Alejandro Salgado

Corporate Knowledge and Innovation Officer, Neurosketch, Colombia

In his role Alejandro Salgado-Montejo has worked with some of the most prestigious marketing and advertising agencies in Colombia. Alejandro is a founding member and director of research groups interested in neuroscience and related fields and he currently seeks to integrate neuroscience, emotion, behaviour and consumer research to provide models and predictions about how we make decisions and behave in context. He was trained in neuroscience in Brazil and Colombia, and has participated in the development of three research laboratories involving neuroscience, sensory and affective research and consumer behaviour. He has been an invited speaker in the fields of neuroscience, marketing and education.

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Alexandro Herrera

Client Service Director, TNS, Mexico

Alexandro Herrera is the Client Service Director of TNS RI Mexico and is responsible for their digital offering. He has more than 12 years experience in Marketing of which the last 9 years has been focused on market research. He has wide experience in adapting new technologies to research processes and is also experienced in using and understanding the implications of new technologies in consumers’ lives. He studied Marketing as a major at the Universidad Panamericana (Mexico City) and has a diploma in corporate finance by the same institution.

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Andres Lopez

VP Qualitative, Firefly Millward Brown, Mexico

Andrés López holds a BA in Political and Social Sciences from the Universidad Complutense de Madrid and is currently a postgraduate student in the Masters in Critical Theory. Mr. Lopez is a market researcher with over 25 years of experience, specialized in qualitative studies. He started his career in Spain, where he worked as a freelancer for various companies and institutions. In 1985, he joined Millward Brown Spain and worked his way up to the position of head of qualitative studies, which duties he performed until he left the country and moved to Mexico. He is currently based in Mexico City and is Millward Brown Firefly VP for Mexico and Latin America. He has been a speaker at conferences and published articles in both Europe and Latin America.

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Armando Mora

Business Unit Director, Ipsos, Mexico

Armando Mora recently joined Ipsos Marketing in Mexico as Director of the business unit. Armando came to Ipsos from Nielsen where he was head of the Consumer Research business for Mexico, Colombia, Venezuela, and Central America/Caribbean. Before joining BASES as Client Consulting Director, Armando spent several years on the client side, as Product Research Scientist with P&G in LatAm, Corporate R&D Manager at AlEn Industries and as Business Director with Smarketing. Armando’s credentials include participation in the Fulbright Scholar Program, Nestlé “Best Supplier” client service recognition in 2008 and 2009, and 1st runner-up in the global Emerging Product Ideas contest at Nielsen.

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Carlos Velasco

CEO, Neurosketch, Colombia

Carlos Velasco is CEO and Co-Director of the Neuromarketing lab which is driven by Feedback Profile and Neurosketch. He has initiated conferences on neuromarketing and neurotraining and directed neuromarketing projects with recognized national and international organizations. Velasco has worked in innovation and conducted research in social psychology, neuroscience, consumer psychology and neuromarketing. He belongs to the Psychology and Health research group at the Pontificia Universidad Javeriana and to the Neural by Design Foundation, a nonprofit organization he cofounded which works in translating knowledge and research to market research and other organizational processes.

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Cristina Paez

Regional Manager, Consultor Apoyo, Ecuador

Cristina Paez has devoted her career to make global companies in the Latin American regions understand the reasons behind consumers’ feelings, thinking and acting. Working as the Regional Manager for Consultor Apoyo, she applies her knowledge and drive for change to innovative projects that will provide benefit on a larger level and to the population as a whole. She is an active member of the market research community in Ecuador and around the globe and was a finalist in the first ESOMAR Young Researcher of the Year Award competition.

