Adam Riley

Adam Riley's career spans customer insight, marketing strategy and consultancy. Adam was formerly a senior consultant in the marketing strategy practice of Monitor Company Europe, a Global Marketing Strategist in the Chairman's Office of Samsung Corporation in South Korea, and Group Head for International Research at IPSOS UK. He holds a first class honours degree, a marketing Masters and an MBA from The London Business School. Most recently Adam has presented at two sessions organised by the UK's Association of Users of Market Research (AURA): one session in March 2011, focused on Customer Insight; the second session examined ways of Communicating Insight throughout Client Organisations (April 2011). Adam, as a management consultant with Monitor, has also written various papers on Customer Segmentation, his specialism. In 2011 Adam had a paper published in the Chartered Institute of Marketing's 'Marketor' and also a paper in 'Market Leader'on the changing insight landscape.

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Alastair Gordon

Managing Partner, Gordon & McCallum, New Zealand

Alastair Gordon is one of Asia Pacific's most experienced market research professionals, he has worked across sectors ranging from consumer goods to telecommunications and social policy. Previously, Alastair was Global Head of Custom Research R&D at the Nielsen Corporation. He has held senior positions throughout Asia at regional (Head of Custom Research in Asia-Pacific) and local levels (Managing Director of the Nielsen companies in Philippines and Malaysia). Alastair holds an MA (Hons) in Political Science from the University of Canterbury and is a Fellow of the New Zealand Market Research Society as well as a member of ESOMAR. Alastair has been a regular presenter at regional and international marketing and advertising conferences, such as the Marketing Science Institute, World Marketing Congress, and ESOMAR. He is author of a chapter on Emotion Research in "Leading Edge Marketing Research", by Robert Kaden et al (Sage Publishing, USA, November 2011). Recent presentations include 2011 AMSRS (where the paper won the ESOMAR- sponsored Best Presentation Award), MRSNZ 2011. He has conducted Webinars for the AMA (2010) and the NewMR Festival (2010) and presented at ESOMAR (Lisbon, 2004) and Singapore (2002).

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Amit Gupta

Senior Vice President, Cross-Tab Marketing Services Pvt. Ltd., India

Amit Gupta has over 14 years of experience spanning a wide spectrum of roles within the market research industry. At Cross-Tab, he leads the client services function and manages new process transitions. Prior to joining Cross-Tab, Amit led the market research practice at WNS, Mumbai where he served as an Account cum Operations Director for a 120-FTE market research relationship before moving into a more strategic role. In previous roles he worked as a quantitative researcher with TNS India, IMRB (part of Kantar), and The Nielsen Company.

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Anna af Hallstrom

Research Associate, Brainjuicer, UK

After graduating from Cambridge with first a BA and then an MPhil in English literature, Anna Hallstrom worked in financial market research for the first two years of the latest global economic meltdown. Following a year out to write and illustrate a graphic novel for the independent publishing company she co-founded in Finland, Anna joined BrainJuicer, where she combines quantitative and qualitative research, new research methodologies and the occasional cartoon. Anna uses her background in comics, literature and theatre to promote story-telling in research. She authored the comic strip framing the findings in "Behaving economically with the truth - How behavioural economics can help market research to better understand, identify and predict behaviour" (nominated for ESOMAR Congress 2011 Best Paper Overall).

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BV Pradeep

Vice President Consumer & Market Insight (CMI), Unilever Asia, Singapore,

Pradeep is currently the Vice president – Consumer & Market Insight(CMI) at Unilever Asia Pte Ltd, based in Singapore. He leads the CMI team for the Asia, Middle East & Central Eastern European region. He has been with Unilever for over 17 years. During this period, he has worked across Home care, Personal care & Foods divisions. He was the Global VP CMI for the Home & Personal care division , based in London , which was his immediate previous position , two years ago. Pradeep is an engineer & MBA with Gold medals in Marketing from the premier management institute, Indian Institute of Management, Bangalore. He has been in market research function for over 20 years. He has worked across several industries , prior to Unilever, in the automotive industry, watch & jewellery industry and the earthmoving machinery industry. Pradeep was the President of the Market Research Society of India for 6 years from 1999 to 2005. He championed a new format of seminars called 'MR WORKs' to drive usage of MR across the Indian industry across sectors, which was very successful. He was also the chairperson of the National Joint Industry body on TV audience measurement in India. He has been a member of the Market research society, UK for over a decade. Pradeep is married , His wife is a dentist , specialising in Prosthodontics. She currently works in the Professional marketing area for Oralcare. They have a son and a daughter , both teenagers.

