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#eso3D

3D Digital Dimensions 2011

(Online + Social Media + Mobile) Research

Miami / 26-28 October

In this newly defined social economy, social media culture is essentially reinventing the ways in which we communicate...

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Overview

In this newly defined social economy we are in the middle of a revolution in market research that is creating remarkable changes in how we interact with consumers and clients. This revolution is being driven by a rapid and global technological change grounded in the Internet, in social networking, and in the adoption of mobile devices.

It is a continuous global conversation where researchers play a critical role gathering, translating and activating insights to capitalise on business opportunities where ROI is paramount.

In a space that is evolving dramatically and quickly, researchers need a multi-dimensional approach. With this in mind, ESOMAR has also taken a step forward and broken up our traditional Online event into three cutting edge digital dimensions:

  1. Online Research and Data Collection
  2. Social Media Research
  3. Mobile Research

Join us in Miami to dive into the digital world, a 3D experience!

Programme committee

Reg Baker

Reg Baker (Committee Chair)
Market Strategies International, USA

Betty Adamou

Betty Adamou
Founder & CEO
Research Through Gaming, UK

Jeffrey Henning

Jeffrey Henning
Chief Marketing Officer
Affinnova, USA

Dave King

Dave King
Executive VP
Confirmit Mobile Solutions, Canada

Guy Rolfe

Guy Rolfe
Mobile Knowledge Leader
Kantar Operations, UK

Niels Schillewaert

Niels Schillewaert
Managing Partner, Director ForwaR&D Lab
InSites Consulting, Belgium

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Programme

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Tuesday, 25 October09.00 - 17.00
08.00 - 09.00 Workshops registration
09.00 - 17.00 ESOMAR Autumn Workshops 2011
  • The latest trends in social media and market research (new)
Wednesday, 26 October09.00 - 20.00
08.00 - 09.00 Workshops registration
09.00 - 17.00 ESOMAR Autumn Workshops 2011
16.00 - 19.00 Conference registration
19.00 - 20.00 Welcome reception
Thursday, 27 October - Conference day one09.00 - 17.30
- Exhibition (08.30-19.00)
08.00 - 09.00 Conference registration
09.00 - 09.05 Opening
Mike Cooke, ESOMAR Vice-President
09.05 - 09.20 Introduction to programme and opening keynote
Reg Baker (Committee Chair)
09.20 - 09.55 Opening keynote
Philip Sheldrake, Founding Partner, Meanwhile, UK
Author of "The Business of Influence: Reframing Marketing and PR for the Digital Age"
09.55 - 10.00 Q&A
  Setting the scene
10.00 - 10.20 Digital trends forecast 2012
Dominic Harrison, Future Foundation, UK
10.20 - 10.40 Eve-olution: why women rule the web
Understanding the digital lives of women around the world
Dan Brilot, TNS Digital, UK
Brian Cooper, TNS North America, USA
Tony Marlow & Amy Janis, Yahoo!, USA
10.40 - 10.50 Q&A
10.50 - 11.20 Networking break
  Online research dimension
11.20 - 11.25 Introduction by session chair
Betty Adamou, NEBU, UK
11.25 - 11.45 The researchification of games
Adopting a game designer’s approach to market research
Peter Harrison, BrainJuicer, UK
11.45 - 12.05 How far is too far
Traditional, flash and gamification interfaces, and implications for the future of market research online survey design
Bernie Malinoff, element54, Canada
12.05 - 12.25 Facial imaging
The new face of online survey research
Alastair Gordon & David McCallum, Gordon & McCallum, New Zealand & Australia
Matteo Sorci & Tim Llewellyn, nViso SA, Switzerland
12.25 - 12.40 Discussion
12.40 - 12.50 Interactive track volume one
Play, interpret together, play again and create a win-win-win!
A 21st century research experience picturing the lives of ‘cool’ digital natives in ‘hot’ cities
Tom De Ruyck, Elias Veris & Joeri Van den Bergh, InSites Consulting, Belgium
12.50 - 13.00 Sponsors fast track
13.00 - 14.30 Lunch
  Social media research dimension (Part I)
14.30 - 14.35 Introduction by session chair
Niels Schillewaert, InSites Consulting, Belgium
14.35 - 14.55 The Rosetta Stone meets Foucault
Understanding social media via discourse analysis
Ray Poynter, Vision Critical, UK
14.55 - 15.15 Review of a decade of netnography research
Implications for future social media analysis
Michael Bartl & Gregor Jawecki, HYVE, Germany
Jan Henric Stönner & Dominic Gastes, Karlsruher Institute of Technology (KIT), Germany
15.15 - 15.35 Tell me what you want, what you really, really want
Creating desired results from social media research
Annie Pettit, Conversition and Research Now, Canada
15.35 - 15.50 Discussion
15.50 - 16.20 Networking break
  ESOMAR session
16.20 - 16.25 Introduction by session chair
Mike Cooke, ESOMAR Vice-President
16.25 - 17.00 How public is social media? Should some things stay private?

