CEE Research Forum Review
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Congress 2012 - Atlanta / 9 - 12 September
Congress 2012 marks ESOMAR’s 65th anniversary – a milestone that calls for celebrating our industry’s global achievements to date and more importantly, for painting a vibrant and compelling vision for the future of market research.
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For further information about our promotional packages, please contact Daniel Migchels:business@esomar.org
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#esoQUAL Qualitative 2011Embrace, inspire and celebrate!Vienna / 13-15 NovemberAs companies continue to seek effective marketing strategies to reach their goals, Qualitative research has an opportunity to be the change agent in fuelling brand and innovation success... |
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Best of previous Qualitative papers
These papers have been chosen for their innovative thinking, outstanding quality and overall contribution to the event in which they were presented.
Qualitative 2010
- Why some slumdogs feel like millionaires and some millionaires like slumdogs
Shobha Prasad, Drshti Strategic Research Services, India - Phoenix and the power of garbage
For possible side effects consult your Doctor or Market Researcher
Paul Thomas & Angela Giebner, H,T,P, Germany
Ayobamidele Gnaedig, H,T,P, India - How fans become shapers of an ice-cream brand
Towards the next frontier in conducting insight communities
Tom De Ruyck & Niels Schillewaert, InSites Consulting, Belgium
Stephan Ludwig, Maastricht University, The Netherlands
Martijn van Kesteren, Unilever, The Netherlands - Behavioral economics: a new business framework?
Luke Perry & Alex Johnston, Jigsaw Research, UK - Shape the future with ‘Future Shapers’ and cutting-edge hybrid research techniques
Aaron Reid & Stacy Graiko, Sentient Decision Science, USA - From intuitive to formal cultural knowledge
Reading culture through archetypes
Anjali Puri & Poonam Kumar, TNS, India - Arbiters of meaning
The hidden role of the interpreter in international qualitative research
Peter Totman, Jigsaw Research, UK
Qualitative 2009
- Shedding Light on the Digital Grey Areas of Teen Dating Violence
Respondents as Co-Creators in the Research Process
Abby Leafe, Customer Strategy Consulting, USA
Judith Oppenheim, R/GA, USA
Benjamin Smithee, Spych Market Analytics, USA - Even better than the real thing
Understanding generation Y’s definition of ‘authenticity’ for the Levi’s brand
Joeri Van den Bergh & Tom De Ruyck, InSites Consulting, Belgium
Dirk Van Kemseke, Levi Strauss Europe, Middle East and North Africa, Belgium - Deeply understanding the mind to unmask the inner human
Katja Bressette, Olson Zaltman Associates, USA
Qualitative 2008
- Me, myself and I
Studying youngsters identity by combining user generated ethnography & nethnography
Annelies Verhaeghe & Joeri Van den Bergh, InSites Consulting, Belgium
Veerle Colin, MTV Networks, Belgium - The future is hybrid
Exploring how qualitative techniques can work in the online world
Chris Forrest, The Nursery Research and Planning, UK - New cultures emerge where old cultures meet
Using community based research tools to gather insights on cultural change within the turkish community in Germany
Müge Balta & Sven Arn, H,T,P, Concept, Germany - It’s engagement, but is it research?
Effectively engaging decision makers
Alex Johnston, Jigsaw Research, UK - Intimate and intimidating
Understanding trends and patterns in food and eating culture
Jens Lönneker, Sebastian Buggert & Kirsten Juchem, rheingold Institute, Germany - Living in and adapting to a culture of exposure
Exploring how visibility affects people’s lives, thoughts and feelings
Anita Black, Jon McNeill & Farrah Bostic, Hall & Partners, USA
Qualitative 2007
- To have and have not
Deprivation and the rational-emotional bridge
Marsha E. Williams, Harvest Research Group, USA
J. Alison Bryant, Nickelodeon, USA - Arabian nights and the digital Sheherazade
The power of virtual media in the Arab world
Tammy Jalboukh, TNS Middle East & Africa, UAE - Doot doot. From BPM to SPM
How inner feelings become outer signs
Hans-Bert Matoul and Michael Wittenberg, H,T,P, Concept, Germany - From mythmaker to gardener
Understanding the world of participatory brands
Anita Black, Keith Navratil and Mitra Martin, Hall & Partners, USA
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