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Dan Hill

Founder President, Sensory Logic, USA

Over the past 13 years, Dan Hill, President and Founder of Sensory Logic, has contributed insights to over 30% of Ad Age’s Top 100 Marketers. In addition, Hill has written four books on the topic of psycho-physiological research including Emotionomics, one of Ad Age’s “Top 10 Books You Should Have Read in 2009,” and About Face. In the past, Hill and his company have appeared on “The Today Show," CNN, MSNBC, and in the The New York Times, USA Today and The Wall Street Journal. As well as being a veteran researcher and a popular media consultant, Hill is an experienced speaker, with acclaimed speaking slots at WARC Map London, Innovate 2010 Barcelona, and THE Market Research Event in San Diego, to name a few. Prior to founding Sensory Logic, Hill received his PhD from Rutgers University following studies at Brown and Oxford.

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Daniel Cunill

MD Southern Europe and Latin America, Cint, Spain

Daniel Cunill graduated in Business and Administration in 2005 from the University of Barcelona and finished his specialization in Mälardalens Högskola in Sweden. At the end of 2005, Daniel was appointed as responsible for the Spanish and Portuguese markets at Cint AB. Later in 2007, he started to lead the expansion of the Swedish company in the Latin American markets as responsible of the Southern European and Latin American markets at Cint.
From 2009, Daniel moved back to Spain where is located the operations and sales hubs for the Southern European and Latin American markets as managing director.
Daniel has 6 years of experience in the industry and is member of ESOMAR and AEDEMO, associations where he has taken an active role as attendee and speaker to several events, above all those related to the implementation of new methodologies in the Market Research industry.

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Eddie Accomando

Market Research Program Manager, Texas Instruments, USA

Eddie T. Accomando, Market Research Program Manager with Texas Instruments, has been researching human behaviour for 18 years. His unique methodologies reveal the motives behind high-tech product adoption.

He began as an applied anthropologist at a small firm, managing programs from sale to completion and was later recruited by GTE to develop proprietary research using advanced metrics to evaluate employees, customer transactions, and overall brand sentiment. At Verizon Communications, he created the Verizon Online DSL Self Install Kit, and developed communications and retention surveys. At Insight Communications, he created the Insight Broadband Self Install Kit, conducted usability studies, and bought research. At Texas Instruments, his focus is on understanding the behavior of design engineers to drive product adoption and revenue.

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Fabián Echegaray

Director, Market Analysis, Brazil

Fabián Echegaray is a renowned researcher and presenter having presented 8 papers at different ESOMAR conferences (included the Annual ESOMAR Congresses of 2007, 2008 and 2009) on issues related to climate change, innovation and responsible consumerism -all topics strongly connected to this paper. He has also presented papers at the Argentinean and Brazilian market research association’s conferences during 2005 to 2010, as well as WAPOR annual and regional congresses since 2001. His research has been published in journals such as IJPOR and chapters of books in the US, Brazil, Argentina and Mexico. He published a book on "Economic crises and electoral responses in Latin America" in 2005 by University Press of America, favourably reviewed by all major journals on Latin America. He holds a Ph.D. in Political Science from the University of Connecticut.

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Fabio Martins

Global Shopper Research Director, Ipsos, UK

Fabio Martins began his career with specialist shopper agency Envirosell. With a keen interest in the developing markets, Fabio moved to Brazil to help start Envirosell’s operation in South America. Having worked in over 1,000 stores from north to south of the country, Fabio’s LATAM experience was wide ranging and included work in countries such as Argentina, Brazil, Colombia and Costa Rica.
After four years in LATAM, Fabio moved to New Zealand and thereafter to Hong Kong in a regional role for RI working in many countries such as Japan, China, Korea, Indonesia, Thailand, Malaysia, Singapore, Hong Kong, Australia and New Zealand. After a short period with YDreams, a technology company that offers Interactive Advertising OOH, he moved to Ipsos as a director in the Global Shopper team.

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Gabriel Aleixo

Managing Director, BrainJuicer, Brazil

It’s now been more than 10 years since Gabriel Aleixo started his marketing career in Brazil, where he worked for multinational consumer goods companies managing marketing communications, online marketing and market intelligence. During this period, Gabriel lived in Hamburg and Paris where he responsible for the Digital Marketing at Beiersdorf. Gabriel’s story with market research started on the client side, at Beiersdorf, where he set up a consumer connectivity unit in Brazil, to generate consumer insights and understanding. Later Gabriel joined Philips do Brasil, as their Marketing Services director in Latin America, managing market intelligence, branding, media and online marketing. Gabriel has a graduate degree in Social Communication and an MBA from ESPM Sao Paulo.