Chaired by:
Mike Cooke, ESOMAR Vice-President

Panelists:

  • Adam Phillips, Chair of ESOMAR Professional Standards Committee and Legal Committee
  • Annie Pettit, Vice President of Research Standards at Research Now and Chief Research Officer of Conversition Strategies, Canada
  • Manilla Austin, Vice President of Research at Communispace Corporation, USA
  • Reg Baker, President and COO, Market Strategies International, USA
  • Tom de Ruyck, Head of Research Communities, InSites Consulting, Belgium
17.00 - 18.00 Networking drinks

Gamification: Just hype or here to stay?
Organized by Fringe Factory

19.30 - 22.30 Networking evening: CONECTAi boat cruise

CONECTAi, ESOMAR Latin America partner, will host drinks, plenty of food, dance music, live Brazilian dance performance with caipirinhas as our signature drink. Rounding off Day 1 of the Conference on a splendid boat cruise off the coast of Miami. A fabulous opportunity to network with your international peers!

Shuttle buses will be available from 18:00 outside the Trump Towers to transport delegates to the boat dock. The cruise will start at 19:30 and end at 22:30.

Friday, 28 October - Conference day two09.00 - 17.00
- Exhibition (08.30-18.00)
09.00 - 09.05 Introduction to guest speaker and session
Jeffrey Henning, Affinnova, USA
09.05 - 09.30 Guest speaker
Social media research
Why you’re not learning what you should
Sean Bruich, Head of Measurement Research, Facebook, USA
09.30 - 09.55 Leveraging the power of social media
The impact of shared news content on consumers
Gregg Liebman, CNN, USA
Carl Marci, Innerscope Research, USA
09.55 - 10.00 Q&A
10.00 - 10.30 Networking break
  Social media research dimension (Part II)
10.30 - 10.35 Introduction by session chair
Jeffrey Henning, Affinnova, USA
10.35 - 10.55 Lessons from the front lines
How to engage BRIC consumers in multinational online communities
Manila Austin & Katrina Lerman, Communispace, USA
10.55 - 11.15 Breaking the mirror
Ideas for an inspiring online dialogue
Jon Rodriguez & Isabella Hoi Kee Wong, Philips Design, Netherlands
11.15 - 11.35 The Earthquake and Tsunami in Japan
Investigate the possibilities and limits of social media research from researching how the earthquake changed the sense of value of Japanese people
Koki Uchiyama & Michio Mutoh, Hottolink, Japan
Eriko Ota, Kirin Holdings Company, Japan
11.35 - 11.50 Discussion
11.50 - 12.00 Interactive track volume two - The results
Play, interpret together, play again and create a win-win-win!
A 21st century research experience picturing the lives of ‘cool’ digital natives in ‘hot’ cities
Tom De Ruyck, Elias Veris & Joeri Van der Bergh, InSites Consulting, Belgium
12.00 - 13.30 Lunch
  Mobile research dimension
13.30 - 13.35 Introduction by session chair
Guy Rolfe, Kantar Operations, UK
13.35 - 13.55 Digital matrimony: marriages that are transforming the face of research
Do you, the Internet, take social media and mobile, to converge into one platform?
Kristin Luck, Decipher, USA
13.55 - 14.15 Time is of the essence
Mobile solutions hold the key to tactical actionable research
Adhil Patel, TNS Global, South Africa
14.15 - 14.35 The place for mobile research?
Multi-mode studies of major cultural events
Simon Atkinson, Ipsos MORI, UK
Sean Conry, Techneos Systems, Canada
14.35 - 14.50 Discussion
14.50 - 15.20 Networking break
15.20 - 15.25 Introduction to closing guest speaker
Dave King, Confirmit Mobile Solutions, Canada
15.20 - 16.00 Closing guest speaker
Mobile phone phenomenon!
Engaging the next billion
Nathan Eagle, Co-founder and Chief Executive Officer, Jana (formerly txteagle), USA
16.00 - 16.10 Q&A
16.10 - 16.20 Programme summary
Reg Baker (Committee Chair)
16.20 - 16.30 Closing
Finn Raben, ESOMAR Director General
16.30 - 17.00 Farewell drinks
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Presentation abstracts

Bookmark this page and visit it regularly for updates.

 

Thursday, 27 October - Conference day one

Dominic Harrison, Future Foundation, UK

In this scene-setting presentation, Future Foundation will draw upon its extensive global research programme (including quantitative and qualitative elements) to signpost the key digital trends characterising the habits and expectations of diverse contemporary global consumers in 2012, and beyond. From the monitoring of personal metrics via sophisticated mobile devices to the growth of digital payments, Future Foundation will present the key trends we expect to grow in the 10s decade, complete with insightful implications for brands and societies alike.

