#esoBEST

Best of - Holland 2011

Esomar Evening

Rotterdam 27 January

ESOMAR will showcase the diversity and talent within the market research industry and its membership at the January 20th “ESOMAR – BEST OF” event hosted at Delft University in the Netherlands.

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Overview

ESOMAR has the pleasure to invite you to our first event for 2011. The evening will be hosted by the ESOMAR representative for Holland, Jochum Stienstra.

ESOMAR will showcase the diversity and talent within the market research industry and its membership at the January 27th “ESOMAR – BEST OF” event hosted at the InSites Consulting Offices in Rotterdam.

The program hosts a dynamic agenda of speakers and topics ranging from the youth of today to the latest online issues.

This meeting is open for all Dutch and Belgian ESOMAR members as well as MOA, BAQMAR and FEBELMAR members. We also welcome anyone who is active in the Market Research Industry, who are not active members in any association.

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Programme

PROGRAMME
15.30 - 15.45 Opening and Welcome by
Finn Raben, Director General, ESOMAR
Wim van Slooten, Director, MOA
15.45 - 15.50 Introduction
Jochum Stienstra, ESOMAR Representative
15.50 - 16.10 The boundless generation
Frits Spangenberg, Non-executive Director at Motivaction International BV, and former ESOMAR President

Our world is changing, and changing ever faster and faster. Our world is also becoming more complex. Has all this an impact on our daily lives ? Stupid question, because it keeps us all busy, busy, busy ! Most companies and organisations have problems innovating their products and services because they find it difficult to find the right direction to innovate into, and most companies are prisoner of their own rules, protocols and unwritten procedures. That’s why large cooperation either lose their position or try to incorporate smart and rather small start ups. Society is changing from a ‘duty oriented’ to a ‘right demanding’ system. Which power is pushing this development and what does this imply for our public policies, for our product development for our media diversity. This theme can only be understood in a holistic approach, and it is a challenge to clarify some bits and pieces.
16.10 - 16.30 Learning to love less
Understanding how to promote energy-saving behaviour through public information communications
Catherine Fish, BrainJuicer, UK - winner of YR award

Scientists alone cannot bear responsibility for reducing our reliance on fossil fuels, and consequently reducing our CO2 emissions. While we need the boffins to develop and implement renewable sources of energy to ensure we have power beyond fossil fuels, only a drastic reduction in the amount of energy used now will enable renewables to supply our future demands, and slow the effect our consumption has on the climate. The objective of this study is to determine which kinds of messages, aimed at encouraging energyconserving behaviour, are most effective in engaging people emotionally, and which are therefore most likely to result in behavioural change.
16.30 - 16.40 Q&A
16.00 - 17.00 The future consumer
Co-creating the 2020 kitchen
Koen van der Wal and Barbara du Perron, MetrixLab, Netherlands

While the internet has transformed quantitative market research in recent years the debate still rages about the best methods for conducting qualitative research online. This paper will explore the future of online co-creation as Web 2.0 applications create expanded opportunities and solutions for the industry.
17.00 -17.20 Synergizing natural and research communities
Towards a perfect synergy between listening into conversations on ‘natural’, and on ‘research’ communities
Niels Schillewaert, InSites, Belgium

Research panels are under a lot of pressure: response rates are clearly in decline. It has never been harder to motivate people to participate in all different types of research. Thanks to the rise of social media, a whole new stream of consumer information became available. By using methods like ‘social media netnography’ in which online conversations and stories are observed, researchers can dig into this online source of textual and visual information to not only find the answer to research questions, but also to get answers on questions they did not ask. In this context, the dominance of interviewing as a research technique can be questioned.
17.20 - 17.30 Q&A
  AWARD WINNING PAPERS
17.30 – 17.50 Jochum Stienstra

In order to highlight some of the International diversity and talent within the market research industry, we would like to present an overview of some of the award winning papers that were presented at Congress 2010.
17.50 – 18.00 Q&A
18.00 – 18.10 Wrap up and closing
Finn Raben, Director General, ESOMAR
18.10 - 19.20 Drinks and canapés.
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Venue

Insites Consulting – Rotterdam Office
Barbizonlaan 45
2908 ME Capelle aan den IJssel
The Netherlands