-
CEE RESEARCH FORUM 2012
Krakow / 26 - 27 March
Research in Central and Eastern Europe (CEE) is flourishing as companies from around the world look to the region for new business opportunities. Join ESOMAR in Krakow for the CEE Research Forum 2012.
Overview
The move from transactional to relational research is at the forefront of change in the Market Research industry.
Technological advancements, societal changes and the current economic crisis are creating new dynamics – challenges to the “traditional” wisdom of market research and marketing. There is an increasing emphasis on the need to continually seek and demonstrate new value propositions. The face of market research is changing and with it so are many of the approaches and methodologies we employ. Through the use of collaborative relations, active listening, increased dialogue and observation, market research is assessing its position and developing a diverse set of skills both traditional and new to meet these latest demands and to ensure that market research advances and adapts to this new marketplace.
As we enter a new decade, we as an industry must stop and take stock - to reflect on our research and approaches from the past, differentiate between perception and reality and determine what the future holds.
ESOMAR is therefore proud to announce Odyssey 2010 – The Changing Face of Market Research to be held in Athens, the birthplace of critical thought and the foundation of modern culture.
Programme
| SUNDAY, 17 OCTOBER | |
| 09.00 - 17.00 | WORKSHOPS
|
| 16.00 - 19.00 | Conference Registration |
| 19.00 - 20.00 | Welcome Reception |
| MONDAY, 18 OCTOBER - CONFERENCE DAY ONE 09.00 - 17.30 - Exhibition (08.30-19.00) |
|
| 09.00 - 09.05 | OPENING Sue Nosworthy, ESOMAR Vice-President |
| 09.05 - 09.20 | Introduction to Programme and Opening Guest Speaker Michael Bartl (Programme Committee Chair) |
| 09.20 - 09.45 | OPENING GUEST SPEAKER Web 2.0 - Tackling the future of marketing communications Michael Willeke, Marketing Communications Director, Coca Cola, Germany |
| 09.45 - 09.50 | Q&A |
| 09.50 - 10.15 | I want my MySpace! Helping an industry innovator (re)innovate Alison Bryant, PlayScience, USA Lauren Christensen, MySpace, USA |
| 10.15 - 10.20 | Q&A |
| 10.20 - 11.05 | Break |
| 10.50 - 11.05 | Company Presentation Confirmit |
| ONLINE SPACE | |
| 11.05 - 11.10 | Introduction by session chair Michael Bartl, HYVE, Germany |
| 11.10 - 11.35 | Online action research How interventions can be understood through participant storytelling Josephine Hansom, GfK NOP, UK |
| 11.35 - 12.00 | The dots can only be connected with a tune! Claudia Gapp, Nielsen, Austria Frank Hofmann, Nestle, Germany |
| 12.00 - 12.20 | Discussion |
| 12.20 - 13.50 | Lunch |
| THE ONLINE OBSERVATORY | |
| 13.50 - 13.55 | Introduction by session chair Steve Lavine, former CRO Toluna, USA |
| 13.55 - 14.20 | Negative publicity Does it exist and what factors affect how people process it in online environments? Kyle Findlay, The TNS Global Brand Equity Centre, South Africa |
| 14.20 - 14.45 | Listening to Social Media from a B2B2C perspective How to strengthen the competitive role as “preferred supplier” with Netnography Steffen Hück & Julia Jonas, HYVE, Germany Anne Grünhagen & Cornelia Lichter, Symrise, Germany |
| 14.45 - 15.10 | Web 2.0 capturing real life insights The Narval method and its application to the automotive industry Diouldé Chartier, DCAP Research, France Laetitia Ricci & Virgile Charton, PSA Peugeot Citroën, France Frédéric Lefebvre-Naré, Isée, France |
| 15.10 - 15.35 | Naked truth Online focus groups: Getting to the bottom of the consumer’s mind Santiago Kahane, DatosClaros, Argentina Mariana Itzcovich, Unilever, Argentina |
| 15.35 - 15.50 | Discussion |
| 15.50 - 16.30 | Break |
| ESOMAR SESSION | |
| 16.30 - 16.45 | Introduction by session chair Legislators are homing in on online marketing – an update on privacy issues and their impact on researchers Adam Phillips (ESOMAR Professional Standards Committee Chair and ESOMAR Legal Committee Chair) |
| 16.45 - 17.30 | Privacy issues in the online space
|
| 17.30 - 18.30 | NETWORKING DRINKS |
| TUESDAY, 19 OCTOBER - CONFERENCE DAY TWO 09.00 - 17.00 - Exhibition (08.30 - 19.00) |
|
| ONLINE COSMOS: PANELS, COMMUNITIES AND SOCIAL NETWORKS | |
| 09.00 - 09.05 | Introduction by session chair Lorenz Gräf, Globalpark, Germany |
| 09.05 - 09.45 | Facebook Interactive Session Finding validity through the socially connected consumer Moderated by: Sean Bruich & Kathy Dykeman, Measurement Research, Facebook, USA & UK |
| 09.45 - 10.05 | Online research….and all that Jazz! The practical adaptation of old tunes to make new music Steven Gittelman & Elaine Trimarchi, Mktg. Inc. USA |
| 10.05 - 10.10 | Q&A |
| 10.10 - 10.55 | Break |
| 10.40 - 10.55 | Company Presentation Toluna |
| ONLINE COSMOS: PANELS, COMMUNITIES AND SOCIAL NETWORKS (PART II) | |
| 10.55 - 11.00 | Introduction by session chair Manila Austin, Communispace, USA |
| 11.00 - 11.20 | Rulemaking or Playmaking? Implications of the emerging co-creation landscape Felix Koch & Nick Coates, Promise Corporation, UK |
| 11.20 - 11.40 | Synergizing natural and research communities Towards a perfect synergy between listening into conversations on ‘natural’, and on ‘research’ communities Annelies Verhaeghe, Tom De Ruyck & Niels Schillewaert, InSites, Belgium Carel Vereijken, Danone Research, Netherlands |
| 11.40 - 12.00 | Why are we trying to create new communities for market research purposes? A case study comparing learnings from an existing community vs. a research panel Charles Pearson, EasyInsites, UK Vicki Kateley, Bounty, UK |
| 12.00 - 12.20 | CSI Berlin The strange case of the death of panels Kees de Jong, Survey Sampling International, Netherlands |
| 12.20 - 12.40 | Discussion |
| 12.40 - 14.00 | Lunch |
| ONLINE CROSSOVER: MOBILE RESEARCH | |
| 14.00 - 14.05 | Introduction by session chair Steve Lavine, former CRO Toluna, USA |
| 14.05 - 14.25 | Designing relevance How open and agile research methodologies can help complex organizations respond to change and stay relevant Francesco D’Orazio, Face, UK Tom Crawford, Nokia, UK |
| 14.25 - 14.45 | Innovative mobile research in developing countries Emmanuel Bellity, Opismart, France |
| 14.45 - 15.05 | Mobile location based research Cross cultural examination of coffee culture Monique Morden, Chris Ferneyhough & Andrew Grenville, Vision Critical, Canada |
| 15.05 - 15.20 | Discussion |
| 15.20 - 16.00 | Break |
| 16.00 - 16.05 | Introduction to Closing Guest Speaker Michael Bartl, HYVE, Germany |
| 16.05 - 16.30 | CLOSING GUEST SPEAKER Social Media: a new world audience Roberto Belo Rovella, Interactive Editor, BBC World Service Future Media, UK |
| 16.30 - 16.35 | Q&A |
| 16.35 - 16.50 | Programme Summary Michael Bartl (Programme Committee Chair) |
| 16.50 - 17.00 | CLOSING Finn Raben, ESOMAR Director General |
| 17.00 - 17.30 | FAREWELL DRINKS |
Speakers/authors
Annelies Verhaeghe
Annelies Verhaeghe is Senior Consultant at the ForwaR&D lab department at InSites Consulting. At the ForwaR&D Lab's she is in charge of the development of new methods and tools which enable us to fill blind spots in consumer understanding. Currently, She is engaging in online observational research and text analytics but in the past she has been involved in connected research, online panel research and innovation research.
