Programme Committee

A former CSIRO scientist and Research Supplier, Suz brings over 20 years experience in consumer and sensory product research to the committee. Throughout her career, Suz has worked with a large number of FMCG companies as a consumer research specialist, and her experience has covered a wide range of products including food, beverages, pet food and personal/home care. Academically, Suz has completed a Science Degree in Physiology and Psychology, a Masters Degree in Cognitive Science, an MBA in Marketing and a Graduate Certificate in Gastronomy. Suz is currently managing the Sensory & Product Guidance and Consumer Food groups for Campbell Arnott’s. Suz is particularly interested in the interplay between sensory psychophysical research and consumer market research, ultimately resulting in wonderful products for consumers.

Alison Dexter has almost 20 years of experience in the research industry and associated roles such as management consultancy; integrated sales and marketing programming and account servicing/planning in the advertising world. She has been both a user of research and researcher in the Asia-Pacific and European markets allowing her a unique view of the industry.

Since 2005 Alison has been with TNS Vietnam, heading up the qualitative research team and is part of a regional taskforce focusing on leading edge techniques and processes in Asia Pacific. She has a continuing focus on delivering strong insights to drive market and brand opportunities.

Andy Kung is a seasoned professional with more than 16 years experiences in marketing research and CRM analytics. Andy began his profession from the research supplier side where he spent 8 years with the leading market research firms including Nielsen, TNS & Synovate. He then started up his own consultancy business specialized (data mining and analytical CRM) and was later employed by Prudential Assurance as CRM Manager. Andy later joined Hong Kong Disneyland as the grand opening team and headed the Research and Forecasting department for five years. Andy later spent a short tenure at Hong Kong Jockey Club led their market intelligence division.

He currently works for Shangri-La Hotel & Resorts as the Manager, Loyalty Marketing and CRM and focus on analyzing customer data, developing loyalty marketing strategies and projecting customer life-time value.