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Eve-olution: why women rule the web
Understanding the digital lives of women around the world

Dan Brilot, TNS Digital, UK
Brian Cooper, TNS North America, USA
Tony Marlow & Amy Janis, Yahoo!, USA

Increasingly, marketers are recognizing the importance of understanding not only digital behaviours generally, but also the different needs of key segments. Within many industry verticals this focus has recently (re)turned to ‘digital females’ as a primary focus of attention.
Understanding how women’s digital needs and behaviours differ (or remain consistent) across international borders, generations, and life-stages is one of the first crucial steps in understanding ‘what women want’ within the digital environment. This knowledge can then be applied to inform online strategies and to digitally connect with these important customers in more meaningful ways than ever before.

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The researchification of games
Adopting a game designer’s approach to market research

Peter Harrison, BrainJuicer, UK

Games have always been an essential element of human experience. Throughout history they have provided a safe environment for people to experiment and fail, teaching vital life lessons to children and adults alike. When playing games people develop a sense of flow and engagement and are motivated to complete challenges to the best of their abilities. They create energy and strong collaboration. All of these are qualities that we seek from our research – to learn, to experiment, to engage, to solve challenges, to create energy, to promote collaboration. By drawing inspiration from game designers, we can also create research that produces these effects and in return gain more powerful and rewarding insights.

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How far is too far
Traditional, flash and gamification interfaces, and implications for the future of market research online survey design

Bernie Malinoff, element54, Canada

This presentation takes a quantitative approach to investigating the role of how the various interfaces available to us (Traditional, Flash and Gamification) resonate with online panellists. Most importantly, it explores the “Buyer Beware” learning around “when” and “how” there are differences which must be taken into account. Demonstrating an ability to take a “methodologically-agnostic” position and to highlight key learning that can advance industry dialogue, this presentation will provide you with a true awareness of the implications for the future of market research online design.

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Facial imaging
The new face of online survey research

Alastair Gordon & David McCallum, Gordon & McCallum, New Zealand & Australia
Matteo Sorci & Tim Llewellyn, nViso SA, Switzerland

Neuroscience and facial coding techniques are "hot topics" in our industry. Often, however, they are positioned as replacing “outmoded” survey techniques. This presentation argues that the task of 'brain researchers' is in fact to adapt their methods to better integrate with surveys. Via case studies and demonstrations of new software system, automated Facial Imaging, we show the possibilities of such integration. This approach provides scalable access to direct measurement of emotional response and, for online research, has the potential to confront two key issues - declining response rates, and inaccurate or 'professional' response. This enables us to reinvent our approach to measuring emotional impacts on brands and advertising, and in the process reinvigorate clients' faith in online surveys.

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Interactive track

Play, interpret together, play again and create a win-win-win!
A 21st century research experience picturing the lives of ‘cool’ digital natives in ‘hot’ cities

Tom De Ruyck, Elias Veris & Joeri Van den Bergh, InSites Consulting, Belgium

The authors believe that research results have more impact when turned into an experience in which company researchers and their marketers are entertained with insights or when they literally can “play” with the results (infotainment). Experience has shown that participants deliver richer insights if taking part in research feels like playing a game (gamification) and that participants not only have a role in data generation, but also in data interpretation and conclusion writing - i.e. using participants as “co-researchers”. This interactive presentation is broken down in 2 parts, volume one to be introduced during the Conference Day 1 and volume two to be featured on Day 2.

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The Rosetta Stone meets Foucault
Understanding social media via discourse analysis

Ray Poynter, Vision Critical, UK

The fastest growing source of data is the unstructured voices of nearly 2 billion people speaking in social media. Traditional quant is too crude, while traditional qual is swamped. This presentation will show how the tools of discourse analysis - from psycholinguistics, to conversation analysis, to Foucault - can be used to interpret and unlock the meaning in the chatter. This presentation will challenge your notions of language, structure and the location of issues such as attitudes and memory. This presentation will not leave you as it found you. Indeed you may find the world a little more exciting, but a little more scary afterwards.

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Review of a decade of netnography research
Implications for future social media analysis

Michael Bartl & Gregor Jawecki, HYVE, Germany
Jan Henric Stönner & Dominic Gastes, Karlsruher Institute of Technology (KIT), Germany

Netnography is frequently used to integrate consumers’ knowledge into the innovation process. Leading companies such as Adidas, Beiersdorf, BMW, BASF, Gore or Symrise use this qualitative approach to analyze online conversations in forums, blogs and other user-generated content websites. Via Netnography deep consumer insights are gathered and translated into new product and service solutions.

To date little is known how companies integrate the findings of Netnography research into their innovation process and which potential barriers they face. The research of eight distinct Netnography projects in the field of Fast Moving Consumer Goods and in-depth interviews with company employees reveals a multi-faceted attitude towards need information (consumers’ wishes, expectations, etc.) and solution information (ideas and solutions shared by consumers). While need information is assimilated rather easily, solution information may pose a trigger for resistance and denial.

