#esoBEST

Best Of - USA 2011 - Chicago

Digital Frontiers

Chicago 31 October

Social media has created a new digital frontier for research and has revolutionized communication patterns and emotional behaviours.

Print

Overview

 

Social media has created a new digital frontier for research and has revolutionized communication patterns and emotional behaviours. Exploring innovative ways of connecting with consumers has become an imperative for researchers and the expanding digital landscape has allowed us to discover even more about consumer needs and wants.

Join us in Chicago to explore the digital space and its implications for research in an evening programme of 3 Digital Tracks!

 

Print

Programme

Programme
17.30 – 17.40 Opening
Fred John, Senior Business Leader, Intelligence & Planning, MasterCard Worldwide, USA and ESOMAR Council Member
Programme Chairman:
Finn Raben, ESOMAR Director General
17.40 – 17.45 Welcome
Beth Uyenco, Microsoft, USA (ESOMAR Representative USA)
Susan Griffin, BrainJuicer, USA (ESOMAR Representative USA)
17.45 – 18.00 Digital Track 1- ‘Best practices in online research communities – Engaging with consumers?
Niels Schillewaert, InSites Consulting, Belgium
18.00 – 18.15 Digital Track 2 - Gamification Research
Betty Adamou, Research Through Gaming, UK
18.15 – 18.30 Digital Track 3 - The Researchification of Games
Peter Harrison, Brainjuicer, UK
18.30 – 18.45 Digital Track 4 - Research for the Mobile Revolution
Andrew Jeavons, Survey Analytics, USA
19.20 – 19.30 Discussion Remix
19.30 – 19.40 Closing
Finn Raben, ESOMAR Director General
19.00 – 20.30 Networking drinks
Print

Speakers/authors

Andrew Jeavons

Andrew Jeavons

Executive Vice President, Survey Analytics, USA

Andrew Jeavons is an Executive Vice President at Survey Analytics. As Executive Vice President, Andrew's focus has been on increasing competitiveness, improving customer experience, improving employee engagement and increasing the depth of services.

Andrew started in the MR sector with Quantime as a software developer, went on to start E-Tabs and a specialist Quantime products consulting company. Worked in survey software in the USA, Europe and Australasia. Periodic presenter at conferences and writer. Experience in statistics, neuropsychology, psychology, writing and presenting, survey software and software development in general. Andrew is in charge of all day to day operations at Survey Analytics.

 

Betty Adamou

Betty Adamou

Founder & CEO, Research Through Gaming, UK

Betty, who recently founded Research Through Gamming in 2011, previously served as the UK Account Manager for Netherlands-based software company ‘Nebu’ and has worked in market research for 4 years. Additionally, she has qualitative and quantitative project management experience derived from working for MR agencies and Panel Suppliers in the past. Betty has contributed to the CASRO 2011 Online Research Conference as a speaker on 'Research Through Gaming'. She has also spoken on this subject at the 'Gaming and MR Event' for NewMR and has participated in the NewMR Virtual Festival by designing its logo, being part of the Advisory Board and contributing to the conference with her paper on 'I'll Facebook U Yeah? Modern Communication and Evolving with the Times'. Betty believes strongly in creativity, pushing the boundaries and 'research on research' within MR and technology.

 

Niels Schillewaert

Niels Schillewaert

Managing Partner, Director ForwaR&D Lab, InSites Consulting, Belgium

Prof. Dr. Niels Schillewaert is Professor of Marketing at the Vlerick Leuven Gent Management School and Managing Partner and Director of ForwaR&D Lab at InSites Consulting, a full service online market research company. He has been an ESOMAR member since 2006 and recently served as the ESOMAR Belgian Representative for two years. Niels holds a Masters in Marketing and Ph.D. in Applied Economics and serves as an ISBM Research fellow at Penn State University. Niels was recently elected as an ESOMAR Council Member for the 2011/2012 term.

 

Peter Harrison

Peter Harrison

Creative Director, Brainjuicer, UK

Peter is an experienced researcher and amateur gamer. In 2009 he took up a post in BrainJuicer Labs where he has been developing cutting edge new tools such as DigiViduals (twice short-listed for ESOMAR Congress 2010). He is especially passionate about incorporating principles of behavioural economics into new research methods and, happily for him, gaming provides one way of doing this.