Programme Committee

Post a degree in History at Oxford University where he pursued his interest in social and economic matters, Ged has been a marketing services practitioner for 20 years. He has worked with clients at the highest level in the UK and across the world. His experience as a user of marketing data and driver of marketing strategy covers a wide variety of business sectors including retail, financial services, fmcg, pharma, teleco, utlities, media companies as well as public and social organisations. His personal obsession is data that drives business decision making.

He spent his first 10 years with the BDH – GGT group (now part of TBWA) promoted to the executive board 2 years after joining BDH. In 1997 his joined Ogilvy to work more specifically with global companies on multi market commercial challenges and was quickly allocated to their WPP sponsored “Leaders of the Future” Programme. Ged was previously an elected member of the IPA Council. After a dot com venture he became Managing Director first of the strategic brand research consultancy Hall & Partners in New York and then the social and reputation agency Opinion Leader Research in London. Ged has been at Synovate since 2005 working on various innovations with Jannie Hofmeyr and others. He is a member of the global executive group and CEO of all Practices and Capabilities.

Sven Arn, 41, is Managing Director and Partner at H,T,P, Concept. He has been with the company since 1991 and became Managing Director in 1997. Before joining H,T,P, Concept Sven Arn graduated at the University of London in English & Drama and spent some time working in television production. He soon, how-ever, discovered market research, joining H,T,P, Concept when the company was still relatively small and beginning to develop its international research com-petence. Being of Swiss origin, bilingual in English and German, with fluent French and a little Italian and Spanish, the international research field was one which held a special fascination and Sven works regularly on research and strategy projects all over the world.

His particular area of expertise lies in positioning and insight development research, in product innovation and in brand development – working particularly in the FMCG and technology segments. Sven regularly gives workshops and training courses in qualitative research for Esomar. He has been on a number of Programme Committees at various Esomar events including the Qualitative Con-ference and the Insight Conference. Sven has also been a guest lecturer at the UdK (University of the Arts), Berlin and the Design Academy, Berlin.

Mike Cooke, Global Director: Online Development GfK NOP, was elected as the new ESOMAR Vice President for 2011/2012. Mike is a regular lecturer on market research as well as well-known speaker, having won several awards. Previously Vice Chairman of the British Market Research Society, he is member of the Executive Editorial Board of the International Journal of Market Research. He was part of the Committee redrafting the ESOMAR 26 Questions and currently sits as the Council delegate for the ESOMAR Professional Standards Committee.

Kim Dedeker joined Kantar in May, 2009 as Chair of The Americas. She is a 29 year veteran of Procter & Gamble for which she ran the Global Consumer & Market Department from 2000 - 2007. She was named VP CMK, Global External Capability Development in January, 2008 and was responsible for charting the course for Procter & Gamble's next generation consumer research capabilities.

During her career with Procter & Gamble, Kim had direct responsibility in each of the Company's Global Business Units giving her great breadth of experience in the application of consumer and market research. She has worked to build the business on several Billion Dollar Brands including Pantene, Olay, Tide, Downy, Bounty, Crest, Charmin and Head & Shoulders. Additionally, Kim spent two years on assignment in Caracas, Venezuela where she had responsibility for Procter & Gamble's Regional CMK organization in Latin America.

In 2009, Kim received the John Downham Award – The ESOMAR Excellence Award for Standards of Performance in market research. She is a Governing Board member of the ARF's Online Research Quality Council, Past Co-Chair of the ORQC Industry Solutions Committee, and immediate Past Chair of the Board for Cincinnati Public Radio. Kim resides in Cincinnati, Ohio with her two sons.

Suzana has more than fifteen years of experience as a market researcher, provocatively contributing with consumer insights to drive better businesses for a better world.

Suzana is the Strategic Insights Director at Johnson & Johnson Consumer in Latin America, together with her team currently providing insights and strategy to all J&J consumer units and brands in the region.

Previously to Johnson & Johnson, Suzana has worked for Unilever and Nestle. In the early years of her career, she also had the opportunity to work for market research agencies.

Suzana has a Master degree in Contemporary Communication and Culture and a Graduation degree in Social Sciences.

Pravin has been in the research domain for the past 15 years and continues to contribute in various avatars : Entrepreneur, Technologist, Research-evangelist, Speaker. He heads two entities: 'krea', an India-centric panel research firm and 'The Social Catalyst', a non-profit trust aimed at professionalizing the working of NGOs.

In regular demand as a speaker, Pravin has presented papers and chaired discussions at several conferences. He has organized custom ESOMAR events in India in his capacity as a Representative and is spearheading the thrust for making MR a career of choice for students.

Consistent and Energetic, Pravin's passion is to evangelize entrepreneurship and market research (and leveraging technology towards this cause!).

Tom, 43 years, joined Royal Grolsch in 2000. In those 10 years Tom has had different marketing roles: market research, marketing management and currently responsibility of Strategy, Media & Insights. During this period Tom was part of the Esprix (the annual Direct Marketing and Sales Promotion prize) jury for four years and jury president for three years. Furthermore Tom was a member of the MOA-Board (Centre for Marketing Intelligence & Research, the branche organization where both research agencies and clients are represented). Before Royal Grolsch, Tom has worked at Sara Lee running Trade Marketing for 5 years. In the period 1990 – 1995 he worked as an Analytical Consultant at the ACNielsen Company. Tom’s holds a master degree in Econometrics at the University of Groningen. Bridging the scientific world with the commercial world and data insights with real consumer understanding are both passions and expertise areas of Tom.