Besides the ambivalent perception of need and solution information, the authors shed light on other aspects, such as project ownership, in which stage of the innovation process Netnography can generate value, and the reaction of other departments not directly involved. The findings provide insights into the key success factors when conducting Netnography research and may also give hints for other explorative, consumer-orientated approaches.

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Tell me what you want, what you really, really want
Creating desired results from social media research

Annie Pettit, Conversition and Research Now, Canada

This presentation will teach you how to generate the social media research results you desire regardless of what the true results are. It will teach you how to gather social media data from the internet using inappropriate sampling methods and it will explain how to select the wrong pieces of data and code it incorrectly. The topics of sampling, weighting, data quality, sentiment analysis, and text analysis will be highlighted so that you can understand the full range of options for mistreating data. The ultimate goal will be to create set of data that reflects your predispositions towards a topic as opposed to reality.

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Friday, 28 October - Conference day two

Guest speaker

Social media research
Why you’re not learning what you should

Sean Bruich, Head of Measurement Research, Facebook, USA

Over the last decade, social networks and online communities have been heralded as a hope for the future. Researchers have prioritized bringing traditional survey methods online, mining consumer conversations, and identifying influencers. But our research at Facebook has called into question the wisdom of these increasingly common aspirations. Here, we’ll share what our research suggests is most important – and how a different set of perspectives could truly change the game for market researchers.

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Leveraging the power of social media
The impact of shared news content on consumers

Gregg Liebman, CNN, USA
Carl Marci, Innerscope Research, USA

With the explosion of social media, consumers are sharing astounding amounts of content online. News content specifically has become a shared social experience as Pew Research Center data shows that 72% of American news consumers follow the news because they enjoy talking with others about it. Some 51% of social network users who are in the online news population (97%) say that they obtain news content from people they follow on sites like Facebook. While marketers have inherently known that this sharing is valuable to advertisers, CNN saw an opportunity to definitively prove it by conducting a large scale quant/qual test coupled with new biometric research technologies. CNN sought to quantify the impact of both receiving and making recommendations in a social media context.

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Lessons from the front lines
How to engage BRIC consumers in multinational online communities

Manila Austin & Katrina Lerman, Communispace, USA

Consumers in BRIC markets account for nearly one-third of the world’s online population and experiment with social media more broadly than any other consumers on the planet. Market researchers who hope to use the Internet to attract, involve, and learn from these consumers need to provide settings and formats that maximize engagement. In this multinational study, the authors describe differences in engagement, conversation topic, and quality of contribution by country and explore those conditions that lead to the greatest vibrancy and quality. They also engage their experienced global facilitators in in-depth interviews to identify best practices for recruiting and engaging online community members, implications for generating actionable insight, and specific “to-do’s” and case example when possible.

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Breaking the mirror
Ideas for an inspiring online dialogue

Jon Rodriguez & Isabella Hoi Kee Wong, Philips Design, Netherlands

This paper introduces 2 case studies where online research has been used for different design innovation projects. The projects differ in thematic focus, region and target group with the first focusing on cooking in Spain and Germany and the second on young male grooming in Germany, USA, China and Brazil. The paper addresses the specific methodological approach chosen for each research project and the implications in the research set up and execution. Specifically, it argues that we need to move from anonymous respondents to community of participants, from side-line observations to engaging provocations and from one-way monologues to open dialogues while taking brand perception of the target group, thematic topic and region into account.

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The Earthquake and Tsunami in Japan
Investigate the possibilities and limits of social media research from researching how the earthquake changed the sense of value of Japanese people

Koki Uchiyama & Michio Mutoh, Hottolink, Japan
Eriko Ota, Kirin Holdings Company, Japan

The March 11th earthquake in Japan caused a Tsunami which devastated the country physically and economically and heightened societal health and safety fears due to subsequent explosions at nuclear power plant facilities. The effects of this disaster shook the foundation of people’s lives. This earthquake is considered to have changed the “wants” and sense of value of consumers although it is difficult to analyse this by usual questionnaires. Therefore, by using social media,which people post from their own will, the research will investigate the change in sense of value of Japanese people. The research will indicate what changes there were in values and point out the possibilities and limits of social media research.

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The place for mobile research?
Multi-mode studies of major cultural events

Simon Atkinson, Ipsos MORI, UK
Sean Conry, Techneos Systems, Canada

Researchers are trained to take “pre” and “post” measurements. Mobile apps now enable us to measure “the moment” as well. With the tipping point in smartphone ownership now in sight, the authors set respondents the task of sharing their Royal Wedding weekend with them and, via Sky News, with a broader audience. By blending the old and the new, they were getting closer to a 360 degree view. The mobile app included the structured questions market researchers will all be familiar with. And it is part of a bigger picture project which included traditional opinion poll and web listening. They will show how the findings from different components give a more coherent picture of exactly what was happening, as well as what they learned putting the methodology (and the technology) to the test.