Adam Phillips
Chair of ESOMAR Professional Standards and Legal Committees
Adhil Patel
Adhil Heads up the Thought Leadership division at the TNS Global Brand Equity Centre, which comprises R&D, Stats, Knowledge Management and Training. He is also a Brand Equity expert, with over 10 years experience in the field. B. Science (Statistics & Economics) at University of Cape Town. Sector involvement has been varied, from Consumer (tobacco, beverages, fast food, oral care, pet care) to Technology (software, handsets, hardware) to Finance (credit, debit, banks)
Adhil is based in Cape Town, South Africa, but travels extensively to Europe, USA and APAC for client engagements as well as training and conferences. He has authored or co-authored 3 SAMRA papers previously (2005, 2006, 2010), and has presented at the annual conference of the Society for Chaos Theory in Psychology and the Life Sciences (SCTPLS, 2009)
Amrita Sood
Amrita Sood is Divisional Director, Qualitative at GfK NOP Social Research. She holds a BSc (hons) Psychology, and an MSc in Marketing from Strathclyde Business School. Amrita has presented papers on citizen journalism and research at ESOMAR Congress 2008 (September 08) and Research 09, the Annual Conference of the Market Research Society (March 09). She also presented earlier this year at Research 10, on the topic of semiotics and behaviour change.
Anne Favrelle
Anne Favrelle is Project Director pricing at SKIM. She worked at Procter & Gamble for 12 years, building pricing and volume forecasting capabilities across regions (Western Europe, Central & Eastern Europe, Middle East and Africa) and categories (Laundry, Beauty, Healthcare). Anne started at Ciba Geigy (pharmaceuticals) and holds a master degree in genetics as well as a marketing degree (IMIS, Lyon) specializing in marketing for pharmaceutical companies. Anne presented at SKIM Software in Berlin in 2005 and at IBF in Amsterdam in 2003 and 2006.
Andy Kung
Andy Kung is a seasoned professional with more than 16 years experiences in marketing research and CRM analytics. Andy began his profession from the research supplier side where he spent 8 years with the leading market research firms including Nielsen, TNS & Synovate. He then started up his own consultancy business specialized in the area of data mining and analytical CRM and was later employed by Prudential Assurance as CRM Manager. Having spent almost two years at Prudential, Andy joined Hong Kong Disneyland as the grand opening team and headed the Research and Forecasting department for five years. Andy later spent a short tenure at Hong Kong Jockey Club led their market intelligence division.
He currently works for Shangri-La Hotel & Resorts as the Manager, Loyalty Marketing and CRM and focus on analyzing customer data, developing loyalty marketing strategies and projecting customer life-time value. Andy is also an active conference speaker who enjoys knowledge sharing. Andy has a Bachelor degree in Mathematics and a Graduate Diploma in Statistics & Operation Research from RMIT University, Australia.
Andreas Onnen
Andreas Onnen is Head of Consumer and Market Knowledge for Procter&Gamble Germany/Austria/Switzerland. His drive for improving the life of more consumers lead him to a career in market research at P&G. In 15 years of international experience he developed a broad methodological background that forms the basis for a lot of in-depth work on understanding emerging consumer and shopper needs.
Anthony Hamelle
Anthony Hamelle is fond of understanding the world around him … and his clients! In his capacity as VP for opinion & market research at linkfluence, he both develops and applies novel and rigorous ways that generate insights through social media research (collection and analysis of spontaneous opinions published on blogs, forums, etc.). An associate lecturer in New Media & Market Research at University Paris Sorbonne (Celsa), he holds a Master’s degree in Computer & Communications Law from the London School of Economics and a Master’s degree in Law from University Paris X. Prior to joining linkfluence, he had held positions as department manager at Occurrence, an independent French research agency, and public affairs consultant at Euro RSCG C&O (Havas Group).
Barbie Clarke
Barbie completed her PhD in child and adolescent psychosocial development at the University of Cambridge, and has been a child and youth researcher for over 20 years.
Beth Corte-Real
Beth Corte-Real is European Knowledge and Insights Manager - Sparkling Portfolio at Coca-Cola. Originally from the U.S., Beth has held several senior roles in market research and insights over last 15 years - including roles at Tropicana, Carlsberg and currently at Coca-Cola Great Britain where she heads up the insight and planning team for the sparkling brand portfolio. The research and insight landscape has evolved tremendously over the last 10 years and Beth’s passion is to bring new ways developing consumer insights that challenge businesses to step-change they way they “talk” to consumers – especially youth. Beth has pioneered new thinking into brand strategy and specifically landing insights into action. She has contributed regularly at MRS conferences speaking about co-creation and online community research together with key agency partners, FACE.
Bill Blyth
Bill Blyth is Global Methods Director at TNS. He joined the company in 1982 via Audits of Great Britain and has worked in many roles on both the continuous and custom sides of the business. In recent years he has concentrated on design, best practice and quality in large scale international studies.
His industry work includes being a past Chairman of the UK MRS, AMSO the UK trade association and EFAMRO. He currently chairs ISO TC225, the body that oversees the international quality standard for survey research. He has written and presented extensively on survey research particularly in the areas of quality and the application of technology to data collection.
Athens will be the fifth decade in which he has contributed a paper at the Annual Esomar Conference.
Bill Zuo
Bill, a member of the SSI Asia Pacific management team, has a leading role in expanding SSI business in North Asia. He has over 10 years of Marketing Research experience within the region as well as local expertise in client services and panel management.
Prior to joining SSI Asia Pacific, Bill was responsible for educating Synovate’s clients and researchers in online methodology, and was instrumental in the creation of a local online operations team to improve client experience. He was given the Synovate Global WOW Award for his work developing an online ad measurement tool. Prior to that, Bill worked for Nielsen Online Research Services in Australia and AIP in Shanghai.
Bruno Colin
Bruno Colin is Global Director at GfK Custom Research. His main remit is to manage technologies for GfK Operations through the standardisation of all main key Ops functions, for both software and associated processes, in order to ensure the optimum leading-edge service.
Bruno has 25 years of experience in Market Research industry, in all sectors (Retail and Consumer Panels, Audience Measurement, Ad-hoc) and all domains (Operations, Modeling, Research and Consulting).
Cam Davis
Cam Davis labels himself as an opportunity insight researcher who initially started out as a professor in the robust and rigorous academic world and but soon ended up exploring and applying innovative research methods in the dynamic corporate world. He likes to climb mountains because they are there. He is past President of his Canadian Marketing Research Association. He is the former Dean of accreditation and professional development for the Association. He is the past editor of the Canadian Journal of Marketing Research. He is a member of the Canadian ISO market research team. He is currently an adjunct professor at the University of Waterloo, Canada. He loves research and embraces everything that the Internet can possible offer, albeit with a sceptical open eye.
