speaker

Error and Innovation

Tim Harford, Author and senior columnist, Financial Times, UK

Powerful new techniques of experimentation and optimisation are delivering new ideas and superb performance, from Silicon Valley to the Olympic park. But what do we really know about where the best new ideas come from - and the psychology of backing the ideas that really matter?

Big Impact
Client Research Transformation

Turning Farmers into Miners
Collaborating to enrich behavioural big data sets with perception surveys

Patricio Pagani, Company Director, Infotools, New Zealand
Reed Cundiff, General Manager, Microsoft, USA

As market researchers we need to understand and interpret market conditions for corporate decision makers. Our presentation will look at how combining behavioural and perception data deepens this understanding and improves our ability to influence. We explore how technology is enabling new sources of ‘big behavioural data’, and the imperative this creates for research organisations ... we must revolutionise the way we work. Our traditional role as farmers who carefully curate and harvest, will transition into our role as miners who explore and synthesise.


From Research Management to Knowledge Management to Learning Planning

Haiko van Lengen, COO, Market Logic Software, Germany
Philip De Wulf, CEO, Psilogy, Belgium
Sjoerd Koornstra, Global CMI Planner, Heineken International, Netherlands

This is a joint presentation/discussion between Heineken and Market Logic Software, who provides Heineken’s CMI Knowledge Management System.
The asset value of a company’s research is barely leveraged today because project results are—if stored properly—treated as single studies that isolate knowledge. Marketing intelligence officers are still spending too much of their time sourcing primary research material, consolidating knowledge ‘by hand’ and hardly get to the task of designing, aligning and implementing learning plans for the company.
This presentation/discussion will demonstrate how, by systemising these different elements of the research process, a future of BIGGER, BROADER and BETTER learning planning is possible for all companies. The subsequent discussion in the knowledge café will allow participants to apply these new insights into learning planning for their own businesses.


Organizational Research Reinvigoration
How a top-five media company reoriented itself around human insights

Christian Kugel, VP Consumer Analytics & Research, AOL, USA
Cortney Henseler, Director - Consumer Analytics & Research, AOL, USA

As a top five Internet company, AOL has historically struggled with the role of research, analytics and insights. In the past two years, however, the company re- oriented itself around the voice of the consumer. In doing so, research became a critical function – central to the company’s decision making. This session delves into how the team architected the turnaround and the lessons that other research organisations can take away from this experience.

Big Change
Research at the Crossroads

A Q New World
Reframing best practice for tomorrow’s clients

Kristin Hickey, CEO UK, ruby cha cha, UK

Qualitative. Quantitative. Two ‘Q’ words that have traditionally defined market research. As the marketing world evolves, a new industry vocabulary has emerged. Behavioural Economics, Social Media, Big Data, MROCs... language which has inspired passionate, yet divisive debate. Whilst many researchers are embroiled in this debate, is enough energy and passion being invested in delivering clients the best of both worlds? Are the words that will define our future Quintegration and Quality? And will this impact go beyond techniques and ultimately require new business models, talent and processes? This paper presents a challenging perspective and invites researchers to move beyond the debate to help redefine market research best practice for the future.


Less Facts, More Fiction: Expanding Research's Mind
Moving away from method, to a much wider definition of strategy as execution

Elizabeth Lonergan, Senior Consumer Insights Manager, Nokia, UK
James Ebdon, Strategic Planner, OMG Life, UK
Leanne Tomasevic, Head of Truth - UK, Truth Consulting, UK

For years, the value of research has come under scrutiny because we have tended to place significant value on the mechanics of what we do, as if somehow, by seeking to justify and explain research’s purity and rigour, we are able to hike up its value. But in an increasingly commoditised market this way of narrowly defending research’s worth is in fact just that – defensive and narrow. Let’s instead look to a broader definition that epitomises imagination, expansion and commercial application.
This paper provides evidence of how this can be achieved; demonstrating the material value of research in how it is exposed, lived and used. And most importantly how research can be instantly and instinctively understood and applied to the past, present and future of a client’s organisation including examples from Nokia, HSBC, GSK, Pepsico, AstraZeneca, Unilever, Pfizer and other companies.


Big Changes Will Deliver a Big Future
What marketing decision-makers expect their customer insight teams to deliver

Adam Riley, Director, DVL Smith, UK
David Smith, Director, DVL Smith, UK

The customer insight industry is at a crossroads and to continue to flourish we need to know precisely what our marketing customers expect of us. This paper will be based on an authorative survey of senior marketing decision makers, who will be presented with different possible futures and asked which of them best describes the world they see in the future. Building on this, we will identify the precise skills sets that these decision makers expect insight professionals to have to meet their expectations. But the paper will not stop here, we will provide a clear road map - a step by step guide - to the best way of developing and imbedding these skills in the consumer insights industry. The presentation will be interactive allowing the audience to see whether their views are in line with our survey.

Big Business
Shoppers in the Moment

Unlocking Success with Digital Shoppers
The e-commerce barriers and enablers that you need to consider

Adrian Sanger, Vice President of Global Shopper Research, Nielsen, UK
Jeanne Danubio, Leader of Global Shopper Analytics, Nielsen, USA
Nikhil Sharma, Vice President of Shopper Insights, Nielsen, USA

Nielsen’s survey of 30,000 U.S. consumers uncovered the key ways in which increased use of digital technology is impacting the way consumers move along the traditional path to purchase. This research views the path to purchase from the perspective of the increasingly connected shopper. In this presentation we explore the benefits/barriers to digital adoption of key consumer product categories and how to integrate digital touch points that achieve success online and in-store. Our results illuminate the role that various digital touch points play in influencing shoppers’ purchase decisions.


Feel Nothing, Do Nothing
Unlocking the emotional secret of online spending

Joost Vastenavondt, Business Leader Consumer & Market intelligence, MasterCard Europe, Belgium
Koen De Vos, Senior Business Leader Consumer & Market Intelligence, MasterCard Europe, Belgium
Orlando Wood, Managing Director, BrainJuicer, UK
Tom Ewing, Digital Culture Officer, BrainJuicer Group, UK

We know now more than ever about what people do online, but very little about why, and how it makes them feel. MasterCard approached BrainJuicer to help them better understand on-line purchasing and payment behaviour. What we learned deepened and challenged our knowledge about consumers online – how they feel and how they buy, and helped MasterCard to develop the positioning for their on-line payment services.


Using GPS Analytics and In-the-Moment Mobile Surveys for Insight into 2012 Holiday Shopping Behaviour

Thaddeus Fulford-Jones, CEO, Locately, USA

Recent advances allow us to mine GPS data to understand actual shopper journeys. The new technology even lets us detect visits and trigger mobile surveys to shoppers when they are inside specific stores. But how are these technologies relevant for real business needs? And what is the right way to invite shoppers to participate, given privacy concerns around location-sharing on mobile? This talk will discuss “lessons learned” when Locately and a retailer client implemented this methodology in the USA to deeply understand shopper journeys during Holiday 2012. We used GPS analytics to detect visits to 7 key retailers of interest: Best Buy, JCPenney, Kohl’s, Macy’s, Target, ToysRUs, and Walmart. Visit-triggered in-store mobile surveys allowed us to evaluate the impact of marketing activations.


A 4-Dimensional View of the Digitally Engaged Consumer
Creating a single-source methodology to harness insights of today’s ‘new’ consumer

Heather Dougherty, Director of Research - Strategic Services, Experian Hitwise, USA
Maria Domoslawska, Vice President - Global Digital Strategy & Research, Research Now, USA

The evolution of technology has fundamentally shifted the position of the consumer. It’s no longer about marketers talking at customers, but rather about customers choosing how and when to engage with brands. Today’s consumer is empowered by technology, choosing companies not based solely on local convenience, but on the value they offer. Businesses are aware of the new consumer, yet challenged with understanding their needs and how to engage effectively with them. We’ll demonstrate how a single-source methodology can help marketers to harness insights of today’s consumer at a 4-dimensional level, and uncover new insights for advertisers around purchase intent vs. actual behavior. This 1:1 approach was developed to further understand motives and behaviors of the digitally engaged consumer.

Big Focus
Research in Developing Economies

Finding Gold in the Desert
The invention of MegaPlaza, the first modern mall for the emergent classes in the outskirts of Lima

Percy Vigil-Vidal, General Manager, Administradora Panamericana, Peru
Rolando Arellano-Cueva, President, Arellano Investigación de Marketing, Peru
Rolando-Jose Arellano-Bahamonde, General Manager, Arellano Investigación de Marketing, Peru

In Latin America, many traditional firms still envision and reach consumers from emergent populations as if they were newcomers to the traditional middle class. Nonetheless, our research on lifestyle segmentation, in Peru and later in Mexico, Chile, Brazil, Colombia and Costa Rica, reveals that these “new” members of the middle class are everything except “typical”. In fact, emergent populations show traits that go beyond one particular socioeconomic stratum. We present as evidence the case of the very successful and now iconic “Mega Plaza”, the first mall in the slums of Northern Lima, where research findings were fundamental for designing a mall that took into account the actual characteristics of the consumers from emergent classes.


A Whole New World
A new and valuable platform for market research

Daranee Charoen-Rajapark, Managing Director, GfK MarketWise, Thailand

A group of citizens called “Khon Thai (Thai people)” have a passionate mission to promote a harmonious society and to raise the quality of life for the Thai people. Market research is renowned for its ability to improve the quality of products and services but can we use market research to improve the quality of life for a nation’s people? To meet this mission, Khon Thai Monitor was initiated to understand, measure and monitor the quality of life, development and progress of Thailand according to a series of relevant and comprehensive indicators. This paper presents how Khon Thai Monitor was conceived under a new market research platform, the challenges faced, and how the results have been applied to improve a nation.


Research Fusion
Merging public health, consumer and healthcare market research to inform health initiatives in developing countries

Colin Baker, Senior Research Director, Ipsos MORI - Healthcare, UK
Evan Simpson, Program Officer, PATH, USA
Greg Zwisler, Senior Commercialisation Associate, PATH, USA
Melissa Moodley, Director, Ipsos MORI - Healthcare, UK

Whilst developing economies continue to grow exponentially with greater access to technology and information, commonplace diseases remain a major cause of childhood mortality despite the presence of low cost and highly effective treatments. Diarrhoea continues to take lives - approximately 800,000 children under the age of 5 per year. PATH, a health focussed nonprofit organisation, recognise the issue at hand and the value in research-based insights to guide the development of new lifesaving products and wider adoption of these amongst low-income consumers. Using a case study spanning India, Kenya and Zambia we illustrate how a melting pot of public health objectives, together with consumer and healthcare market research techniques, can offer significant utility for the development of new products and initiatives.

Big Picture
The Power of Visuals

See the Data, Be the Data

Deb Sleep, Director, Engage Research, UK

Data visualisation in the market research context needs to do three things:
1. Convey information in a quick, easily understandable and memorable way. 2. Engage with the audience – get them thinking about what the information might mean, how they might action it ... and 3. Deliver information in a timely and cost effective manner.
We will use this session to demonstrate some alternative visualisaiton techniques building on our learnings in respondent engagement, gamificaiton and workshopping.
The audience will be guided through some simple but effective visualisaiton techniques, creating human bar charts, jigsaw pen portraits and need state collages


The Art of Research

Alice Merlo, Global Digital Marketing Manager, Diesel, Italy
Annelies Verhaeghe, Head of Research Innovation, InSites Consulting, Belgium
Filip De Boeck, Managing Partner, InSites Consulting, USA
Joeri Van den Bergh, Managing Partner, InSites Consulting, USA
Stefano Taboga, Global Head of Digital Marketing, Diesel, Italy

A picture shows at a glance what it takes a dozen pages of a book to expound. Working with pictures within market research presents its own challenges and opportunities. Experience the power of images in our research art exhibition. The exhibition will explain how visual analysis of social media data lead to a digital segmentation that forms the base of a digital strategy on Pinterest. Moreover, it will demonstrate that pictures are also a great means to break down communication barriers between consumers and marketers.

Big Impact

Peace by Piece
The hurdles to global peace

Ijaz Shafi Gilani, Vice President , WIN/Gallup International Association, Pakistan
Jean-Marc Leger, President, WIN/Gallup International Association, Canada

Our world knows many conflicts which stand in the way of global peace; civil wars and political unrest, global economic and financial crises, terrorist acts, lack of food security, access to safe water and the list goes on. Will these issues of concern continue to take place in our world and which are people most worried about? Which stands most in the way of global peace? WIN/Gallup International Association, the largest independent association of market research and polling firms conducted a survey in 50 countries across the globe and in all 7 regions to find out what are the hurdles on the path to global peace and which nation leaders will fight for it.


My Mum’s Throne Room
The technology that defines modernity in a developing world

Dave McCaughan, Regional Strategy Planning Director, McCann WorldGroup, Japan

If you asked a group of mothers what they would miss most from their home if it all disappeared would you really expect them to say the toilet? We did that excercise in a few South East Asian cities among the new urban classes and despite their owning tvs and refrigerators, and maybe computers and certainly cellphones, the number one answer they said defined their home as modern was the western-style, sit-down flushing toilet.

What makes us modern? What really changes our lives? What is it we cannot be deprived of? Through an exploration of the toilet and its significance and meaning to 'modern' lives, we open a discussion about the role of objective, ethnographic and secondary research as the key to what drives people pushing us to rethink what technology means and matters.

Interactive session

Think BIG: Imagine!

Crawford Hollingworth, Founder, The Behavioural Architects, UK
Florian Bauer, Member Of The Board, Vocatus AG, Germany
John Hackett, Senior Vice President of Global Marketing and Commercial Leadership Business Services, The Coca-Cola Company, USA
John Kearon, Chief Juicer, BrainJuicer Group, UK
Milka Karaağaçlı, Owner/Founder, Kismet by Milka, Turkey

Twice as old but one-tenth the size of management consulting – How can market research ‘Think BIG’ and imagine how to drive business advantage and exponential growth in the industry?

Here are three hypotheses:

  • Market research is positioned to make a bigger contribution than it is currently making to drive business success.
  • What’s the ‘new’ competitive advantage of research, beyond data collection? Behavioural sciences are ushering in a revolution in the understanding of human decision making. Is this the next “big thing”?
  • Market researchers are well equipped in using their understanding of how people make decisions. How should they educate, evangelise, experiment and help businesses to drive significant growth?