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Julia Helena Carrillo

CEO, Consultor Apoyo, Ecuador

Born in Pennsylvania from Ecuadorian parents, Julia Helena Carrillo is nowadays an icon in the marketing and research environment in Ecuador, not only for her excellent academic background, but for her experience in the human behaviour and strategic fields. A Psychologist as a profession, and with many marketing and human behaviour specializations, Julia Helena has had the opportunity to be part of important international business schools such as Cranfield Institute in London, Northwestern University and Johns Hopkins University in Baltimore, amongst others. Her professional development in the research field has taken place in Consultor Apoyo, a leading market research firm in the country that Julia started 25 years ago.

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Luis Miguel Quijada

Digital Leader, Firefly Millward Brown, Mexico

Luis Miguel has over 10years experience in the digital industry and several more in the traditional media advertising. Luis Miguel holds a degree in graphic design at Metropolitan Autonomous University with a specialty in Hypermedia Production. He has worked as Digital Creative Director & Digital Art in several of the most important agencies of Mexico, implementing successful strategies for brands ranging from display advertising, social media, mobile, search, etc. He currently directs the division of Digital Research of Millward Brown Mexico, being expert in the application and analysis of Dynamic Logic and Millward Brown’s digital advertising effectiveness methodologies and advertising pretest, leader methodologies in Europe, U.S. and Latam, used by most important brands around the world to measure the effectiveness of their digital efforts.

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Luis Woldenberg

President, NODO NODO Investigación + Estrategia, Mexico

Luis Woldenberg has been working for more than 30 years in the market research field. Formerly Executive Vice President of IMOP / Gallup México, he established the qualitative branch of Pearson in the 1990’s. In 2003, he established NODO Investigación + Estrategia, a company which upholds Woldenberg's deep conviction to go beyond the borders of the traditional market research report. To date, Luis has headed more than 8,000 studies, has been a consultant for more than 30 companies, participated in more than 100 grand conferences and written more than 20 articles for various magazines and publications. Luis has worked directly for 3 Presidents of the Republic and for more than 25 State Governors or Ministers.

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María Augusta Iturralde

General Manager, Komité Pensamiento Estratégico, Ecuador

Ecuadorean. Started on the communications business very early in life. Combines her academic knowledge on development and corporate communications, with a vast experience from her participation on many of the most interesting, intense and creative processes for the last 15 years.

Pioneer on the development of communication strategies for cultural promotion to achieve an adequate combination between creativity and practicality of the processes to make them possible.

Manages Komité, a family enterprise dedicated to strategic thinking for the strategic communication and edu-communication processes, coordinating the teamwork and the execution of projects.

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Maria Fernanda Gomez

Junior Researcher, Neurosketch, Colombia

María Fernanda Gómez is currently studying psychology at Pontificia Universidad Javeriana. She is an intern at Neurosketch's laboratory, interested in combining sensory neuroscience research to improve ROI.

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Maria Jose Calvo

Corporate Strategy Officer, Neurosketch, Colombia

María José Calvo is one of the directors of Neurosketch in Colombia, where she is focused mainly on administrative tasks and managing different research projects. Calvo has a bachelor degree in Business Administration from Universidad de los Andes and has experience in Corporate Social Responsibility subjects. She is currently developing strategies to solve organizational issues related to marketing and human resources using neuroscience.

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Mario Mattos

Ad Hoc Executive Director, GfK CR, Brazil

Mario Mattos has more than 21 years of experience in research, working in academic institutions (CEDEC, International and Comparative Political Science Nucleus/USP) and in market research companies (GfK, Indicator, CBPA, EP). He has been working at GfK Custom Research Brasil since 1998 andcurrently serves as Executive Director of the Ad Hoc area, in charge of more than 50 employees. He is also responsible for Corporative Marketing. He holds a Master of Political Science from USP and Executive MBA from Insper (former Ibmec/SP School of Economics).