Catherine Eddy
Catherine in Executive Director of Nielsens’ Consumer Research businesses in Indonesia and Vietnam. She has lived worked in Indonesia since late 2004. She originates from Australia and has 20 years experience in the market research industry.
Catherine has worked as an academic and applied researcher at the University of South Australia, lectured in Marketing and Consumer Behaviour for the University of Adelaide’s Hong Kong MBA program as well as for Monash University’s programs in Jakarta. Her area of academic research is service quality and satisfaction.
Catherine Willis
Catherine is Senior Manager of Insight Marketing for LG Electronics US. She covers the consumer electronics and home appliances industries focusing on marketing communications, shopper, and brand strategy insights.
Christian Kugel
Christian’s career spans marketing strategy, research, digital and emerging media. As a veteran of Denuo, Millward Brown and Starcom Worldwide, he has developed an expansive perspective on how people interact with brands, each other and media. In his current role, Christian is SVP at Publicis Groupe’s VivaKi unit, where he works with senior leadership to drive the organization’s reputation and revenue. He is based in Chicago.
Cristina de Balanzó Bono
Cristina has eleven years experience in advertising agencies, including the position of Strategic Planner at McCann Erickson from 2004 to 2009. She holds a degree in Sociology and recently completed her PhD in Communication. She has written and spoken on the subjects of neuromarketing, and consumer insight/creativity. Her doctoral thesis deals with improving advertising effectiveness and consumer insight using a cognitive neuroscience approach. Cristina now works as Global Head of Neuroscience at TNS, UK. She is also member of the Strategy and Creativity Research Group at the Ramon Llull University in Spain. She combines this with teaching appointments at universities and schools of marketing and communication.
Dave King
Dave King, CEO and Director at Techneos is an experienced technology executive who has large company, early stage and entrepreneurial experience with private and public companies covering several technology domains including systems hardware, enterprise software and telecommunications. He has benefited from experience with Hewlett Packard and IBM has taken those skills and implemented the choice processes and techniques in a number of ventures. Dave has been an adviser and board member to a number of technology ventures that benefit from his breadth of knowledge and skill in building out teams, driving growth and building value.
David G. Bakken
Prior to launching his own consulting practice in 2009, David was Executive Vice President and Chief Scientist at Harris Interactive, where he headed the marketing science and research methodology teams and served on the firm’s senior management team. David specializes in the design and implementation of fact-based solutions in the areas of innovation, pricing, and customer experience for clients in a wide variety of industries including FMCG, automotive, healthcare, technology, and financial services.
David Penn
David Penn is MD and founder of leading edge agency Conquest. He has a wealth of experience in marketing and research spanning both client and agency. David is widely regarded as a thought leader in brand and communications research, and has published and presented some groundbreaking work on neuroscience and metaphor. In 2008 he developed and launched the award-winning Metaphorix® tool which measures emotional engagement via visualisations of primary metaphors.
David Smith
David Smith is Director of DVL Smith Group, UK. He has 25 years marketing intelligence experience, most recently as CEO of a UK top ten market research agency.
David holds a PhD in Organisational Psychology from the University of London. He is a Fellow of the Market Research Society, a Fellow of the Chartered Institute of Marketing, and is also a Fellow of the Institute of Management Consultants. He is a Professor at the University of Hertfordshire Business School and a former Chairman of the UK Market Research Society.
He has won numerous awards from the Market Research Society, ESOMAR and other bodies, and holds the MRS Silver Medal. He is the author of ‘Inside Information – Making Sense of Marketing Data’ and ‘The Art & Science of Interpreting Market Research Evidence’.
David Smith
David Smith is the Deputy Commissioner with responsibility for the Data Protection supervisory functions of the Information Commissioner’s Office (ICO) based in Wilmslow, Cheshire.
As well as providing Data Protection leadership across the Information Commissioner’s Office, David has direct responsibility for oversight of its Strategic Liaison Division which develops and manages the ICO’s relations with its key stakeholders. He is a member of both the Commissioner’s Management Board and Executive Team.
The international aspects of David’s work involve him in representing the UK on the Article 29 Working Party of European Supervisory Authorities set up under the Data Protection Directive. In addition he was the Chairman of the data protection supervisory body for Europol from October 2006 to October 2009.
David Stark
David W. Stark, CIPP, is Vice-President of Compliance and Privacy with GfK. From April 2009 to March 2010, he served as President of Canada’s Marketing Research and Intelligence Association. During his term in office, David launched the MRIA Privacy Forum, and he developed positive working relationships with the Office of the Privacy Commissioner of Canada.
Dirk Frank
Dirk Frank, Managing Director of ISM Global Dynamics, an international research and consulting firm, is a graduated psychologist who has been in the research business for over two decades now. He is an expert in psychological research methodologies. Further, Dirk is an honorary professor at the University of Applied Sciences Pforzheim, Department of Economics and Law, and a lecturer at the Goethe University Frankfurt, Department of Psychology, with a focus on research and evaluation methods.
Ellen Bird
In the past two years, Ellen has established herself as a leading expert in digital culture within Publicis Groupe’s VivaKi unit. Prior to her role in VivaKi, Ellen was with Denuo and Starcom Worldwide, where she managed digital and new media marketing efforts for blue chip accounts including Hewlett-Packard, Bank of America and Disney. She is based in Chicago.
Florian Bauer
Dr. Florian Bauer studied Psychology and Economics at the Technical University in Darm-stadt, at MIT, and at Harvard University. He devoted himself to research into decision anomalies and the psychology of pricing, which were also the subject of his doctorate. Starting his career as a strategy consultant at Booz, Allen & Hamilton 1996, he joined with two colleagues in founding Vocatus AG in Munich in 1999, a full-service market research in-stitute that now employs over 50 researchers. In 2005 he won the ‘German Market Research Award‘ for the ‘Study of the Year‘ for which Vocatus was and is nominated again 2008 and 2010. In 2006 and 2007 he was nominated for the ESOMAR “Best Paper Award”.
Frederic John
Fred John is part of MasterCard’s global intelligence team, responsible for managing global research efforts, including those related to corporate reputation and new product development. He is also responsible for developing and carrying out professional skills and insights training programs for internal staff at MasterCard.
Fred has been in the survey research field since 1978, holding senior positions with a number of leading suppliers, including Yankelovich Partners, where he was responsible for their global network, before joining MasterCard in 2001.
Fred is an active member of ESOMAR and a recognized expert on international research and global marketing, as well as a keen observer of the industry itself. His paper on the downside of supplier consolidation was named the best presentation of 2004 by Research Conference Reports.
Fred received his BA and MA from New York University, and did graduate work at Colombia University, and holds degrees in political science and historical musicology.
George Pappachen
George Pappachen is Chief Privacy Officer at Kantar/WPP. George contributes to the development and implementation of a comprehensive data strategy by guiding privacy and information governance policy across the Group and he works directly with internal and external clients on these issues. George is also an attorney with background in technology, advertising, and media. George is a graduate of the University of Florida, US.
