#esoBEST

Best Of - Hong Kong 2011

ESOMAR Evening

Hong Kong 4 April

ESOMAR has the pleasure to invite you to our BEST OF event in Hong Kong. The afternoon will be hosted by the ESOMAR representative for Hong Kong Chris Farquhar.

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Overview

ESOMAR has the pleasure to invite you to our BEST OF event in Hong Kong. The afternoon will be hosted by the ESOMAR representative for Hong Kong Chris Farquhar.

ESOMAR will showcase the diversity and talent within the market research industry and its membership at the April 4th “ESOMAR – BEST OF” event hosted at in Hong Kong.

The program hosts a dynamic agenda of speakers including:

  • Andy Kung, Shangri-La Hotels and Resorts
  • Vladimir Djurovic, Labbrand

 

And topics ranging from semiotics to customer loyalty strategy. For more information please see programme below.

This meeting is open for all ESOMAR members and we also welcome anyone who is active in the Market Research Industry, who are not active members in any association.

This free evening is an excellent opportunity for you to meet with our Representative’s and to network with some of the most influential names in your industry.

Please note there is limited space, so contact Helen Parker with your name, email address and Company name, to confirm your place. All guests are welcome.

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Programme

PROGRAMME
17.30 - 17.40 OPENING
Finn Raben, Director General, ESOMAR
Christopher Farquhar, ESOMAR Representative for Hong Kong
17.40 - 18.10 ESOMAR's Session
Finn Raben, Director General, ESOMAR
17.40 – 18.10 Marrying CMR analytics with research insights to formulate the best in class customer loyaltystrategy

This presentation intends to examine the analytics and research approach that are being used in Customer Loyalty. It will evaluate the pros and cons of each method and recommend a new methodology to help business leaders and loyalty marketers to better formulate customer loyalty strategy. The presentation will also review the latest development in Customer Loyalty / CRM programs. It will examine the strategic issues that are confronting business leaders / loyalty marketers and most importantly it will identify enhancements in customer research and CRM analytics for building an effective loyalty programs. In addition, business cases will be discussed to showcase how the new analytical approach can be applied in the commercial world and what impacts it could bring in formulating Customer Loyalty strategy.

Andy Kung, Shangri-La Hotels and Resorts, Hong Kong
18.40 – 19.10 Semiotics of taste
Application in China for international (and local) food and flavours

The traditional role of consumer research in the food and flavor industry focuses primarily on new concept creation and product development, as well as product testing. In this paper, we begin by explaining how semiotics can be applied during the preliminary stage of product / concept creation. Secondly, we explain how semiotics can be used to prepare probe material and structure the findings of more traditional qualitative research, especially when the researcher interprets consumer expectations towards flavors. Through two applied semiotic research examples, a practical semiotic structure of taste is presented that can be used for innovation in complex socio-cultural environments.

Vladimir Djurovic, Labbrand, China
19.10 - 19.30 Discussion
19.30 - 20.30 Networking drinks sponsored by Research Club

Hooray Bar
P502, World Trade Centre, 280
Gloucester Road, Causeway Bay, Hong Kong
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Speakers

Andy Kung, Shangri-La Hotel and Resorts, Hong Kong
Andy Kung is a seasoned professional with more than 16 years experiences in marketing research and CRM analytics. Andy began his profession from the research supplier side where he spent 8 years with the leading market research firms including Nielsen, TNS & Synovate. He then started up his own consultancy business specialized (data mining and analytical CRM) and was later employed by Prudential Assurance as CRM Manager. Andy later joined Hong Kong Disneyland as the grand opening team and headed the Research and Forecasting department for five years. Andy later spent a short tenure at Hong Kong Jockey Club led their market intelligence division.
He currently works for Shangri-La Hotel & Resorts as the Manager, Loyalty Marketing and CRM and focus on analyzing customer data, developing loyalty marketing strategies and projecting customer life-time value.

Vladimir Djurovic, Labbrand, China
Vladimir is the founder of Labbrand, an innovative branding agency based in Shanghai. He presents at events and universities and delivers training sessions throughout China and Europe on brands and the Chinese market. Vladimir is regularly interviewed for television programs and magazines and has authored a section on China Brands in the book “Histoire de Marques”. Having conducted research using a variety of methodologies and approaches, Vladimir’s recent interest and expertise is the use of applied semiotics for innovation. Vladimir graduated from the prestigious Ecole Centrale de Paris as well as Shanghai Jiaotong University, holding a masters degree in Applied Mathematics and Management Science and Engineering. Vladimir speaks fluent French, English, Mandarin, Russian and Serbian.

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Venue

The Excelsior, Hong Kong,i
281 Gloucester Road, Causeway Bay
Hong Kong
Telephone (852) 2894 8888