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Cindy Mao

Consumer Insights Director, pVF Corporation Asia Pacific, China

Cindy has spent almost 15 years in the research industry on both client and agency sides. She has rich experience at mining consumer insights to navigate strategic business decisions and brand building activation. She is very curious about the emerging trends that are captivating and motivating the Chinese youth sub-culture, as well as harnessing the rich potential of the insights that can be gleaned from the digital world. Cindy is also passionate about utilizing creative and innovative research toolkits to help keep abreast of the fast evolving and dynamic China market. Cindy now works at VF Corporation Asia Pacific as Consumer Insights Director. Prior to that, she was the Consumer Insights Director at McDonald's China and Research Director at General Mills Great China

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Eric Gu

Country Manager, SSI Inc., China

Eric Gu has more than 10 years of experience in the market research and data service industries in China. Prior to SSI, Gu worked for GfK as Global Service Director. Before GfK, he worked at BDA, a leading telecom consulting firm in China, as Senior Business Development Manager. Eric has a Bachelor’s degree from Beijing Second Institute of Foreign Languages. He has been a speaker at the TFM&A Conference (Technology for Marketing and Advertising), CMRA and APRC Conferences.

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Fiona Buchanan

Technology Development Manager Technology, TNS, Australia

Having commenced her career at TNS in 2005, Fiona Buchanan has evolved into one of the company’s foremost experts in consumer technology usage. Her biomedical background provides a strong analytical structure with which she approaches client challenges. Fiona spent 24 months seconded to Motorola's head office in Chicago, and the past 12 months at TNS responsible for the Mobile Life syndication. She has delivered presentations on mobile phone marketing at client events in the United States, Mexico, Brazil and Indonesia.

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Hamsini Shivakumar

Director, Leapfrog Strategy Consulting Pvt Ltd, India

Hamsini Shivakumar is an accomplished brand strategist, researcher and communications thinker with over two decades of experience. Her previous roles include researcher, strategist and Head of Planning at JWT. Hamsini wears the lens of an 'insider-outsider' to offer insights and perspectives on the changing Indian consumer. She has previously published in Market Leader (2005) and Admap (2005/2006), The Economic Times and Hindu Business Line (2005-2007); WPP Group, Atticus Award winning paper in 2005; and co-authored and presented the paper “Insight, Cultural Diversity and Revolutionary Change: Joined-up Semiotic Thinking for Developing Markets” with Malcolm Evans at the ESOMAR Congress, Athens in 2010; as well an article on value elements and consumer capital formation published in the April 2011 issue of Market Leader.

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Holly Hong

Insight Manager, Kraft Foods, China

Holly Hong is driving consumer insight and strategy planning. She has extensive experience in consulting and conducting workshops with her leadership team around various marketing research projects. Holly majored in Economics at Peking University and received a MBA in Marketing from New South Wales, Australia.

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Imran Saeed

Senior Manager, AbsolutData Research, India

Imran Saeed has over 10 years of experience in marketing analytics and financial risk analytics. Imran currently works in international and developing markets across Asia, Central and Eastern Europe and the Middle East in leading marketing effectiveness practice. He has extensive experience in consulting and workshops around marketing investment strategies, and was instrumental in driving 75MM USD in revenue via re-allocating marketing investments. Imran was previously at HSBC Analytics leading the Recovery & Risk Strategy team for the Auto Finance group , and with GE Commercial Finance driving risk strategies impacting over 100 MM USD. A graduate in economics and post-graduate in quality management, he has also received a Black Belt from GE. Prior presentations include IIR Boston - Measure Up Conference June 2011 and IIM-A – ICA Dubai, 2011.