Hala Makowska
Hamsini Shivakumar
Director of Leapfrog Strategy Consulting, she is an accomplished brand strategist, researcher and communications thinker with over two decades of experience. Loves studying human nature, with its myriad nuances and contradictions. Has a particular interest in developing new frameworks for addressing classic and new age branding issues. Published a WPP-Atticus award winning paper on global branding. Is a regular contributor to international and local publications.
Hy Mariampolski
Managing Director of QualiData Research Inc., Hy's doctoral education combined sociology, social psychology and cultural anthropology. He has designed, directed and conducted ethnographic and other creative qualitative research studies for major global companies such as Barilla, Citibank, GlaxoSmithKline, Johnson + Johnson, Clorox, Colgate-Palmolive, KPMG, Motorola, Georgia-Pacific, and Nissan Motors, among others.
A pioneer in the application of ethnographic methods for marketing research, Hy is the author of two books for practitioners and research managers, Ethnography for Marketers: A Guide to Consumer Immersion (Sage, 2006) and Qualitative Market Research: A Comprehensive Guide (Sage, 2001).
Dr. Mariampolski serves as a member of the Board of Advisors of the Masters of Market Research program at the University of Georgia and on the Dean’s Advisory Council at the College of Liberal Arts at Purdue University. A tireless educator, Hy teaches Ethnography for Marketers workshops at ESOMAR’s worldwide conferences and trains marketers on ethnography and other qualitative research methods in the U.S. and across the globe.
Jackie Lorch
Jackie Lorch has been with Survey Sampling International (SSI) for 20 years. She was a member of the team which developed SSI’s first online panel and managed the panel for several years. In her current role she conducts research on research in support of SSI clients’ research objectives, focusing especially on factors which impact quality and the participant experience.
A frequent speaker at industry events, Jackie has presented on research issues at ESOMAR, ARF, CASRO, AMA and MRA conferences. She has a BA from the University of Leeds, England, an MBA from The University of Connecticut, US, and is a 2009 graduate of the Principles of Marketing Research program.
James Wong King Fai
James Wong King Fai is a renowned Statistician who has more than 10 years of experiences in the marketing research industry. James began his career in data processing and statistical analysis with the two leading research companies Nielsen and TNS. He later worked for a number of organizations including University of Hong Kong, Aluxon Company, Winner Food Products Ltd. and Hong Kong Jockey Club in various roles that required sophisticated data analysis and statistical modeling. James is currently working as an independent analytical consultant focusing on advance statistical analysis, data mining and predictive modeling. James holds a master degree in Statistics from University of Hong Kong.
Jiao Zhang
Jiao Zhang graduated with a degree in marketing from University of Wyoming and received an Honors MBA from Harvard Business School. Jiao has a diverse professional background from marketing to supply chain management. In her last role as a Senior Manager at Roche, Jiao oversaw sales and manufacturing. She has worked in a variety of industries, including transportation, medical devices, chemical manufacturing and entertainment.
Jochum Stienstra
Jochum Stienstra is a qualitative researcher with more than 20 years of experience. He is owner and director of Ferro Explore!, a company specialized in qualitative research. Jochum is highly interested in using complexity theory in research and is a specialist in narrative projects. He has presented several Esomar Papers and won the Esomar Award for Best Paper in 2008.
John Kearon
Chief Juicer and Founder of BrainJuicer Group PLC now regarded as one of the leading innovators in the international market research industry.
John’s role in conceiving, inventing and leading BrainJuicer made him Ernst & Young’s ‘Emerging Entrepreneur of the Year’ in 2005. BrainJuicer has been twice winner of the ESOMAR award for best Methodology in 2005 and 2007, and John was recently awarded the Advertising Research Foundation’s Gold Award for Great Mind/Research Innovator of 2008.
Prior to founding BrainJuicer in 1999, and successfully listing it on the London AIM (Alternative Investment Market) in 2006, John founded innovation agency, Brand Genetics Ltd which invented new products and services for large blue-chip companies. Before starting his first business, John had been Planning Director of one of Publicis’ UK advertising agencies. John started his career over 20 years ago as a graduate of Unilever's management programme rising to be a senior marketer at Elida Gibbs before moving into advertising.
John’s recipe for entrepreneurial success is; creativity, resilience, determination, perseverance, stamina, drive, imagination, resourcefulness, courage, self-belief, commitment, ability to go without sleep and a touch of madness.
Judith Passingham
Judith Passingham started her career in Market Research in 1983 at BMRB. Since then she has worked on the TGI, on Media Measurements of all kinds at IMS, on Retailer services at AGB, and then a variety of assignments at TNS including New Business Development, Global Account Management, Loyalty Card Data Marketing, and Management of Joint Venture arrangements within Europanel and Asiapanel. In 2001, Judith was appointed as Global CEO for Worldpanel and was responsible for its expansion, both in service scope and geographic footprint, together with the global rebranding of the service. Since 2007 Judith has worked in the TNS custom business. In 2009, she was responsible for the integration of TNS and Research International in Europe. Judith is currently CEO for Northern Europe and is a long standing member of TNS’s Global Executive Team. She has written papers on various topics, including Environmental Products, Segmentation, Private Label and EDLP.
Judy Langer
Judith Langer is President of Langer Qualitative, LLC. An expert in qualitative research and on lifestyle trends, she previously was Senior Vice President, GfK NOP Qualitative Practice, and headed her firm, Langer Associates. A qualitative researcher for 30+ years, Judy is often published in research publications, including the American Marketing Association's Marketing News and Quirk's Marketing Review, and is a speaker at a number of industry conferences, such as AMA, AAPOR, ESOMAR, QRCA and the MRA. At GfK she did the research for and wrote TrendWhys on consumer lifestyle trends for Roper Reports. She is a member of the Market Research Council, a by-invitation organization of industry leaders.
She was a founding member and first president of the Qualitative Research Consultants Association, has served several times on its Board of Directors, and is currently on several of its committees. She has also served on the Board of the American Marketing Association. Her book, The Mirrored Window: Focus Groups from a Moderator's Point of View, is a practical and opinionated guide to the use of qualitative research. Her BA is from Smith College, MA from Columbia University, both in American government. She has been a guest lecturer at Columbia, Pace and New York Universities on qualitative research.
Judy has conducted research in many product and service categories, both among a wide range consumers and with business professionals in a variety of fields. She moderates focus groups, depth interviews (in-person, phone), and online bulletin boards.
Karen Benezra
Karen Benezra is VP-Executive Director at Nielsen Life360, which brings traditional ethnography into a digital context. Using mobile tools and panel analytics, the practice delivers insights on consumer attitudes and behaviors backed by The Nielsen Co.’s extensive information assets. Ms. Benezra has a deep understanding of the forces shaping consumer behavior, advertising and the media information business with recent papers presented at the Advertising Research Foundation (ARF), the American Association for Public Opinion Research (AAPOR) and other industry conferences.
Kate Fleming
Kate has worked at Diageo for approaching two years and works within the Global Travel Middle East team. Kate works with brands, including Johnnie Walker, Smirnoff, Guinness and Baileys across multiple markets from East to West. As part of her role, Kate manages Diageo’s international flyer community, the Altitude Lounge, providing insight from a number of these markets, helping to shape Diageo’s airside offer. Prior to joining Diageo, Kate previously worked at Marks and Spencer and Selfridges.