In this panel, CEOs, entrepreneurs and behavioural visionaries will provoke and inspire you with their perspectives.

Tuesday, 24 September

Big Ideas
Improving Solutions

Multimode, Global Scale Usage
Understanding respondent scale usage across borders and devices

Annie Pettit, Vice President - Research Standards, Research Now, Canada
Kartik Pashupati, Research Manager, Research Now, USA
Melanie Courtright, SVP of Operations - Americas, Research Now, USA
Roddy Knowles, Senior Delivery Manager & Mobile Research Expert, Research Now, USA

What is the impact of using 4-, 5-, 7-, 10- and 100-point scales on the internal consistency and reliability of survey data? What is the impact of using rich media and plain scales on the consistency and reliability of mobile survey data? Does the inclusion or exclusion of a neutral point have an impact on respondents’ evaluation of products or constructs? We’ll extend earlier research by comparing differences in response styles and scale reliabilities using multiple measurement scales. We’ll also examine the impact of dropping or retaining the neutral point in Likert-type scales, and address guidelines for designing global (online and mobile) surveys that yield more reliable results—all while adjusting for the impact of response styles across various countries and cultural regions.


Best of Both Worlds?
Can we make convenience samples representative?

Pete Doe, SVP Data Integration, The Nielsen Company, USA
Robert Smith, Research Statistician, The Nielsen Company, USA

Online access panels have enabled cheap survey research to proliferate in the past decade. However, the results obtained from these convenience panels can be biased and unrepresentative due to the sampling methods employed. Sample matching against a smaller, but statistically representative panel has been suggested as a means to reduce sample bias and to enable a statistically representative sample to be selected. This presentation examines the extent to which bias can be reduced using this approach, and the relevant factors that must be taken into account.


Measuring Up
Impact of mobile and segmentation on respondent behaviour

Aaron Jue, Market Research Director, Decipher, USA
Kristin Luck, President, Decipher, USA

It’s been said that goldfish have an attention span of only a few seconds and that human beings are swiftly swimming down the same path. For market researchers, this trend must be addressed from multiple angles in order to continue garnering rich actionable data from survey outreach. This session investigates a recent study on the behaviour of respondents who access online surveys from mobile devices. The initial results demonstrated this behaviour as a quickly moving target, so results were updated six months after the initial findings, showing interesting response rates. Information from a survey restructuring project with eBay, in which long surveys were segmented will also be included. During this session, we will use the latest research results to analyse the best ways to reach respondents.


Speaking the Language of Research
Why languages matter when conducting global research

Nikki Lavoie, Research Executive, Sky Consulting, France

As globalisation continues and borders become blurred, clients and researchers alike are increasingly conducting cross-cultural studies to understand the similarities and differences that exist between us. But as the global economy is slow to recover, we are often forced to compromise on many elements of a study to meet restricted budgets while still answering crucial research questions. In this presentation, we explore the topic of conducting research in non-native local languages as a means to cut costs, and the potential impact that this specific compromise may be having on qualitative insights.

Big Impact
Transforming Lives

How Research can Help Build a Successful CSR Campaign

Dominika Maison, Research Company Owner, Maison Research, Poland
Jarosław Herrmann, CSR Manager, Grupa Żywiec (Heineken Group), Poland

This presentation shows the case study of one of the most significant CSR campaigns in Poland regarding responsible drinking among young people. The campaign was initiated by the Żywiec Group and was accompanied by a research project.

In the first stage of the two-year project, a bulletin board was conducted in addition to a nationwide survey—segmentation study. As a result, we knew that our programme must be engaging, interactive and different from anything else that had been done until now. We chose interactive theatre workshops conducted during lessons, with the evaluation study showing that the programme was very effective, and was much better evaluated than other anti-drinking campaigns in Poland.


Communicating on Early Childhood Development
When market research becomes an agent of change

Christian Bourque, Executive Vice-President, Leger Marketing, Canada
François Lagarde, Vice-President Communications, Fondation Lucie et André Chagnon, Canada

Designing communications campaigns in social marketing is a very complex endeavour. In our case, we sought to see how to communicate to parents of infants that they need to, and can do, more to ensure their child grows up to their full potential. How do you tell parents what to do without really telling them and how do you tell time-challenged and stressed-out parents to do more? You cannot be too directional or judgmental. Scare tactics won’t work, so you turn to market research which will dig deep into parents' psyches, but also have an ROO (return on objective) focus to actually 'move the right needles.' The critically acclaimed campaign included in this presentation is the result of decision-makers, advertisers and market researchers working with a single purpose.


Small Numbers, Big Insights
A year in the lives of families living with austerity

Chris Perry, Research Manager, Ipsos MORI, UK
Isabella Pereira, Research Manager, Ipsos MORI, UK
Suzanne Hall, Research Director, Ipsos MORI, UK

Thinking big does not have to involve researching large numbers of people or utilising the latest online techniques to quickly gather data. We posit that at a time of change in the industry there is an important role for small scale face-to-face qualitative approaches; when done well, these approaches are unrivalled for obtaining insight, and going slow can be more revealing than instantaneous results.

We also address the theme ‘transforming lives’ by exploring how, in longitudinal qualitative research, the relationship between the researcher and participant changes. We also discuss how the participants’ lives are transformed as they experience life events—births, redundancy, illness—but also as they come to realise they are powerful advocates for the many families in similar situations.


Sustainable Research

Ana Alvarez, Consumer Strategy and Insights Latin America, PepsiCo , Brazil
Fiona Blades, Chief Experience Officer, MESH Planning, UK

Sustainability is at the top of all major companies’ agendas, yet it is an issue that tends to get siloed in research into research about sustainability or giving to charity. PepsiCo and MESH Planning are seeking to integrate sustainability into the fabric of the research we do. This session will outline the first steps of this journey in Brazil. Not only do we see this benefiting the members of the customer networks with whom we are working, but the General Manager of PepsiCo has given the remit to make this research a change agent within the PepsiCo organisation and we believe it will transform the way we do things at MESH.

If you want research to have a fundamental impact on businesses as well as people’s lives, this presentation will show you how sustainable research could provide the route.

Big Data
Big Deal?

Why Big Data is a Small Idea…
And why you shouldn’t worry so much

Stephen Needel, Managing Partner, Advanced Simulations, USA

How big is Big Data to the marketing research industry? We haven’t seen this much zealotry and paranoia since Internet interviewing was first proposed or since FIFA abandoned the Golden Goal. As it turns out, Big Data is not such a big deal. We are worrying way too much about what it is, what it means, how to work with it, and who’s going to do it. In this paper, we’ll explain why Big Data is not such a big deal, why you shouldn’t worry so much, and why you’ll be just fine in the future.


A New MR Mix for the New Age Information Ecosystem
Proposing big change in content mix, not process

Radhecka Roy, Regional Client Leader - APAC, TNS, Singapore
Sunita Venkataraman, Head of Marketing and Consumer Sales - South East Asia, Intel Corporation, Singapore

This session presents a compelling case for reinventing market research content to be in tune with a world where consumers are constantly expressing their preferences and opinions through a myriad ways—where marketers are capturing so much of non-interventionist information through so many channels and where there is less need to depend on an interventionist respondent-dependent model to solicit information.

Our proposal calls for a change in the approach of marketers, which leverages “inadvertent” information from not just the web but through a plethora of sources, internal and external: both existing and new. This paper presents a bold call for a totally new approach to information needs and market research planning – a veritable new mix for MR.

The Talent Contest
ESOMAR Young Researcher of the Year Award Finals

Targeting Ethnic Minorities
Intergenerational differences in consumer response to targeted advertising

Anne-Sophie Lenoir, Ph.D. Candidate, Erasmus Rotterdam School of Management, Netherlands

In recent decades, our societies have grown more diverse and multicultural. Reaching minority consumers has emerged as a priority for marketing, and specific targeting strategies have appeared. For instance, advertisers often attempt to approach minority consumers when their ethnic identity is most salient. Targeted ads typically feature spokespeople or models with the same ethnic background as the target, as well as other cultural cues. These strategies presuppose that ethnic groups are homogeneous. Yet, even within a single minority, not all consumers identify with their host and heritage cultures to the same degree. Generational status - whether a person was born in another country and relocated to the host country, or rather was born in the country their parents had relocated to - is one factor likely to affect the effectiveness of these targeting approaches. Second-generation minority consumers constitute a growing demographic. They are more likely to identify as biculturals: this means that their ethnic identity can change depending on the context they find themselves in. Because of this, the impact of attempts to activate ethnic identity should be stronger in these consumers than in first-generation minority consumers, whose ethnic identity is chronically accessible. In addition, because of the relative weakness of ethnic identity in second-generation consumers, spokespeople with the same heritage should have less of a positive impact on them than on first-generation consumers. In other words:

  • ethnic identity activation should have a more positive impact on responses to ethnic ads among second-generation than first-generation minority consumers;
  • ethnic spokespersons should have a more positive impact in first-generation than in second-generation ethnic minority consumers.

The goal of this research is twofold: first, investigate whether these two effects are found in the field, and second, determine how to best reach a particular target by taking into account its generational profile.


Beyond Dollars and Dirhams
A human story of remittance

Nandita Mary Thomas, Associate Research Manager, Kadence International, Indonesia

"Naata – The Bond"
‘I don’t have a single American friend. I don’t understand them’ - Tamerlan Tsarnaev, suspect of the Boston Marathon Bombs on April 15, 2013. While these statements, along with his YouTube links splashed all across the newspapers evoked anger for majority, it really confused my 13-year-old neighbor. Her argument being America was the dream destination and epitome of freedom and friendship. How could a person feel alone there? Her naïve comments really got me thinking. Was he alone because all teens go through this phase or did he have the added pressure of being isolated as a minority? The Boston Marathon Bomb, like other tragic events, made me send an SOS to all my friends across the world on Facebook along with a small question - ‘why did you leave your native country’?
A majority sent replies stating – money and opportunity. Their stories also resonated with success as they were pouring in money for personal, philanthropic and business ventures to their native country. This did reflect in the World Bank report that stated that migrant remittance in 2009 totaled USD 38 billion a year globally – nearly twice the amount of official development assistance provided by governments and international aid agencies. While this indicates that at the heart of migration lies ‘economic remittance’, the story of the migrant dream wasn’t all rosy! I also learnt from my conversations, several instances of family disputes, identity crisis - all indicating to the complex nature of remittance which wasn’t purely economic. There was something missing in the story of remittance - one that was invisible, taken for granted, difficult to measure but omnipresent in the everyday mundane life… But had grave implications on policy making, gender relations & labor market participation.


Male, Pale and Stale?
How More Women Equals Greater Profitability

Danielle Todd, Research Assistant, TNS, UK

The benefits of gender diversity on boards and within senior management are well known. In the Davies Report, published in 2011, Lord Davies recommended that companies focus on increasing gender diversity within their companies, and in particular, improving access to board positions for women. This gender disparity continues amongst many Fortune 500 companies. It has been well documented that increased boards with increased gender diversity experience stronger growth and better profitability than boards lacking gender diversity. There are many ways in which companies can aim to increase gender diversity, ranging targeted training programmes and mentoring schemes for high-potential women to quotas on percentages of women represented on boards. In order for any of these methods to have any impact, attitudes towards women in senior positions and attitudes women hold themselves should evolve to widen access for women to senior positions. This submission seeks to look at what attitudes are standing in the way of gender diversification and what we stand to lose if this is not addressed.

Big Returns
Creating Engaging Brand Experiences

Do Emotions in Advertising Drive Sales?
Use of facial coding to understand the relation between emotional ads and sales effectiveness

Daniel McDuff, Research Assistant, Massachusetts Institute of Technology, USA
Evan Kodra, Senior Data Scientist, Affectiva, USA
Laurent Larguinat, Director - Market Marketing Lab, Mars, Belgium
Rana El Kaliouby, Chief Science Office, Affectiva, USA

Ads that evoke emotions keep us entertained and are more memorable, but do they really drive product sales? To answer this question, we use facial coding to quantitatively measure people’s tacit emotional responses to ads, and then model the facial responses with sales data for these ads. We collected data from a 1000+ viewers as they watched 140 ads from the comfort of their homes in the US, the UK, France and Germany. Using dynamic modeling, we identified the facial measures and emotion trajectories that are most predictive of sales effectiveness. In this session, we will share our key findings and show how this approach can be applied to other areas of market research like concept testing and media research.


Old Meets New
Word association, implicit tests, emotions and eye tracking in the global market

Alejandro Salgado-Montejo, CEO, Neurosketch, Colombia
Carlos Jaime Velasco, Researcher, Neurosketch, Colombia
Charles Spence, Director of Crossmodal Research Laboratory, Oxford University, UK
Juan Sebastian Olier, CTO, Neurosketch, Colombia
Milena Sabogal Uribe, Research Director, Starcom Mediavest, Colombia

Markets are becoming global and there is a need to develop products that easily convey information across cultures. By combining techniques from different fields (psychology, marketing, neuroscience and behaviour science) it is possible to develop a protocol to assess how consumers process packaging and product information. Participants from different regions will be compared. Word association tests, sound symbolism scales, facial expression and emotion questionnaires, as well as eye tracking will be used to test different products and packaging and evaluate the sensory correspondences, spontaneous concepts, visual processing and emotional experience generated by each of the stimuli. The implications of employing these methodologies for exporting products and entering new markets will also be discussed.


How Does Your Cappuccino Feel?
Using synaesthesia to create a visually interactive experience of flavour

Dominique Delfaud, Strategic Development & Marketing Intelligence - Flavours EMEA, Mane Flavour and Fragrance Manufacturing Company, France
John Pawle, Consultant Director, QRi Consulting, UK

This is a joint supplier/client case history which will discuss methodology and results, review the value of the research in terms of what it contributed to the Mane Flavour Company business and demonstrate how the data was used in contributing to the success of that business. Mane has worked with QRi Consulting (formerly CRAM International ) since 2008 to develop an innovative and more diagnostic approach to flavour testing by measuring emotional responses using the principles of Synaesthesia. This technique has now been used for taste testing in a number of different product categories in Russia, the UK, France and Germany. In this presentation we will focus on the latest test completed on instant flavoured cappuccino in the UK.