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Jacky Cheung

Managing Partner and Founder at WIMI, Hong Kong

WIMI (When Insight Meets Innovation) is an independent marketing research consultancy firm. Prior to his current role, Jacky spent 14 years in the marketing research industry in various senior roles in renowned agencies including Senior Research Manager in Oracle Added Value, Head of Qualitative Research of Synovate China, Research Director of Ipsos China, and Managing Director of WisdomAsia (HK) in 2010. He has earned the Bachelor (Hon) of Business Administration (Marketing) of The Chinese University of Hong Kong.

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James Fergusson

Managing Director Global Technology, TNS, Singapore

While at TNS James Fergusson has held numerous senior management positions including Managing Director Global Technology Sector, Global Director Emerging Markets, and Head of Vertical Sectors Asia Pacific, Africa and Latin America. In his current role James is also responsible for insights driven from TNS' syndicated research. Prior to joining TNS in 2002 James was an equity partner in Melbourne Agency TQA Research. With almost 19 years of technology research specialisation he has specific expertise in the evolution of the mobile phone from a simple communications device to the enabler it is today. James is a firm advocate that the mobile phone will become the primary marketing and communications channel in Asia Pacific as well as a pivotal driver in the path to purchase. He has spoken at ESOMAR Asia Pacific twice previously as well as served as a conference committee member and chairperson at ESOMAR Telecommunications conferences. James has also spoken frequently at technology industry conferences such as Communicasia and the Mobile Marketing Association, and is frequently invited to speak at client management conferences for many of the world's leading Fortune 500 companies.

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Jon Puleston

VP of Innovation at GMI, UK

GMI (UK) is a leading provider to the global online research, and heads up GMI Interactive. His team specialises in the design of interactive surveys and developing specialist technology for conducting interactive online research. Jon was formerly the founding director of Media Intelligence, a research technology business that developed the industry’s first ever flash survey authoring software. His company was purchased by GMI in 2006. Over the last four years he has conducted extensive research investigating techniques to improve panel engagement using interactive research techniques with the aim of increasing the quality of data and completion rates from online surveys and more recently pioneering survey gamification techniques. Jon is an experienced presenter at numerous ARF and ESOMAR conferences.

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Joseph Chen

Consumer and Market Insight Manager at Unilever, Canada

Joseph Chen manages insight and strategy on foods, ice cream and multicultural businesses. He began his research career at Millward Brown and Ipsos Reid, and prior to joining Unilever, was at Kraft Canada in the Consumer Insight and Strategy Group. Joseph currently teaches Research Methods at the University of Guelph and serves on the board of the Client Side Researcher Council at MRIA. A frequent speaker at MRIA conferences, he has also presented a number of papers at the Association for Consumer Research (ACR) conference as well as the Cross Cultural Research Conference.

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Hiroto Ebata

Director, i-Marketing, Coca-Cola Company, Japan

Born in Manhattan New York, Hiroto Ebata holds dual citizenship (United States and Japan) and is the co-author of "Coca-Cola Park's challenge for Eco-System Marketing". After working for Aerospace & Multimedia Division for Itochu, he founded Digipri Co., Ltd. in 1996 and served as its CEO. As the world’s first online photo service, Digipro acquired a patent for the world’s first digital camera printing terminal and serviced clients such as Yahoo!, goo, Google, Canon Inc., Fujifilm, FamilyMart, Three F and others. In 2005, he joined Coca-Cola (Japan) as director of New Platform, Consumer Marketing (now called i-Marketing, Marketing Operations). Hiroto Ebata has served as a member of the Japanese Ministry of Economy, Trade and Industry’s Research Committee on Intellectual Property Rights for Small and Medium Enterprises. He has received “Web-jin (Web People) Grand Prize” by the Web Advertising Bureau (WAB) of Japan Advertisers Association Inc.. He holds an MBA and Global Management Program (GMP) certificate from Stanford Graduate School of Business in 1994.

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Kashmira Chadha

Consumer Research Consultant, TNS, India

Kashmira Chadha has 20+ years of experience in corporate marketing, strategy, communication and research. Prior to becoming a consultant, Kashmira has worked in companies such as Coca-Cola, GlaxoSmithKline, Colgate Palmolive, Pernod Ricard India and worked on various categories including beverages, spirits and wines, toilet soaps, shampoos, oral care, analgesics and antacids. She was seconded to Colgate Palmolive in New Zealand for nearly two years. Kashmira is experienced in various aspects of marketing, i.e. conventional mass marketing, high profile events, shopper marketing, rural marketing, medical marketing, CRM, and PR. Having earned a MBA from Bajaj University, Mumbai, Kashmira has been a leader of various strategic international and national projects in her various roles.

