What is an ESOMAR conference?
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Congress 2012 - Atlanta / 9 - 12 September
Congress 2012 marks ESOMAR’s 65th anniversary – a milestone that calls for celebrating our industry’s global achievements to date and more importantly, for painting a vibrant and compelling vision for the future of market research.
ESOMAR Latin America partner
Bronze sponsors
In co-operation with
Global media partners
Media partners
Event partner
Official knowledge partner
Contact
For further information about our promotional packages, please contact Daniel Migchels:business@esomar.org
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#ESOMAR Latin America 2012Uncovering opportunitiesMexico City / 13-15 MayOpportunities are abound in Latin America with a growing middle class, consumption rising, and investments pouring in.* However... |
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Best of previous Latin America papers
These papers have been chosen for their innovative thinking, outstanding quality and overall contribution to the event in which they were presented.
Latin America 2010
- Me to We Research: digital characters
A new way of looking at ourselves
Mark Earls, John Kearon - Seizing opportunities inside the crisis
Increasing the value of a pasta brand, case study
Monica Kleiman, Cecilia Iglesias - Webnography: A new market survey technique
Space turning into virtual territory
Manuel A. Barbarena, Maria León - We are alive, we are still a target!
Cristina Paez - A look to the global crisis in Latin America
Learning from the Mexican consumer experience
Alicia Martín del Campo, Gloria Hidalgo - Latin eye tracking
Successful regional use of a neurophysiologic technology
Carolina Posada, Catalina Rozo
Latin America 2008
- The Myth of the Invincible Global Brand
Understanding the Drivers of Brand Loyalty
Nigel Hollis, Jorge Alagon - No Latin Love
Mixed Views Towards Globalisation
Constanza Cilley - Neurosemiotics
The Key to Successful Marketing
Gabriela de la Riva, Rocio Ordonana, Oscar Cue, Carlos de Leon, Alice Garreti - An Ocean of Brands
Swimming Among Sharks
Laura Ruvalcaba, Deborah Elkes
Latin America 2006
- From perception to experience
A new approach to understand purchase experiences
Fernando Moiguer, Esteban Socorro - All You Need is Love
Sustainable brand management
Georgia Phillips, Michael Cramphorn, Ilan Lechter - Merde a vous
How (or how not) to address consumers across borders
Luisa-Fernanda Hinojosa Streber, Roberto Lobl
Latin America 2005
- Expanding market research
Sergio Poblete Ortega - Brand Activation
Strategic versus tactical objectives
Viviana Barcesat, Vanina Gruart - Understanding how shoppers really behave
Susana Marquis, Carolina Dennin - The effectiveness of customer satisfaction measurements
Leopold Zuniga Hernandez, Angela Momney, Jorge Cherbosque
A message from the Latin America 2012 Programme Committee Chairman
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A message from the programme committee chairman Watch the video |
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