Emotion and inspiration at the Van Gogh Museum
How emotion-based visitor research can create engaging brand experiences

Laurine van de Wiel, Marketeer, Van Gogh Museum, Netherlands
Saskia Brocx, Branding Consultant, TNS NIPO, Netherlands

Emotion drives consumer behaviour and lies at the heart of consumers' brand decisions. This is a case study of a successfully executed research study on human and brand related emotions in a worldwide renowned museum. The Van Gogh Museum and TNS have taken visitor research to the next level and took a deep-dive into the emotions and social values that drive the museum experience. The study has also delivered the required input to help make important strategic decisions for audience centricity in a mandate-driven organisation.

Big Issue
Are We Losing the Ability to See the Wood for the Trees?

Panel discussion

Do We Need to Get Over Ourselves
...and stop worrying too much about representativeness, as opposed to delivering new insights?

Ben Page, Chief Executive, Ipsos MORI, UK
Frederic Charles Petit, CEO, Toluna, UK
Manish Makhijani, CMI Global Foods Director, Unilever, UK
Reg Baker, Consultant to ESOMAR’s Professional Standards Committee and Senior Consultant, Market Strategies International, USA
Simon Braier, Head of Marketing Insight, Nokia, UK

Globalisation has ushered in a standardised online panel approach for most commercial multinational studies, even in markets where many consumers are not online. Traditional methodologies are often in decline in developed countries because of demands for lower prices and faster insights… With the influx of new methods for data gathering and new big data sources, do we betray our professionalism in not articulating concerns? Does it matter where the information comes from in providing insights, and how do we maintain data integrity and reliability? Do we have the right mix of skills and expertise to manage this new information flow and does the industry know how to distinguish the interesting from the important any more?

Big Screen
But Who's Watching?

Standardising Touchpoint Analysis
A cross media neuroscience study from China with real world investment tracking

Caroline Ji, Director, VivaKi, China
Ruihong Tang, CEO, Brain Intelligence Neuro-Consultancy, China

Today, an increasing number of touchpoints compete for a fixed amount of consumer attention. Finding the right media mix is therefore crucial, all the more so in rapidly growing China. However, for many multinationals, the promise of Chinese riches remains unfulfilled. Understanding the peculiar role of digital in China’s media landscape is essential for the business success of Western brands in this country. This session presents results from VivaKi’s The Pool China study on the differences between advertising on TV versus advertising on online TV, the latter representing a growing segment of advertising budgets. This first ever multiscreen neuroscience study provides unified metrics on the visual attention and emotional engagement of consumers, helping marketers allocate ad spend across touchpoints for greatest effect.


Screen Life
How “two – screening” changes our TV viewing

Neil Mortensen, Director of Research & Planning, Thinkbox, UK
Robert Ellis, Director, COG Research, UK

"Everyone's doing it! Two screening, where we use a smartphone or tablet while watching TV, has become normal behaviour for many. Is it a threat or an opportunity for TV companies, programme makers and advertisers? Are we watching TV more or less, is our attention compromised, and is TV losing its place as a dominant entertainment medium?

Thinkbox is the insight arm of the UK TV industry and in 2012 they set out to answer these questions with an authoritative piece of research. They hoped for good news, but feared the worst. This presentation details what they found, and how it shaped the thinking and plans of TV companies, ad and media agencies. The project has generated the most interest and involvement of any Thinkbox project to date and the learning is relevant worldwide.

Keynote speaker

Skateistan – The Potential for Big Change through Small People

Oliver Percovich, Founder, Skateistan, Afghanistan

As a social researcher in Australia, Oliver Percovich studied the economic and social costs of emergencies and disasters. When he traveled to war-ridden Afghanistan in 2007 his plan was to find a research job in a related area. Instead, he found himself spending the afternoons skateboarding with Afghan youth in Kabul's streets and speaking to Afghans and foreigners of all walks of life about the complex situation and lack of clear solutions. In a country where 67% of the population is under the age of 25 and 50% is under the age of 16, Oliver looked for programmes that were engaging the children, who have the most potential to create positive change in their society. He was disappointed to realize how neglected this large and significant segment of the population was in the development process.

His solution? Establishing a co-educational skateboarding school to empower youth and provide them opportunities in education and leadership. In his talk at the ESOMAR Congress, Oliver will tell the story of creating the NGO Skateistan together with the Afghan street children who needed it most. The notion of a development project based on skateboarding was ridiculed by veteran experts, however Oliver and the Skateistan teams willingness to take risks led to an innovative and extremely successful way of engaging and empowering marginalized youth – particularly Afghan girls – while also harnessing the social support of the global community.

ESOMAR Big Night Out
at the Binbirdirek Cistern

Binbirdirek Cistern rests under a small public square on the upper side of the Justice Palace in Sultanahmet.Constructed in the 4th century, it was the second biggest water reservoir in Istanbul for centuries. The site housed a palace, served as an atelier for silk and yarn producers and was used as a warehouse for a neighbourhood bazaar before being converted to its current state. Once a massive reservoir, the site originally housed 224 columns of which 212 are still in existence, adding to the grandeur of its setting. Its name, “binbir” means abundance, an apt description for its extraordinary architecture and exceptional beauty.

Wednesday, 25 September

Big Future
The Next Generation

The Next Normal
An unprecedented look at Millennials worldwide

Carlos Garcia, Senior Director - Nickelodeon International Research & Insights, Viacom International Media Networks, USA
Christian Kurz, Vice President - Research and Insights, Viacom International Media Networks, USA
Jo McIlvenna, Director, Jo McIlvenna, UK

Research shapes our brands, inspires our content and helps us communicate with audiences. VIMN therefore embarked on an unprecedented analysis of the similarities and differences among millennials around the world. It doesn’t get bigger—this was the first truly global exploration of this generation—spanning every continent and including countries never before reached in this way. This study is a definitive guide to the evolution of the millennial mind; by understanding their hopes, fears and expectations for the future, the things they worry about or that make them happy as well as the values they hold dear, we can ensure that everything we do from content creation to platform development, is in tune with the evolving needs and tastes of this complex demographic we are reaching out to.


Think Big and Connect to the Max
How PepsiCo (re)connected the Ruffles brand with Generation Y

Annelies Verhaeghe, Head of Research Innovation, InSites Consulting, Belgium
Erkan Balkan, Consumer Insights Manager, PepsiCo, Turkey
Joeri Van den Bergh, Managing Partner, InSites Consulting, USA
Tom De Ruyck, Head of Consumer Consulting Boards, InSites Consulting, Belgium

PepsiCo wanted to (re)connect the Ruffles brand with Turkish youngsters. For six weeks a market research online community (MROC) was the central hub in which a dialogue took place between Gen Y, the Ruffles brand team and the advertising agency. In three sequential stages we moved from generating insights over developing new product concepts to pre-testing activation platforms and campaigns. In order to connect all stakeholders with the target group, we created multiple touch points with the consumer world and the research results included a consumer news website, live chat sessions with members, creative brainstorm sessions and offline ‘consumer safari’s’ in Istanbul. This presentation gives insights into the power of triangulation in qual research and creating impact with research.

Big Data | Take Note

The Sound of Big Data
Understanding a day in the life of a sound listener

Alistair Hill, Co-founder, On Device Research, UK
Nadines Guhlich, Market Research Manager, SoundCloud, Germany

This is a joint presentation between SoundCloud and their research agency, On Device Research, who specialise in mobile research.

SoundCloud has an abundance of rich ‘big data’. To gain a deeper understanding, they add context through a “Day in the life of a SoundCloud user” diary. This holistic approach has had a big impact at the company. It will be shared to all key stakeholders from the engineering to the marketing, with the aim of putting their users at the core of all their decision making.

This presentation will demonstrate how context can be added to ‘big data’ through mobile technology. It will also show how a combination of data sets can come together to produce one piece of compelling and insightful research, with wide-reaching business implications.


Let's Face the Music...and Dance
Music’s lessons for research in the big data age

Oliver Nelken, Founder & Lead Guitarist, Adam & the Asbo's, Mornington Media, UK
Will Goodhand, UK Board Director, TNS, UK

Big data presents massive challenges—but music, that great human universal, provides encouragement and inspiration amidst uncertainty. Rock musician Olly Nelken and researcher Will Goodhand will explore (and demonstrate musically) just how massive, messy and overwhelming the change has been throughout music's history. Examples such as the journey to the analogue synthesiser, and then to the advent of digital synthesisers show one vital element: the human one. 'First movers' steeped in music composition, like Jean Michel-Jarre, were able to seize moments such as the digital revolution. Was this a position much like market researchers are experiencing now? If we embrace a little mess and experiment a lot aren’t we the ones uniquely placed to seize the world of opportunities? If not,why not? And if so—let's go do it.

The Talent Contest
ESOMAR Research Effectiveness Award

Fidorka re-launch in the Czech Republic
How combination of traditional and co-creation research techniques engaged collaboration and inspired successful relaunch

Jaroslav Cir, Founder, CEO and Crowdmaster, Perfect Crowd, Czech Republic
Jiri Michal, Manager Consumer Insights Biscuits CE, Mondelēz International, Czech Republic

Fidorka is famous Czech heritage brand. When Kraft Foods bought LU biscuits company owning this brand, it had to deal with long term decreasing sales. Additionally, the brand’s latest positioning was cannibalizing KF making it less relevant after the merge of both companies. Our challenge was to define a new TG and positioning, which would minimize cannibalization in a combined chocolate/biscuit company and re-start growth. We believed that Fidorka new positioning must engage both internally and externally. It was one of our first projects where we decided to combine traditional research methods (e.g. TG identification, brand audit, positioning research) with collaboration and co-creation.


Knorr
What's for dinner

Joseph Chen, Consumer and Market Insights Manager, Unilever, Canada
Manish Makhijani, CMI Global Foods Director, Unilever, UK
Steve Olsen, Associate Manager Consumer Market Insights, Unilever, Canada

Originally formed in 1838, Knorr has become one of the largest global food brands, offering a wide range of products. In 2011, Knorr’s Canadian business was experiencing severe headwinds. Indeed, total Mastebrand sales contracted 10%, with softness occurring on every segment of the business. The challenge to Knorr in 2012 was this: return the business to growth without TV support, without a strong pipeline for innovation, and with fewer trade funds to match competitors’ increasingly aggressive price reductions.
It’s from this challenge that the What’s For Dinner (WFD) campaign was birthed.


Leveraging Predictably Irrational Decisions
The incredible potential of counter-intuitive marketing strategies

Florian Bauer, Member Of The Board, Vocatus AG, Germany
Rüdiger Peters, Director eCommerce, L'TUR Tourismus, Germany

Last minute travel is a market defined by low prices and discounts. At first glance it may seem utterly ludicrous to offer an online function that tells your own customers if a competitor is offering the same product at a cheaper price. Although this idea sounds paradoxical at first, it turned out to be hugely successful: The “L’TUR price comparison” resulted in dramatically higher conversion rates (+70%), profits, and significantly improved competitive positioning, sourcing efficiency as well as strategic product management. State-of-the-art research and in-depth understanding of the decision process can help to leverage the potential of ideas that otherwise would just have been ignored.

Closing keynote speaker

Thinking Big: Innovation in Decision-Making

Garry Kasparov, World Chess Champion and author, USA

World-renowned chess player Garry Kasparov will share some secrets on innovative decision making. From recognising the distinction between strategy and tactics, to the importance of the human element, to the integration of human with machine intelligence...this is not an opportunity to be missed!

Print

Speakers/authors

Opening Keynote Speaker

Tim Harford

Tim Harford

Author and senior columnist, Financial Times, UK

Tim Harford, The Undercover Economist, is an award-winning BBC presenter, Financial Times columnist and bestselling author. With a resumé ranging from Oxford University to the Sydney Opera House, Tim is a compelling storyteller about economics, psychology and management. His most famous book, The Undercover Economist, has been translated into 30 languages and sold over a million copies.

Tim’s latest book, Adapt: Why Success Always Starts with Failure was a Bloomberg book of the year. His speaking engagements include TED, PopTech, Sydney Opera House, stand-up comedy gigs, as well as Google, Goldman Sachs, BP and the US and UK Treasury.

Tim is the presenter of BBC Radio 4’s “More or Less”, which won a Royal Statistical Society award for excel¬lence in journalism in 2010, 2011 and 2012. Tim won the Bastiat Prize for economic journalism in 2006 and was runner-up in 2010. He has been an economist at Shell and at the World Bank, and a member of the Financial Times editorial board. He is now a visiting fellow at Nuffield College, Oxford, a member of the Royal Economic Society council, and a senior columnist at the Financial Times.

Watch: Keynote Tim Harford at TEDGlobal 2011



Keynote Speaker

Galya Frayman Molinas

Galya Frayman Molinas

President Turkey, Caucasus & Central Asia, The Coca-Cola Company, Turkey

Galya Frayman Molinas is President of Turkey, Caucasus & Central Asia for The Coca-Cola Company. She began her professional career with Unilever Turkey where she held various marketing positions. Joining the Coca-Cola family in 1996, Galya served as marketing director for Turkey, and for Central Europe & Russia. In 2007 and 2008, she led Coca-Cola marketing functions for the Eurasia Group, in areas including Russia, India, Adriatic & Balkans, Caucasus, Central Asia and the Middle East. In 2009, Galya became president of the Coca-Cola Turkey Business Unit before taking on her current position as Coca-Cola Turkey, Caucasus and Central Asia President in 2012.

She is the founding member and chair of the Coca-Cola Life Plus Foundation in Turkey and also a founding member of Coca-Cola Global Women’s Leadership Council. Galya chairs the Turkey Business Council for Sustainable Development and is a vice president of Yased (International Investors Association of Turkey).

Galya is a graduate of Bosphorus University, Department of Business Administration, and is married with two children.



Keynote Speaker

Oliver Percovich

Oliver Percovich

Founder, Skateistan, Afghanistan

Oliver Percovich was born in Melbourne, Australia, in 1974 and grew up in Papua New Guinea. He began skateboarding in 1980 and has since traveled to numerous countries with his skateboard. He pursued an honours degree in Environmental Chemistry and upon graduation worked as a social scientist in emergency management for RMIT University (Australia). Percovich has lived in Afghanistan since 2007. He is the founder and Executive Director of the innovative Afghan NGO Skateistan, which has become an International NGO using skateboarding as a tool for youth empowerment in Afghanistan and Cambodia. Skateistan's programming focuses especially on the involvement of girls and on providing educational opportunities to marginalized youth. Since 2009, Oliver has also acted as an advisor to the president of the Afghan National Olympic Committee.