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Keith Spencer

Director Product & Knowledge, Ipsos ASI, Australia

Keith Spencer has over 30 years of market research experience. He became co-owner of Marketing for Change in 1993, which was acquired by Ipsos in 1999 and renamed Ipsos Australia. Keith relocated to North America in 2001 and became responsible for developing the North American Tracking and Equity products for global application. He founded the Ipsos ASI US tracking division in 2002. In 2004 Keith headed up Asia Pacific for Ipsos-ASI. In 2008 he transferred to the UK as Director of Tracking, Europe. Keith took up his current position as Director of Product and Knowledge for Ipsos ASI, Asia Pacific in 2011. He has earned a BA Hons, Psychology, Macquarie University.

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Lars Groeger

Marketing Lecturer at the Macquarie Graduate School of Management, Australia

Lars Groeger began his research in the field of WOM and Social Network Analysis in 2003. Before moving to Australia, Lars has studied and worked in Germany, France and the US. He has presented at the.2009 Australian and New Zealand Marketing Academy Conference, ANZMAC, Melbourne, Australia and the 2011 Australian and New Zealand Marketing Academy Conference, ANZMAC, Perth, Australia.

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Lee Ryan

Raspberry Innovation Research and Strategy, Australia

Lee Ryan works as a professional problem solver. Her previous role was as Regional Head for Qualitative Research for Asia Pacific, Middle East, Africa and Latin America at TNS, part of the WPP Group. Based in Asia, she led a practice across key emerging markets that specialized in ethnographic tools, brand understanding and front-end innovation. Lee was responsible for developing new methodologies in digital ethnography and co-creation, winning numerous innovation awards within TNS for her work. She has specialized in running complex, international design research projects with an emphasis on applying human centred insights to the innovation process. She has used ethnographic and semiotic tools to understand human based opportunities and solutions for consumer electronics and services. Lee has earned two Master’s degrees including Media Studies from the Institute of Education in London, and a Diploma of Business in Marketing. She has been trained in Creative Problem Solving with the European Creative Problem Solving Conference (CREA) and with the Creative Problem Solving Institute (CPSI) in the US. She has also been trained in Serious Play utilising Lego. Known for her thought leadership, she has won industry awards for her papers and presentations at ESOMAR conferences in Europe, US and Asia Pacific.

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Lihua Li

Knowledge Expert, McKinsey & Company, China

Lihua Li has worked exclusively in the research & consultant industry for over 20 years, with experience in Singapore, Australia and China including Synovate China (Director) and Pathfinder Strategies in Australia (Research Associate). A native of Beijing, China, Lihua received a Master’s degree from the Southern Connecticut State University (USA). Her previous presentations and publications include HB Plugging and Chugging: How Much Is Enough? (Sawtooth Software Conference 2000) and Capturing the Trading-off Opportunity in China (McKinsey & Company annual publication).

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Lihong Qin

General Manager of Customer & Corporate, Longfor Properties, China

Mr. Lihong Qin serves as the General Manager of Customer & Corporate at Longfor Properties Co., Ltd. Mr. Qin joined Longfor Group in March 2008. Qin worked in the Marketing Department of Procter & Gamble (Guangzhou) Ltd. as an Assistant Brand Manager from 2001 to 2003 before he joined Roland Berger Strategy Consultants as a Senior Consultant and Project Manager in 2003. In 2005 he joined Anhui Chery Automobile Sales and Service Company as Deputy General Manager Mr. Qin has been an Executive Director of Longfor Properties Co., Ltd. since September 8, 2009. Qin graduated from the School of International Studies of Peking University in 1999 with a Master degree in Law. He further obtained a Master's degree in Public Policy (MPP) from John Fitzgerald Kennedy School of Government, Harvard University in 2001.