Kristin Hickey
Kristin Hickey is one of the principals and the Managing Director of a fresh new Australian-based market research and consultancy business called ruby cha cha Pty Ltd. Kristin originally studied an honours degree in Political Science and Russian in New Zealand before completing her MBA at Bond University and going on to study towards her PhD in services marketing.
Kristin is an ESOMAR veteran, having presented at ESOMAR Congress 2002, winning best case study for her paper, “From Brief Taker to Business Catalyst”; ESOMAR Congress 2004, receiving a nomination for best methodological paper, “Show Me The Money”; ESOMAR Congress 2005, where she won Best Paper of the Congress and Year with, “The Heart Transplant”; ESOMAR Congress 2007, where she presented, “Research Alchemy” and the ESOMAR 2009 Qualitative Research Conference where she presented, “Anticipation Marketing”.
Kristin is a passionate researcher and presenter who enjoys pushing her research colleagues to embrace innovation and explore new horizons in their businesses.
Laurent Flores
Laurent is the founder of CRMMETRIX, a global customer-listening company that serves Fortune 500 companies worldwide from its office in New York, Cincinnati, Paris & Singapore. He holds a PhD in Marketing, speaks and writes regularly for international conferences and journals such as Ama, Arf, ESOMAR, Womma, Marketing Science, Admap, JAR, on the topic of innovation, website effectiveness, social media, new trends in marketing. He is regularly quoted in the international press such as NY Times, IHT, Les Echos, La Tribune, etc.
He is an Associate Professor of Marketing at Université of Paris II, Panthéon-Assas and a research fellow of Laboratoire Inseec. He sits on the Esomar board, the world research professionals association, and was on the first elected Board of Directors of Womma, the Word of Mouth Marketing Association.
Lee Markowitz
Dr. Markowitz is an innovation expert, published researcher and conference presenter (PDMA, ARF and IIR, to name a few). At Ipsos, Dr. Markowitz guides product development, leads a global network of marketing scientists, and provides consulting support to clients. Prior to Ipsos, Dr. Markowitz was Vice President of Marketing Sciences at Walker Group and Vice President of Analytics at SAMI/Burke. He has developed models for forecasting product sales, estimating incremental volume, and measuring ad effectiveness.
Linda Caller
Linda has over 25 years experience in brand, marketing and communications strategy development, particularly working in the international arena. In January 2000 she set up Thought Agents, a facilitation and training company which focuses on helping clients to develop powerful and relevant solutions fast in business, branding and team working, through creative thinking.
Thought Agents clients include The Academy for Chief Executives, Arla Foods, CAFOD (charity), Cranfield University School of Management, Emap, The European Space Agency, Guinness, Mindshare, The Ogilvy Group, The Open Society Institute, Reuters, The Sanctuary Spa Group and Unilever.
Previously Linda was International Planning Director at Ogilvy & Mather for 15 years, responsible for brand strategy, communications planning and market research worldwide across a range of multinational clients. Her earlier career was with Abbott Mead Vickers (now BBDO) and Marplan.
Recent speaking assignments on creative thinking for successful business include ACRE (South Africa Creativity Foundation), Centre for Entrepreneurship (University of Greenwich), The Challenge of Change (Cyprus), CPSI (Creative Problem Solving Institute, USA), CREA (Creativity in Europe Association), ESOMAR (Cannes Congress), Kreaturk (Istanbul), UK Creativity Jamboree and Market Research Societies in Portugal and Mexico. She is a member of the editorial board for the Journal of Brand Management, edited the book "Researching Brands" and has written several papers on creative thinking, international brands and marketing communications.
Ludovic Depoortere
Ludovic Depoortere holds a Master of Science in Marketing Degree and is Managing Director of Rogil Research. At Rogil, he is mainly involved in development & innovation tracks in the domain of sensory research. Ludovic is vice-president of Febelmar, the Belgian Federation or Research Institutes and Fellow of the Hoge Heuvelinstituut at the University in Leuven.
Lucy Davison
Lucy has over 20 years of B2B marketing and branding experience. She founded Keen as Mustard Marketing in 2006 to provide full service integrated marketing support to growing businesses. Before that, Lucy was global marketing director at Research International for 7 years. Prior to RI, Lucy worked as a marketing and PR consultant with branding and design agencies including Wickens Tutt Southgate (now Brand House) and Coley Porter Bell.
Malcolm Evans
Founding Partner of culture & communications consultancy Space Doctors and a pioneer in applying semiotic thinking to brand strategy and communication. Winner of three UK MRS Conference awards and the WPP-Atticus Grand Prix. Main current interests focus on helping brands respond creatively to emerging values, technologies and behaviours, in the wake of the global financial crisis and recession, that challenge traditional ideologies of individualism, materialism and market fundamentalism.
Marcin Penconek
Marcin has almost 20 years of experience in market research in various positions. Marcin is now leading BASES’ office in Warsaw, and overseeing the development of business in Central Eastern Europe and Russia, the key growth area in Europe. Before joining BASES in 2005, Marcin worked at Synovate in Prague and at CASE, market research company in Poland. Marcin is a founding member and former Vice-President of PTBRiO, the Polish Society of Market and Opinion Researchers and a member of ESOMAR.
Marion Tamme
Director Centre for Learning and Development, senior research manager and key account for P&G at GIM, Gesellschaft für Innovative Marktforschung. Her background in science of movement, adult learning and communication has led to a focus on creative methods in market research. She has also conducted a multitude of client and consumer workshops in response to the ever changing commercial environment especially in the beauty sector.
Mark Whiting
Mark Whiting studied modern history at Oxford University, before beginning his career in marketing intelligence with the British specialist in opinion polling, MORI.
During the last 15 years he has worked for three of the leading global market research agencies – Gallup Poll, Research International and TNS Sofres – specialising in international consumer research, as well as in the research department of the Financial Times.
He moved to Paris to join Hennessy in 2001 as Consumer Research Manager, before assuming the role of Director of Marketing Intelligence at Moët Hennessy in 2004. In 2010, he joined Added Value France as a Director
Mark Whiting is a frequent speaker at international market research conferences and his papers include :
- "Qualitative research – the glue for fragmented brands?" (Whiting & McClure, Esomar Qualitative Research Conference, Boston 2002, later published in "Excellence in Market Research")
- "Windows on the world: How the study of consumers' personal web pages can provide insights to build brand strategy." (Whiting & Sagne, Esomar Innovate Conference, Paris 2004)
- "What can Research Learn from Biology? When Mother Nature shows us the way to the development of new ideas and new products." (Whiting & Flores, ARF Advertising Research Conference, New York 2005)
- "Cutting the Insight Loss" (Whiting & McClure, Esomar Qualitative Research Conference, Athens 2006)
He also runs a workshop for market research professionals on behalf of Esomar on the subject of "Measuring Emotions: How can we measure what consumers really feel about brands?"
He was the Chairman of the Programme Committee for the 2006 Esomar Congress held in London in September.
Maureen Arink
Maureen Arink is Research Director and responsible for method development for the consumer research division at SKIM. She brings 14 years experience in market research, out of which she has spent 13 years at SKIM. At SKIM, she has conducted over 100 conjoint-based studies and has been involved in several projects to develop and evaluate research techniques. Before joining SKIM, Maureen was researcher at Tilburg University in the Netherlands, where she has also received her master degree in Business Economics.
