Alexandra Gervis

Senior Account Executive, Hall & Partners, USA

Born in South Africa, raised in Florida, schooled in Atlanta (with a stint in Argentina!), Alexandra has come to appreciate a diversity of different perspectives. She first fell in love with Qualitative Research while studying for her Bachelors in Sociology at Emory University. Following her passion, she joined Hall & Partners in 2011 and has since worked on a variety of projects, focusing primarily on brand development and positioning. She has experience across a variety of online methodologies, as well as ethnographic work.

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Andy Barker

Qualitative Director, Engage Research, UK

Andy Barker is Qualitative Director at Engage Research. He has been a qual researcher for almost 25 years. In that time he has led qual units at RI, BJM, YouGov and worked extensively "in the field". He has pioneered online engagement, called for greater eclecticism in method and warned of ethics creep as our methods innovate. He has contributed extensively to the industry debate on qual research in particular as well as regularly blogging for Engage (featured weekly on the Research Live website).

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Annelies Verhaeghe

Head of Research Innovation, InSites Consulting, Belgium

Annelies Verhaeghe is Head of Research Innovation at InSites Consulting. She has an interest in consumer insight activation and neo-observational research techniques such as multimedia ethnography and social media netnography. Annelies won the ESOMAR Young Researcher of the Year Award in 2009 and has been a regular speaker at ESOMAR and other market research events and has several publications in academic and trade journals. In addition she is also in charge of the daily operations at the research hub of InSites Consulting in Romania.

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Annette Boehmer

Senior Manager Emphatic Research & Ideation, Deutsche Telekom, Germany

Annette Boehmer is Senior Manager Emphatic Research & Ideation at Deutsche Telekom. Having joined the Creation Center in December 2007, she is responsible for Creation Center processes from exploration/insights generation to ideation and conception. Additionally she is responsible for the Net Promoter Score measurement for all digital products of Deutsche Telekom. Annette studied geography and economics in Bayreuth, Munich and Hagen and holds a diploma in geography of Ludwig Maximilians University Munich. After two years of operative marketing and five years at TNS Infratest, she joined the customer insights team at Deutsche Telekom in 2006 where she managed international qualitative and quantitative market research studies.

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Anupama Wagh Koppar

Head Consumer Insight, L'Oreal, India

Anupama Wagh Koppar is Head of Consumer Insight at L’Oreal. With over 16 years of experience across roles in Brand management, Consumer research and Strategic planning, she has worked across diverse industries such as FMCG, healthcare and lifestyle products. Anupama has extensively worked on new Brand launches, repositioning of Brands and Brand architecture. Multi-disciplinary exposure across industries and varied roles enabled her to look at business situations as a whole and look for solutions that address both long term and short term objectives. Brand management across industries has helped her cross pollinate learnings, keeping the consumer at the centre of the thought process and yet remaining focused on contribution. In her current role at L'Oreal she is faced with the challenge of setting up the innovation cell and the set up of efficient practices.

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Beth Wolff

Head of Patient Insights, LEO Pharma, Denmark

Elizabeth is the Head of Patient Insights at LEO Pharma in Denmark. As a client-side market researcher, she has led projects and teams in pre- and post-launch research programs using a wide range of qualitative techniques. Beth has a keen interest in continuously improving the gathering and also communication of research results. She is a true believer in the power of qualitative research to deliver inspiring insights able to impact key business decisions and strategies if it is generated with an eye on the business and able to inspire new thought and creativity for the client.

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Charles Hageman

Research Consultant, Air France KLM, Netherlands

Charles Hageman is a Research Consultant at Air France KLM. In this role he is responsible for managing and developing Air France KLM's quantitative private research panel FB@HOME and its online qualitative research community, In touch. Additionally, Charles works on other research projects within Air France KLM. These research projects range from quantitative to qualitative and from continuous to ad hoc studies and include, amongst others, co-creation projects, Brand Image Tracking, qualitative clinics for new business class seats and a multi-client SkyTeam Customer Satisfaction Monitor. Before working for Air France KLM, Charles worked at several agencies as a quantitative and qualitative researcher. He completed his Masters at the Vrij Universiteit Amsterdam and studied at the Leeds Business School in the UK.

