PAST Webinars

This presentation will explore the challenges and expectations of commissioning market research. Are fieldwork/data collection suppliers just there to implement fieldwork or can they add value as strategic partners? More than that, we’ll look at the questions you need to ask when commissioning research, where the added value is and what you can gain from it. In the true qualitative sense ... let’s uncover some of the unspoken rules around bringing on a supplier and formulate best practices to ensure you get what you want out of the relationship. It’s not always as clear as you might think!

What are you getting from this webinar?

During this session you will find out...:

• The differences between full service agencies, service providers, value added partners and outsourcing agencies.
• Do these suppliers simply implement research projects or are they the foundation of the MR industry pyramid?
• The possibility that these suppliers can teach you new tricks or add new techniques to your tool kit and introduce you to new field work/data collection technologies.
• How to uncover the unspoken expectations when hiring a fieldwork/data collection supplier... the differences from supplier to supplier can be vast!
• The questions you need to be asking your provider.
• How to examine and understand what level of expertise your suppliers have and how that can be of benefit to you.

Presenter

Terry Sweeney
VP of Operations and Client Services, Cross Tab

Terry has more than 15 years global market research experience including advanced education in survey and research design. He has worked on the agency side of the business when online research was in its infancy (Survey.com), on the client side as the sole market research professional at a global 1000 company (WebEx Communications), as well as on the supplier side helping a major panel company expand their global footprint (e-Rewards now ResearchNow). He has watched the advancement and expansion of the online industry including the explosion of fieldwork/data collection supplier firms over the past few years. Terry is well versed in traditional Quant and Qual research techniques with an emphasis on online B2B and B2C research. In his professional career he has worked with, centralised and developed vendor policies and procedures for a host of companies and has an excellent working knowledge of MR suppliers across the globe.