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Maryan Broadbent

Senior Vice President and Group Chief Customer Officer, AIA Insurance Group, Hong Kong

As a client and major research buyer who has held major leadership roles at the Royal Bank of Scotland, GE Money, Metlife, and now the AIA Group, Maryan has spoken around the world at various client and marketing forums. She holds a First Class Honours degree from Warwick University and has worked on the agency side for MORI, and the Applied Research and Communications Consultancy, before taking up a range of customer centricity roles at RBS, GE, Metlife and currently AIA Group. She is currently based in Hong Kong. Prior to that she was based in Tokyo, and before that Australia. She therefore has extensive experience of the Asia Pacific region. Maryan presented at the Bain Asia Pacific Customer Loyalty Forum in October 2011.

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Masao Kakihara

Senior Research Manager, Google, Japan

Masao Kakihara is primarily working at its Tokyo office. He is currently working on various research projects ranging from audience behavior research to online industry analysis. Prior to joining Google, he was Researcher and Project Manager at Yahoo! JAPAN Research, the advanced research unit of Yahoo! Japan Corporation. Before that Masao was Associate Professor in Management Information Systems at Kwansei Gakuin University. He holds a BA in Economics from Kwansei Gakuin University and both a MSc. and Ph.D. in Management Information Systems from the London School of Economics. Masao has previously presented at ARF and tbe Pacific Asia Conference on Information Systems (PACIS 2010).

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Radhecka Roy

Qualitative Insights Director- Asia Pacific, Synovate, Singapore

Radhecka Roy hails from India and has over 15 years of consolidated MR and Strategic Planning experience. She graduated in Political Science (B.A) before going on to complete a diploma in Marketing Management from the University of Mumbai, India. She also completed one year of the three-year post graduate Master’s programme in Marketing Management. She has worked in several dynamic markets across India and in the APAC region. She is an expert on several specialist qualitative research products including needs segmentation, motivational research tools, creative development work, social research tools, NPD and consumer insight generation. She is experienced in co-ordinating and running large multi-countries and multi-country studies. Radhecka has presented at several ESOMAR conferences.

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Rajaram Senapaty

Assistant General Manager Marketing, LG Electronics, India

As head of Consumer Insights, Rajaram Senapaty leads the insights practice at LG Electronics. In his extensive career spanning over 15 years, Rajaram has had the opportunity to practice MR from multiple vantage points, as a provider of insights as well as a commissioner, recipient and buyer of insights. Rajaram started his career as a qualitative researcher with AC Nielsen and then with IMRB before moving to the client side. Prior to his current stint with LG, Rajaram was affiliated with Dabur India Ltd. Rajaram has earned a MBA in marketing from XIM Bhubaneswar, India.

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Raymond Liang

Managing Director, CSG, China

Having spent over 16 years in the market research profession, Raymond Lyang has extensive experience in China. Raymond first began his career in SCMR, hereafter he spent over 13 years with Research International and TNS-RI after the merge. In order to assume more challenges in his career, Raymond partnered with CSG (Consumer Search Group) in 2010. He has focused on client development and possesses hands-on experience in diverse sectors including consumer packaged goods, technology, automotive, etc, and this in both quantitative and qualitative disciplines and across various consumer segments for both international and local clients. Raymond received the EMBA from Lingnan College, Sun Yat-Sen University.

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Richard Shaw

DigiVisionary, Brainjuicer, UK

After graduating with a degree in psychology, Richard Shaw ran a small start-up company specialising in online psychological experiments. Since then, he has been at the forefront of applying new technology to understand consumer behaviour. Over the past few years Richard has pioneered the use of new approaches to research such as online research communities, e-ethnography and social media research. He has presented extensively: "Why I love online communities" - 2008 MRS Research conference, London, won the 2008 MRS Special Contribution to conference award; "The future of data visualisation" – 2010 MRS Research conference, London; "Vive la Difference" – 2010 ESOMAR Congress, Athens; "Hacking the data shadow" - 2010 Festival of NewMR, Online; and "Where do good ideas come from?" – 2011, Marketing Society, Online.