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Time is of the essence
Mobile solutions hold the key to tactical actionable research

Adhil Patel, TNS Global, South Africa

Mobile research is booming, and there are many exciting applications opening up within this relatively new area. Beyond all the hype, however, lies truly disruptive technology that will change the market research industry's ability to reach specific consumers forever. In this presentation, the author examines a key benefit of the mobile revolution: SPEED. Being able to reach consumers quickly, efficiently and, at times, without them actively participating allows the researcher to provide marketing insight that can finally be considered truly tactical. Geo-location, questions embedded in-app, dedicated cross-platform apps, and tablets will all be utilized to give the audience a good feel for the next stage in the evolution of the Mobile Research world.

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Digital matrimony: marriages that are transforming the face of research
Do you, the Internet, take social media and mobile, to converge into one platform?

Kristin Luck, Decipher, USA

No one even had to say “I do” in this marriage, except an increasingly savvy and fast-paced consumer that’s looking to be met on his or her own terms. In order to keep up with respondents, the market research industry must begin to marry online strategies with integrated mobile and social media outreach. A single digital platform must be considered in order to effectively reach respondents and garner rich, useable data. This presentation will give an overview of emerging mobile and social networking survey methods, while also showing how content is driving adoption of new mobile and social networking services. It will also cover case studies that detail how marketers are implementing convergent research strategies & discuss how these strategies are impacting research methods today and into the future.

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Closing guest speaker

Mobile phone phenomenon!
Engaging the next billion

Nathan Eagle, Co-founder and Chief Executive Officer, Jana (formerly txteagle), USA

Jana, formerly txteagle, engages the world’s next billion consumers via the most widespread technology in the developing world: the mobile phone. Through partnerships with over 220 mobile phone carriers, Jana has created a database of over 2.1 billion emerging-market consumers, whom it can reach using proprietary messaging protocols and a unique airtime compensation platform. As a result, Jana provides global brands direct access to their next billion consumers. What do rural Chinese doctors think about fruit juice? Can Brazilian teenagers be incentivized to buy a specific brand of shoe with group coupons? Do local merchants in Bangalore have regular access to the internet? Dr. Nathan Eagle answers these questions while exploring the business impact of the mobile phone phenomenon in emerging markets.

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Speakers/authors

Bookmark this page and visit it regularly for updates.

 

Adhil Patel

Adhil Patel

Adhil is fascinated with why people do what they do, and brings that passion to the explanation and exploration of the human condition. In his role as Head of Thought Leadership, he is able to bring together cross-disciplinary learnings to develop a more holistic view of the world of the consumer.


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Alastair Gordon

Alastair Gordon

Alastair is Managing Partner of Gordon & McCallum. One of Asia-Pacific's most experienced market research professionals, he has worked across sectors ranging from consumer goods to telecommunications and social policy. Previously, Alastair was Global Head of Custom Research R&D at the Nielsen Corporation. He has held senior positions throughout Asia at regional (Head of Custom Research in Asia-Pacific) and local level (Managing Director of the Nielsen companies in Philippines and Malaysia).

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Amy Janis

Amy Janis

Amy joined Yahoo! in 2005, where she managed Media and Sales Insights focusing on Finance and Tech/Telco categories. Currently, she is Senior Manager of Strategic B2B Insights, managing primary research and thought leadership initiatives focusing on key advertiser audiences, media properties and consumer trends. She’s a 2011 recipient of an ARF Research Innovation Certificate. Prior to joining Yahoo!, Amy spent several years at Universal McCann where she began her career in media research, functioning as a lead researcher for clients including L’Oréal and Xbox.
Amy earned a Master’s degree in Quantitative Methods in Social Sciences at Columbia University.

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Annie Pettit

Annie Pettit

Annie Pettit, PhD is the Vice President of Research Standards at Research Now and the Chief Research Officer of Conversition Strategies. She has more than 15 years of experience as an online market researcher and specializes in social media market research, survey research, and data quality. Annie is a member of the CASRO, MRA, and ESOMAR social media research committees. She was previously the VP of Online Panel Analytics at Ipsos where she created their proprietary survey panel data quality system. Her expertise in research methods and data quality has been highlighted through numerous conference presentations, including ARF, CASRO, MRA ,MRIA, NetGain, and IIR.

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Bernie Malinoff

Bernie Malinoff

Bernie is President of element54, a Toronto & Montreal based strategic consultancy & full-service market research firm. element54 initiated groundbreaking research into Online survey design - “Sexy Questions, Dangerous Results?” and “Eyes Don’t Lie” (2009/2010), which have shaped industry dialogue and consciousness around the complex issues of emerging technologies in survey research.

Bernie has spoken at a cross-section of high profile events, including the MRIA (Toronto, Ottawa & Montreal), The Market Research Event (Las Vegas), Advertising Research Foundation (New York), CASRO (New York) and the MRA (Boston).

In 2010, Bernie was nominated for the Next Generation Marketing Research (NGMR) “Disruptive Innovation” Award. He is a Past-President of the MRIA Québec Chapter, and sessional lecturer at McGill University on Marketing and Research issues.