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Chris Jones

Head of Juice Generation, BrainJuicer, UK

Chris Jones is Head of Juice Generation at BrainJuicer, based in the United Kingdom. In this role, Chris oversees the company’s global qualitative initiatives that assist clients at the ‘fuzzy front end’ of the innovation funnel. Jones is an insight specialist, experienced in all areas of consumer and business-to- business strategic qualitative research. Prior to BrainJuicer, he managed his own research and planning consultancy, handling blue chip accounts around the globe.

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Dan Hall

Head of Insight, Sony Music, UK

Dan Hall is Head of Insight at Sony Music, UK & International. He heads up a team of researchers working across Sony Music's labels (including Colombia, RCA, Epic, Jive and Syco), working on artist-level and cross label initiatives.

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Dominic Scott-Malden

Research Director, Jigsaw Research, UK

Dominic Scott-Malden is a Research Director and senior qualitative specialist at Jigsaw Research. His experience includes Saatchi & Saatchi, Ogilvy and Mather, Wardle McLean, Stimulating World Research and Hall & Partners. In spite of doing qualitative research for 20 years, he finds people’s response to issues, brands, advertising and communications as fascinating as ever.

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Eva Kulla

Project Director Consumer Health, SKIM, Netherlands

Eva Kulla is a Project Director at Consumer Health for SKIM, based in The Netherlands. She has over eight years of experience in market research managing a wide variety of pre and post launch projects for clients in the consumer health, pharmaceutical as well as FMCG industry. After starting her career in Germany, she joined SKIM in 2006. Eva’s core skill is in the area of qualitative market research: she is an experienced qualitative trainer, moderator and workshop facilitator having worked with B2B, health care professionals, consumers and patients. She also consults on design and set up of qualitative research projects in other SKIM divisions. Eva graduated as Psychologist (MSc) at Technical University Dresden and was a visiting student to Universidad Autonoma de Madrid/Spain.

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Eva von Rennenkampff

Research Manager, GIM, Germany

Eva von Rennenkampff is Research Manager at GIM. In the last few years, she has combined her interest in ethnographic research with new online approaches. By being close to the consumer while venturing on new territories in the field of online methodologies, Eva combines two of her main passions: a professional curiosity for the life of others and an interest in finding the most suitable research design for the question at hand. She holds a degree in psychology.

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Henrike Reinhardt

Global Market Knowledge Manager, Danone Medical Nutrition, Netherlands

Henrike Reinhardt is Global Market Knowledge Manager at Danone Medical Nutrition (Nutricia) based in Schiphol/NL. She has nearly 10 years experience in Market Research covering a variety of qualitative and quantitative projects in FMCG and Healthcare including New Product Development, Communication Research and Brand Tracking. She started her current role at Danone Medical Nutrition in July 2010, before she worked in Germany for global market research companies on both, customised research and market tracking.

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Kath Harding

Director and Graphic Designer, MakeMark, UK

Kath Harding is Director and designer at MakeMark in London, UK. She has worked in the graphic design industry for over 20 years cultivating good relationships with the market research industry in particular. Her focus is primarily on developing information design which is respectful of the insight it is communicating, priding herself in allowing the information to drive the aesthetic of a piece. She is passionate about the work she does and is always looking for new ways to push the boundaries between design and insight.

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Katherine Gough

Head of Ethnographic Resarch, Nokia Design, UK

Kat Gough is Head of Ethnographic Research at Nokia Design. Previously she was responsible for Concept development research - delivering insights that contribute to UX development across the spectrum of Nokia’s devices and software platforms. Prior to Nokia she worked for Seymourpowell providing trend analysis, user research and strategy as part of the industrial design process to clients that included Tefal, Plastic Logic, LG and Unilever. Her academic research at the RCA developed user centred design tools for Unilever, M&S and Nestle. She conducted user research as part of a multidisciplinary design team for the Sorrell Foundation’s JoinedupdesignforHealth initiative to improve the patient experience in the NHS.