Maya Bourdeau
Maya Bourdeau graduated with an Honors BA from Harvard University in psychology and also received her MBA from Harvard Business School. Maya has lived in seven countries (Singapore, South Korea, Japan, Canada, UK, France and the USA) and speaks three languages (English, French and Japanese). She was Managing Director for 5 years at Olson Zaltman, a marketing firm owned by a Harvard Business School professor.
Michael Feehan, Ph.D.
Michael Feehan is the CEO of Observant LLC, and former faculty member at Harvard Medical School, USA. With a background in clinical psychology, Michael is a senior qualitative and quantitative methodologist with cross industry experience in pharmaceuticals, healthcare technology, consumer goods and financial services. He publishes in the marketing research and public health literatures, and was selected by PharmaVoice magazine as one of the industries “100 most inspiring people” in 2007.
Neil McPhee
Neil is Founder/Managing Director of Nuance Research Ltd (UK), a specialist international Qualitative and Ethnographic Research provider. Neil has presented many papers on the use of advanced qualitative research and ethnography previously, and has interviewed and conducted qualitative and ethnographic projects, in various forms, around the world.
He has been a qualitative researcher for 38 years, is a Qualified NLP Practitioner (Neuro Linguistic Programming) and Hypnotherapy Practitioner and has spoken at numerous conferences, events and training sessions, including MRS, ESOMAR, AQR/QRCA, ABMRC. He is co-author of The Hidden Art of Interviewing People, a contributing author to the ESOMAR Handbook of Market Research and co leader of two ESOMAR workshops on Ethnography/Observation and on NLP.
Nicole Reinhold
Nicole Reinhold is Research & Innovation Consultant researching people's behavior, lifestyle and business trends and translating them into business practices.
Her research interest focus on the online domain and how web tools influence market research practices. She has worked and published on online panels, new marketing practices, virtual worlds and qualitative online research methods.
Nicole combines her research skills with consulting skills. She facilitates workshops and creates strategic frameworks, especially for innovation projects. Her interests lie in complex B2B environments, new technology, and social media. Previously, Nicole worked in R&D at Daimler Benz and E-Business within Philips Consumer Electronics and Philips Design. She published and trained at ESOMAR, Philips and AIOR.
Today Nicole is spitting up her time between Point-Blank-International as Associate for Online Research and SOCRATIZE her own consulting firm.
Niels Schillewaert
Prof. Dr. Niels Schillewaert is Associate Professor of Marketing at the Vlerick Leuven Gent Management School and managing partner of InSites Consulting. At InSites Consulting he manages consulting & research projects and is Director of the R&D department.
Niels was awarded for his research several times and published at Esomar as well as in leading scientific journals such as The International Journal of Research in Marketing, Journal of Services Research, Industrial Marketing Management, The Journal of Business Research, The Journal of the Market Research Society and Information & Management.
Nuria Serrano Abad
Nuria is currently Head of Strategic Planning in Madrid at a leading advertising agency and an active member of the Strategy and Creativity Research Group at the Ramon Llull University in Spain. She studies the relevance and potential of the newest neuroscience findings about memory for advertising and marketing research. Her background includes being Head of Strategic Planning and Account Planner in leading advertising agencies such as Publicis, JWT and BBDO for more than 15 years. Her international experience includes posgraduate studies (UCLA) and work in Los Angeles, plus working locally with clients in most EU countries.
Oliver Tabino
Oliver Tabino is founder and CEO of Q I Agentur für Forschung GmbH, a Mannheim (Germany) located market research agency with a focus on qualitative research & consulting and market & trend research within the Web 2.0. He is also managing director of linkfluence Germany.
He has a master degree in sociology and political science and is a lecturer at the University of Heidelberg (ethnological methods in market research) and at the SRH in Heidelberg (psychology of advertising).
Omar Mahmoud
Currently Chief Market Knowledge of UNICEF Private Fundraising and Partnerships (Fund Raising, Sale of Cards & Gifts, and Private Partnerships), globally. Has about 25 years of experience in market research and marketing services, in Procter & Gamble, Novartis Consumer Health, and UNICEF. Held global, regional, and local positions in Western Europe, Middle East and Africa, and North America.
Worked on several global brands and many successful and unsuccessful new product launches: Pringles, Pampers, Pantene, Ariel, Always, Oil Of Olay, Gerber, Ovomaltine, Isostar, Otrivin, Voltaren, and UNICEF. Taught Market Research, Marketing, and Business Thinking at The International University in Geneva. Areas of expertise include Innovation and Initiative Success, Insights, Advertising research, Price research, and Concept Development.
Orlando Wood
Orlando is Innovation Director and heads up BrainJuicer Labs. He won ESOMAR’s 2007 Best Methodology Paper for a new approach to measuring emotion using faces and the ISBA Advertising Effectiveness award in the UK that same year. His work has challenged traditional views of pre-testing by revealing the link between emotional response and advertising effectiveness. Orlando is a frequent conference speaker and has presented at ESOMAR, WARC, MRS, EphMRA and AMSRS conferences on BrainJuicer’s research innovations.
Orla McGouran
Orla McGouran is Brand Intelligence Director at Philips International in Amsterdam engaging with all of Philips’ B2B and B2C businesses and markets. Previously, she held Research positions both client and agency side at SAGEM Telecommunications, IBM and TNS Sofres in France. Orla’s research focus is on Brand and Communication strategy and she is passionate about experimenting with innovative techniques that facilitate effective and rapid go-to-market decisions. She is a business graduate from Trinity College Dublin.
Patrick Young
Patrick graduated with an Honours degree in Psychology and moved into research, joining the employee research division of a leading agency, before joining DVL Smith Ltd. Patrick has experience in conducting qualitative and quantitative primary research and developing and supporting DVL Smith’s training workshops. He has co-authored a range of papers discussing the importance of skills development to the market research industry and has spoken at a number of universities on the importance of creativity, psychology and storytelling in business.
Penny Mesure
Penny is European Director at Observant LLC, a strategic market research partner to the pharmaceutical and healthcare technology industries. She specialises in the provision of actionable insight to research managers across multiple industry sectors, often working in strategic partnership with C- Suite Executives to help them better understand ROI from Marketing and Public Relations investments. Her current focus includes new applications for Online Bulletin Boards and their implementation in global research. She graduated from Cambridge University and is a Fellow of the Market Research Society.
Patricio Pagani
Patricio Pagani is the Group Director for Global Clients at Infotools, a leading provider of consumer research database services and software tools for some of the world’s largest companies. Previously with Coca-Cola, Patricio joined Infotools to lead expansion of the account to more than 80 countries, and develop a custodian service for their market research data. In January this year, Patricio added Microsoft to his portfolio of global clients. He is also tasked with broadening Infotools’ footprint in Latin American markets.
With a strong academic background, Patricio leads signature marketing workshops around the world, building a network of close business friends along the way.
Vice-President of the New Zealand Market Research Society, Patricio’s energy and unique multi-cultural experience is helping redefine the role research plays in the country. And as an Argentinean living in New Zealand, he is learning the rules of rugby while staying loyal to football.
Paul Child
Paul joined Virtual Surveys in August 2008 and leads a number of communities, working across a range of clients and sectors. Paul writes regularly on the Virtual Surveys blog about Community related issues and has given training on communities at the Market Research Society. In 2009 Paul co-authored a paper on engagement in MROCs with academics from the University of Salford. Paul has over ten years research experience.