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Robin Brown

Senior Vice President, Environics Research Group, Canada

Robin Brown has been a member of the Environics Research Group since 2008. Prior to joining Environics Research Group, he held senior project management positions with Synovate in Canada and Asia. Robin has 20 years of experience in the market research industry, working in the UK, Asia and Canada. He spent 10 years working in greater China and has leveraged his understanding of Asian consumers to develop a strong track record of research into Canadian newcomers and visible minority communities. Robin’s primary areas of expertise are retail and packaged goods although he has worked with companies from a wide variety of industries including telecoms, financial services and media. He has extensive experience of research into branding, consumer decision-making and shopper behaviour. Robin's writing on consumer behaviour and trends appears in many publications, including the Canadian Market Research and Intelligence Association (MRIA)'s VUE and Imprints magazines and Canadian Journal of Market Research as well as C Store Life magazine. He has presented papers at MRIA's national conferences in 2007 in Ontario and 2011 in British Columbia.

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Sandeep Dutta

Vice President (Qualitative), TNS, India

Sandeep Dutta began his career with PQR (Qual unit of IMRB) nearly two decades ago, then spent a few years in media to return to Qual research. In his second stint Sandeep worked with Research International in their UK and India offices before moving to TNS India. During this long haul he had an interesting mix of research studies from rural to digital, ethnography to co-creation with consumers, kid world to grey world, and more. With areas of expertise including cultural studies, brand strategy and communication, he finds the best aspect of qualitative research is the never ending process of discovering and learning about life in an uncertain world. Sandeep earned a MBA with specialization in marketing from Delhi University, has presented papers at the Market Research Society India annual seminars in 2010 and 2011, and was winner of the Best Paper Award in 2010.

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Sangeeta Gupta

Director, Consumer Strategy and Insight, Pepsico India Ltd., India

Sangeeta Gupta has been in the market research industry in India for nearly two decades, with a long running in qualitative research, some experiences in account planning and brand management, as well as accountability for the custom research branch operations for ACNielsen at Delhi. She is currently responsible for Consumer Insights at Pepsico Beverages, India. A leading expert on the use of insight, in her current role Sangeeta is challenged on a daily basis to ensure the use of insight is maximised in the Age of Attention Deficit. Sangeeta has been an active participant at various local and international conferences, and enjoys both the application of research to business problems as well as the R&D of research. She has presented many papers at ESOMAR events covering a vast array of topics ranging from understanding and use of insights to shopper behavior and use of innovative methods in qualitative research. Sangeeta has also conducted workshops on insight for ESOMAR across Congress 2009 (Montreaux), Qualitative 2009 (Marrakech), Latin America 2010 (Cartagena) the 2010 Summer School (Amsterdam), APAC 2011 and Congress 2011.

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Scott Taylor

Insights Chef, Soup, Australia

Scott Taylor has over 10 years of experience in marketing research and has led the Soup research division for the past three years. He was granted the Australian Market and Social Research Society’s Mike Larbalestier scholarship in 2006, and has presented at the past two annual national AMSRS conferences on conversation impact and brand advocacy.

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Sharmila Das

Founder Director, Purple Audacity Research & Innovation Pvt Ltd, India

Sharmila Das' passion for travel extended to a curious mind and a wish to understand why people are the way they are. Humanities and psychology became her favorite subjects and later drew her to market research. She has now been a part of the market research industry for nearly two decades. Prior to forming Purple Audacity , she was with IMRB International as Vice President in a 15 year stint with PQR (a specialist qualitative research unit ); the initial three years as a learner and thereafter 12 years leading the team at Delhi and later on both North and South operations. Sharmila believes that market research has given her the opportunity of working across categories, consumer segments, and geographies. She has presented at the following conferences: ESOMAR Qualitative Conference 2001 – Through the revolving doors; MRSI Annual Seminar - The Tale of Two Cities; ESOMAR Qualitative Conference 2002 – Constant Surveillance; • MRSI 2008 – Interactivity Pixels; IMRB Research Conference 2006 – Brutus is an honourable man.

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Shubhabrata Roy

Founder Director, Purple Audacity Research & Innovation Pvt Ltd, India

Shubhabrata Roy is Founder Director, Purple Audacity Research & Innovation Pvt Ltd, India. A commerce and management disciple, Shubhabrata today combines his business skills with the riches of philosophy, sociology and semiotics as a qualitative researcher. His fascinations revolve around understanding youth, communication processing and signification in today’s dynamic social fabric. His excitement of going to the depth of consumer psyche, for digging out an insight, the adrenalin rush of learning from other disciplines and applying the same to explain, understand and interpret a client problem is infectious. Shubhabrata has presented at MRSI 2008 – Interactivity Pixels, and the IMRB Research Conference 2006 – Brutus is an honourable man.