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Brian Cooper

Brian Cooper

Brian is a Vice President of the TNS North American Technology business and is an expert in digital market research with a wealth of experience in server side technologies including virtualization and the cloud. His experience has always focused in the technology space spanning B2B and B2C markets.


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Carl Marci

Carl Marci

Dr. Marci is co-founder and CEO of Innerscope Research. Dr. Marci is the former Director of Social Neuroscience at the Massachusetts General Hospital and former Visiting Lecturer at the Massachusetts Institute of Technology Program in Media Arts & Sciences. He received his BA at Columbia University, his MA in psychology and philosophy at Oxford University as a Rhodes Scholar and then completed his MD at Harvard Medical School. Dr. Marci is on the faculty of Harvard Medical School and has extensive training in psychophysiology and neuroscience through two National Institutes of Health fellowships. He has published numerous articles in peer-reviewed science journals, gives lectures internationally and is a leader in the new fields of social neuroscience and neuromarketing.

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Dan Brilot

Dan is responsible for Research and Development in the TNS Global Digital team based in London. His expertise lies in the adaptation of new internet technologies into the research process as well as the development of new research methodologies to understand the complexities of the evolving global digital consumer.

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Dominic Harrison

Dominic Harrison

As Head of Global Trends, Dominic is responsible for developing and maintaining the Future Foundation’s international research offer. He has worked with a range of global clients on international projects (including BP and Nokia) and regularly speaks at the Future Foundation’s Changing Lives conferences and at external events. He is also editor of nVitro, the Future Foundation's trend-spotting service and regularly writes for the service, now in its seventh year.

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Dominic Gastes

Dominic Gastes

Dominic is scientific co-worker at the Institute of Decision Theory and Operations Research (ETU) at the Karlsruhe Institute of Technology (KIT). He has finished his PhD (with distinction) and his research focuses on Innovation and Product Management, Lead User studies, Disruptive and Open Innovation, as well as Text Mining and Multi Attribute Decision Theory e.g. Analytic Hierarchy Process (AHP). He started his academic career with a Diploma in Business Engineering (Dipl.-Wi.-Ing.) at the University of Karlsruhe (TH).

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Elias Veris

Elias Veris

Interested in all things humans do, Elias started off by studying psychology. Soon realizing that lots of great things are done in within the business environment, a focus on consumer and work psychology, and an extra master in marketing management at Vlerick management school got him involved in the research world at InSites consulting. Now an R&D consultant, Elias further explores human behaviour and how to research and apply it to make it profitable for the marketing & HR department.

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Gregg Liebman

Gregg Liebman

As SVP of CNN Ad Sales Research, Gregg is responsible for leading staff research analysis and strategy support for CNN News Group's Ad Sales division, which includes CNN/U.S.,CNN Headline news and CNN.com. When Liebman joined Turner Broadcasting System, Inc., he brought vast agency experience, working with media buyers, planners and advertisers. His background includes stints at Zenith Media Services, Inc., Optimedia International Inc., and Saatchi & Saatchi Worldwide, Inc., providing research and analysis for clients like General Mills Inc., Georgia Pacific Corp. and Miramax Film Corp. On the communications side, Liebman has worked in the research departments of DoubleClick Inc. ad agency Foote, Cone & Belding Worldwide and MTV Networks' Nickelodeon/Nick at Nite/TV Land.

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Gregor Jawecki

Gregor Jawecki

In his role as director of Innovation Research at HYVE, Dr. Gregor Jawecki is responsible for co-creation and research projects in various industries. After his business administration studies and working for the product development team at Volkswagen of America in Auburn Hills, Michigan, he joined HYVE in 2004. As part of his PhD studies he focused on innovative Online Communities and in particular members’ motives to share their ideas with like-minded others and companies.

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Hoi Kee Wong

Hoi Kee Wong

As a Design Research Consultant, Hoi Kee is responsible for translating user research findings into actionable, inspiring and meaningful insights for several innovation programs within Philips Design. My background lies in Industrial Design Engineering at University of Technology Delft, where I focused on user-centered design. Before Philips Design, Hoi Kee was a User eXperience researcher at Microsoft Dynamics and co-creation designer at Favela Fabric, social business consultancy, where she excelled in ethnographic research, usability testing and online co-creation.

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Jan Henric Stönner

Jan Henric Stönner

During his time at HYVE, Jan Henric, worked with the Innovation Research Team on cases in the food industry. After completing his studies in business management and engineering at the Karlsruhe Institute of Technology in the end of 2010, he joined the venture capital company Sirius Venture Partners where he supports the EcoTech Funds as an analyst. During his studies at the KIT he co-founded the entrepreneurial students’ society on campus and thus helped to raise awareness for this topic among students.

