Programme Committee

Leyla is Director of Marketing & Consumer Research at Altria.
Originally from Italy, Leyla has several years of international research experience on the supplier side working in Health & Beauty, Beverages and Consumer Electronics before joining Philip Morris USA, now part of the Altria Group.

In her role, she challenges herself and her organization to continuously evolve methods and processes to step-change the way research delivers consumer insights and influences business strategy.

Over the last 12 years, Leyla has contributed regularly at ESOMAR and ARF conferences writing and speaking on the subjects of innovation and brand relationships.

An advocate of continuous learning, she holds a degree in Business Economics and an MBA from the University of Wales, and a Master in Marketing Research from the University of Texas.

As of 2009, Karin Bruyr heads up the Marketing Intelligence Department at Telenet in Belgium. The MI department consists of 2 teams: the consumer research team for residential customers and the CRM team. Both teams support to help create long and short term strategy for Telenet.

Before joining Telenet, Karin was responsible for the Market Intelligence Department at Toyota Motor Europe in Brussels, which conducted Brand, Business Environment and Product research, for both Toyota and Lexus. This research was carried out throughout Europe and included countries as Russia, Turkey and the Ukraine.

Prior to joining Toyota Motor Europe Karin served several functions in her 13 year stay with the Volvo Car Corporation. From Customer and Marketing Research, Network Development to 6Sigma Black Belt Karin worked across the globe in amongst other places Sweden in the Global Volvo Car head office.

Karin is a Belgium citizen and has lived and worked in Belgium, the Netherlands, Sweden and the US and received her Masters in Languages in addition to an MBA.

Emmanuel Huet is the global leader of The Boston Consulting Group’s Center for Consumer Insight. A leader and pioneer in strategy and management consulting, BCG has historically placed a unique emphasis on consumer and customer insight making it central to its consulting practice. Its Center for Consumer Insight oversees the firm’s activities and investments in the domain of consumer and customer Insight.

A graduate from ESCP-EAP, Emmanuel started his career in marketing and brand management at Procter & Gamble and joined BCG in 1995. In addition to leading BCG’s Center for Consumer Insight, Emmanuel is serving clients across industries and regions as an expert in consumer research, marketing and trends. He co-authored BCG’s report « The Consumer’s Voice : Can Your Company Hear it ? » and other publications.

Dr. Alexander Linder holds currently the position of director corporate consumer and market insights (ccmi) at Swarovski and is responsible for the global portfolio of insights. He is now with Swarovski for more than 11 years and prior to his current assignment, he developed and maintained the reporting system for the Swarovski online shop and the Swarovski website and was heavily engaged in web mining analytics. He is a speaker at many international conferences, like ESOMAR, the Global Benchmarking Group (GBG), Marcus Evans and the Institute of International Research (IIR). Currently he is putting some more emphasize on process standardization and -integration, social media research and qualitative online research. Alexander holds a PhD from the university of Zurich and a degree of business administration from the university of St.Gallen.

Andrew set up his first business Student Pages while studying at Edinburgh University from 1998-1992. Student pages was the first and only A-Z 'yellow pages' style telephone directory filled with hundreds of discount vouchers covering every major student town in the UK. He then set up Face in 2003 which specializes in bringing together brands and consumers to co-create insights, ideas and advocacy.

Andrew is a member of the Marketing Society and Vice President of WOM (Word of Mouth) UK Association; he is also a regular panel speaker at insight, co-creation and word of mouth conferences and contributes often to the research and marketing press.