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Shobha Prasad

Director, Drshti Strategic Research Services Pvt. Ltd., India

Shobha Prasad has 20 years of experience in qualitative and quantitative marketing research and advertising, in a period when the Indian consumer has transformed from conservative and pessimistic to loudly confident and optimistic. Her recent effort has been in understanding aspiration and upgradation which forms the core story of modern India. Shobha has worked in India and SE Asia, with prominent brands such as Asian Paints, Bajaj Auto, Royal Enfield, Godfrey Phillips, Britannia and Godrej. She co-founded Drshti Strategic Research Services where she heads the qualitative division. Shobha has presented a number of papers at ESOMAR events over the last three years, the most recent of which won her the "Best Paper Award" and an excellence award nomination at the Qualitative Conference 2010. She has also been a speaker at MRSI events in India.

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Sunita Venkataraman

Head of Marketing and Consumer Sales, Intel, Singapore

Sunita Venkataraman is a seasoned market research and marketing professional, with more than 20 years of experience as a market research service provider as well as a market research buyer. Sunita completed her MBA from the Indian Institute of Management (Ahmadabad).

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Terry Sweeney

VP Operations & Client Services, Cross-Tab Marketing Services Pvt. Ltd., India

Terry Sweeney leads the Primary Research Operations team in Cross-Tab. With 15 years of experience, he has keen insight and experience in the online market research industry having worked for a full service agency, an end client and with an online panel supplier. Prior to joining Cross-Tab, Terry worked in a variety of strategic and leadership roles at Research Now/ e-Rewards in the US and EMEA. Terry has also worked at WebEx Communications as a market research manager and at Survey.com as senior director of research & operations. Terry holds a BA in Psychology from Mansfield University in Pennsylvania; a MS in Education from Alfred University in New York; and has pursued doctoral studies in Human Development from the Warner School of Education at the University of Rochester in New York.

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Tim Llewellynn

Co-Founder, nViso SA, Switzerland

nVisio SA develops scalable and non-intrusive software and technologies for deciphering emotions for the marketing industry and a spinoff from the Federal Institute of Technology in Lausanne (EPFL) Switzerland. He has 10 years of experience in high-tech start-ups and new business units, pioneering new internet enabled wearable devices at the Swatch Group and combined with a diverse background in software development, marketing, and sales for advanced audio and video processing devices in consumer electronics. Tim received his B.E. and M.E. (Hons). degrees in Electrical Engineering from the University of Canterbury, New Zealand, and has presented at a range of technical, software and similar conferences in Europe and North America.

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Wen Fan

Research Director of Public Affairs, Beijing Horizon Research, China

Wen Fan has worked for Beijing Horizon Research since 1993. She primarily serviced FCG clients on U&A studies, brand studies, etc... Since 2002, she has been in charge of public affairs studies which are now Horizon’s largest study field. Clients include governments and NGOs. Wen has promoted the use of market research by the Chinese government and NGOs, leading her clients to focus on public needs and satisfaction. She is the author of "Find New Public Welfare Questions and the Solutions", published at National Tank (China), 3rd volume.

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Wellington Chu

Product Marketing, Volvo Car China, China

I was doing research in the auto market in China when the VW Santana was the only game in town. Whilst I can't claim to be the father of auto research in the China market, I can definitely claim to be the first generation of auto researchers here. Back in 1993 I was the leader of ACNielsen's Beijing office, assisting a US auto giant's efforts to push into this market. Oil is in my blood, as much as China! After long stints in various senior marketing roles for Ford Motor in diverse markets such as Thailand, Japan and Michigan; as well as diving in the mobile internet world at Motorola and T-Mobile, I returned to China a couple of years ago to live my passion for four wheels in this most amazing market. There is nothing more exciting for me than to take actionable consumer insights, to drive decision-making and enhance our company's strategies to ensure profitable growth. I now delight in my current role as Director of Product Marketing in Volvo Car China. It is a special position we find ourselves in….an incredibly strong global brand, with tremendous growth opportunities in our 2nd home market, China". Wellington obtained his undergraduate degrees from the University of Michigan, Ann Arbor. And, Masters from Columbia University, New York.

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