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Joeri Van den Bergh

Joeri Van den Bergh

Joeri is the co-founder of InSites Consulting, a global ‘new generation’ research agency with offices in Belgium, the United Kingdom, France, Switzerland and the Netherlands. He has extensive experience of all aspects of branding, marketing and advertising to kids, teens and young adults. His clients include global customers such as Lego, Nokia, Sony, MTV Networks, Danone, Unilever and Coca-Cola, for whom he has provided research and advice on how to target the youth market. As author and contributor to numerous journals, he also lectures throughout the world on marketing topics.

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Jon Rodriguez

Jon Rodriguez

Jon currently leads people research activities for the consumer lifestyle sector within Philips Design. He has extensive global experience in qualitative research methods both offline and online and has worked across all sectors of the Philips organization (Healthcare, Lighting, Consumer lifestyle. Jon acts as creative lead for variety of projects within the design and innovation areas. His expertise lies in bridging the gap between research and design, making insights meaningful and actionable in the front end of the innovation process. He holds a Bachelor of Design from the Elisava School of Design as well as an Msc in Strategic Design from Delft University of Technology. Prior to joining Philips Design he worked on several projects for Microsoft Research and Bosch-Siemens.

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Katrina Lerman

Katrina Lerman

As a Researcher at Communispace, Katrina conducts in-depth studies that explore participation trends and social dynamics within private online communities, shed fresh light on current trends and engage consumers in real conversations about their lives. Her work serves both internal and external clients, helping to provide thought leadership, support Communispace's value proposition and inform our best practices. Kat is also Communispace’s Corporate Videographer; she uses her expertise to craft member-generated content into videos that bring the consumer to life. Kat graduated from the University of Connecticut with a degree in Sociology and Statistics, and holds a certificate in Media Production from Emerson College and a certificate in Sports Journalism from Boston University.

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Kristin Luck

Kristin Luck

Kristin has diverse background that includes a strong technical knowledge of online research systems & new product development, combined with traditional research experience. She continues to be a tireless innovator & has been an instrumental force in significant advancements in market research methods. Kristin is a regular speaker at industry conferences & a columnist for Research Business Report where she explores emerging research methods. She’s a 2010 recipient of the American Marketing Association’s 4 Under 40 Award, is a 2010 Stevie Awards finalist, & was included the Portland Business Journal’s 2011 Forty Under 40.

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Manila Austin

Manila Austin

As Vice President of Research at Communispace Corporation, Manila leads an award-winning Research Team, an in-house think-tank that helps Communispace and its clients navigate the social media landscape, leverage the power of communities for insight and co-creation, and explore how communities deliver unique value to their members and the clients who sponsor them. Manila holds a Ph.D. in psychology from Suffolk University. She has worked with client organizations in various industries including financial services, telecommunications, consumer packaged goods, health care, social services, and educational institutions. She has published in peer-reviewed journals and frequently presents at conferences.

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Matteo Sorci

Matteo Sorci

Matteo Sorci, PhD is a co-founder of nViso SA. Matteo received his B.S. and M.S. degrees from the Faculty of Telecommunication Engineering, University of Siena, Italy in 2001, and his doctoral degree in 2009 from the Swiss Federal Institute of Technology (EPFL) for his dissertation “Automatic face analysis in static and dynamic environments”. He is author of several articles and has presented at numerous international conferences on computer vision and artificial intelligence.

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Michael Bartl

Michael Bartl

Michael is CEO for HYVE, a leading innovation agency realizing co-creation solutions in order to design successful innovation. HYVE merges the competencies of industrial design, innovation research and community software development in order to create a unique set of knowhow and tools to create successful product and service innovations for their clients.

He has authored numerous articles and papers on the subjects of Co-Creation, Open Innovation, Netnography, Community-based Innovation and future developments in Innovation Management. Michael is a regular speaker at innovation and other industry conferences.

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Mike Cooke

Mike Cooke

Mike is a regular lecturer on market research as well as well-known speaker, having won several awards.

Previously Vice Chairman of the British Market Research Society, he is member of the Executive Editorial Board of the International Journal of Market Research.

He was part of the Committee redrafting the ESOMAR 26 Questions and currently sits as the Council delegate for the ESOMAR Professional Standards Committee.

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Closing guest speaker

Nathan Eagle

Nathan Eagle

Co-founder and Chief Executive Officer, Jana (formerly txteagle), USA

As one of the world’s foremost experts on mobile phones in emerging markets, Dr. Nathan Eagle brings many years of experience to his position leading Jana, formerly txteagle.

Dr. Eagle graduated from Stanford University with a B.S. in Mechanical Engineering, a master’s degree in Management Science and Engineering, and a master’s in Electrical Engineering. His Ph.D. from the MIT Media Laboratory on Reality Mining was declared one of the '10 technologies most likely to change the way we live' by the MIT Technology Review.

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Peter Harrison

Peter Harrison

Peter is an experienced researcher and amateur gamer. In 2009 he took up a post in BrainJuicer Labs where he has been developing cutting edge new tools such as DigiViduals (twice short-listed for ESOMAR Congress 2010). He is especially passionate about incorporating principles of behavioural economics into new research methods and, happily for him, gaming provides one way of doing this.

