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Congress 2012 - Atlanta / 9 - 12 September
Congress 2012 marks ESOMAR’s 65th anniversary – a milestone that calls for celebrating our industry’s global achievements to date and more importantly, for painting a vibrant and compelling vision for the future of market research.
ESOMAR Latin America partner
Silver sponsor
Global media partner
U.S. media partner
Media partners
Event partners
Official knowledge partner
Contact
For further information about our promotional packages, please contact Daniel Migchels:business@esomar.org
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#eso3D 3D Digital Dimensions 2011(Online + Social Media + Mobile) ResearchMiami / 26-28 OctoberIn this newly defined social economy, social media culture is essentially reinventing the ways in which we communicate... |
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3d Digital Dimensions 2011 presentation PDF's - authorised by speakers
| Thursday, 27 October - Conference day one | |
| Setting the scene | |
| 10.00 - 10.20 | Dominic Harrison, Future Foundation, UK |
| 10.20 - 10.40 |
Eve-olution: why women rule the web Understanding the digital lives of women around the worldDan Brilot, TNS Digital, UK Brian Cooper, TNS North America, USA Tony Marlow & Amy Janis, Yahoo!, USA |
| Online research dimension | |
| 11.25 - 11.45 |
The researchification of games Adopting a game designer’s approach to market researchPeter Harrison, BrainJuicer, UK |
| 12.05 - 12.25 |
The new face of online survey research Alastair Gordon & David McCallum, Gordon & McCallum, New Zealand & Australia Matteo Sorci & Tim Llewellyn, nViso SA, Switzerland |
| 12.40 - 12.50 | Interactive track volume one
Play, interpret together, play again and create a win-win-win! A 21st century research experience picturing the lives of ‘cool’ digital natives in ‘hot’ citiesTom De Ruyck, Elias Veris & Joeri Van den Bergh, InSites Consulting, Belgium |
| Social media research dimension (Part I) | |
| 14.35 - 14.55 |
The Rosetta Stone meets Foucault Understanding social media via discourse analysisRay Poynter, Vision Critical, UK |
| 14.55 - 15.15 |
Review of a decade of netnography research Implications for future social media analysisMichael Bartl & Gregor Jawecki, HYVE, Germany Jan Henric Stönner & Dominic Gastes, Karlsruher Institute of Technology (KIT), Germany |
| 15.15 - 15.35 |
Tell me what you want, what you really, really want Creating desired results from social media researchAnnie Pettit, Conversition and Research Now, Canada |
| Friday, 28 October - Conference day two09.00 - 17.00 - Exhibition (08.30-18.00) |
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| 09.30 - 09.55 |
Leveraging the power of social media The impact of shared news content on consumersGregg Liebman, CNN, USA Carl Marci, Innerscope Research, USA |
| Social media research dimension (Part II) | |
| 10.35 - 10.55 |
How to engage BRIC consumers in multinational online communities Manila Austin & Katrina Lerman, Communispace, USA
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| 10.55 - 11.15 |
Ideas for an inspiring online dialogue Jon Rodriguez & Isabella Hoi Kee Wong, Philips Design, Netherlands |
| 11.15 - 11.35 |
The Earthquake and Tsunami in Japan Investigate the possibilities and limits of social media research from researching how the earthquake changed the sense of value of Japanese peopleKoki Uchiyama & Michio Mutoh, Hottolink, Japan Eriko Ota, Kirin Holdings Company, Japan |
| 11.50 - 12.00 | Interactive track volume two - The results Play, interpret together, play again and create a win-win-win! A 21st century research experience picturing the lives of ‘cool’ digital natives in ‘hot’ citiesTom De Ruyck, Elias Veris & Joeri Van der Bergh, InSites Consulting, Belgium |
| Mobile research dimension | |
| 13.35 - 13.55 |
Digital matrimony: marriages that are transforming the face of research Do you, the Internet, take social media and mobile, to converge into one platform?Kristin Luck, Decipher, USA |
| 13.55 - 14.15 |
Mobile solutions hold the key to tactical actionable research Adhil Patel, TNS Global, South Africa |
| 14.15 - 14.35 |
The place for mobile research? Multi-mode studies of major cultural eventsSimon Atkinson, Ipsos MORI, UK Sean Conry, Techneos Systems, Canada |
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