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Monique Morden

Executive Vice President, Vision Critical, Canada

Monique is an Executive Vice President at Vision Critical with over 20 years of experience as a quant and qualitative researcher. She joined Vision Critical six years ago in order to focus on community panels and product development. Monique champions the Global Partner Program at Vision Critical, which identifies good fit partners around the world who use the Sparq platform for online community panels and the Firefly platform for online ad hoc research. Monique has an MBA with a Specialization in Marketing from Simon Fraser University and a Bachelor of Science, Honours, from the University of Guelph.

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Noel Gladstone

Vice President R&D Latin America, Nickelodeon/MTV Networks, USA

Noel Gladstone has several years of experience in international research across global markets for kids TV & Entertainment brands and is currently directing and managing the research & development function for MTV Networks Latam, including MTV, Vh1, Comedy Central & Nickleodeon, for Latin America & Canada. Born & bred in London, has lived & worked extensively overseas, in Sydney, Cologne & now Miami.

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Omar Fuentes

Knowledge & Insights Director, The Coca-Cola Company, Mexico

A researcher for over 10 years in the CPMG industry, Omar Fuentes started his career at Procter & Gamble Mexico in the Consumer & Market Knowledge function where he spent four years in the Paper categories with brands such as Charmin, Pampers, Always and Naturella. He then moved to the P&G Latin-American division for four years in the Fabric Care business, working first for Downy and then moving to the Ariel detergent brand. In 2008, he returned to Mexico to work as Head of Research in the Corporate Group of Grupo Bimbo. Since August 2010, he has served as the Knowledge & Insights Director for Coca-Cola de México.

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Pablo Kennedy

Global and LATAM Knowledge & Insights Director, The Coca-Cola Company Latin America, Argentina

Pablo Kennedy began his work in market research at Unilever where for 10 years, in local, regional & global projects with categories such as laundry, shampoo, deodorants, with brands such as OMO, Sedal, Dove. For the last 4 years has been working in Coke first base in Mexico as the Head of K&I for the Mexico Business Unit. Since 2010 K&I Director for Latin American Region and since 2011 moved back to Argentina maintaining the regional direction but left the Mexico responsibilities. Since 2011 Global K&I Director, working with the Global Coke team and leading the Human Motivation Framework.

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Philip McNaughton

Research Director, Face, UK

Philip has worked in the Market Research industry for 15 years, predominantly at Synovate, a top 10 global firm. He has worked from Tokyo to Moscow to San Francisco, online and offline, qualitative and quantitative, from FMCG to UX through brand strategising, concept creating, creative development and social media monitoring. He has contributed regularly at MRS and ESOMAR conferences speaking particularly about co-creation and online community research.

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Renata Ribeiro

Consumer Knowledge Head, Nestlé, Brazil

Renata Ribeiro is head of the Consumer Knowledge area for Nestlé Brazil, where she leads the company’s market research and consumer insights initiatives. Renata has 17+ years’ experience in Market Research on both the client and agency side, serving various segments of industries - food, drinks, cars, personal hygiene, cleaning, pharma and banks. She has degree in Social Communication, with specialization in advertising, and a post-graduate degree in Marketing Management.

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Ricardo Alvarez

Business Leader Consumer & Market Intelligence, MasterCard Worldwide, USA

Ricardo Alvarez is in charge of Latin American Insights, MasterCard’s interdisciplinary thought-leadership organization. Insights leverages data better to understand consumer behaviour and market dynamics, while Insights’ analyses act as tools designed to strengthen the business performance of MasterCard and its customers around the Latin American region. Under Mr. Alvarez direction resides the design, management and interpretation of primary and secondary sources of information and knowledge used to provide a comprehensive view of the market, the payment industry and the consumers. Ricardo is responsible for the integration of intelligence knowledge coupled with the building of strong cross-functional partnerships to generate and disseminate action oriented knowledge and insights that promote business development and the advance of MasterCard as knowledge and solutions oriented organization.

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