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ESOMAR Live
ESOMAR events are an excellent way to learn from international experts, explore the latest evolution of tools and techniques, participate in interactive sessions and network with business leaders from all around the world.
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Global Healthcare 2010Trends and Innovation BoosterNew York / 28-2 MarchThe Global Healthcare sector has historically been fairly resilient to recessions, but it is not ‘recession proof’. The long-term prospects for the sector are good, as strong growth in emerging markets, an ageing population, and growing levels of lifestyle-related chronic diseases in the developed world drive demand. However, the industry dynamics are fundamentally changing. For instance: the application of Web 2.0 technologies and new marketing strategies are transforming the world of care delivery worldwide. |
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Overview
The Global Healthcare sector has historically been fairly resilient to recessions, but it is not ‘recession proof’. The long-term prospects for the sector are good, as strong growth in emerging markets, an ageing population, and growing levels of lifestyle-related chronic diseases in the developed world drive demand. However, the industry dynamics are fundamentally changing. For instance: the application of Web 2.0 technologies and new marketing strategies are transforming the world of care delivery worldwide.
The ESOMAR Global Healthcare 2010 conference focused on innovation, market trends, and the role of research as the catalyst of this evolution.
Programme
| SUNDAY 28 FEBRUARY | |
| WORKSHOP (09.00 - 17.00) Integrating research into the innovation process |
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| Conference registration (16.00 - 19.00) | |
| Welcome reception (16.00 - 19.00) | |
| MONDAY 1 MARCH - CONFERENCE DAY ONE09.00 - 18.00 | |
| OPENING KEYNOTE Mapping the future landscape of challenges and responses in the global health economy Rod Falcon, Director, Health Horizons Program, Institute for the Future, US |
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| GLOBAL HEALTHCARE - GLOBAL TRENDS | |
| Identifying global targets An innovative approach to getting it right! Katherine Binns, Knowledge Networks, US |
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| Corporate wellness Wellbeing in the Indian BPO sector Chirajeet Sengupta, Evalueserve, India |
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| PANEL DISCUSSION GLOBAL HEALTHCARE 360o An interactive panel exploring global healthcare trends and their business impact |
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| SPECIAL SESSION | |
| “70 is the new 50” The launch of a major new report from IMS Health in collaboration with ESOMAR. |
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| The young researcher of the year (award winner 2009) And they lived happily ever after... Analysing user generated content on social media to increase the elderly's quality-of-life Annelies Verhaeghe, Belgium |
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| e-HEALTHCARE - MASTERCLASS | |
| Best practices in conducting online surveys with physicians Terri Maciolek, Data Quest Analytics, US |
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| THE WORLD OF HEALTHCARE 2.0 | |
| Meeting business needs by meeting patient and caregiver needs Using online communities to be an empathetic partner Michael Jennings & Julie Wittes Schlack, Communispace, US |
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| Health 2.0 Social media as the central nervous system for learning about epilepsy Niels Schillewaert, InSites, Belgium Hans Schmeits & Rudi Van Campenhout, UCB Pharma, Belgium |
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| INTERACTIVE SESSION Healthcare brand and market development and research in an era of the internet where self diagnosis, self medication and self sourcing is growing Learning from social networking and web 2.0 professionals Presented by: Marianne Gries, Merz Pharmaceuticals, Germany Anumita Sharma,The Third Eye, UK |
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| TUESDAY 2 MARCH - CONFERENCE DAY TWO09.00 - 16.30 | |
| KEYNOTE Mark Bard President, Manhattan Research, US |
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| NEW RESEARCH, NEW DIRECTIONS | |
| Legally brown Using popular culture to overcome dangerous sun exposure behaviour among teens Sofia Khayech, The Cancer Council, Australia Ainslie Williams, Vivid, Australia |
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| Against all odds! Using unconventional research to establish a life-changing migraine treatment as the leading OTC brand in a saturated market environment Marcus Neureiter, GlaxoSmithKline, Germany Dirk Frank, ISM Global Dynamics, Germany |
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| Healthy business The emergence of the new discipline of business outcomes modeling Kenneth Sobel, KantarHealth, US |
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| A healthy dose of normality How research with “typical healthy people” can deepen our understanding of diseases Andrew Vincent, Waves, UK |
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| HEALTHCARE INNOVATION | |
| Recognizing hidden factors in healthcare innovation A high reliability operating room for Mayo Clinic Laura Lee, Mayo Clinic Center for Innovation, US |
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| We learn…patients benefit Conducting sensitive qualitative research with pulmonology patients in an online environment James Kennedy, BrainJuicer, UK Laurent Verard, Philips Healthcare, US |
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| Improving cancer prevention and communication Two case studies from the portfolio of Designmatters Mariana Amatullo, Art Center College of Design, US |
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| PANEL DISCUSSION HEALTHCARE INNOVATION |
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| CLOSING GUEST SPEAKER Amy Schwartz Health and Wellness Practice Lead, IDEO, US |
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Hotel & Venue
Inspiring, iconic, innovative. W New York provides the ultimate in insider access to a world of "Wow." Located in the center of the city, this New York City hotel pioneered the marriage of modern living with glamorous city life. Close to Grand Central Terminal with subway access to the new Yankee Stadium, Rockefeller Center, Radio City Music Hall, Times Square, the United Nations, the Theater District, world-class shopping and more, W New York is just steps from anything and everything in midtown.
Address:
W New York
541 Lexington Avenue
New York, NY 10022
United States
Telephone: +1 212 755 1200
Fax: +1 212 319 8344
Website: www.wnewyork.com
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