Paul Marsden (Keynote Speaker)
Dr. Paul Marsden is a social psychologist, author and public speaker. He researches, writes and speaks on trends in digital and social media. He is editor of online magazine Social Commerce Today, author of Connected Marketing, and former managing editor of the academic Journal of Memetics. He is best known for his research on social contagion - the infectious spread of ideas and behaviours through social networks, and research at the London School of Economics linking word of mouth to the sales performance of brands.
Philip de Wulf
Drs. Philip De Wulf is a licensed psychologist from the University of Ghent, Belgium. He has over 15 years of experience in strategic marketing and brand management both in global marketing intelligence/strategic planning/consultancy and operational management roles.
He started his career in various marketing functions in the drinks and fashion industry and has learned the tricks of global branding & brand diversifications while working for Heineken and Camel.
He has consulted companies in Asia,Africa, Europe and the Americas in: Automotive, Retail, Frozen Food, Baby-care, Pet-care, Personal care, HHP, Chocolate, Health Care, Beer, Tobacco, Nutritional Supplements, Dairy & Media.
Philip McNaughton
Philip McNaughton is a Research Director at Face – the Co-creation Planning Agency. Face uses co-creation to help brands get closer to people and crack a range of research, innovation, planning and social media challenges. Philip has worked in the Market Research industry for 15 years and has worked from Tokyo to Moscow to San Francisco, online & offline, qualitative & quantitative, from FMCG to UX through brand strategising, concept creating, creative development & social media monitoring. He has contributed regularly at MRS & ESOMAR conferences speaking particularly about co-creation and online community research.
Pravin Shekar
Pravin has been in the research domain for the past 15 years and continues to contribute in various avatars : Entrepreneur, Technologist, Researcher, Speaker. He heads two entities: 'krea', an India-centric panel research firm and 'The Social Catalyst', a non-profit trust aimed at professionalizing the working of NGOs.
Pravin has presented papers, participated and chaired discussions at several ESOMAR Conferences (APAC, Qualitative, Leisure, Congress) - and was a finalist at the Research Idol at the ESOMAR Congress in 2009. He has organized custom ESOMAR events in India in his capacity as a Representative and is spearheading the thrust for making MR a career of choice for students.
Consistent and Energetic, Pravin's passion is to evangelize entrepreneurship and market research (and leveraging technology towards this cause!).
Ray Poynter
Director of Virtual Surveys (a UK based market research agency specialising in the Internet) and principal of The Future Place. Ray has spent the last 25 years at the interface between research, technology, and innovation. Ray has held director level appointments with Millward Brown, IntelliQuest, The Research Business, Sandpiper and Deux, as well as acting as a consultant to many leading agencies.
Ray is in regular demand as a conference speaker and workshop leader in Europe, US, and Australia - covering topics as diverse as brand tracking to the application of multi-variate techniques to choice modeling.
Richard Coombe
Richard Coombe is Director of Knowledge Management at Kantar Operations. His main responsibilities include knowledge sharing, maintenance of the company’s intranet and corporate website as well as communications. Richard has worked in market research since graduating in 1986 with a degree in Modern Languages from Oxford University. He has amassed a broad-based knowledge of market research, gained from executive and managerial positions in Client Service, Project Management, Telephone Data Collection, Quality and General Management.
Richard Raubik
Richard, Marketing Performance & Productivity Insights Manager at Coca-Cola Europe, is a market research professional with more than 10 years of holistic experience in the FMCG industry, working in the TCCC system within the areas of research and strategic planning at Region, Division & Group level. His professional expertise & interests are in the areas of portfolio strategy, planning & business performance optimization, while his private passion beside his family is with sports & being Austrian particularly snowboarding but also ice hockey, football, racketlon & boxing.
Richard Shaw
Richard started his career running a start up company which specialised in conducting online psychological research and currently manages R&D at Virtual Surveys. In his current role he has pioneered the use of a number of new techniques research techniques including using social media to achieve research objectives, multi source e-ethnographic research and real time survey feedback. Richard won the 2008 MRS Special Contribution to Conference award for his presentation on the benefits of using online communities to conduct research.
Richard Thornton
Richard has 10+ years experience in consultancy and business development within the research industry, with a particular expertise in online research. Richard started his career as a Research Analyst at CAP Ventures, working across Europe with Hewlett Packard, Canon and Xerox on competitive analysis, product positioning and forecasting. Richard moved to Ciao Surveys to start-up its UK operation, eventually becoming co-European Managing Director. Richard then set-up Cint’s UK operation as Managing Director in 2009.
Sandra Minnee
Originally a trained psychologist, Sandra Minnee is a strategy and innovation consultant with 20 years of experience in marketing and strategic planning. Sandra has conducted creativity workshops in the United States, Italy, South Africa and Brasil.
Sandra started out as a qualitative market researcher working for major international corporations. She founded the department for qualitative research at NIPO, the largest research firm in Holland, and worked as senior consultant Business Planning&Organisation for PriceWaterhouseCoopers. She was asked to join the board of NIPO and sucessfully developed and implemented an added value strategy, which was followed by a management buy out and acquisition by TNS.
Sandra founded Professional Strategies in 2001. She developed BreinStijlen©, a psychological instrument measuring thinking styles, and together with Blauw Research, extended it into a marketing communication tool for consumers.
Sandra regularly leads training programs and presents workshops at conferences on various aspects of applied creativity (Creative Problem Solving Institute in the US, CREA in Italy, ACRE in South Africa, FCBR in Brasil, MIEvent, Holland). At the Marketing Information Event 2007, the workshop Thinking Out-of-the-Box was rated among the 6 best workshops.
Sandra has a doctoral degree in Psychology from the University of Leiden combined with a Masters Program at the University of Gainesville, Florida. She trained in Creative Problem Solving methods in the United States (Creative Problem Solving Institute) and Systematic Inventive Thinking (SIT) (SIT International, Israel).
Sean Case
Sean leads the market research division of Peanut Labs, Inc. This includes managing both Peanut Labs’ sales team and client services team, designing and implementing product improvements, marketing oversight and ensuring adherence to Peanut Labs’ high quality standards. Sean has over 15 years of experience in sales, management and operational development both inside and outside the market research industry and brings over six years of experience within online market research.
Sean Conry
Sean Conry, VP, Business Development at Techneos has been partnering with research and marketing professionals to implement technology-driven research solutions for many years. He works with top-ten global international research companies to improve their fieldwork infrastructure, build custom online panels for Fortune 500 companies, and implement diary research and mobile feedback solutions for commercial, non-profit and academic organizations. Mr. Conry has been a featured speaker for the MRA, and is a board member of the BC Chapter of the MRIA.
Sharon Dimoldenberg
Sharon Dimoldenberg is a Director of GfK NOP Business & Technology. She specialises in qualitative research and since joining the company nineteen years ago has helped build up it up to become the UK's leading business research agency for qualitative research. She focuses on new product development, brand image, customer satisfaction, and stakeholder and employee research.
She is a regular speaker at industry conferences and her papers have covered innovative qualitative techniques and creativity. She is a prize-winner in the AMSO Research Effectiveness Awards.
Prior to joining NOP she worked at Consensus Research and Business Decisions where she covered both business and consumer markets. Her career spans periods working in publishing and advertising, as well as advising small business start-ups. She has a degree in Politics and History, and an MA in Information Studies. Sharon joined the Market Research Standards Board in April 2001.
