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Congress 2012 - Atlanta / 9 - 12 September
Congress 2012 marks ESOMAR’s 65th anniversary – a milestone that calls for celebrating our industry’s global achievements to date and more importantly, for painting a vibrant and compelling vision for the future of market research.
Workshop List
- Advanced Quantitative Techniques
- Advances in market segmentation
- Co-creation research
- Communicating Insights
- Creative survey design & gamification
- Creativity
- Current and emerging trends in qualitative research
- Ethnography and observational research - 2 days
- Fast, Faster, Fastest
- Generating Fresh Insight from Co-Creation and the Crowd
- Improving decision making
- Improving Online Panel Quality
- Innovation, Culture and Research
- Insight Generation
- Measuring emotions
- Mobile research
- Moderating online immersive qualitative research
- People Centered Innovation for Healthcare
- Predicting Irrationality
- Presenting
- Qualitative research
- Qualitative research 3.0: Towards strategic consulting
- Selling your company
- Semiotics - 2 days
- The Art of Pricing
- The hidden art of interviewing
- The latest trends in social media and market research
- The Market Research Core Body Of Knowledge - 2 days
- The Power of Storytelling and Narrative
- Think Like a Respondent
- Transferring and applying insights impactfully
- Trend research
- Understanding how to develop evidence based consultancy skills
- Understanding Market Research Online Communities
- User generated and research
- Web 2.0 social network & community based research
- Word of Mouth Measurement and Beyond
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