ESOMAR events are an excellent way to learn from international experts, explore the latest evolution of tools and techniques, participate in interactive sessions and network with business leaders from all around the world.
Learning from those who “do” is the best way to truly understand the practical side of research. Throughout the year ESOMAR runs an extensive calendar of workshops aimed at aiding in the development of practical research skills.
All workshops are taught by a workshop leader with extensive knowledge in his or her field and will provide you with an opportunity to train with some of the industry’s leading specialist in the areas.
Additional to the workshops, every summer ESOMAR runs The Summer Academy. Consisting of 4 days of workshops and a 1 day seminar focusing on specific themes and aiming to provide attendees with a comprehensive overview of specific methods and techniques.
In combination with Latin America 2012Back to calendar of Workshops
This workshop brings together, in a practical way, the opportunities and challenges that are being created for market research by the fast changing world of social media.The course is designed to build on the information contained in The Handbook of Online and Social Media Research, a copy of which will be provided to each attendee.
Key topics that will be covered during the day include:
Ray is the author of The Handbook of Online and Social Media Research, the organiser of the Festival of NewMR, and Executive Vice President and Managing Director of Vision Critical London office, responsible for development of the UK business.
Ray has spent the last thirty years at the interface between technology, innovation, and market research and sees his mission as “To have fun, help people, advocate change, and ideally make some money along the way”.
Ray’s experience includes director level positions with The Research Business, Millward Brown, IntelliQuest, Virtual Surveys, and Sandpiper. Ray’s contributions to the canon of market research knowledge include chapters in the last two editions of the ESOMAR Handbook of Market and Social Research, modules for the University of Georgia’s Principles of Marketing Research course, being the independent researcher producing the last two ESOMAR Pricing Studies, papers at a wide range of national and international conferences, and running workshops and training courses for a wide range of organisations including ESOMAR, along with courses for the national research organisations of Australia, Canada, Sweden, and Canada, and UK.
Ray is currently working on a new book looking at the contribution Discourse Analysis can make to the understanding and management of brands and services.
Sue is the Chief Curator of NewMR, curating and organising the Festival of NewMR, Radio NewMR and other NewMR online learning events.
Sue is based in Australia and has conducted workshops for the Market Research Society of Singapore (MRSS) and AMSRS. Sue has a keen interest in new methods and techniques and has co-authored a multi-country project that explored respondents’ perceptions of variety of research modalities titled “From Clipboards to Online Research Communities – A Cross-Cultural Review of Respondents’ Perceptions” presented at ESOMAR Congress 2010.
|Workshop rate until 10 May 2012; includes on-site registration)
Online registration open until 10 May 2012,
16:00 GMT. On-site registration is possible.
|Workshop||EUR 550||EUR 550|
If you are unable to attend, a substitute may attend in your place. Please note, however, that the status of the replacement delegate (member/non-member) may affect the original fee charged. Cancellations must be received by ESOMAR in writing or you will be considered a No Show (no refund given). All refund claims must be received within 5 working days after the event has been held. The cancellation charges will apply irrespective of whether the registration fees have been paid or not.
The following charges will apply:
|Until 9 March 2012||No charge.
Full refund given
|After 9 March 2012||Cancellation charge:
Cancellation fee can only be waived upon receipt of visa refusal document.
ESOMAR reserves the right to alter or cancel, without prior notice, any of the arrangements relating directly or indirectly to a workshop, for any circumstances beyond ESOMAR’s reasonable control. ESOMAR will nor accept liability for any losses and/or damages participants may suffer on account of alteration or cancellation. Participants are advised to arrange adequate travel and health insurance.