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Opening keynote speaker

Philip Sheldrake

Philip Sheldrake

Founding Partner, Meanwhile, UK

Philip Sheldrake is the author of The Business of Influence (Wiley, 2011) and the digital marketing chapter of The Marketing Century, a book celebrating the centenary of the Chartered Institute of Marketing.

He is a Chartered Engineer, a Founding Partner of venture marketers, Meanwhile and serves as a Main Board Director of Intellect, the UK trade association for the tech industry as well as a Board Director for 6UK, a government-backed nonprofit that promotes adoption of new Internet protocols in the UK.

Additionally, Philip chairs the Chartered Institute of Public Relations group on measurement and evaluation, presents CIPR TV, and designs and chairs Internetome, the Internet of Things Conference.

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Ray Poynter

Ray Poynter

Ray Poynter is Executive Vice President and Managing Director of Vision Critical London office, responsible for development of the UK business. Ray has spent the last 30 years at the interface of change, research, and technology, having spent most of that time at director level with companies such as The Research Business, IntelliQuest, Millward Brown, and Virtual Surveys. Ray is in frequent demand as a workshop leader and webinar speaker, covering topics as diverse as social media, advanced quant, presenting, and scenario planning. Ray is the founder and organiser of NewMR, a collaborative venture to help co-create the future of MR.

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Guest speaker

Sean Bruich

Sean Bruich

Head of Measurement Research, Facebook, USA

Sean Bruich leads Facebook's measurement research and consumer insights programs. His focus has been on developing innovative methodologies and fast, scalable research products to better understand how advertising and branded content impact user’s behaviors and perceptions. Before joining Facebook, Sean was with Google's Customer Labs and Quantitative Marketing groups, where he managed Google's quantitative advertiser research and later developed ad effectiveness measurement tools for advertisers. Previously, Sean studied Cognitive Neuroscience at Stanford University, utilizing tools such as fMRI and EEG.

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Sean Conry

Sean Conry

Sean was awarded an MRIA Award of Distinction (2009, NGMR Disruptive Innovator Award (2010), was president of the MRIA(BC) and has presented at conferences for MRIA, CASRO and the MRA. Sean's passion lies at the intersection of research and technology. He partners with marketing & research professionals to implement technology-driven research solutions for global and boutique brands. He is an accomplished speaker, having presented at conferences for CASRO, the MRA and the MRIA and other organizations around the world, and is also a past President of the MRIA (BC Chapter).

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Simon Atkinson

Simon Atkinson

Simon is co-editor of Political Communications: The General Election of 2010 (Palgrave Macmillan, 2011) and of previous volumes. He is a judge on this year’s Management Consultancies Association & Internal Communicators’ award panels, as well as a member of the British Polling Council Committee. Prior to joining MORI in 1990, Simon graduated from Cambridge University with a first class degree in Social & Political Sciences.

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Tim Llewellyn

Tim Llewellyn

Tim has 10 years’ experience in high-tech start-ups and new business units pioneering new internet enabled wearable devices at the Swatch Group. He has a diverse background in software development, marketing, and sales for advanced audio and video processing devices in consumer electronics. Tim received his B.E. and M.E. (Hons) degree in Electrical Engineering from the University of Canterbury, New Zealand in 1999 and 2001.

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Tony Marlow

Tony Marlow

Tony joined Yahoo!’s Corporate Insights division in January 2010, coming from Nielsen Online where he was Research Director for the Asia Pacific region based out of Sydney, Australia. He is an online research expert with special interest not only in media measurement generally, but specifically in online advertising effectiveness research and consumer generated media.

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Tom De Ruyck

Tom De Ruyck

Tom is Community Research Expert at InSites Consulting and responsible for InSites’ community activities in Belgium, the Netherlands and the UK. He is part of the R&D department, a team of 5 researchers who try on a daily basis to make market research more insightful for customers and more fun to participate in for respondents. Tom is invited frequently as a speaker at (inter)national congresses on market research. Recently, he won ESOMAR’s “Fernanda Monti Award” (Best Congress Paper 2009) as well as the American Marketing Association’s “4 under 40 – Emerging Leader of the Industry” award.

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Hotel & venue

Trump International Beach Resort is ideally located in the enclave of Sunny Isles and rises as a striking landmark amidst the white sands of Miami Beach. Unwind to breathtaking views of the ocean and Intracoastal Waterway. Featuring 390 hotel rooms and guest suites, Trump International offers a stunning combination of tropical charm and amenities to suit your personal and professional needs.

Trump International Beach Resort, Miami

Address:

Miami - Sunny Isles - Trump International Beach Resort
18001 Collins Avenue
Sunny Isles Beach, FL, USA 33160

Telephone: +1-305.692.5600

Map & directions

Click here for the venue's website

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