Global Healthcare 2010

Trends and Innovation Booster

New York / 28 February-2 March

The Global Healthcare sector has historically been fairly resilient to recessions, but it is not ‘recession proof’. The long-term prospects for the sector are good, as strong growth in emerging markets, an ageing population, and growing levels of lifestyle-related chronic diseases in the developed world drive demand. However, the industry dynamics are fundamentally changing. For instance: the application of Web 2.0 technologies and new marketing strategies are transforming the world of care delivery worldwide.

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Overview

The Global Healthcare sector has historically been fairly resilient to recessions, but it is not ‘recession proof’. The long-term prospects for the sector are good, as strong growth in emerging markets, an ageing population, and growing levels of lifestyle-related chronic diseases in the developed world drive demand. However, the industry dynamics are fundamentally changing. For instance: the application of Web 2.0 technologies and new marketing strategies are transforming the world of care delivery worldwide.

The ESOMAR Global Healthcare 2010 conference focused on innovation, market trends, and the role of research as the catalyst of this evolution.

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Programme

SUNDAY 28 FEBRUARY
WORKSHOP (09.00 - 17.00)
Integrating research into the innovation process
Conference registration (16.00 - 19.00)
Welcome reception (16.00 - 19.00)
   
MONDAY 1 MARCH - CONFERENCE DAY ONE09.00 - 18.00
  OPENING KEYNOTE
Mapping the future landscape of challenges and responses in the global health economy
Rod Falcon, Director, Health Horizons Program, Institute for the Future, US
  GLOBAL HEALTHCARE - GLOBAL TRENDS
  Identifying global targets
An innovative approach to getting it right!
Katherine Binns, Knowledge Networks, US
  Corporate wellness
Wellbeing in the Indian BPO sector
Chirajeet Sengupta, Evalueserve, India
  PANEL DISCUSSION
GLOBAL HEALTHCARE 360o
An interactive panel exploring global healthcare trends and their business impact
  SPECIAL SESSION
  “70 is the new 50”
The launch of a major new report from IMS Health in collaboration with ESOMAR.
  The young researcher of the year (award winner 2009)
And they lived happily ever after...
Analysing user generated content on social media to increase the elderly's quality-of-life
Annelies Verhaeghe, Belgium
  e-HEALTHCARE - MASTERCLASS
  Best practices in conducting online surveys with physicians
Terri Maciolek, Data Quest Analytics, US
  THE WORLD OF HEALTHCARE 2.0
  Meeting business needs by meeting patient and caregiver needs
Using online communities to be an empathetic partner
Michael Jennings & Julie Wittes Schlack, Communispace, US
  Health 2.0
Social media as the central nervous system for learning about epilepsy
Niels Schillewaert, InSites, Belgium
Hans Schmeits & Rudi Van Campenhout, UCB Pharma, Belgium
  INTERACTIVE SESSION
Healthcare brand and market development and research in an era of the internet where self diagnosis, self medication and self sourcing is growing
Learning from social networking and web 2.0 professionals

Presented by:
Marianne Gries, Merz Pharmaceuticals, Germany
Anumita Sharma,The Third Eye, UK
   
TUESDAY 2 MARCH - CONFERENCE DAY TWO09.00 - 16.30
  KEYNOTE
Mark Bard
President, Manhattan Research, US
  NEW RESEARCH, NEW DIRECTIONS
  Legally brown
Using popular culture to overcome dangerous sun exposure behaviour among teens
Sofia Khayech, The Cancer Council, Australia
Ainslie Williams, Vivid, Australia
  Against all odds!
Using unconventional research to establish a life-changing migraine treatment as the leading OTC brand in a saturated market environment
Marcus Neureiter, GlaxoSmithKline, Germany
Dirk Frank, ISM Global Dynamics, Germany
  Healthy business
The emergence of the new discipline of business outcomes modeling
Kenneth Sobel, KantarHealth, US
  A healthy dose of normality
How research with “typical healthy people” can deepen our understanding of diseases
Andrew Vincent, Waves, UK
  HEALTHCARE INNOVATION
  Recognizing hidden factors in healthcare innovation
A high reliability operating room for Mayo Clinic
Laura Lee, Mayo Clinic Center for Innovation, US
  We learn…patients benefit
Conducting sensitive qualitative research with pulmonology patients in an online environment
James Kennedy, BrainJuicer, UK
Laurent Verard, Philips Healthcare, US
  Improving cancer prevention and communication
Two case studies from the portfolio of Designmatters
Mariana Amatullo, Art Center College of Design, US
  PANEL DISCUSSION
HEALTHCARE INNOVATION
  CLOSING GUEST SPEAKER
Amy Schwartz
Health and Wellness Practice Lead, IDEO, US
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Hotel & Venue

Inspiring, iconic, innovative. W New York provides the ultimate in insider access to a world of "Wow." Located in the center of the city, this New York City hotel pioneered the marriage of modern living with glamorous city life. Close to Grand Central Terminal with subway access to the new Yankee Stadium, Rockefeller Center, Radio City Music Hall, Times Square, the United Nations, the Theater District, world-class shopping and more, W New York is just steps from anything and everything in midtown.

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W New York
541 Lexington Avenue
New York, NY 10022
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Telephone: +1 212 755 1200
Fax: +1 212 319 8344
Website: www.wnewyork.com



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