Watch: Skateistan - Afghanistan's Girl Skaters



Closing Keynote Speaker

Garry Kasparov

Garry Kasparov

World Chess Champion and author, USA

Garry Kasparov is widely considered the greatest player in the history of chess. He is known for his uncanny intuitive play and lightning-fast vision of the board. Always looking for new challenges, Gary has astounded the chess world by beating some of the globe’s strongest Olympic chess teams, sometimes playing 6 Grandmasters simultaneously.

Garry gained international fame in 1985 when, at the age of 22, he became the youngest world chess champion in history. After twenty years as the world’s top-ranked player, he retired from chess in 2005 to take up the struggle for Russian democracy and continues to be a prominent voice for human rights. He has been a contributing editor to The Wall Street Journal since 1991 and is a popular keynote speaker on decision making, technology, and leadership. Garry's 2007 book, How Life Imitates Chess, has been published in over 20 languages.



Aaron Jue

Aaron Jue

Market Research Director, Decipher, USA

As market research director, Aaron is responsible for client and internal research support for Decipher. This includes consultation and management of survey and sample design, analytics, and reporting, as well as best survey design practices, maximising survey response rates and data quality.

Aaron’s background includes nearly 10 years of full-service online survey research in a variety of capacities. He has served a wide-range of clients such as AT&T, Yahoo! and TGI Fridays. Prior to joining Decipher, Aaron served 5 years as senior project director at Added-Value, managing a team that helped to drive the marketing efforts of a client with a $2B annual advertising budget. He has expertise in tracking customer satisfaction, usage and perceptions, and at Added-Value was lead project manager for research surveying the advertising and marketing impact of a client’s $86B corporate acquisition. Aaron’s work experience also includes market research work for Synaptics and MACRO consulting. Aaron has supervised a large variety of full-service research projects including conjoint, segmentation, concept testing, and pricing research.

Aaron earned his Bachelor of Arts degree in Psychology at Stanford University.



Adam Riley

Adam Riley

Director, DVL Smith, UK

Adam Riley's is Director of DVL Smith. His career spans customer insight, marketing strategy and consultancy. Adam was formerly a senior consultant in the marketing strategy practice of Monitor Company Europe, a Global Marketing Strategist in the Chairman's Office of Samsung Corporation in South Korea and Group Head for International Research at IPSOS UK. He holds a first-class honours degree, a marketing Masters and an MBA from The London Business School.



Adrian Sanger

Adrian Sanger

Vice President of Global Shopper Research, Nielsen, UK

Adrian Sanger is Vice President of Global Shopper Research for Nielsen. He leads Nielsen’s efforts in the integration of all capabilities in the shopper’s path-to-purchase. Adrian is responsible for the development of unique solutions, including the shopper fundamentals programme for baseline shopper measures and product development for the in-store shopper technology toolset.

Adrian joined Nielsen in 2010. Previous to assuming his current role he founded the research function for dunnhumby, developing a new business to integrate research and analytics; this included launching the online platform shopperthoughts.com for Tesco Shoppers, where Clubcard data is joined with survey results for a more complete customer view.

Adrian holds a management degree from Aston University in the UK. Prior to market research, he worked in direct marketing and later in brand management.



Alejandro Salgado-Montejo

Alejandro Salgado-Montejo

CEO, Neurosketch, Colombia

Alejandro Salgado-Montejo is CEO of Neurosketch. He has directed and collaborated in projects related to research and innovation, negotiation, knowledge management, public relations, brand architecture, market research, scientific communication and sensory and social neuroscience. Alejandro was the only Latin American speaker for the ESOMAR Congress in 2011 and the only Colombian speaker for the ESOMAR Latin America conference in 2012. He was also a panellist for SXSW in 2012, one of the most prestigious film, music and design festivals in the world. Alejandro has participated in over 20 scientific presentations in research symposia.



Alistair Hill

Alistair Hill

Co-founder, On Device Research, UK

Alistair Hill is the Co-Founder of On Device Research. Previously a Senior Mobile Analyst at comScore and one of the first employees of M:Metrics (prior to sale to comScore), Alistair has held a variety of roles including business development, client services and product management.



Ana Alvarez

Ana Alvarez

Consumer Strategy and Insights Latin America, PepsiCo , Brazil

Ana Alvarez has been working for PepsiCo for 2 years. However, her experience in consumer insights in vast, beginning with her career at Unilever, where she worked for 14 years. Prior to her current role with PepsiCo, Ana also spent 2 years at Avon.

Ana is Brazilian and currently based in Brazil. She is in charge of the whole of Latin America for PepsiCo beverages, working with brands such as Pepsi, Gatorade and Tropicana. At Unilever she also spent most of her time in Latin America, but also worked in London for 4 years running European, regional and global projects. She worked on brands such as OMO / Persil, Comfort / Snuggle, Rexona / Sure, Axe / Lynx and also Surf and Skip.



Anne-Sophie Lenoir

Anne-Sophie Lenoir

Ph.D. Candidate, Erasmus Rotterdam School of Management, Netherlands

Anne-Sophie Lenoir (Belgium, 1987) holds a BSc. (2008) and MSc (2010) in Business Engineering from the Solvay Brussels School of Economics and Management (ULB). Since January 2011, she has been a PhD candidate in marketing at the Rotterdam School of Management (Erasmus University). Her research focuses on developing a better understanding of bilingual and bicultural consumers.

Annelies Verhaeghe

Annelies Verhaeghe

Head of Research Innovation, InSites Consulting, Belgium

Annelies Verhaeghe is Head of Research Innovation at InSites Consulting. She has an interest in consumer insight activation and neo-observational research techniques such as multimedia ethnography and social media netnography. Annelies won the ESOMAR Young Researcher of the Year Award in 2009 and has been a regular speaker at ESOMAR and other market research events in addition to having several publications in academic and trade journals. She is also in charge of the daily operations at the research hub of InSites Consulting in Romania.



Annie Pettit

Annie Pettit

Vice President - Research Standards, Research Now, Canada

Annie Pettit serves as Vice President of Research Standards at Research Now. She specialises in social media market research, survey research and data quality. Annie is the Editor in Chief of Marketing Research and Intelligence Association’s (MRIA) Vue magazine, and is a member of CASRO, MRA and ESOMAR social media research committees. She is a sought after keynote speaker, has presented at conferences such as IJMR, QRCA, ESOMAR, ARF, CASRO, MRA and MRIA and has published numerous articles. Annie tweets at @LoveStats, writes the LoveStats marketing research blog, and is the author of The Listen Lady, a novel about social media research.



Anouk Willems

Anouk Willems

Research Innovation Manager, InSites Consulting, Netherlands

Anouk Willems is Research Innovation Manager at InSites Consulting, Netherlands. With an education in marketing, and passion for co-creation, Anouk connects brands with consumers through online research communities. After managing communities for global clients like Unilever, Heinz and eBay, she’s now part of the ForwaR&D lab of InSites Consulting. In her current role, Anouk focusses on innovating the community solutions and exploring new opportunities in the mobile domain and using co-researcher techniques. Anouk is a frequent speaker at research and marketing conferences including ESOMAR 3D, ESOMAR’s CEE forum, Merlien’s Insights Valley Europe and Asia. She was nominated for her work by ESOMAR (Research Effectiveness Award 2011) and awarded with the Best Presentation Award (ESOMAR 3D Digital Dimensions 2012).



Carlos Garcia

Carlos Garcia

Senior Director - Nickelodeon International Research & Insights, Viacom International Media Networks, USA

Carlos Garcia has over 10 years of marketing and advertising research experience in the entertainment business throughout different markets. He was appointed to his current role of Senior Director, International Research & Insights for Nickelodeon in October 2011 and in this position is currently directing and managing all research efforts for Nickelodeon internationally. Carlos joined Viacom in 2002, originally as Research Manager for Mexico, then moved to Sao Paulo in 2004 to launch Viacom’s research efforts in Brazil and Argentina, before moving to Miami in 2005 advancing to Senior Director Business Solutions, focusing on commercial research activities across Latin America. Carlos holds degrees from MBA Instituto Panamericano de Alta Dirección de Empresa IPADE, Sociology Post Graduated Degree Universidad Autonoma Metropolitana, and B.A Advertising Centro de Estudios Universitarios Publicidad Arte Radio y Television.

Carlos Jaime Velasco

Carlos Jaime Velasco

Researcher, Neurosketch, Colombia

Carlos Velasco is currently a PhD student of Experimental Psychology at the University of Oxford. He is a passionate researcher interested in social behaviour, politics, emotion and neuroscience as a means to enhancing quality of life, creating fairness and transparency. Carlos's experience and curiosity about how emotion and non-conscious processing influence decisions, behaviour and perception make him a key structure to the brain of Neurosketch.



Caroline Ji

Caroline Ji

Director, VivaKi, China

Caroline Ji is currently Director of VivaKi (Publicis Groupe) Nerve Center, China. Prior to this, she held research manager positions with MTV and ACNielsen. Over the years, Caroline has made a career out of bringing actionable research insight to the business world and implementing the recommendations with visible success. Most recently, through The Pool studies, she led VivaKi China’s efforts to identify and set industry wide benchmarks in digital advertising.



Charles Spence

Director of Crossmodal Research Laboratory, Oxford University, UK

Charles Spence is a Professor of Experimental Psychology and Director of the Crossmodal Research Laboratory, which develops studies about the integration of information across the traditional sense modalities using a variety of paradigms and techniques, including human psychophysics, functional magnetic resonance imaging (fMRI), electroencephalography (EEG), and transcranial magnetic stimulation (TMS). This exciting new area of research is changing the way we view our five senses and contributing important new insights to the understanding of the brain. The findings of this research have implications in many areas, from the design of interfaces to improving the flavour of the food we eat.



Chris Perry

Chris Perry

Research Manager, Ipsos MORI, UK

Chris Perry has worked for Ipsos MORI since 2007, primarily as a Social Researcher with a particular interest in longitudinal qualitative work and policy evaluation. He also has considerable experience in strategic planning work, typically for UK Government clients, and is increasingly involved in behaviour change research. Prior to joining Ipsos MORI, Chris worked as a community organiser and at a think tank. He has a first class undergraduate degree and an MSc from LSE.



Christian Bourque

Christian Bourque

Executive Vice-President, Leger Marketing, Canada

Christian Bourque is Executive Vice-President and Partner at Leger Marketing. He has close to 20 years’ experience in public opinion and market research and acts as a senior consultant for the firm in both quantitative and qualitative research.

Christian is a member of the Board of Directors for MRIA (Marketing Reseach and Intelligence Association of Canada), an instructor at the Association's Institute for Professional Development and sits on the LRRC (Litigation and Regulatory Resource Committee) of MRIA. He has been recognised as an expert witness in survey research on numerous occasions and is also a sessional lecturer at the Political Science Department of the Université de Montréal.



Christian Kugel

Christian Kugel

VP Consumer Analytics & Research, AOL, USA

Christian Kugel is Vice President of Consumer Analytics & Research at AOL. He oversees the market research and sales research teams and is responsible for infusing the voice of the consumer into the organisation, developing new advertising ROI solutions and surfacing salient consumer insights for the product and sales functions. Prior to AOL, Christian held leadership positions in VivaKi, Millward Brown and Starcom, where he focused on new, creative research methods and applications for digital and emerging media. His team won the 2012 EXPLOR Award for innovation in research for their work in mobile. Socialight, a tool Christian built to understand word of mouth and recommendations, won the Word of Mouth Marketing Association's (WOMMA) Most Innovative Research award, and was recognised by Internationalist Magazine as an Agency Innovator.



Christian Kurz

Christian Kurz

Vice President - Research and Insights, Viacom International Media Networks, USA

Christian Kurz is Vice President of Research & Insights for Viacom International Media Networks (VIMN). Based in New York, Christian is responsible for providing VIMN’s businesses and operations with strategic consumer-based research. His guidance is used to inform international business decisions across all brands of the VIMN portfolio, such as MTV, Nickelodeon and Comedy Central, on all platforms.

Christian has 10+ years of experience in research in the media industry. He first joined VIMN in January 2011 as Senior Director for Nickelodeon International Research & Insights. Prior roles include Insights Director of Emerging Markets with Discovery Networks, Director of Brand Strategy and Marketing Research at EMEA for Disney-ABC Networks Group, and roles at Warner Bros., Interpublic Group and ITV UK.



Colin Baker

Colin Baker

Senior Research Director, Ipsos MORI - Healthcare, UK

Colin Baker is Global Head of BrandVision, the Ipsos Brand Equity and Brand Tracking methodology, which has been adopted by a great majority of pharmaceutical manufacturers. With over 40 years of market research experience, Colin is a fully-trained and experienced qualitative and quantitative researcher. Previously coming from an extensive consumer research background, Colin has been involved in healthcare research since 1990. Since joining the company in 2008, he has been responsible for the design of the more complex international quantitative ad hoc research studies within the healthcare division. Colin has an honours degree in Economics and Politics (with Statistics) from Trinity College, Dublin.



Cortney Henseler

Cortney Henseler

Director - Consumer Analytics & Research, AOL, USA

Cortney Henseler is Director of AOL’s Consumer Analytics & Research team, where she oversees sales research. Her team is tasked with developing consumer and marketplace insights as well as developing ROI and ad effectiveness solutions for AOL clients. Prior to AOL, Cortney was Director of Human Intelligence at Starcom Worldwide. She worked with global brands including LEGO, Sara Lee, Hanes, Hallmark, and Nintendo and was tasked with infusing consumer insights into client teams to inform communication strategies. She worked on groundbreaking mobile research, comprehensive category consumer journey studies and developed a media budget allocation methodology based on consumers' actions within a particular category. Cortney received the Advertising Research Foundation's (ARF) Rising Star award in 2010.



Crawford Hollingworth

Crawford Hollingworth

Founder, The Behavioural Architects, UK

Crawford Hollingworth is Founder of The Behavioural Architests, UK. With a background in applied social psychology, Crawford started his career as a strategic planner working in agencies such as DDB, AMV BBDO and Chiat Day. In 1996 he founded HeadlightVision in London and New York and seven years later the company was acquired by WPP. Following mergers with The Henley Centre and then Yankelovich, Crawford took on the role of global executive chairman of The Futures Company. In 2011 he co-founded The Behavioural Architects, a company that uses the latest thinking from behavioural sciences and in particular behavioural economics to help companies better understand and influence consumer behaviour. With offices now in three continents, TBA works with many of the world's leading companies to reinvigorate traditional research methodologies with pioneering new approaches.