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Laura Fry

Qualitative Research Manager, GfK, UK

Laura Fry is the Qualitative Research Manager at GFK and a senior member of GfK's Technology Qualitative team working on large scale, international qual projects for global technology companies. She also leads the Creative Reporting Centre of Excellence at GfK NOP which brings together researchers from across sectors to develop more creative approaches to reporting. Laura has been pivotal at building new relationships with external design consultants and introducing new approaches to reporting to GfK and their clients.

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Laure Boisier

CEO, Lb Qualitative Research, France

Laure Boisier is CEO of Lb Qualitative Research, a company that she created in 2008. The main expertise of Lb Qualitative Research is sensorial qualitative research. Laure started her career in research working for L'Oreal NPD laboratories in Paris where she helped develop new beauty powders using a sensorial expert panel. She joined Takasago, Fragrance House, where she was responsible for all Fragrance market research projects before becoming a senior qualitative researcher for eQual, managing all sensorial qualitative researches for large European accounts.

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Manish Makhijani

CMI Global Foods Director, Unilever, UK

Manish is the global CMI head for the savoury category at Unilever. He has worked in various consumer insight roles within Unilever for the last nine years and worked in different research agencies prior to that. He leads the Unilever Qualitative Researchers’ Accreditation Program globally.

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Mike Jeanes

Director of Research, CNBC, UK

Mike Jeanes is Director of Research at CNBC. He has over 20 years of experience on both the agency and client side within the media sector. Previous roles include International Research Director at Time Warner and Head of Research at the Newspaper Society. Mike is a leading authority on International media research, a previous Media Week awards winner, and a regular contributor to industry panels, trade press and conferences.

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Natacha Dagneaud

Founder, Séissmo, Germany

Natacha discovered qualitative research during her post-graduate in 1993 while being taught how to transform a flipchart marker into a penguin.A graduate from Sciences-Po Paris, she holds a Diploma in Political and Social Sciences from the F.U. Berlin (Freie Universität Berlin) and a Master of Market Research and Marketing from the IEP Paris. She completed her Executive MBA at the Kellogg-WHU in 2009. Since her emigration to Germany in 1995, where she started her career at Gfm-Getas (Ipsos Hamburg) and continued at Sinus and Sigma in later years, she has remained passionate about the multifaceted scope of qualitative tools from a multicultural perspective, and dedicated to playful exploratory approaches. She founded 2001 her own institute with currently 8 consumer profilers.

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Patricia Blau

Director of Consumer Health Research, GIM, Germany

Patricia Blau is the Director of Consumer Health Research at GIM. She is a psychologist and market researcher with a focus on in-depth qualitative, creative projects. Over the last years Patricia discovered her fascination with qualitative online research. Within online projects for clients and while developing a new research platform, she came to appreciate the complexity and potential of this new access to respondents.

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Peter Mackey

Global Qualitative Partner, Hall & Partners, USA

Peter Mackey is Global Qualitative Partner at Hall & Partners. With a 30 year career helping businesses optimize customer engagements and brand positions, for the past 15 years he has built, grown and led qualitative research practices, first for Greenfield Consulting (now Millward Brown-Firefly) and more recently for Invoke Solutions. At Hall & Partners, Peter leads the global qualitative practice for the brand and communications research firm. He has worked across countless categories and is an innovator in hybridizing 'qual/quant' solutions. Peter has written and spoken extensively for research conferences and industry journals.

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Peter Totman

Head of Qualitative, Jigsaw Research, UK

Peter has been in the insight generation business (both as ad agency planner and qual researcher) for over 25 years. He is head of qualitative at Jigsaw Research and a long standing AQR committee member.

He is a passionate in his defence of the enduring value (and values) of qualitative research. And yes, he can sometimes come across as a bit of an old fogey.

He has a particular interest in qualitative analysis and has presented papers on this subject at numerous conferences.

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Philipp Jaschul

Senior Market Research Manager, Danone, Germany

Philipp Jaschul is a Senior Market Research Manager at Danone Germany. He has worked across all Danone dairy brands in Germany, Austria and for the last three years, in Switzerland. His responsibilities are driving consumer and brand insights into day-to-day decision making for blockbuster names like Activia and Actimel. Prior to joining Danone, Philip worked for P&G, where he gained experience with their home and beauty care sectors.

