Congress 2012 marks ESOMAR’s 65th anniversary – a milestone that calls for celebrating our industry’s global achievements to date and more importantly, for painting a vibrant and compelling vision for the future of market research.
ESOMAR runs a number of thematic and regional conferences throughout the year. ESOMAR conferences gathers international experts top share innovative and thought provoking content in specific areas of research at a global and regional level.
The Global Healthcare sector has historically been fairly resilient to recessions, but it is not ‘recession proof’. The long-term prospects for the sector are good, as strong growth in emerging markets, an ageing population, and growing levels of lifestyle-related chronic diseases in the developed world drive demand. However, the industry dynamics are fundamentally changing. For instance: the application of Web 2.0 technologies and new marketing strategies are transforming the world of care delivery worldwide.
There is a widespread sense that we have talked for 20 years about Asia as representing the future. Now the global economy has positioned Asia as a driving force of the world economic recovery. Asia is no longer the next thing but the thing.
Latin America is one of the less affected regions by the 2009 recession. The World Economic Forum stated that the region is in a better position than ever to deal with the socio-economic impact of this crisis and in 2008 the Latin America market research industry showed a healthy 5.6% growth rate after inflation.
Everyone talks about the need for innovation, but does anyone ever talk about HOW to innovate? Although innovation strategies and theories are widely discussed – it seems the actual "how to" knowledge of innovating products and services are seldom shared.
Advances in social media, the empowerment of everyday consumers, and the need for more actionable insights create exciting possibilities and also a mandate to do more, faster. In this information age, market researchers are poised to really lead. The rise of observational research and the power of listening are now the name of the game.
We live in a time when cultures and technologies are converging more rapidly than ever...when insights are experiencing a shorter shelf life and markets themselves are segmenting into even more niche targets.
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