Daniel McDuff

Daniel McDuff

Research Assistant, Massachusetts Institute of Technology, USA

Daniel McDuff is a PhD candidate in the Affective Computing group at the MIT Media Lab. He received his bachelor's degree with first class honours and his master's degree in Engineering from Cambridge University. Prior to joining the Media Lab, Daniel worked for the Defense Science and Technology Laboratory (DSTL) in the UK. He is interested in using computer vision and machine learning to enable the automated recognition of affect, and understanding how emotions impact memory and decision making. Daniel is also interested in technology for remote measurement of physiology.



Danielle Todd

Danielle Todd

Research Assistant, TNS, UK

Danielle graduated from the University of Edinburgh in 2009, after completing both an MA (Hons) in Geography and an MSc in Research titled ‘Environment, Society and Culture’. In her Masters thesis, Danielle looked at the case study of Scottish Natural Heritage and sought to understand the effectiveness of participatory methods in which the public could influence government lead policy decisions. More recently, Danielle began working for TNS in 2012, and being endlessly inquisitive, thoroughly enjoys providing insights for her clients’ business issues. Danielle also has a passion for women’s issues, particularly in understanding the obstacles facing women working today, and is enrolled in a mentoring scheme helping University of Edinburgh graduates get started in the market. Danielle lives by the ethos to ‘live as if the world were as it should be, to show it what it can be’.

Daranee Charoen-Rajapark

Daranee Charoen-Rajapark

Managing Director, GfK MarketWise, Thailand

Daranee is the Managing Director of GfK MarketWise since 1993. Her knowledge and experience in market, social and policy research have resulted in many successes at product, brand, corporate and national levels. A former President of the Thailand Marketing Research Society, university guest lecturer, and author of several publications, Daranee has been instrumental in helping develop Thailand’s market research industry. A firm believer in the power of research to improve lives, she was recently honored in 2011 by Thailand Tatler magazine with the Marketing Award for the difference she has made in the field of marketing.

Dave McCaughan

Dave McCaughan

Regional Strategy Planning Director, McCann WorldGroup, Japan

Dave McCaughan is Regional Strategy Planning Director for McCann WorldGroup, a global leader in marketing communications with offices in over 170 cities. Based in Tokyo, Dave oversees insight and strategy development for all McCann WorldGroup companies across the Asia region. He began McCann PULSE in 1995, which is now the longest running continuous investigation into people’s lives in Asia and active in twenty key regional cities. Dave has worked on insights and strategy delivery in Asia for brands from Coke to MasterCard to Cathay to Tokyo Disneyland to Sunstar to Johnson & Johnson. He has presented at over 300 conferences globally in the last 20 years, and writes regular columns on Asian insights for Advertising Age and Japan Inc. Dave is also a contributor and sits on the editorial board for ESOMAR's Research World.



Deb Sleep

Deb Sleep

Director, Engage Research, UK

Deborah Sleep has over 20 years of market research experience and is an international FMCG research specialist and a practitioner both of qual and quant research.

She is a founder and Director of Engage Research, was previously Deputy MD of Research International’s Consumer Division and worked in Brussels for 15 years prior to that. Deborah has been conducting online research for over ten years and has spoken at various conferences on the subject of engagement with online audiences.



Dominika Maison

Dominika Maison

Research Company Owner, Maison Research, Poland

Dominika Maison is Owner of market research company Maison Research House, specialised in motivational research. She has 20 years of experience in the industry. She is also Professor at the University of Warsaw (PhD) and her main research areas include: implicit consumer attitudes, non-conscious motivation and consumer decision making. Dominika is an author of books about consumer attitudes, behaviour and marketing research (e.g. Qualitative marketing research methods. How to understand the consumer) and about the application of implicit association tests to consumer research (Implicit consumer attitudes. Potential for using IAT method). In the years 2003-2008, she was President of the Polish Society of Market and Opinion Research (PTBRiO), and is currently the ESOMAR Representative for Poland.



Dominique Delfaud

Dominique Delfaud

Strategic Development & Marketing Intelligence - Flavours EMEA, Mane Flavour and Fragrance Manufacturing Company, France

Dominique Delfaud works in Strategic Development & Marketing Intelligence for Mane, a leading flavour and fragrance house. She is responsible for flavour innovation, sensory evaluation and market intelligence management for the EMEA region. Dominique has worked with Mane for 8 years.

Previously with Yoplait International, in marketing, business development and innovation positions, Dominique helped develop the franchise network of Yoplait in the Americas as well as create several of the company’s yoghurt brands.

In her current position, one of Dominique’s goals is to leverage the almost untapped ‘emotional power’ of flavours. She launched a research platform at Mane, E-CAPTURE, for a better understanding of flavours’ ‘emotional impact’ on consumers. Dominique met Peter Cooper and John Pawle in 2008 through ESOMAR, and together they began a fascinating journey involving the best research method for consumers to express how they feel about flavours, with the idea of turning these insights into marketing levers for the food industry.



Elizabeth Lonergan

Elizabeth Lonergan

Senior Consumer Insights Manager, Nokia, UK

Liz Lonergan is Senior Consumer Insights Manager for Nokia UK and Ireland. She has extensive experience working client-side for large blue chip companies in both consumer insights and planning. Her passion is bringing the consumer to life, putting them at the heart of all business decisions and driving their point of view through every agenda. Liz believes it is especially important to craft a story and business implications from data, making messages more impactful for her stakeholders. As well as specialising in consumer insights, through both qualitative and quantitative research, Liz also has experience in go-to-market and portfolio strategies, marketing execution, commercial expertise and community management.



Erkan Balkan

Erkan Balkan

Consumer Insights Manager, PepsiCo, Turkey

Erkan Balkan is Consumer Insights Manager Snacks for PepsiCoTurkey. He started his career on the agency side (Ipsos and Millward Brown) before moving to the client site where he has worked for Unilever and PepsiCo.



Evan Kodra

Evan Kodra

Senior Data Scientist, Affectiva, USA

Evan Kodra is a Senior Data Scientist at Affectiva. His background is primarily in applied statistics. Evan has a BS and an MS in statistics from the University of Tennessee and is currently working on a PhD in interdisciplinary engineering at Northeastern University in Boston. He has published work in subject areas including remotely collected expression data – as it relates to media research – as well as climate data analysis, weather extremes, and Bayesian modeling of uncertainty.



Evan Simpson

Program Officer, PATH, USA

Evan Simpson has a MPH from the University of Washington and BA in Speech Communication from Drake University.



Filip De Boeck

Filip De Boeck

Managing Partner, InSites Consulting, USA

Filip De Boeck started at InSites Consulting in 2001, after working as a Researcher at the Vlerick Leuven Gent Management School. Soon after he began, he developed a strong interest for, and expertise in, Innovation Research and has conducted many projects in the area of innovation research for major CPG companies. In January 2012, Filip moved to New York to head the US office for InSites Consulting.



Fiona Blades

Fiona Blades

Chief Experience Officer, MESH Planning, UK

Fiona Blades founded MESH Planning in 2006 to create a new real-time research approach to evaluate every touchpoint from TV advertising to in-store to word of mouth. Previous to MESH, Fiona worked as a Marketing Manager for Spillers Foods as well as an Advertising Planning Director.

Her award-winning approach to tracking experiences resulted in Media Week listing MESH in 10 to watch, the new Facebooks and was also described by industry insiders as ""Millward Brown orthodoxy-busting"". Fiona has been listed in the entrepreneurs section of Research magazine’s 50 Faces to Watch in 2007, and sits on the Cranfield School of Management MSc Advisory Board and Hackney and City Carers Partnership Board.



Florian Bauer

Florian Bauer

Member Of The Board, Vocatus AG, Germany

Florian Bauer studied Psychology and Economics at the Technical University in Darmstadt, at MIT, and at Harvard University. He devoted himself to research into behavioural economics and the psychology of pricing, which were also the subject of his doctorate. Starting his career as a strategy consultant at Booz, Allen & Hamilton 1996, he joined with two colleagues in founding Vocatus AG in Munich in 1999, a full-service market research research and consulting company that now employs about 75 researchers and consultants. Today, Florian is also member of the board of the German Market Research Association (BVM), and he regularly teaches as a visiting professor at several universities in Germany.



François Lagarde

François Lagarde

Vice-President Communications, Fondation Lucie et André Chagnon, Canada

François Lagarde has been the Vice-President of Communications at Lucie and André Chagnon Foundation since 2012. He has over 30 years of experience in social marketing, stemming from his days as Vice-President of ParticipACTION. François also has varied experiences as a communications consultant for clients like the United Way, the YMCA movement and many more.

François is an associated professor at the University of Montreal School of Medicine where he teaches social marketing in the Health Management Programme.



Frederic Charles Petit

Frederic Charles Petit

CEO, Toluna, UK

Frédéric-Charles Petit founded Toluna in 2000 in Paris has been its CEO since then. Frederic’s ultimate objective is to transform the market research industry into a mass market and social experience. At the core of Frédéric’s vision is toluna.com, the social voting community. Toluna.com’s role is to engage consumers to participate and generate millions of votes and polls around every day topics thus making consumer generated research a reality. Frédéric holds a Masters degree in comparative jurisprudence from New York University and a diploma in advanced studies in international economic law from the Sorbonne in Paris (D. E. A.). He practiced as a French lawyer in the corporate department of Allen & Overy’s Paris office, before establishing Toluna in May 2000. Frédéric is a frequent speaker at industry events including ESOMAR and CASRO.

Greg Zwisler

Greg Zwisler

Senior Commercialisation Associate, PATH, USA

Greg Zwisler is a Business Officer at PATH, responsible for commercialisation and market-development activities on several product development teams. His role and experience span business strategy, market research, product management, and partnering. Greg has on-the-ground experience in Argentina, Bangladesh, Cambodia, China, Ethiopia, Ghana, India, Kenya, South Africa, Vietnam, and Zambia. He holds an Executive MBA from the Foster School of Business at the University of Washington and a BA in History from Rice University.

Haiko van Lengen

Haiko van Lengen

COO, Market Logic Software, Germany

Haiko is the Chief Operating Officer of Market Logic. Before joining Market Logic in 2010, Haiko was an Associate Principal at McKinsey & Company, where he began as a consultant in 2000. As a leading member of both the Marketing and Innovation Practices, Haiko served some of Europe’s foremost companies. He has deep functional expertise in marketing and product marketing, which he uses to help his clients launch new products, services and successful marketing campaigns. Haiko studied media management at the University of Music and Theater Hannover and the University of Texas and has a PhD in media economics from the Bauhaus-Universität Weimar.

Heather Dougherty

Heather Dougherty

Director of Research - Strategic Services, Experian Hitwise, USA

Heather Dougherty is Research Director for Hitwise. Her expertise in the online commerce landscape has been quoted extensively in the press, including Internet Retailer, Direct Marketing News, Wall Street Journal, New York Times and Business Week. Heather has also been a guest on ABC World News Tonight, CNBC, NPR, and CBS Radio. She speaks frequently at industry events such as Shop.org, Digital East, Internet Retailer, Ad:tech and Search Engine Strategies.

Heather is a leading authority in online commerce and marketing, a result of covering the field extensively since 1997. At Hitwise, she continues her focus on this space, providing insight into online consumer behaviour and competitive intelligence to Hitwise clients.

Prior to joining Hitwise, Heather was with Nielsen/NetRatings as Senior Retail Analyst, where she provided strategic analysis and designed custom research projects. Before her time at Nielsen, she spent four years with Jupiter Research covering the online retail and commerce space, including marketing and promotions, merchandising, and personalisation. Heather earned a B.S. in Business Administration and Marketing at Ohio State University.



Ijaz Shafi Gilani

Ijaz Shafi Gilani

Vice President , WIN/Gallup International Association, Pakistan

Dr. Ijaz Shafi Gilani is Chairman of Gallup Pakistan and Vice President of WIN-Gallup international. He holds a Ph.D. in Political Science from the Massachusetts Institute of Technology (MIT) and serves as a Professor of Political Science at the International Islamic University, Islamabad. He is a past president of Marketing Research Society of Pakistan and national representative of ESOMAR in his country. Ijaz Gilani has published a number of books and journal articles.



Isabella Pereira

Isabella Pereira

Research Manager, Ipsos MORI, UK

Isabella Pereira is a qualitative researcher in Ipsos MORI’s Social Research Institute, working across their Employment, Welfare and Skills and Housing, Planning and Development teams. In the last two years her main area of research has been large-scale, longitudinal research with welfare claimants. She is currently managing a range of research projects to monitor the impact on claimants of housing benefit reform for the UK’s Department for Work and Pensions.



James Ebdon

James Ebdon

Strategic Planner, OMG Life, UK

James Ebdon is a leader in commercial, marketing and advertising planning. As Head of Planning at Nokia, he has been awarded 2009 Marketer of the Year, designed and delivered the biggest mobile advocate programme in UK history, and played a key role in Lumia’s launch and growth strategy. He has a track record of using engagement in research to drive change in strategy and team performance - converting the toughest and rarest of audiences to advocates of its use. James currently leads planning and research for OMG Life, the consumer division of Emmy Award winning OMG Plc.



Jaroslav Cir

Jaroslav Cir

Founder, CEO and Crowdmaster, Perfect Crowd, Czech Republic

Jaroslav established Perfect Crowd in 2009 as a marketing consultancy and market research agency specialising in co-creation and crowdsourcing. In 1999 he worked for Unilever in Prague, working as the head of research for Central and Eastern Europe in 1999. At the beginning of 2005 Jaroslav moved to London to become the Global Consumer and Market Insight Director for Rexona. Jaroslav studied psychology and sociology at University of Toronto.



Jarosław Herrmann

Jarosław Herrmann

CSR Manager, Grupa Żywiec (Heineken Group), Poland

Jarosław Herrmann is Head of the Social Responsibility Issues for the Żywiec Group and leads the CSR team. His tasks involve, among others, developing and realisation of the strategy for sustainable development of the Żywiec Group and Heineken's "Brewing a Better Future".