Shombit Sengupta (Keynote Speaker)
Shombit Sengupta has been a global strategy consultant to top management for over 30 years. Shombit’s core knowledge is in delivering extra benefit to clients that outshines their expectations for repeat purchase of their product or service from their end-customers. His areas of expertise include change management, industrial design, branding and retailing.
Shombit has authored 3 books, and has used his immense life experience from humble beginnings in a Bengal refugee colony to a global business strategy consultant to guide clients to in gaining a deeper understanding of the sensitivity of the human psyche and the behaviour of different races of the world.
Creator of the the Emotional Surplus delivery model, a blend of trust, functionality and emotive factors to empower repeat purchase, Shombit founded his company Shining Consulting in Paris in 1984,and its subsidiary, 3Rabbit Design (Customer business activation sensitive design to jump scale their business). He has worked with several hundred corporations, including Fortune 500 Companies, in over 2000 projects across Europe, North and South America, Japan and India.
He’s been a professor at l’ESDI (Ecole Nationale de Design Industriel, Paris) for 2 years and guest faculty at INSEAD and Sorbonne University (France), Esade (Spain) and at American and Indian business schools such as in Columbia University, IIM and ISB among others, aside from workshops for clients across the globe.
Shombit earned a degree in fine art at the Government College of Art & Craft, Kolkata and at the École Nationale Supérieure des Beaux- Arts, Paris, and in design at École Supérieure d’Arts Graphiques Penninghen in Paris. He is now a French national.
Siemon Scamell-Katz
Siemon is the Founder of TNS Magasin, the international shopper strategy consultancy, and Global Director of TNS Retail and Shopper Area of Expertise.
Siemon has been studying Shopper behaviour since he established TNS Magasin in 1991. Having spent seventeen years researching shoppers in their natural habitats throughout the world, he has unparalleled insight into shoppers and the shopping process and – perhaps most importantly – how best to use this knowledge. He has specialised in studying in-store behaviour using video and has been using eye tracking in-store since 1993 to study visual response to the store environment.
Simon Pulman-Jones
Simon Pulman-Jones is Global Director of GfK’s Ethnographic Practice. Simon holds an MA from Cambridge University and a Ph.D. in Social Anthropology from the London School of Economics. Simon publishes and lectures widely on ethnographic user-centred product development and design. He is the conference chair for EPIC 2010 in Tokyo, the global Ethnographic Praxis in Industry Conference, initiated and sponsored by Microsoft and Intel since 2004.
Steve August
Steve August is the founder and CEO of Revelation, a Portland-based software company that is creating the next generation of qualitative research web applications.
Before becoming CEO of Revelation in 2007, Steve was a principal of KDA Research where he directed KDA’s efforts in assessing and utilizing technology to innovate new research techniques and methodologies. He led KDA’s online in-depth practice, and guided the development of Revelation, which was subsequently spun off into its own company.
Over the past three years, he has presented to ESOMAR, the Market Research Association, the American Marketing Association, the Qualitative Research Consultants Association, and the Puget Sound Research Forum. From 2006-2007, Steve served as the managing editor for the Interactive Marketing Research Organization’s (IMRO) Journal of online research published online at www.ijor.org.
Steve Cierpicki
Steve is the sector head of services & research 2.0 for Colmar Brunton, Australia's largest employee owned consultative market & social research company that specialises in helping business & government make decisions based on an understanding of people and the future. The favourite parts to his job are: research derived marketing strategy, insights generation, and evidence based storytelling. His favourite client at the moment is Virgin Blue Airlines.
Stephen Phillips
Steve is the Chief Happiness Officer of Spring Research. His work focuses on understanding consumer motivation and behaviour and he was instrumental in developing the Snakes & Ladders approach to exploring the purchase journey. This work won the ‘Best New Thinking’ award at the MRS Conference and also led to Spring winning the industry’s Innovation award.
Thomas Methner
Thomas Methner has been Consumer Insight Manager at the Molkerei Weihenstephan for about 3 years now. As a graduated mathematician he worked in different market research positions at Procter & Gamble for more than 15 years. Thomas is a volume forecasting expert and is always keen on pushing the boundaries. This paper is a major example for his passion in creating new and exciting ways for market research. He has also published several papers within P&G (Global Best in Class Effect Award 2005; Global Consumer Modelling Award for Best Broad Scale Application to the Business 2004).
Thomas Perry
Thomas Perry is CEO of Q I Agentur für Forschung GmbH, a Mannheim (Germany) located market research agency with a focus on qualitative research & consulting and market & trend research within the Web 2.0. He is also managing director of linkfluence Germany.
Thomas Perry studied social and economic communications at the Academy of Arts, Berlin, and business administration at the Technische Universität respectively the Freie Universität Berlin; in addition, he studied sociology at the University of Gießen.
Tom Skilbeck
In 2008, having previously worked for Synovate in London, Tom moved to Vietnam working for Cimigo - an independent team of marketing and brand research specialists operating throughout Asia Pacific. Based in Ho Chi Minh City Tom heads up the online community offering – Cimigo Live and has been at the forefront of expanding Cimigo’s online research community offer in the region.
Tom De Ruyck
Tom De Ruyck is Senior Manager at the ForwaR&D Lab department at InSites Consulting. He graduated from the Master of Marketing Analysis program at Ghent University where he was closely involved in research projects. He also holds an Applied Economic Sciences degree (Ghent University) where he specialized in marketing. Tom is specialized in specialized in traditional quantitative internet research, besides new interactive qualitative research techniques (Online Discussion Groups, Bulletin Boards, Research Communities, Online 1/1, Blog Research, User-coded Open Ends, User-created Brainstorms,...), mobile research and text mining.
Vicky Nef
Vicky Nef is an Account Director and Division Manager in SKIM’s Consumer Research Department. Before moving to SKIM, Vicky worked for 7 years for Procter & Gamble. In this time she worked mainly on Laundry and Baby Care categories Vicky has expertise in a number of market research areas, most notably market trends analysis and forecasting, and global brand innovation qualification. As such Vicky gained significant perspective on the diversity and applications of marketing data sources, analysis techniques and research agency offerings.
Wim Hamaekers
Wim Hamaekers is managing partner of Rogil and holds a master in communication sciences. He is passionate about how communication works and evolved the past decennia through the explosion of new technologies. In this respect he is in special eager to get as close as possible to the consumer and shopper reality using objective measures in combination with verbal quantitative and qualitative measures. Wim is responsible for the R&D of the Sense Pack Method which focuses on measuring and predicting the effect of packaging innovations.
Hotel & venue
Athens, the birthplace of critical thought and the foundation of modern culture, has been a popular destination for travellers since antiquity.
The hotel is situated in the heart of the city and is just 25 minutes away from the airport by direct subway. It features a 24-hour Business Centre and an Executive Lounge with Acropolis views. It also offers a Grand Spa, Fitness and Beauty Center and an outdoor and indoor swimming pool.
Address:
Hilton Athens
46 Vassilissis Sofias Avenue
Athens
Greece 11528
Telephone: +30-210-7281000
Fax: +30-210-7281111
Click here for the venue's website
Useful links
- Breathtaking Athens - Discover and Explore!
- About Athens
- Check the weather forecast for Athens
- Convert any currency to and from Euro
Facebook Twitter