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Rebecca Wynberg

CEO Global Qualitative, TNS, UK

Rebecca Wynberg joined TNS in January 2012 as CEO Global Qualitative. She has a long career as a qualitative practitioner, including 11 years at The Research Business.

In 1994 Rebecca founded Sadek Wynberg Research which became the world’s largest independent qualitative agency. It was sold to Millward Brown, and she then became CEO of Millward Brown’s UK qualitative arm.

Before joining TNS Rebecca worked as qualitative consultant with Unilever to develop a far-reaching global training and accreditation programme.

She has used her brand understanding to experience life from the client perspective by launching a niche food brand.

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Riki Neill

Research Manager, Face, UK

Riki left Nottingham University with a BSc in Psychology and an MSc in Advanced Interactive Technology, learning to use principles of behaviour and cognition to design better technology products. During this time he focused on participatory design. Following this he started his market research career in commercial qualitative research, with 3 years working in markets ranging from financial products, to education and mobile handsets. He moved to Face in 2010 to return to his interests in innovation, collaborative research and new methodologies.
Since then he has worked extensively on projects involving ethnographic methods, working with social media, mobile devices and online communities to find faster and more efficient ways to gather and analyse qualitative data.

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Robert Cook

Director of Innovation and Inspiration, Firefish, UK

Robert Cook is Director of Innovation and Inspiration at Firefish. He has been innovating in qualitative thought and methodology for over 13 years following a previous incarnation as a psychiatrist. An ongoing theme through his working life is a desire to ‘challenge the established and establish the new’ in order to address the shortcomings of existing research methodology. This philosophy has led to the development of new ways of viewing and understanding the world using online methodology, lifelogging data capture and infra-red sleep-spy cameras.

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Sandeep Dutta

Senior Vice President, TNS, India

Sandeep Dutta is Senior Vice President at TNS where he manages the Qualitative business in TNS Gurgeon. Sandeep believes that his first project was the best one so far, and which got him hooked to Qualitative research. It was a study requiring him to dine in Mumbai’s swish restaurants and observe guest behaviour for several evenings. For a self-confessed foodie, there couldn’t have been a better start to a career. A post-graduate in Management, Sandeep has been in the world of market research for 18 years, some of which were spent in the UK.

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Sandra Corneau

Sensory & Consumer Science Director EAME, Symrise, France

Sandra Corneau is Sensory & Consumer Science Manager EAME at Symrise, the worldwide flavor & fragrance house. She has worked for Symrise since 2011, firstly as Sensory & Consumer Science Manager, creating the sensory department France, and currently as head of the Sensory & Consumer Science department for the EAME region. Sandra is focused on flavors for all food & beverage categories. Her role consists in supporting sales, marketing & creation in knowing better European food & beverage markets and consumer needs, but also in keeping up with innovative sensory methodologies. With a total of 15 years of experience, Sandra has previous working experience in the food industry at Nestlé and Unilever as a consumer scientist. Sandra has a Master’s degree in Chemistry of Flavors & Fragrances completed with a science degree in Sensory Analysis.

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Sharmila Subramanian

Research Director, Face, UK

Sharmila Subramanian is a Research Director at Face, with a particular area of focus being insight and consumer closeness research. She has worked in international qualitative research for six and a half years, and during this time, she has developed particular expertise and interest in collaborative, digital and ethnographic approaches to research. Her focus on the application of digital tools for research stems from her academic background, having left university with an MA in Digital Media. She gets to apply these approaches across a range of FMCG and tech clients, and a range of audiences, from youth and gatekeepers to hard to reach sectors.

