Workshops
Learning from those who “do” is the best way to truly understand the practical side of research. Throughout the year ESOMAR runs an extensive calendar of workshops aimed at aiding in the development of practical research skills.
All workshops are taught by a workshop leader with extensive knowledge in his or her field and will provide you with an opportunity to train with some of the industry’s leading specialist in the areas.
Additional to the workshops, every summer ESOMAR runs The Summer Academy. Consisting of 4 days of workshops and a 1 day seminar focusing on specific themes and aiming to provide attendees with a comprehensive overview of specific methods and techniques.
From Co-Creation to Structural Collaboration
How Online Customer Communities Reshape Business
Amsterdam / 06 November 2012
In combination with Qualitative 2012
Back to calendar of WorkshopsWorkshop overview
In this workshop you will get to know everything about the success factors for ‘structural collaboration’ with consumers. When we talk about structural collaboration we mean the integration of the voice of the customer in all decision-making flows of your company. In most companies, customers are only allowed to give feedback at the very end of a decision making flow through traditional market research. This workshop gives insights into how to involve the customer in every single phase of the decision making flow on an ongoing basis including:
- An inspirational view on structural collaboration between your company and the market, based on interviews with senior executives of (global) brands from different industries.
- Main reasons why your company should be serious about structural collaboration with customers.
- A clear overview of what will be key, in order to succeed with structural collaboration.
- An overview of some organisational measures your company will need to take when moving from one-off co-creation to structural collaboration.
‘Market Research Online Communities’ (MROCs) are key in a company’s toolbox in order to reach ‘structural collaboration’. In the workshop we will elaborate on what’s next for MROCs in terms of new tools and new possibilities. We will pay special attention to how to really engage with consumers, how to report results in an impactful way and how to embed this voice of the customer within all departments of the organisation. In other words, how to give consumers a seat on the board of your company. We will also argue that there are marketing leverage effects to running consumer communities, as will be illustrated by a multitude of client cases.
Level
Intermediate
Workshop leaders
Tom is ‘Head of Research Communities’ at InSites Consulting and responsible for InSites’ global activities in terms of ‘community research’: thought leadership, steering innovation and business development. InSites builds over 100 private online research communities a year for global clients like Heinz, Unilever, Danone, Philips, Sara Lee, Heineken & many more.
He is a frequently invited speaker at international marketing and research conferences. Leading in-depth workshops and chairing research events (a.o. for MOA & ESOMAR) are amongst his favourite activities.
Anouk is ‘Senior Research Innovator’ at InSites Consulting; with a background in marketing & co-creation, she’s on a quest to merge research with structural consumer collaboration. After managing online research communities for global clients like Unilever, Danone and Heinz, she’s now focusing on the role of online research communities in marketing domains. Besides working at InSites, she founded a DIY website ‘Klusopedia’ 3 years ago (& sold in 2011) and has great affinity with online marketing & social media. Anouk was nominated with her work by ESOMAR (“Research Effectiveness Award 2011” - ‘Bringing consumers alive within Unilever R&D') and finalist of the NewMR Young Researcher Competition 2011.
Registration
| Early Bird rate (until 7 September 2012) |
Members
|
Non-members
|
| 1 Workshop |
EUR 665 |
EUR 855 |
| 2 Workshops |
EUR 950 |
EUR 1330 |
| Standard rate (8 September 2012 - 19 October 2012) |
Members
|
Non-member
|
| 1 Workshop |
EUR 760 |
EUR 950 |
| 2 Workshops |
EUR 1140 |
EUR 1520 |
Late rate (20 October 2012 - 5 November 2012; includes on-site registration)
Online registration open until 5 November 2012,
16:00 GMT. On-site registration is possible. |
Members
|
Non-members
|
| 1 Workshop |
EUR 760 |
EUR 950 |
| 2 Workshops |
EUR 1140 |
EUR 1520 |
Cancellation Policy
If you are unable to attend, a substitute may attend in your place. Please note, however, that the status of the replacement delegate (member/non-member) may affect the original fee charged. Cancellations must be received by ESOMAR in writing or you will be considered a No Show (no refund given). All refund claims must be received within 5 working days after the event has been held. The cancellation charges will apply irrespective of whether the registration fees have been paid or not.
The following charges will apply:
| |
Workshop |
| Until 7 September 2012 |
No charge.
Full refund given |
| After 7 September 2012 |
Cancellation charge:
EUR 200 |
Cancellation fee can only be waived upon receipt of visa refusal document.
ESOMAR reserves the right to alter or cancel, without prior notice, any of the arrangements relating directly or indirectly to a workshop, for any circumstances beyond ESOMAR’s reasonable control. ESOMAR will nor accept liability for any losses and/or damages participants may suffer on account of alteration or cancellation. Participants are advised to arrange adequate travel and health insurance.
Facebook Twitter