PAST Webinars

Mobile research is gaining in acceptance, but researchers still struggle to identify the right ways to apply this method and be confident with the results.

We know recall-based approaches fall short in the online world. Consumers visit about 50 sites a day and stay just seconds on most. How can they reliably recall their activities? Clearly, it's much more accurate to track what they do online. That's an easy solution technically but a complex one legally and ethically.

Concept testing should be about using consumer feedback to maximise the chance for success of new ideas. Too often, though, it's a yellow light slowing us down. The validation of a concept test can't be the primary or even sole research method you are relying upon when steering new products, designs or advertising to market.

This presentation will explore the challenges and expectations of commissioning market research. Are fieldwork/data collection suppliers just there to implement fieldwork or can they add value as strategic partners?

Are you interested in the next best thing that mobile research has to offer? Do you know that mobile research is gaining ground within the research industry?

After decades of learning and honing skills to improve data quality within surveys, it's reached the time that the same must be done with social media research...

Social media networks took centre stage during the English riots in August. Not a news report passed without a reference to Facebook, Twitter or other forms of social media communication...

At SSI’s last webinar hosted by ESOMAR, we shared findings showing social media use exploding across all age groups — from 13 to 65+.

For market researchers, the questions around social media are getting more and more challenging. What does the rise in social media use mean for reaching and engaging research participants in Asia Pacific?

Today’s researchers have to be in tune to the pulse of developments when understanding human behaviour. Behavioural Economics, in the last 5 years, has made a big impact on marketing, business and government strategy. Yet, how much of this thinking has fed into the way we conduct Market Research on a day-to-day basis?

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For market researchers, the questions around social media are getting more and more challenging. What does the rise in social media use mean for reaching and engaging research participants in Europe? Are social networks our allies or adversaries in bringing more people into our respondent pool? How can we unleash social media’s power—and use it to strengthen rather than compete with survey research?

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The importance of emotions in building strong relationships between brands and consumers cannot be under estimated. Defining emotion and measuring consumer emotions towards brands is more difficult.

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New technologies, combined with newly empowered consumers who share insights from their private settings, are changing the way brands connect with their most important audiences. Importantly, these interactions are forming the basis for new level of depth in qualitative research, and are taking research out of the focus group and into the living room. Qualvu has worked with many of the world’s leading brands, such as Procter & Gamble, eBay, Yahoo!, Chrysler, Kellogg’s, and Disney, who are leveraging the company’sunique and innovative asynchronous video methodology, which utilizes webcams, flip cams, and even video-enabled smartphones to deliver insightful video reports and findings.

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Insights are a multi-facetted concept, crucial throughout any innovation cycle. Generating insights is a constant stream of learning, interpreting, applying and then going back to learning.

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Segmentation is both the holy grail and common practice. It is a marketing must! But is it always the right thing to do? What are the limitations? Is there a bright segmentation future, or is there an alternative, something beyond segmentation?

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Breaking new ground and business innovation requires multi-skilled individuals. In the field of qualitative research, those pragmatic multi-skilled men and women (also called polymaths) who can enhance the ability of the industry to deliver more creative insights, bring richness to data and drive greater business impact have become a rare species.

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In his well-known Harvard Business Review article of 2003, Frederic Reichheld called The Net Promoter Score “The one number you need to grow”. As a yardstick for customer or employee loyalty the NPS has been debated a lot over the last years and proponents and opponents have raised their voice quite strongly. Some even describe it as “the one number you need to ignore”. However in the meantime NPS has been adopted by a large number of companies, big and small, in B2C and B2B environments, all around the globe.

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Qualitative research, once dominated by in-person focus groups and other offline traditional methods, has finally found a home online.

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Web 2.0 and social media offer researchers access to consumer experiences on a scale and with a reach that is unprecedented. While this wondrous technology can provide access to people, effective research method and practice remain key to the success of a study. Ultimately, success in the online medium requires researchers to build up new skills.

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The research industry is facing a challenge. Consumers increasingly participate less in traditional surveys but are generate more information about themselves, their likes and dislikes and are sharing their opinions more than ever before!

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Final presentations are often the most critical (and perhaps the only) opportunity a researcher has to communicate key findings, insights, conclusions and recommend action. These presentations are not nearly as impactful as they could be because they lack their own momentum, usually because they fail to tell a story.

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The subject of skills still generates real passion among those involved in research. More and more, new emerging technologies allow us to develop new research methodologies but what is the benefit of new methodologies, as long as key challenges facing researchers remain unsolved?

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In the 21st century, it is not enough to conduct excellent research. It must be actionable. The successful insight professional must see excellent research as the starting point for commercial success. In these challenging economic times, maximizing the benefit of any research is even more critical.

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Researchers of all levels interested in better understanding the possibilities of social media applied market research.

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