Key Partners and Contacts

The European Association of Communications Agencies (EACA) is a Brussels-based organisation whose mission is to represent full-service advertising and media agencies and agency associations in Europe. ESOMAR has worked with EACA as a Member of the Steering Board on the production of the Global Guidelines on Out-of-Home Audience Measurement sponsored and published by ESOMAR. EACA main tasks are to promote:

• honest, effective advertising
• high professional standards
• awareness of the contribution of advertising in a free market economy
• close co-operation between agencies, advertisers and media in European advertising bodies
• an optimal external and internal operating environment for advertising agencies

EACA membership is organised into 5 councils covering the largest international agencies in Europe, national agency associations in 30 European markets, national associations of leading sales promotion agencies, international media networks and key players in European health communications.

The ICC (International Chamber of Commerce) is the voice of world business championing the global economy as a force for economic growth, job creation and prosperity.

ICC has direct access to national governments all over the world through its national committees. The organization's Paris-based international secretariat feeds business views into intergovernmental organizations on issues that directly affect business operations.

With member companies and associations in more than 120 countries, the ICC has a leading role in self-regulation in the multiple disciplines of marketing through the participation of a cross-section of businesses involved, as producers or buyers, in the marketing process.

ESOMAR and the ICC jointly drafted the ICC/ESOMAR International Code on Market and Social Research. ESOMAR participates in various ICC meetings including:

• ICC Commission on Marketing and Advertising and its task force/working groups, which regularly update the Consolidated ICC Code of Advertising and Marketing Communications Practice; 2011
• ICC Commission on E-Business, IT and Telecoms (EBITT) & Task Forces (responsibilities include data protection and security).

ESOMAR has collaborated with FEPE International as a Member of the Steering Board on the production of the Global Guidelines on Out-of-Home Audience Measurement sponsored and published by ESOMAR.

FEPE International engages in worldwide lobbying for outdoor advertising: with authorities, international organizations, political opinion formers and the communication media.

In addition to organising an annual outdoor advertising congress, FEPE International provides the latest information about the outdoor advertising market. FEPE International also plays a lead role on standardisation of labels for outdoor advertising research data.

The International Organization for Standardization (ISO) is the world's largest developer and publisher of International Standards and consists of a network of 162 national standards institutes, with one member per country. The Central Secretariat sits Geneva, Switzerland.

ISO is a non-governmental organization that forms a bridge between the public and private sectors. Many of its member institutes are part of the governmental structure of their countries, or are mandated by their government. However, other members have their roots uniquely in the private sector, having been set up by national partnerships of industry associations.

ESOMAR is an observer on the development of ISO standard ISO/TC 225 "Market, opinion and social research". ISO also developed standard ISO 26362:2009 “Access panels in market, opinion and social research -- Vocabulary and service requirements”.  Market research companies also look to ISO on matters of data security e.g. ISO27001 on Information Security Management Systems. Read more [link to professional standards page on ISO when developed] on ESOMAR’s relations with ISO.

Established 25 years ago, with customers in more than 100 countries around the world, the World Advertising Research Centre (WARC) provides ideas and evidence in the increasingly complex world of marketing.

Warc.com is an online global marketing information service, recognised for the provision of the latest in-depth information and cutting-edge thinking. It is a unique resource relied upon by major creative and media agency networks, market research companies, media owners, multinational advertisers and business schools to help tackle any marketing challenge. It produces international forecasts for all major economies.

ESOMAR conference papers can be found in warc.com. ESOMAR members benefit from a 10% discount on a subscription to warc.com. Alongside warc.com, the service offers journals for market researchers such as the International Journal of Market Research.

ESOMAR collaborated with the World Association for Public Research (WAPOR) on the joint “ESOMAR/WAPOR Guide to Opinion Polls and Published Surveys”. Every two years WAPOR also organises an international conference coinciding with the ESOMAR annual congress.

WAPOR aims to advance the use of science in the field of public opinion research.

WAPOR’s mission is to establish and promote contacts between professionals and institutions in the field of qualitative and quantitative scientific research worldwide, to improve and protect its use in national and international affairs and to assist in and promote the development of public opinion research in the emerging democracies of the world.

Members of WAPOR acknowledge their obligations to protect the public from misrepresentation and exploitation for the purpose of research and to adhere to the basic standards of scientific investigation.

AWFA is the only global organization representing the common interests of marketers. The WFA membership is a unique, global network of around 60 National Advertiser Associations on five continents, representing the biggest ad markets around the world and has around 60 of the biggest global marketers in membership.

ESOMAR has worked with the World Federation of Advertisers (WFA) as a Member of the Steering Board on the production of the Global Guidelines on Out-of-Home Audience Measurement sponsored and published by ESOMAR and in cooperation with the ESOMAR Worldwide Multi-Media Measurement conference.

ESOMAR cooperated with the WFA to encourage the creation of initiatives that put the consumer at the heart of measurement. The WFA Blueprint for Consumer-centric holistic measurement, run by the WFA Media Committee outlines a vision, objectives and recommended actions towards developments of holistic measurement.