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Shashank Khattar

Project Director, TNS, India

Shashank Khattar is Project Director at TNS. He feels qualitative research, especially digital, is just an extension of his questioning and observing nature: considering his self-confessed addiction to travelling, talking to people and social networking. A graduate in marketing, Shashank has been involved in research for the last five years. As Project Director at TNS Gurgaon, he has worked extensively across Telecom, FMCG (Food and Beverages, Apparel, etc.), Homecare, Financial (Insurance, Lending, Private Equity, etc.), Hi-tech and Automotive categories for national and international clients. Prior to research, he has dabbled in the area of media entrepreneurship for youth and social awareness.

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Shilpa Jain

Knowledge & Insights Manager, Coca-Cola, India

Shilpa Jain is the Knowledge & Insights Manager at Coca-Cola India, where she is responsible for taking a peek at the consumer world and generating relevant insights for the business. She is trained in conducting Ideation sessions within the Coca-Cola System and has been a part of many such workshops. In the field of research for the last eight years, she worked in TNS India for over five years before joining Coca-Cola. She is a post graduate in Management, with a specialization in MR, from MICA. Her curiosity for ‘why people do what they do’ led her into this field.

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Sven Arn

Managing Director, Happy Thinking People, Germany

Sven Arn, 43, is Managing Director and Partner at H,T,P, Concept. He has been with the company since 1991 and became Managing Director in 1997. His research focus is in international and cross-cultural research with a specific expertise in insight development, positioning and brand strategy. He works for clients in a wide range of industries and also regularly runs workshops and training courses to develop qualitative skills. He has been on a number of Programme Committees at various Esomar events including Annual Congress, the Qualitative Conference and the Insight Conference. Sven has also been a guest lecturer at the UdK (University of the Arts), Berlin and the Design Academy, Berlin.

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Thomas Troch

Senior Research Innovator, InSites Consulting, Belgium

Thomas Troch is Senior Research Innovator at InSites Consulting. With a background in industrial design he is on a quest to merge research with creativity. After managing online research communities for global clients including Unilever, Philips and Heineken he is now focusing on the role of research communities in the innovation funnel. As an advocate of consumer-centric innovation, Thomas is a guest lecturer at Artesis University College of Antwerp, Industrial Design Center (HOWEST), Katho, TUDelft, VUB and EHSAL Management School. He was nominated for the ESOMAR Research Effectiveness Award 2011 for his work 'Bringing consumers alive within Unilever R&D'.

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Tom De Ruyck

Head of Research Communities, InSites Consulting, Belgium

Tom De Ruyck is Community Research Expert at InSites Consulting and responsible for InSites' community activities in Belgium, the Netherlands and the UK. He is part of the R&D department, a team of five researchers who try on a daily basis to make market research more insightful for customers and more fun to participate in for respondents. Tom is invited frequently as a speaker at (inter)national congresses on market research. Recently, he won ESOMAR's Fernanda Monti Award (Best Congress Paper 2009) as well as the American Marketing Association's '4 under 40 - Emerging Leader of the Industry' award.

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Tom Hoy

Senior Consultant, Promise, UK

Tom Hoy is a Senior Consultant at Promise, the insight and Innovation consultancy. He works to embed co-creative processes in client organisations and specialises in Promise's online techniques. Tom has worked for clients including Orange, Samsung, Diageo and Sony Music.

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Vartika Hali

Head, Firefly, India

Vartika Hali is Head of Firefly. She began as a quantitative researcher in 1998, but soon discovered her passion for qualitative research. Soon after learning the ropes of qualitative research, she moved to specifically working on consumer linked insight program practices and conducted various consumer insight programs, consumer need state segmentation and motivational segmentation exercises. She has led and trained research teams on new tools – running consumer workshops, ethnography, motivational research and new innovative tools. Her entrepreneurial spirit led her to explore a new challenge – setting up the India Qual practice for Firefly.

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Vishal Sampat

Account Manager, Firefly, India

Vishal Sampat is an Account Manager at Firefly. He has been a business writer and covered developments in advertising, marketing, media, radio, and event management among other industries. He has over four years of experience in Quantitative Market Research, most of which are at Millward Brown. Vishal has worked on brand tracks, U&As, ad-tests on F&B, skin care and financial brands. His ability to straddle across words and numbers allows a better integration of Quant and Qual. He holds an MMS (Marketing) from Mumbai University.

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