Prior to his current position, and beginning in 2007, Jarosław worked at Profile, in charge of the project "School without violence". Here he prepared the strategy and lead the realisation of the project, was responsible for communication with the media, the expert and social partners of the campaign, coordinating the social research, preparation of publications and the events. Jarosław also worked as Account Manager at the BrandCare agency, where he was responsible for contacts with clients and coordinated the work on the agency's key projects. Jarosław is a philosophy graduate.



Jean-Marc Leger

Jean-Marc Leger

President, WIN/Gallup International Association, Canada

Jean-Marc Leger is the president of Leger, the largest Canadian owned market research company with 8 offices across North America and Europe, and president of WIN/Gallup International Association, the largest association of independent market research and polling firms in the world with 77 Members covering 95% of the world’s market. An Economist, he is President of the Board of Trade Montreal and also a member of the Chair of American Studies at the University of Montreal and UQAM’s Raoul Dandurand Chair. He also frequently appears in the media, has been published and received numerous Best Paper Awards at international conferences.



Jeanne Danubio

Jeanne Danubio

Leader of Global Shopper Analytics, Nielsen, USA

Jeanne Danubio is the Leader, Global Shopper Analytics for Nielsen. Jeanne drives success, innovation, and thought leadership for Nielsen’s global shopper strategy, with a focus on Manufacturer and Retailer perspectives. This strategy includes the global alignment of Shopper product offerings and the creation of new, integrated capabilities along the Shopper’s Path to Purchase.

Jeanne is continuously challenged to redefine Shopper Analytics initiatives with an eye on Digital Shopping; Digital’s role in how people are shopping and buying and Retail Innovation.



Jiri Michal

Jiri Michal

Manager Consumer Insights Biscuits CE, Mondelēz International, Czech Republic

Jiří has been involved in market research since 1999. After a professional start at a research agency, he has spent the last 12 years with Mondeleze (Kraft Foods) in various research positions such as working for CZSK BU, for Central Europe, Spain and Portugal, and France. Jiří believes that the research industry needs to focus on business outcomes rather than research outputs to gain the necessary skills to become strategic partners (consulting, storytelling, influencing, synthesis of data from multiple sources, developing rich insights and using innovative research techniques) and to strengthen understanding of the client’s business. Most recently, Jiří´s efforts have focused on internal innovation including crowd-sourcing and co-creation, shopper marketing, and modelling.



Jo McIlvenna

Jo McIlvenna

Director, Jo McIlvenna, UK

Jo is the Director of Jo McIlvenna , a media consultancy that exists to provide high quality, insightful and actionable research and analysis in the media environment. Her particular areas of expertise are co-ordinating and reporting on multi-country projects, channel development and audience segmentation with her consultancy offering full-service qualitative research as well as directing and analysing quantitative studies. Jo has 25 years’ experience, working in both research agencies and broadcasters (Broadcast Analyst for BBC Two and Head of Planning & Research at UKTV).

Joeri Van den Bergh

Joeri Van den Bergh

Managing Partner, InSites Consulting, USA

Joeri Van den Bergh is Co-Founder of InSites Consulting, a global ‘new generation’ research agency with offices in New York, Timisoara, London, Rotterdam and Ghent. In addition, he’s the co-author of How Cool Brands Stay Hot: Branding to Generation Y (recently awarded the American Marketing Association Book Prize for Best Book in Marketing). Joeri has extensive experience in all aspects of branding, marketing and advertising to kids, teens and young adults. His clients include global customers such as Lego, Nokia, Sony, MTV Networks, Danone, Unilever and Coca-Cola, for whom he has provided youth research and advice on how to target the youth market.



John Hackett

John Hackett

Senior Vice President of Global Marketing and Commercial Leadership Business Services, The Coca-Cola Company, USA

John Hackett is Senior Vice President of GMCL Business Services for The Coca-Cola Company. In this role he consistently provides high quality, value-added shared services and support across the broad marketing and commercial community driving greater focus, business impact and productivity.

Since joining Coca-Cola in 1988, John has held numerous senior management positions overseeing the marketing, planning, strategy, production and sales of several Coca-Cola brands and products across Asian and Australian markets.

Prior to joining The Coca-Cola Company, John worked for several years with the E&J Gallo Winery where he gained experience in sales, sales management, and field marketing positions.

A graduate of Cornell University (B.S. 1984), John resides in Atlanta, GA with his wife Wendy, and two sons, Jack and Sean.



John Kearon

John Kearon

Chief Juicer, BrainJuicer Group, UK

John Kearon is Chief Juicer and Founder of BrainJuicer Group PLC. Dubbed the “Steve Jobs of market research”, John continues to lead BrainJuicer, now regarded as one of the leading innovators in the international market research industry. John’s role in conceiving, inventing and leading BrainJuicer made him Ernst & Young’s Emerging Entrepreneur of the Year in 2005. BrainJuicer has been twice winner of the ESOMAR award for Best Methodology in 2005 and 2007. He was also awarded the Advertising Research Foundation’s Gold Award for Great Mind/Research Innovator of 2008. Prior to founding BrainJuicer in 1999, and successfully listing it on the London AIM (Alternative Investment Market) in 2006, John founded innovation agency Brand Genetics Ltd, which invented new products and services for large blue-chip companies. John started his career over 20 years ago as a graduate of Unilever's management programme, rising to be a senior marketer at Elida Gibbs before moving into advertising. John’s recipe for entrepreneurial success is: creativity, resilience, determination, perseverance, stamina, drive, imagination, resourcefulness, courage, self belief, commitment, ability to go without sleep and a touch of madness.

John Pawle

John Pawle

Consultant Director, QRi Consulting, UK

John Pawle is owner and Principal Consultant at Second Sight and Consultant Director at QR. He graduated with a BSc (Honours) in Social Sciences from London South Bank University and is the author of numerous papers, books and publications.

John is a member of the Market Research Society as well as past Chairman of the Middle East Research Forum and The Joint Industry Committee for Media Research in the Middle East. He has over 15 years of experience working with Unilever. His roles and responsibilities have been varied and include: Marketing Services Manager, Research Co-ordinator for Middle East, North Africa and Central and Eastern Europe and Global Market Research Leader for Personal Care to name a few.



Joost Vastenavondt

Business Leader Consumer & Market intelligence, MasterCard Europe, Belgium

Joost Vastenavondt is Leader of Marketing Intelligence & Planning at MasterCard Europe where he oversees segmentation, consumer behaviour, marketing strategy, white space analysis, and new business research. Prior to joining MasterCard four years ago, Joost was Marketing Manager for INDI, and previous to that, Consumer & Market Knowledge Manager for Procter & Gamble.



Joseph Chen

Joseph Chen

Consumer and Market Insights Manager, Unilever, Canada

Joseph is currently in Consumer and Market Insight at Unilever Canada. Joseph supports insights and strategy for all categories at Unilever Canada with exciting brands such as Becel, Hellmann’s, Knorr, Breyers, Ben & Jerry’s, Magnum, Dove, Axe, Vaseline, TREsemme, Nexxus, St. Ives and more. Prior to Unilever, Joseph worked at Kraft Foods and he also spent time at Ipsos Reid and Millward Brown. Joseph is a regular contributor to academic as well as industry publications and conferences. He is currently the Chair of Client Side Researcher Council at MRIA working with 17 board members from various industries.



Juan Sebastian Olier

CTO, Neurosketch, Colombia

Juan Sebastian Olier is Co-Founder and Chief Technology Officer of Neurosketch. He has studied the mind and its processes to apply them to data analysis, pattern recognition and signal processing. Juan has a master’s degree in Intelligent Systems Design and participated in research, both for market and industry as well as for cognitive modeling for pattern recognition, data retrieval and prediction.



Kartik Pashupati

Kartik Pashupati

Research Manager, Research Now, USA

Kartik Pashupati is Research Manager for Research Now in the US. He earned a BA in economics, an MBA with emphasis in marketing, and a PhD in mass media. After his MBA, he worked in sales and advertising account management. After completing his doctorate, Kartik had an 18-year career as a full-time educator, during which he taught graduate and undergraduate courses in research methods, advertising strategy, consumer behaviour and media planning. Kartik has published numerous articles in peer-reviewed journals, in addition to several book chapters, conference papers and invited review articles. He has served on the editorial review board of two journals, and as a reviewer for several others.



Koen De Vos

Koen De Vos

Senior Business Leader Consumer & Market Intelligence, MasterCard Europe, Belgium

Koen de Vos has been a leader with MasterCard Europe's team for over ten years. His experience spans competitive, market and consumer intelligence. He has been involved in the market research space for even longer, having previously worked as a Market Intelligence Manager for Mobistar and prior to that as a Market Intelligence Manager for Belgacom Mobile.



Kristin Hickey

Kristin Hickey

CEO UK, ruby cha cha, UK

Kristin Hickey is a Founding Partner of the boutique research-based planning agency ruby cha cha where she is the CEO of the UK business.

Kristin has a mixed background which includes academia, management consulting and market research. She has a BA(Hons), an MBA and studied her PhD in Australia where she spent 10 years working in senior positions with The Leading Edge before starting ruby cha cha in 2008. Kristin is a trained statistician, qual researcher and strategic planner and is a well-versed global speaker and author of several books in the field of services marketing.



Kristin Luck

Kristin Luck

President, Decipher, USA

Kristin Luck is Founder and President of award-winning firm, Decipher. In 2007, she founded WIRe (Women in Research), a networking group to help women in their pursuit of leadership, entrepreneurship and career development. Kristin is known for bringing new market research methods to the mainstream, constantly pushing the envelope to create products, solutions and methods that benefit her industry. She was an original pioneer in the multi-media online research business, heading up the world’s fastest growing research company in the early 2000s and starting her own company in 2005. She has been recognised nationally and locally with many awards for her work, most recently with two international 2012 Stevie Awards in the "Female Executive of the Year" and "Women Helping Women" categories.



Laurent Larguinat

Laurent Larguinat

Director - Market Marketing Lab, Mars, Belgium

Laurent Larguinat is Director of the Mars Marketing Laboratory, which is responsible for all of the marketing science research at Mars, Inc. The lab’s mandate is to collaborate with world-class academic partners to help establish Mars as the marketing science leader within the FMCG industry and to continuously evolve "Marketing @ Mars" to maintain and pioneer world-class marketing practices.



Laurine van de Wiel

Laurine van de Wiel

Marketeer, Van Gogh Museum, Netherlands

Laurine van de Wiel was one of the first team members when the Van Gogh Museum marketing department was established in 2009. Her most important goal was to build customer intelligence for the museum. Through the years, the foundation was laid and knowledge was gained about all facets of this field, such as visitor satisfaction and loyalty, customer behaviour, brand identity, visitor segmentation and CRM.

Laurine’s passion is to provide the organisation with control variables and to deliver strategic advice that enables the Van Gogh Museum to improve visitor involvement and loyalty.



Leanne Tomasevic

Leanne Tomasevic

Head of Truth - UK, Truth Consulting, UK

Leanne Tomasevic is Managing Director, UK, of the multi award-winning agency Truth. She helped set up the company with Andy Dexter when it launched six years ago, and has played a key role in its success since. Leanne has a particular drive for creative thinking and innovation in research. She is also known as a passionate advocate for the use of new ‘cultural’ and ‘artistic’ approaches to expand how the industry defines and conducts itself, enabling research to continue to provide value and leadership for businesses and brands. Leanne was also part of the Truth team that won the ESOMAR Award for Excellence in 2010, and the ESOMAR Congress Best Case History in 2009. She has also been nominated for a BOBI Best Customer Insight award for cultural analysis in the healthcare industry.



Manish Makhijani

Manish Makhijani

CMI Global Foods Director, Unilever, UK

Manish is the global CMI head for the savoury category at Unilever. He has worked in various consumer insight roles within Unilever for the last nine years and worked in different research agencies prior to that. He leads the Unilever Qualitative Researchers’ Accreditation Program globally.



Maria Domoslawska

Maria Domoslawska

Vice President - Global Digital Strategy & Research, Research Now, USA

Maria Domoslawska has over 15 years of experience on the advertising agency side and in market research. She started her career with Beacon Technology Partners, where she was instrumental in developing and implementing marketing research initiatives in support of B2B branding studies for several trade publications under CMP Media. Maria has also held a number of management and senior management level research positions for companies such as Digitas Boston, Exponential Interactive and EmSense, where she served as Vice President of Digital Media prior to joining e-Rewards. Maria has worked with multiple advertising agencies and media providers to validate the effectiveness of their online marketing programmes to advance strategic planning, and create greater relevancy and engagement with their audience.



Melanie Courtright

Melanie Courtright

SVP of Operations - Americas, Research Now, USA

Melanie Courtright serves as Vice President of Research Services at Research Now. She has nearly two decades of experience designing, executing and interpreting research for agencies and corporations, and is sought out for her thought leadership in the next generation of data collection. Melanie spent over a decade at a full-service research firm in Dallas where she developed her strong research background, followed by nearly a decade specialising in all forms of digital research, including online, mobile and social. Melanie has a bachelor’s degree in Business Administration and Marketing. She also serves on the board for the Marketing Research Association, and is a respected writer and speaker.



Melissa Moodley

Melissa Moodley

Director, Ipsos MORI - Healthcare, UK

Melissa Moodley is Associate Director of Ipsos Healthcare. She is a quantitative research specialist with a particular interest in advanced methods as well as research in developing markets. She has specialised in healthcare market research for the past seven years having started her market research career on the consumer side. Melissa has a Bachelor of Social Science (Psychology) degree and a Master of Development Studies degree, both from the University of KwaZulu-Natal, Durban South Africa.



Milena Sabogal Uribe

Milena Sabogal Uribe

Research Director, Starcom Mediavest, Colombia

Milena Sabogal Uribe is Research & Analytics Director for Starcom Mediavest. She is an industrial engineer with a master's in Marketing Management and experience in business generation strategies focused on marketing, media and communications. Milena has extensive experience in market research and strategic marketing planning with strengths in the analysis and understanding of human behaviour, business intelligence, analytics and competitive analysis.



