Ignacio Galceran is the CEO of Latin America at TNS and oversees all operations in the region. He is also a member of TNS’s Global Executive Committee.

A native of Argentina, Ignacio has over 20 years of experience having managed business in Latin America, Iberia and the U.S. Prior to joining TNS, he was CEO of Iberia and Latin America at Synovate where he spent eight years of his career. Before Synovate, he worked for eleven years at Roper ASW in New York managing a Global Trends Program in over thirty countries around the world.

Ignacio holds a master's degree in Survey Research from the University of Connecticut and degree in Political Science from the Catholic University in Argentina.

Ana Alvarez is Brazilian, currently based in Brazil, and is in charge of the whole of Latin America for Pepsico beverages, working with brands, such as Pepsi, Gatorade and Tropicana.

Ana Alvarez has been working at Pepsico for just 1 year but she has been more than 15 years working in marketing research, starting her career at Unilever where she worked for 14 years. Just prior to working at Pepsico, Ana spent 2 years at Avon in charge of Latin America as well.

At Unilever she also spent most of her time in Latam but worked in London as well for 4 years running both European regional and Global projects. She worked on brands such as OMO/Persil, Comfort/Snuggle, Rexona/Sure, Axe/Lynx and also Surf and Skip.

Her main role in all these corporations is to elevate the area of marketing research to be considered as a real catalyst for transformational growth.

For more than three decades, Alejandro has worked in applications of research and planning in areas such as mass communication, media, advertising, markets, branding. Among other activities, Alejandro currently directs ARIA (Americas Research Industry Alliance), a joint effort by nine National Associations of North and South America. He received a B.A. in Communication Theory and Research (UIA, Mexico), a Diploma in Political Marketing (ITAM, Mexico) and a Master’s Degree in Marketing and Communication (UOC, Barcelona). He recently co-authored a book with Rubén Jara, entitled Medición de audiencias de televisión en México, the first volume about television ratings in Mexico.

Alicia Martín del Campo is CEO and Founder of Qualimerc. She holds a BA in Communications with a specialty in Communication Research. She has been a marketing researcher since 1972, with experience in multiple products and services spanning from Mexico, to South and Central America and the United States. She has been an ESOMAR member since 1993, a member of Board of AMAI and leader of the AMAI Quality Committee.

Carolina Mejia Posada is the Knowledge Leader and Founder / owner of INSPIRED Active Knowledge, company with which she currently directs consumer understanding projects for companies in Colombia and Ecuador. In her current role Carolina investigates and brings to the companies the best and most innovative research techniques and tools adapting them to the different needs generating strategic knowledge of their clients, costumers and consumers

She is a psychologist with business administration and consumer behaviour studies, as well as a 12 year background and experience in various marketing research agencies and companies. She was the VP of the Consumer Understanding Department at Team Foods for 6 years.

Carolina is also a teacher at major universities in Colombia and has participated as a lecturer in various seminars and congresses in the past 5 years.