Overview

“Are we sure we are using all research weapons from our armoury?

Why does pushing the envelope matter? There are many important questions that face research today - is it relevant and representative? Is MR today too commoditized and is DIY truly a threat to our industry?

Answers to these questions, and more, will be discussed at the third edition of the ESOMAR India Day!

In 2011 we are expanding our meeting into a full-day conference, complete with a keynote speaker and a Client vs. Agency debate.

Programme

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Speakers

Both International and Indian:

Keynote address by RIJN VOGELAAR - Author of “The Super Promoter” & CEO (Corporate Enthusiasm Officer) at Blauw Research. With their word-of mouth advocacy of products or brands, super promoters influence us and how we buy with the power of enthusiasm. Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the super promoters. By cultivating the super promoter they can more effectively promote their brand. More in his keynote speech!

NEIL MCPHEE - Founder and Managing Director of Nuance Research Ltd (UK), a specialist Qualitative and Ethnographic Research provider. Neil has been a qualitative researcher for 34 years, and is a Certified NLP (Neuro Linguistic Programming) and Hypnotherapy Practitioner. He has presented papers on the use of advanced qualitative research and ethnography throughout the world.

SANJA BURNS - A Topsy-Turvy Approach to Flavour Creation. Sanja is a research professional who soon after obtaining her degrees in Biochemistry in Immunology realised that she is more intrigued by people than molecules and microorganisms. She has found refuge in the Flavour and Fragrance industry and brings with her 18 years of passionate affairs with consumers. She is particularly interested in understanding the interaction of the body, brain, mind and culture in shaping consumer experiences.

JON PULESTON- Vice President GMI Interactive Jon Puleston, a widely acknowledged creative thinker and expert in media research, online research and media marketing techniques, is Vice President for GMI’s interactive group in London.

Highlights from Indian speakers

ANJALI PURI - Anjali leads the Qualitative Research practice in TNS Asia-Pacific. A seasoned qualitative researcher with close to 2 decades in the industry, Anjali has held a number of regional and global positions in earlier roles, and prior to this was heading up the . She has extensive experience across categories in India and Asia Pacific, particularly F&B, healthcare and technology. In the last few years, Anjali has been active in the development of new qualitative methodologies and has been responsible for shaping contemporary thinking in qualititative research globally, particularly in the area of consumer decision making and social media.
She is a frequent presenter at ESOMAR and other industry forums, and the recipient of the ‘Best New Thinking’ award by the UK MRS in 2006.

GAYATHRI SWAHAR and JANARDHAN SWAHAR - Gayathri Swahar holds a doctoral degree in Organizational Behaviour and is a hardcore research professional with 8 years of experience. She is currently with The Nielsen Company and supports the segmentation and choice modelling exercise for the region. Janardhan Swahar holds an MBA from Indian Institute of Planning and Management. He is a banker turned entrepreneur. In all his ventures, he works with a vision of linking grass root population into bigger business models fostering elevation of their living standards and also bringing about sustainable development.

SANGEETA GUPTA - Sangeeta loves to understand people – people as consumers, people as clients, people as customers and colleagues, people who make all sorts of decisions by “processing” all sorts of information. She enjoys exploring the hows and whys behind the way people think and feel. In her couple of decades working in research, spread between research and advertising agency and more recently the “client” end, her biggest highs have come when she has influenced this understanding to make better business decisions.