Milka Karaağaçlı

Milka Karaağaçlı

Owner/Founder, Kismet by Milka, Turkey

Milka Karaağaçlı is Owner/Founder of Kismet by Milka, Turkey. Milka was born in Istanbul in 1975. After attending Saint Benoit High School, she completed her education with a bachelor’s degree in business administration from Marmara University. After 13 years in advertising business, Milka decided to follow her inner voice and pursue her passion of jewelry. Since the introduction of her first collection only three years ago in London, Kismet has grown considerably. Special collections are being sold internationally in countries like the US, UK, France, Switzerland, UAE and Kuwait and in stores such as Harvey Nichols, Fragments, Kabiri and many concept shops, as well as Kismet’s own showrooms. During this fast-paced, short time, the brand connected with its clients and created an emotional relationship. Milka believes the designs’ and brand’s genuine and sincere philosophy are the root cause for their popularity. The designs mostly incorporate pink gold, white, black and cognac colours with diamond and natural sapphire.

Nadines Guhlich

Nadines Guhlich

Market Research Manager, SoundCloud, Germany

Nadines Guhlich heads up market research at SoundCloud. Previously Director of Consumer Insights for Fox Mobile Group—a news corporation company—and Founder of Grassrootculture—a trend, insight and strategy consulting firm—Nadines has held a variety of roles including strategic marketing, brand and product strategy, trend scouting and innovation lab.



Nandita Mary Thomas

Nandita Mary Thomas

Associate Research Manager, Kadence International, Indonesia

Nandita has a master’s degree in Media and Cultural Studies from one of the top Social Science Institutes of India. She has over 4 years experience in Qualitative Research. She has been with Kadence International for over 3 years. Prior to Kadence, she has worked as a researcher in Indian Government Policy Making and at Synovate, Mumbai. Her research experience spans across categories ranging from food, personal care, banking, telecom, media, pharmaceutical, B2B and social sector. In addition to the usual research methods, she has wide experience with Semiotics and has been key to developing the ‘Kadence Semiotic TVC-Scape’ model integrated with Eye Tracking and Brain Mapping techniques. Apart from research, she enjoys conducting Community Radio, photography and media sensitization workshops for kids and women. She has headed many such projects in Dharavi, Mumbai and Amritsar. Nandita is also a trained violinist and has played in many string orchestras in India and Dubai.

Neil Mortensen

Neil Mortensen

Director of Research & Planning, Thinkbox, UK

Neil Mortensen is Director of Research at Thinkbox and responsible for providing insight across the UK TV industry and helping explain the role of TV in a fast-changing media environment. He graduated from Sheffield Hallam University with a degree in Business and Marketing, then joined the media industry as Research Director for ITV, later claiming the same position for Opera Media.



Nikhil Sharma

Nikhil Sharma

Vice President of Shopper Insights, Nielsen, USA

Nikhil Sharma is Vice President of Shopper Insights for Nielsen. He leads strategic planning and marketing efforts for Nielsen’s Shopper Insights practice in North America. Since 2008, he has held various leadership positions at Nielsen, including roles focused on strategy consulting, consumer research and predictive analytics.

Nikhil has fourteen years of progressive, global leadership experience in management consulting and product development with Fortune 500 and mid-market companies. His areas of expertise are growth strategy and shopper marketing, and he has led several initiatives with major CPG and retail clients on topics that have included brand strategy, segmentation & targeting, and marketing effectiveness. Prior to joining Nielsen, Nikhil was a management consultant with A.T. Kearney and Booz & Co.

He holds an MBA from the University of Chicago Booth School of Business and BA in English from Nanyang Technological University, Singapore.



Nikki Lavoie

Nikki Lavoie

Research Executive, Sky Consulting, France

Nikki Lavoie is Commercial Chief Officer and Research Executive with Sky Consulting. She began working in market research in the US in early 2007. Although Nikki initially started as a quantitative research associate, she quickly transitioned into the qualitative realm where she proceeded to assist, and eventually moderate, numerous focus groups and interviews. In 2010, Nikki attended her first ESOMAR Congress in Athens, Greece, and was thereby introduced to international market research. She negotiated with a company who agreed to relocate her to France, where she has since been based, working as both a moderator and a business development professional in several countries around the globe. Though she currently only moderates in English, she hopes to add French moderation to her portfolio in the coming months.



Oliver Nelken

Oliver Nelken

Founder & Lead Guitarist, Adam & the Asbo's, Mornington Media, UK

Olly Nelken is trombonist with PigBag—a band with a UK Top 3 hit from 1982! He also writes and plays in the band Adam & the Asbos, who are about to release a celebrity-filled musical 3D Sci-Fi movie. He served in the Royal Marines from 2002-2009, seeing active service in military patrols in Afghanistan, and many musical performances both there and in Iraq—including 4th of July concerts at the American Embassy, at a former palace of Saddam Hussain, as well as performing in jazz quartets at the British Embassy. Olly also appeared on UK television, including performances for Her Majesty the Queen. Olly moved to London to pursue the jazz scene, indulge in his love of electronic music, and record a concept album, before playing with the Bonzo Dog Doodah Band.



Orlando Wood

Orlando Wood

Managing Director, BrainJuicer, UK

Orlando Wood is Managing Director of BrainJuicer Labs, the company's R&D division. His work on using emotional response to communications to predict their efficiency has won numerous awards, including: the Jay Chiat Gold Award for Research Innovation (2011), the Market Research Society’s David Winton Award and Best Paper Award (2010), ESOMAR’s Award for Best Methodological Paper (2007) and the ISBA Advertising Effectiveness Award (2007). Orlando’s industry achievements were further recognised in 2011 with a '4 Under 40 Emerging Leader' Award from the American Marketing Association and a Research Distinction Award from the Advertising Research Foundation.



Patricio Pagani

Patricio Pagani

Company Director, Infotools, New Zealand

Patricio Pagani is a Company Director at Infotools—a leading provider of research services and software tools for some of the world’s largest companies—where he is responsible for client development and product innovation. Previously with Coca-Cola, Patricio joined Infotools to lead expansion of the account to more than 90 countries. Most recently, he managed the growth of Infotools business with Microsoft, and launched the Infotools operation in Latin America.

As President of the New Zealand Market Research Society (MRSNZ) and ESOMAR Representative, Patricio is a frequent speaker at different industry forums, discussing what the future may hold for our research industry. As an Argentinean living in New Zealand, he is quite fond of rugby, but stays loyal to his football.



Percy Vigil-Vidal

Percy Vigil-Vidal

General Manager, Administradora Panamericana, Peru

Percy Vigil-Vidal is General Manager of Administradora Panamericana SAC, a company that owns several malls in Peru and Chile, including Megaplaza. Before his current position, he worked as the General Manager of Megaplaza and also as a CEO for several companies in Peru, such as Molitalia and Henkell. Percy studied Industrial Engineering at the University of Lima, Peru, completed his MBA at ESAN, Peru and is also a graduate of the Management Programme at the University of Piura, Peru. He is a part-time Professor of Marketing at ESAN Peru.



Pete Doe

Pete Doe

SVP Data Integration, The Nielsen Company, USA

Pete Doe is Senior Vice President of Data Integration at Nielsen. With 20+ years of experience, he has global responsibility for Nielsen’s data fusion methodologies. He is previously responsible for launching Nielsen's data fusion products in the US, including the world’s first TV/internet data fusion solution. Before moving to the US in 2003, Pete was a board director at RSMB TV Research, UK. He is a frequent presenter at industry conferences and has presented papers on a wide variety of subjects including TV, online, radio, print, outdoor, cross-media measurement and advertising effectiveness. Pete has a first class honours degree in Mathematics from King’s College, London University.



Philip De Wulf

Philip De Wulf

CEO, Psilogy, Belgium

Philip De Wulf is a licensed psychologist who studied at the University of Ghent, Belgium. He has over 15 years of experience in strategic marketing and brand management, both in global marketing intelligence/strategic planning/consultancy and operational management roles. Philip started his career with various marketing functions in the drinks and fashion industries and has learned the tricks of global branding and brand diversification while working for Heineken and Camel. He has consulted companies in Asia, Africa, Europe and the Americas in: Automotive, Retail, Frozen Food, Baby-care, Pet-care, Personal Care, HHP, Chocolate, Health Care, Beer, Tobacco, Nutritional Supplements, Dairy and Media.



Radhecka Roy

Radhecka Roy

Regional Client Leader - APAC, TNS, Singapore

Radhecka Roy is based in Singapore and has over 20 years experience overseeing highly strategic client relationships across the APAC region.

Radhecka has a degree in Political Science and completed a diploma in Marketing after graduation.Her specialities include insight activation, workshops, NPD/product development and communications research, while her sector experience straddles a wide range including FMCGs, finance & banking, telecom, media, technology and social issues. Radhecka is also active in the media and often quoted for her views on emerging qualitative research trends and has authored papers for ESOMAR, MRSi, MRSS.



Rana El Kaliouby

Rana El Kaliouby

Chief Science Office, Affectiva, USA

Rana el Kaliouby is Co-founder and Chief Science Officer at MIT Startup Affectiva. She is also a Research Scientist at MIT. Rana is the lead inventor of Affectiva's facial coding technology; she is passionate about inventing emotion technologies and bringing them to the world! Rana is on MIT's Technology Review list, which honours the world's top 35 innovators under the age of 35. The New York Times rated her research as one of the top 100 innovations of 2006, and her work has been featured in Forbes, Wired, The Boston Globe, TechCrunch, FastCompany and more. She holds a BSc and MSc in Computer Science from the American University in Cairo and a PhD from the computer laboratory, University of Cambridge.



Reed Cundiff

Reed Cundiff

General Manager, Microsoft, USA

Reed Cundiff is the General Manager of Microsoft’s Central Marketing Group – Research Team. He is responsible for ensuring that Microsoft’s most critical business decisions are based on deep customer and market understanding. Reed’s group conducts primary research for corporate initiatives and many of Microsoft’s product and business groups, in addition to managing syndicated research. Reed joined Microsoft in January 2005 as Director of Research Incubation and Frameworks. Prior to joining Microsoft, he ran the IT research practices for the Yankee Group and prior to the Yankee Group, he held several senior analyst and business development roles at Gartner, Compete, and the Technology Evaluation Center. Reed graduated from Wesleyan University with a BA in Pre-industrial European History.



Reg Baker

Reg Baker

Consultant to ESOMAR’s Professional Standards Committee and Senior Consultant, Market Strategies International, USA

Reg Baker is President and Chief Operating Officer of Market Strategies International, a US-based research company specializing in healthcare, information technology, financial services, telecommunications, and energy utilities. Throughout his career he has focused on the methodological and operational implications of new research technologies including CATI, CAPI, WEB, and mobile. He writes and presents on these and related issues to diverse national and international audiences and blogs off and on as thesurveygeek. He is active in a number of national and international research professional and trade organizations including ESOMAR, the American Association for Public Opinion Research (AAPOR), and the Council of American Survey Research Organizations (CASRO). He has twice chaired the ESOMAR Online Conference, has published in Research World and participated in task forces to develop guidelines for both mobile and online research. He chaired the AAPOR Online Panels Task Force and is a member of the ESOMAR project team responsible for the ESOMAR 26 Questions.

Robert Ellis

Robert Ellis

Director, COG Research, UK

Rob Ellis is a Founding Director of COG Research, an innovative UK-based agency. He left Oxford with a degree in Politics and Philosophy, joined BRMB as a researcher, and spent some time in advertising as an account planner. He then founded Navigator and pioneered the use of NLP in qualitative research. Looking for new challenges, Rob was an early adopter of online research, setting up Prism and then COG. He is intrigued by the way the mind works and delighted that neuroscience is confirming many of our hunches about how important decisions get taken 'impulsively'. Rob has presented at a range of industry and commercial events and loves the way that well-presented research can bring us closer to the hidden world of the consumer.



Robert Smith

Robert Smith

Research Statistician, The Nielsen Company, USA

Robert Smith is a Research Statistician at Nielsen. He is currently working on the data integration team of the Measurement Science organisation. Prior to working in Measurement Science at Nielsen, Robert was a member of the advanced analytics team supporting Kraft Foods. He also has a background in computer software development, working in the field in a number of positions for 10+ years. Robert enjoys spending time with his family, reading books, and playing and watching sports.



Roddy Knowles

Roddy Knowles

Senior Delivery Manager & Mobile Research Expert, Research Now, USA

Roddy Knowles is Senior Delivery Manager & Mobile Research Expert for Research Now in the US. In this role he focuses on mobile research methodology, design and analysis. For nearly ten years, Roddy has concentrated on providing actionable insights from point-of-experience research. He specialised in ethnographic market research at a full-service research company prior to turning his primary focus on mobile-enabled research. Roddy holds a master of arts from Boston University and has an extensive academic background in the social sciences.



Rolando Arellano-Cueva

Rolando Arellano-Cueva

President, Arellano Investigación de Marketing, Peru

Rolando Arellano-Cueva is Chairman of the Board of Arellano Investigación de Marketing S.A., with operations in several Latin American countries and has authored papers in several conferences including the Wharton Latin American Conference, CEPAL-CIDOB Conference on Middle Classes in L.A. and ESOMAR Latin America. He holds a Psychology degree from the Universidad Católica Perú, an MBA from ESAN, and Ph.D. (Doctorat d’Etat) in Quantitative Marketing from Grenoble University, France. He teaches at Centrum Peru Business School, has been Chairman of the Marketing Department and Director of the Master in International Business Program at Laval University in Quebec, Canada. Rolando founded the Peruvian Marketing Society, is a columnist in El Comercio, the most prestigious newspaper in Peru, and is the author of 16 books and several articles in journals on business and marketing in emerging economies. He was ESOMAR representative in Peru from 2006 to 2012.



Rolando-Jose Arellano-Bahamonde

Rolando-Jose Arellano-Bahamonde

General Manager, Arellano Investigación de Marketing, Peru

Rolando-Jose Arellano Bahamonde is General Manager of Arellano Investigación de Marketing in Peru, where he worked in several positions before gaining his current title in 2011. He holds a degree in Industrial Engineeing from the Universidad Catolica del Peru, a master's in Marketing Research from the University of Grenoble, France and is currently a PhD candidate for Business Administration at the Centrum Business School Peru and Maastricht School of Management, The Netherlands. He has published articles in professional journals. He worked for Frito Lay Latin America and interned for Millward Brown in Paris, France.



Rüdiger Peters

Rüdiger Peters

Director eCommerce, L'TUR Tourismus, Germany

Before joining L'TUR as Director eCommerce in 2008, Rüdiger worked for AOL as Senior Product Manager, for Constantinfilm Interactive as Director Business Development, and as Head of Sales+eCommerce for Germanwings.



Ruihong Tang

Ruihong Tang

CEO, Brain Intelligence Neuro-Consultancy, China

Ruihong Tang is Founder and Managing Director of Brain Intelligence Neuro Consultancy, China. The company is a result of her professional training and research interests and aims to be a bridge between the academic and commercial worlds. Ruihong believes that the brain is the origin of all human decision making, and all behaviour is a direct reflection of how the brain works. Therefore, in order to truly understand ourselves as humans, we first need to make sense of the brain. By applying neuroscience technology to market research, Brain Intelligence provides marketers with a window into the mind of the consumer with a scientifically-evidenced, quantitatively-based means of evaluating emotional feedback and cognitive engagement in response to all forms of marketing stimuli.



Saskia Brocx

Saskia Brocx

Branding Consultant, TNS NIPO, Netherlands

Saskia Brocx is a Branding Consultant with TNS NIPO. She specialises in strategic branding and communication issues, using thorough qualitative and quantitative research, creativity and over ten years of experience in marketing and market research to advise clients. Visual and performing arts being her passion, Saskia's main focus in the past few years has been on the cultural sector, but she also works on branding issues in other sectors like the airline industry and FMCG.

Saskia is affiliated with the TNS Global brand strategy team and NeedScope international and has been a speaker at several conferences in the Netherlands on visitor experience and brand management in the cultural sector.



Sjoerd Koornstra

Sjoerd Koornstra

Global CMI Planner, Heineken International, Netherlands

Sjoerd Koornstra is Global CMI Planner at Heineken International. He is responsible for Knowledge Management, market research standards and protocols and Global vendor management. He has broad international experience in developing as well as developed markets and has been in several market-research-related areas for 25 years. Sjoerd has held international positions in the field of Marketing Research, Knowledge Management and Marketing Information Technology. He has a master's degree in applied econometrics in business administration.



Stephen Needel

Stephen Needel

Managing Partner, Advanced Simulations, USA

Stephen Needel is Managing Partner of US-based Advanced Simulations. This international company uses virtual reality simulations to study retailing, marketing, and shopper consumption issues. As principal of Simulation Research, he helped introduce virtual reality to the marketing research world in 1993.

His previous jobs included management roles at AC Nielsen and Information Resources. Earlier jobs included analytical roles at Burke and Quaker Oats and as lecturer at the University of Connecticut, where he received his doctorate in Social Psychology. He is a frequent speaker on virtual reality, category management, and the role of science in marketing research.



Steve Olsen

Steve Olsen

Associate Manager Consumer Market Insights, Unilever, Canada

Steve Olsen is an Associate Manager in Consumer Market Insights at Unilever Canada, working with all of the company’s brands. In this role, Steve uses research to guide strategy on brands such as Becel, Hellmann’s, Dove, and Axe. Steve fell in love with the field of marketing research while pursuing an undergraduate business degree and he hasn’t looked back since. Steve has previous marketing research experience on both the client side (Procter & Gamble) and the supply side (Corporate Research Associates) of the industry, as well as a MBA from Dalhousie University.



Sunita Venkataraman

Sunita Venkataraman

Head of Marketing and Consumer Sales - South East Asia, Intel Corporation, Singapore

Sunita Venkataraman is a respected authority on technology, marketing and consumer insights in the South East Asia region. With a post graduate degree in Business Management from the premier IIM Insititute, Sunita has over 20 years of experience, first as a seasoned MR practioner overseeing large MNC accounts across diverse regions, and secondly as a Consumer Insights & Knowledge custodian for tehcnology giant Intel. Over the last 3 years, Sunita has moved on to head the marketing function for Intel in South East Asia.

Under her auspices, Intel has explored innovative ways of drawing consumer insights to blend technology offers with complex local culture nuances for some breakthrough programmes.



Suzanne Hall

Research Director, Ipsos MORI, UK

Suzanne Hall has over ten years’ experience in conducting qualitative research and currently works as a Research Director in Ipsos MORI’s Social Research Institute, where she heads the Employment, Welfare and Skills team—a group of around 15 researchers committed to better understanding employability, the labour market and the support people need from the state. It is also one of the largest areas of Ipsos MORI’s public sector work.

Suzanne focuses on the most vulnerable in society, and the impact that public policy has on their lives. Her projects are often large scale, involving hundreds of in-depth interviews, and are frequently longitudinal. For instance, she recently designed and directed the evaluation of a policy designed to make work viable and childcare affordable thus reducing child poverty.



Thaddeus Fulford-Jones

Thaddeus Fulford-Jones

CEO, Locately, USA

An expert in the emerging field of consumer location analytics, Dr. Thaddeus Fulford-Jones is CEO of Locately, a Boston-based shopper insights firm that was acquired by Service Management Group in August 2012. His team is pioneering the development of new analytical tools to make sense of huge volumes of GPS data for consumer/shopper insights and for advertising effectiveness research. Locately’s location analytics platform is the real-world equivalent of web analytics; the technology deciphers how real consumers visit physical restaurants and retailers, respond to advertising, and make decisions.



Tom De Ruyck

Tom De Ruyck

Head of Consumer Consulting Boards, InSites Consulting, Belgium

Tom De Ruyck is Head of Research Communities with InSites Consulting and in charge of InSites’ global activities in terms of community research: thought leadership, steering innovation and business development.

InSites is one of the world’s leaders in this field: it has moderation teams in more than 30 countries worldwide and builds over 150 private online research communities a year for global clients like Heinz, Unilever, Danone, Red Bull, Heineken, IKEA, Microsoft & many more.



Tom Ewing

Tom Ewing

Digital Culture Officer, BrainJuicer Group, UK

Tom Ewing has extensive experience as a conference speaker, presenter and chair, for both BrainJuicer and his previous employer, Kantar Operations. He won Best Presentation at the 2008 MRS conference for a paper on long-term online communities, and Best Overall Paper at ESOMAR Congress 2012 for Research In A World Without Questions. He has written and presented on online communities, social media, gamification, and behavioural economics and has recently chaired the American Marketing Association’s (AMA) first ever Big Data-focussed conference. Tom has worked as a researcher, marketer, copy editor, copywriter, and community manager. He works at BrainJuicer specialising in research on the internet and social media, as well as helping to make the company’s suite of innovative products even more exciting.



Will Goodhand

Will Goodhand

UK Board Director, TNS, UK

Will Goodhand is UK Board Director at TNS with particular responsibility for Brand & Communications. Voted ESOMAR's Research Superstar 2010 at the Congress in Athens, he also sits on the Fringe Factory Board( supported by ESOMARNext), dedicated to widening the appeal of market research to the young and uninitiated. He has a passion for performance, further underlined by the pop record he recorded for the 2006 World Cup—collaborating with co-presenter Oliver Nelken, the Jazz Powered Train band and fellow cast members of the reality TV show Beauty & the Geek.

Will has previously worked as Director for Ipsos ASI and Juicy Evangelist at BrainJuicer PLC. His oft-trailed sitcom set in a marketing consultancy has yet to see the light of day, amidst murmurings of dark forces determined to ensure the truth never gets out.


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Hotel & venue

With 323 rooms, The Grand Cevahir Hotel, located in Sisli Istanbul, is the first five star congress hotel in Turkey and provides a combination of modern architecture with high technology and comfort.

Located just 13 minutes by car from the city centre, this hotel is ideal to take advantage of all the wonders of Istanbul, whether for a few days or for a longer stay. The Ataturk airport is 10 miles from the hotel, which is about 34 minutes by car.

Grand Cevahir Hotel

Address:

Grand Cevahir Hotel
Darulaceze Cad. No: 9 Okmeydani
Sisli Istanbul
Turkey

Telephone: +90 (212) 314 42 36
Fax: +90 (212) 314 42 92

Hotel & venue's website


Congress 2013 ESOMAR Big Night Out
September 24th, 2013

Congress 2013 ESOMAR Big Night Out

Binbirdirek Cistern rests under a small public square on the upper side of the Justice Palace in Sultanahmet.Constructed in the 4th century, it was the second biggest water reservoir in Istanbul for centuries. The site housed a palace, served as an atelier for silk and yarn producers and was used as a warehouse for a neighbourhood bazaar before being converted to its current state. Once a massive reservoir, the site originally housed 224 columns of which 212 are still in existence, adding to the grandeur of its setting. Its name, “binbir” means abundance, an apt description for its extraordinary architecture and exceptional beauty.

Video

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Registration pricing

 

Onsite Delegates

Early Bird rate (until 5 July 2013)
Members
Non-members
Regular delegate (Full Congress) EUR 999 EUR 1690
Regular delegate (Day 1 Entrance) EUR 950 EUR 1050
Regular delegate (Day 2 Entrance) EUR 950 EUR 1200
Academic* EUR 870 EUR 870
Graduate & Young Professional* EUR 600 EUR 820
Exhibition Stand Personnel EUR 650 EUR 650
1 Workshop EUR 665 EUR 855
2 Workshops EUR 950 EUR 1330

* Read the conditions that apply for registration carefully.

Standard rate (6 July 2013 - 13 September 2013)
Members
Non-member
Regular delegate (Full Congress) EUR 1365 EUR 1845
Regular delegate (Day 1 Entrance) EUR 950 EUR 1050
Regular delegate (Day 2 Entrance) EUR 1100 EUR 1200
Academic* EUR 870 EUR 870
Graduate & Young Professional* EUR 600 EUR 820
Exhibition Stand Personnel EUR 650 EUR 650
1 Workshop EUR 760 EUR 950
2 Workshops EUR 1140 EUR 1520

* Read the conditions that apply for registration carefully.

Late rate (14 September 2013 - 19 September 2013; includes on-site registration)
Online registration open until 19 September 2013, 12:00 CEST (GMT+2)
On-site registration is possible.
Members
Non-members
Regular delegate (Full Congress) EUR 1570 EUR 2050
Regular delegate (Day 1 Entrance) EUR 950 EUR 1050
Regular delegate (Day 2 Entrance) EUR 1100 EUR 1200
Academic* EUR 870 EUR 870
Graduate & Young Professional* EUR 600 EUR 820
Exhibition Stand Personnel EUR 650 EUR 650
1 Workshop EUR 760 EUR 950
2 Workshops EUR 1140 EUR 1520

* Read the conditions that apply for registration carefully.

Cancellation Policy

If you are unable to attend, a substitute may attend in your place. Please note, however, that the status of the replacement delegate (member/non-member) may affect the original fee charged. Cancellations must be received by ESOMAR in writing or you will be considered a No Show (no refund given). All refund claims must be received within 5 working days after the event has been held. The cancellation charges will apply irrespective of whether the registration fees have been paid or not.

The following charges will apply:

  Congress Workshop
Until 5 July 2013 No charge.
Full refund given
No charge.
Full refund given
After 5 July 2013 Cancellation charge:
EUR 400
Cancellation charge:
EUR 200

Cancellation fee can only be waived upon receipt of visa refusal document.


Remote/Streaming Delegates

Standard rate
Members
Non-members
1 Time Slot (from session parts 1 to 4) EUR 100 EUR 100
2 Time Slots (from session parts 1 to 4) EUR 200 EUR 200
3 Time Slots (from session parts 1 to 4) EUR 300 EUR 300
4 Time Slots (session parts 1 to 4) EUR 400 EUR 400
5 Time Slots (session part 5, on Wednesday 25 September, is free of charge) EUR 400 EUR 400

* Please make sure to check out the live stream programme to see what sessions are excluded for live broadcasting.

Cancellation Policy

If you are unable to attend, a substitute may attend in your place. Cancellation of livestreaming registration is not possible, nor are any refunds given.

 


Disclaimer

My enrolment, attendance and/or participation in ESOMAR’s Congress 2013 constitutes my agreement and understanding that ESOMAR is permitted to photograph, record and use my name, picture, portrait, likeness, voice and statement(s), as well as any compilation(s) that may result there from. I further acknowledge that all photographs, videos and other recordings of me in any media or medium used and taken by ESOMAR are owned solely by ESOMAR and it alone may copyright those materials containing same. ESOMAR has the right to edit the foregoing in any manner it deems appropriate and such right may be exercised without any inspection, review or approval by me. ESOMAR shall also have the right to use and employ such video and photography for use on television, the Internet (including on the ESOMAR’s website) and in conjunction with the advertising, publicity or promotional materials of ESOMAR. Nothing herein will constitute any obligation on the part of ESOMAR to use, photograph or record me or make any use of the rights set forth herein. I fully understand the content, meaning and impact of this release.

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THE HUB - Congress 2013 Exhibition

"The Networking at the Congress exponentially grows your network. You make new friends and meet old ones, and they introduce you to more new friends. Often these new friends become your best clients or suppliers."
Marcello Sasso, Cielo Research S.r.l, Italy

This year’s Congress will bring together the best and brightest to discuss the changing contours of the research industry and to highlight the bolder, broader, bigger profession that is emerging. Now is the time to inspire the industry with our vision.

The Hub is designed to not only inspire, but to offer solutions. Get the most out of your time at Congress and join your peers in this exclusive area to discover state of the art solutions and technologies that allow you to be more competitive in this rapidly changing industry.

Network

Meet old friends and make new contacts. As the main networking area of Congress, The Hub gives you access to discussions and innovative perspectives from 1000 delegates from over 70 countries – all in a interactive and centralised location .

Insight

Think Bigger …and quicker and cheaper ... But how?
The Hub provides the ideal venue for you to meet with the experts and find out what tools are available to help you be more efficient and successful in this competitive industry.

Experience

From product demonstrations to cultural experiences, The Hub is a sensory experience. Taste the local Turkish coffee, see the latest software solutions and hear about new developments - all designed to create a buzz you won’t soon forget!

To find out which companies can offer your business strategic advantages please review our list of exhibitors and plan your time in the exhibition.

List of Exhibitors
.pdf (3 MB)

Congress 2011 Exhibition Booths Congress 2011 Exhibition Baloon Congress 2011 Exhibition Booth
Congress 2011 Exhibition Drinks Congress 2011 Exhibition Hub Round Congress 2011 Exhibition Hub
Congress 2011 Exhibition Internet Congress 2011 Exhibition Area Congress 2011 Exhibition Craftman